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Tijdens deze sessie brengen we de strategische doelen, commerciële randvoorwaarden en afhankelijkheden samen in kaart. De output is een duidelijke roadmap: wat moet er nú gebeuren om groei mogelijk te maken, en wat kan later worden geoptimaliseerd?",{"type":377,"attrs":1287,"content":1288},{"level":379,"textAlign":33},[1289],{"text":1290,"type":26},"D2C zonder kanaalconflicten",{"type":22,"attrs":1292,"content":1293},{"textAlign":33},[1294],{"text":1295,"type":26},"Brabantia verkocht jarenlang vooral via retailers en marketplace-partners. Daardoor was direct klantcontact beperkt en bleef klantdata grotendeels buiten beeld. Tegelijk groeide de behoefte om direct aan consumenten te verkopen, zonder de relatie met bestaande verkoopkanalen te verstoren. Brabantia voor bedrijven én voor eindgebruikers dus. Om kanaalconflicten met bestaande partners te voorkomen dachten we na over prijsstelling, assortimentskeuze en services, maar ook over de unieke propositie en services van brabantia.com ten opzichte van andere kanalen. Zo kunnen klanten hun garantie daar activeren en onderhoudsmeldingen krijgen en bouwt Brabantia first-party data op. ",{"_uid":1297,"image":1298,"video":1302,"id_tag":115,"component":127,"full_width":119,"image_mobile":1304,"video_mobile":1306,"video_poster":1308,"customer_color":115,"animation_color":115,"background_color":152,"video_mobile_mp4":1310},"2789c725-a7f3-4168-a727-47ede9cb2563",{"id":1299,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1300,"copyright":115,"fieldtype":117,"meta_data":1301,"is_external_url":119},151693334343704,"https://a.storyblok.com/f/246239/3058x1720/f033e32d34/brabantia-bigimage-0png.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1303},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1305},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1307},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1309},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1311},{},{"_uid":1313,"quote":115,"title":115,"id_tag":115,"padding":144,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":1314,"iframe_height":115,"background_color":152},"e5376b05-d86d-49b1-8b52-f7bbcb76ce89",{"type":13,"content":1315},[1316,1321],{"type":377,"attrs":1317,"content":1318},{"level":379,"textAlign":33},[1319],{"text":1320,"type":26},"Augmented reality als service",{"type":22,"attrs":1322,"content":1323},{"textAlign":33},[1324],{"text":1325,"type":26},"Een afvalemmer van Brabantia is een interieurkeuze, het moet kloppen met de rest van de inrichting in huis. Daarom ontwikkelden we een augmented reality (AR) functionaliteit in het platform, wat de onderscheidende servicepropositie van brabantia.com versterkt. De bezoeker configureert de afvalemmer naar wens, activeert deze via smartphone en plaatst deze gewoon in de eigen keuken.",{"_uid":1327,"id_tag":115,"component":600,"image_left":1328,"video_left":1332,"image_right":1334,"video_right":1338,"customer_color":115,"video_left_mp4":1340,"animation_color":115,"video_right_mp4":1342,"background_color":152},"90b9ed3d-13e5-482e-9546-c0961952e1d2",{"id":1329,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1330,"copyright":115,"fieldtype":117,"meta_data":1331,"is_external_url":119},151693334515745,"https://a.storyblok.com/f/246239/2400x1800/5b63d4529b/brabantia-twoimages.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1333},{},{"id":1335,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1336,"copyright":115,"fieldtype":117,"meta_data":1337,"is_external_url":119},151693334868004,"https://a.storyblok.com/f/246239/1500x1125/d4db3b2740/brabantia-twoimages-2.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1339},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1341},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1343},{},{"_uid":1345,"link":1346,"logo":1347,"name":115,"text":1349,"logos":1356,"title":1360,"id_tag":115,"subtitle":676,"component":203,"logo_size":354,"background_color":152},"653acfa6-8e3c-4bcd-ab5c-5802570704e3",{"id":115,"url":115,"linktype":35,"fieldtype":172,"cached_url":115},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"filename":33,"copyright":33,"fieldtype":117,"meta_data":1348,"is_external_url":119},{},{"type":13,"content":1350},[1351],{"type":22,"attrs":1352,"content":1353},{"textAlign":33},[1354],{"text":1355,"type":26},"Voor de replatforming brachten we eerst in kaart wat Brabantia nodig had om te groeien: meerdere storefronts, landen en talen, gecombineerd met complexe logistieke en orderstromen. We kozen voor Adobe Commerce, dat goed aansluit bij de internationale ambities en een sterk fundament biedt. We bouwen niet alleen een platform maar herstructureerden ook de volledige data-architectuur en koppelden het platform aan het PIM-systeem Syncforce. Het resultaat is een infrastructuur waarin alles logisch samenkomt en productinformatie precies daar landt waar die nodig is - voor alle 90+ landen tegelijk. Zo zijn alle processen strak georganiseerd, zoals je wekelijkse schoonmaakroutine. ",[1357,1358,337,291,1359],"4dfac6ff-07af-462c-af30-bc4a00049459","de90bf8e-8218-4af1-9cef-db969ced3c60","f67d2092-ff72-44f4-ad29-3c18978afd60","Een schaalbare basis voor internationale groei",{"_uid":1362,"image":1363,"video":1367,"id_tag":115,"component":127,"full_width":214,"image_mobile":1369,"video_mobile":1373,"video_poster":1375,"customer_color":115,"animation_color":115,"background_color":152,"video_mobile_mp4":1377},"89e05012-fc66-4573-abb8-d0f7f3161707",{"id":1364,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1365,"copyright":115,"fieldtype":117,"meta_data":1366,"is_external_url":119},151693334351897,"https://a.storyblok.com/f/246239/3834x2130/23400e1c88/brabantia-bigimage-2.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1368},{},{"id":1370,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1371,"copyright":115,"fieldtype":117,"meta_data":1372,"is_external_url":119},151700692630275,"https://a.storyblok.com/f/246239/1200x2400/1e29854872/bigimage-brabantia-1-m-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1374},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1376},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1378},{},{"_uid":1380,"quote":115,"title":115,"id_tag":115,"padding":144,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":1381,"iframe_height":115,"background_color":152},"a3d42e45-f994-40c1-836b-c5c5e1119b44",{"type":13,"content":1382},[1383,1388],{"type":377,"attrs":1384,"content":1385},{"level":379,"textAlign":33},[1386],{"text":1387,"type":26},"Designed to last",{"type":22,"attrs":1389,"content":1390},{"textAlign":33},[1391],{"text":1392,"type":26},"In onze 12-jarige samenwerking evolueerde ook de merkbelofte: van Designed for living naar Designed to last. Een bewuste keuze om te benadrukken waar Brabantia al meer dan honderd jaar voor staat: duurzame producten met garantie, service en tijdloos design. Die belofte moest ook online voelbaar worden. Het design vertaalt functionaliteit, precisie en duurzaamheid naar een consistente digitale vormentaal. Zo was de typografische keuze geen toeval: Frutiger heeft bewezen de tand des tijds te doorstaan. Productfoto’s kregen meer ruimte en tekstblokken werden meer tegen de randen gezet voor spanning en ritme. Gecombineerd met een strak grid, meer witruimte en bewuste staande beeldverhoudingen, krijgt het assortiment letterlijk ruimte om te spreken.",{"_uid":1394,"id_tag":115,"images":1395,"component":168,"customer_color":115,"animation_color":115,"background_color":152},"2d513f61-2c03-4be9-869c-e205720947e8",[1396,1400,1404],{"id":1397,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1398,"copyright":115,"fieldtype":117,"meta_data":1399},151693334376475,"https://a.storyblok.com/f/246239/1960x2240/54783cb8f9/brabantia-threeimages-1.webp",{},{"id":1401,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1402,"copyright":115,"fieldtype":117,"meta_data":1403},151693334355994,"https://a.storyblok.com/f/246239/1960x2240/c24fbfcf39/brabantia-threeimages-2.webp",{},{"id":1405,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1406,"copyright":115,"fieldtype":117,"meta_data":1407},151693334388765,"https://a.storyblok.com/f/246239/980x1120/06a0f99bad/brabantia-threeimages-3.webp",{},{"_uid":1409,"quote":115,"title":115,"id_tag":115,"padding":212,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":1410,"iframe_height":115,"background_color":152},"44b471fb-2a11-47e2-bfc1-a63d272de7f0",{"type":13,"content":1411},[1412,1417],{"type":377,"attrs":1413,"content":1414},{"level":379,"textAlign":33},[1415],{"text":1416,"type":26},"Data vertaald naar design",{"type":22,"attrs":1418,"content":1419},{"textAlign":33},[1420],{"text":1421,"type":26},"Om de gebruiksvriendelijkheid van de webshop te verbeteren, voeren we continu optimalisaties uit. Vaak op basis van gebruikerstest, soms op basis van bezoekers uit verschillende landen. Zo ontdekken we verschillen tussen Nederlandse en Britse gebruikers. We analyseren gedrag op verschillende manieren en vanuit daar werken we naar quick wins (zoals duidelijkere kleurvarianten) en grotere aanpassingen (zoals een nieuwe menustructuur). Zo gaan we samen voor grote resultaten in de digitale wereld, ook al draait het bij Brabantia om de kleine dingen in het leven die het verschil maken.",{"_uid":1423,"id_tag":115,"component":600,"image_left":1424,"video_left":1428,"image_right":1430,"video_right":1434,"customer_color":115,"video_left_mp4":1436,"animation_color":115,"video_right_mp4":1438,"background_color":152},"6e301fd5-3eef-428c-8988-46df26912b57",{"id":1425,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1426,"copyright":115,"fieldtype":117,"meta_data":1427,"is_external_url":119},151693334323223,"https://a.storyblok.com/f/246239/2400x1800/fabdc68d0b/brabantia-twoimages-3.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1429},{},{"id":1431,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1432,"copyright":115,"fieldtype":117,"meta_data":1433,"is_external_url":119},151693334683683,"https://a.storyblok.com/f/246239/1200x900/dfa83d5475/brabantia-twoimages-4.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1435},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1437},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1439},{},{"_uid":1441,"quote":115,"title":115,"id_tag":115,"padding":212,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":1442,"iframe_height":115,"background_color":152},"aa280772-3a13-4f0d-97c7-e6e24e5fde99",{"type":13,"content":1443},[1444,1449],{"type":377,"attrs":1445,"content":1446},{"level":379,"textAlign":33},[1447],{"text":1448,"type":26},"Grote menuwijzigingen zonder risico uitrollen",{"type":22,"attrs":1450,"content":1451},{"textAlign":33},[1452,1454,1461],{"text":1453,"type":26},"Een navigatiewijziging raakt alle landen tegelijk en bij een verkeerde beslissing kost dat direct conversie in alle markten. We kozen daarom voor een gefaseerde aanpak met ",{"text":1455,"type":26,"marks":1456},"Preflight",[1457],{"type":29,"attrs":1458},{"href":1459,"uuid":1460,"anchor":33,"target":34,"linktype":35},"/diensten/preflight","30a1acca-cf09-4980-a8ec-bf50f1daefa1",{"text":1462,"type":26},". Omdat testen op een staging omgeving geen realistisch gebruikersgedrag oplevert, brachten we het nieuwe menu gefaseerd live. Eerst bij 1% van het verkeer, daarna bij 50%, en pas na bewezen resultaat volledig. Elke stap toetsen we op techniek, performance en commercieel effect. Zo beperken we risico’s en borgen we dat elke wijziging minimaal beter presteert dan de vorige.",{"_uid":1464,"id_tag":115,"images":1465,"invert":119,"component":370,"animation_color":115,"background_color":152},"404777f9-a49f-4b5f-b367-6b295b3842f5",[1466,1470,1474],{"id":1467,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1468,"copyright":115,"fieldtype":117,"meta_data":1469},151693334298646,"https://a.storyblok.com/f/246239/3060x1700/e9e80e2e31/brabantia-collage-1.webp",{},{"id":1471,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1472,"copyright":115,"fieldtype":117,"meta_data":1473},151693334462496,"https://a.storyblok.com/f/246239/1504x1692/e2c06e845f/brabantia-collage-2.webp",{},{"id":1475,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1476,"copyright":115,"fieldtype":117,"meta_data":1477},151693334392862,"https://a.storyblok.com/f/246239/1504x1692/31816c6c29/brabantia-collage-3.webp",{},{"_uid":1479,"quote":115,"title":1480,"id_tag":115,"padding":115,"subtitle":413,"component":134,"description":1481,"background_color":152},"1cbc5572-62e6-4c89-93c4-386f6c5d8fa0","Grote opknapbeurt van de gehele klantreis",{"type":13,"content":1482},[1483,1488,1493],{"type":22,"attrs":1484,"content":1485},{"textAlign":33},[1486],{"text":1487,"type":26},"In onze 12-jarige partnership blijven we op zoek gaan naar manieren om de klantreis te verbeteren van begin tot eind, om meer klanten te verwelkomen en de vloer te vegen met concurrenten.",{"type":377,"attrs":1489,"content":1490},{"level":379,"textAlign":33},[1491],{"text":1492,"type":26},"Conversiegroei in de checkout",{"type":22,"attrs":1494,"content":1495},{"textAlign":33},[1496],{"text":1497,"type":26},"Door in te zoomen op gebruikersgedrag en frictiepunten ontdekten we dat winst in de details zat. Kleine momenten van twijfel, minimale vertraging in invoer, onduidelijkheid bij validatie - elk afzonderlijk nauwelijks zichtbaar, maar samen bepalend voor afronding of afhaken. In plaats van groots te verbouwen, verfijnden we het checkoutproces stap voor stap. Deze micro-optimalisaties verlaagden de cognitieve belasting in het meest kritieke deel van de klantreis. Het resultaat was meetbaar en structureel: een stijging van 1,76% in conversie op desktop en 1,09% op mobiel. Voor een internationale organisatie met hoge volumes betekent dat geen marginale verbetering, maar een significante toename in gerealiseerde omzet.",{"_uid":1499,"id_tag":115,"component":600,"image_left":1500,"video_left":1504,"image_right":1506,"video_right":1510,"customer_color":115,"video_left_mp4":1512,"animation_color":115,"video_right_mp4":1514,"background_color":152},"f0f2b0d8-d89e-4886-968f-f87c11c5a7d0",{"id":1501,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1502,"copyright":115,"fieldtype":117,"meta_data":1503,"is_external_url":119},121572701310504,"https://a.storyblok.com/f/246239/1200x900/cbacf04a73/brabantia-checkout-2images.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1505},{},{"id":1507,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1508,"copyright":115,"fieldtype":117,"meta_data":1509,"is_external_url":119},151693334401055,"https://a.storyblok.com/f/246239/1488x1116/2f66fafd79/brabantia-twoimages-5.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1511},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1513},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1515},{},{"_uid":1517,"quote":115,"title":115,"id_tag":115,"padding":373,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":1518,"iframe_height":115,"background_color":152},"b2663c5d-7865-4f87-a99d-949ad96e0da6",{"type":13,"content":1519},[1520,1525],{"type":377,"attrs":1521,"content":1522},{"level":379,"textAlign":33},[1523],{"text":1524,"type":26},"Schoon gebouwd, snel geladen ",{"type":22,"attrs":1526,"content":1527},{"textAlign":33},[1528],{"text":1529,"type":26},"Een platform dat vertraagt bij koopintentie verliest omzet. Daarom optimaliseerden we niet alleen voor een sterke lancering, maar voor blijvende performance. We verbeterden de technische architectuur en content loading, waardoor pagina’s met speculation rules al laden zodra een gebruiker intentie toont. Tegelijk brachten we de Largest Contentful Paint terug van 3,2 naar 1,1 seconde (–68%). Dit resulteerde in een performance score van 96/100, wat niet alleen een snellere gebruikerservaring oplevert maar ook voordeel in organische vindbaarheid. Door snelheid, duidelijkheid en vertrouwen te combineren, klikken 32 procent meer bezoekers op ‘In winkelwagen’, waardoor de digitale ervaring dezelfde kwaliteit krijgt als de producten zelf: betrouwbaar, duurzaam en ontworpen om lang mee te gaan.",{"_uid":1531,"image":1532,"id_tag":115,"component":127,"full_width":119,"image_mobile":1536,"customer_color":115,"animation_color":204,"background_color":152},"5064b45e-9eee-46a5-8e29-799608fe55df",{"id":1533,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1534,"copyright":115,"fieldtype":117,"meta_data":1535,"is_external_url":119},13145073,"https://a.storyblok.com/f/246239/7680x4320/2238d20b1e/big-image-3-min.jpg",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1537},{},{"_uid":1539,"text":764,"id_tag":115,"link_1":1540,"link_2":1541,"title_1":437,"title_2":438,"extended":214,"headline":1542,"component":440,"button_type_1":441,"button_type_2":442,"background_hex":1543,"background_color":115},"81c14fd9-d2be-4c4b-a955-65ab92f0e48d",{"id":432,"url":115,"linktype":35,"fieldtype":172,"cached_url":433},{"id":435,"url":115,"linktype":35,"fieldtype":172,"cached_url":436},"Klaar met online chaos?","#E5F0FD",{"_uid":1545,"cases":1546,"title":775,"id_tag":115,"component":776,"background_color":152},"d52dbae7-7bb8-41ac-a748-7c2ce12ddc66",[774,1547,1548],"0454d4a5-6fa9-4286-8028-3a35f0b369f8","a579fd90-1b09-418d-95b5-da96bea918a6","Digitaal huishouden voor internationale groei",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1551},{},"Brabantia | digital commerce platform",{"type":13,"content":1554},[1555],{"type":22,"attrs":1556,"content":1557},{"textAlign":33},[1558],{"text":1559,"type":26},"Brabantia is al meer dan een eeuw een begrip in huishoudens wereldwijd. Met aanwezigheid in meer dan 90 landen en een groeiende direct-to-consumer ambitie ontstond de behoefte aan één geïntegreerd e-commerce landschap: schaalbaar, snel en klaar voor de toekomst. Samen ontwikkelden we een Adobe Commerce platform met multi-store setup, PIM-integratie en nieuw visueel en UX-design, passend bij de nieuwe merkbelofte: Designed to last.","Brabantia X Bluebird Day | Commerce platform en groei | Lees case",{"id":1562,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1563,"copyright":115,"fieldtype":117,"meta_data":1564,"is_external_url":119},12231386,"https://a.storyblok.com/f/246239/x/4125bf62ef/brabantia_tegel.mp4",{},"Tijdloos merk opnieuw uitgevonden online","Digitaal huishouden",{"id":1568,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1569,"copyright":115,"fieldtype":117,"meta_data":1570,"is_external_url":119},13144910,"https://a.storyblok.com/f/246239/1600x3200/716f89e546/banner-mobile-min.webp",{},[803,52,807,41,1222,806,1572],"PIM","Met onze samenwerking van 10+ jaren helpen wij Brabantia met het verbeteren van het digitale platform. Dit doen we met CRO, performance en innovatie.",{"id":115,"url":1575,"target":1576,"linktype":811,"fieldtype":172,"cached_url":1575},"https://www.brabantia.com/nl/","_blank","brabantia.com","Aantal jaar van onze partnership","10+","performance score op desktop","98/100","Add-to-carts","+32%","Eric van der Palen",[819,1586],"B2B commerce",{"type":13,"content":1588},[1589],{"type":16,"content":1590},[1591,1600,1611,1620,1630,1640,1650,1659,1671],{"type":19,"content":1592},[1593],{"type":22,"attrs":1594,"content":1595},{"textAlign":33},[1596],{"text":25,"type":26,"marks":1597},[1598],{"type":29,"attrs":1599},{"href":833,"uuid":32,"anchor":33,"target":34,"linktype":35},{"type":19,"content":1601},[1602],{"type":22,"attrs":1603,"content":1604},{"textAlign":33},[1605],{"text":1606,"type":26,"marks":1607},"Visual & UX 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style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/896558478?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Silk-ka - Samenwerking\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":1756,"quote":115,"title":115,"id_tag":115,"padding":115,"subtitle":1757,"component":134,"description":1758,"background_color":130},"9e00e9e1-c815-45a1-9b14-271424e1f653","Over Silk‑ka",{"type":13,"content":1759},[1760],{"type":22,"content":1761},[1762],{"text":1763,"type":26},"Silk-ka pioniert in het creëren van adembenemende, levensechte zijden bloemen en kunstplanten. Ze onderzoekt niet alleen diverse kleurnuances, maar besteedt net zoveel aandacht aan de kwaliteit van de gebruikte materialen. Daardoor zien de takken er zo levensecht uit en voelen ze ook zo aan. De collecties worden in meer dan 70 landen wereldwijd verkocht en Silk-ka ambieert verdere groei met een nieuw platform. Samen met hen zorgen we voor een prachtig B2B-platform dat bij die ambitie past, zodat we de grenzen van traditionele decoratie in nog meer landen doorbreken. ",{"_uid":1765,"case":773,"quote":1766,"id_tag":115,"employee":115,"component":597,"show_divider":214,"background_color":130},"a7fb0816-d9b9-480d-9717-8bc436194055","Wij zijn enorm tevreden. Ondanks het wegvallen van een enorm belangrijk afzetkanaal, hebben we de omzet zien stijgen. Bovendien hebben we die extra omzet met hetzelfde personeelsbestand kunnen verwerken.",{"_uid":1768,"quote":115,"title":1769,"id_tag":115,"padding":144,"subtitle":145,"component":134,"description":1770,"background_color":152},"dd3bd3a7-40af-434b-abbb-43b87df261d6","Internationale groei door nieuw proces",{"type":13,"content":1771},[1772,1777,1782],{"type":22,"attrs":1773,"content":1774},{"textAlign":33},[1775],{"text":1776,"type":26},"Om efficiënt verder te kunnen groeien, wilde Silk-ka haar wereldwijde verkoopproces stroomlijnen. De internationale klantenkring moest onder andere inzicht krijgen in de beschikbare voorraad, toekomstige productie van producten en de mogelijkheid hebben om producten makkelijk te bestellen. Een veel betere service bieden zonder te hoeven groeien in FTE, dat was het eerste doel. Daaropvolgend wilden we merkbeleving en omzet verhogen door de ultieme combinatie van beleving en gemak te vinden. ",{"type":377,"attrs":1778,"content":1779},{"level":379,"textAlign":33},[1780],{"text":1781,"type":26},"Een boeket van UX en beleving ",{"type":22,"attrs":1783,"content":1784},{"textAlign":33},[1785],{"text":1786,"type":26},"Het is de passie en vakmanschap van Silk-ka waarmee internationale klanten steeds weer opnieuw geïnspireerd en verrast worden. Dat is ook de indruk die ze online achter wil laten, maar in de oude situatie niet goed lukte. De oude digitale bestellijst deed het merk op geen enkele wijze eer aan, bezoekers bezochten het platform maar kort en functioneel, prefereerden telefonisch contact met een accountmanager in plaats van direct te bestellen en de gemiddelde orderwaarde was laag, met name doordat het platform zich richtte op de verkoop van losse bloemen en takken. Alle bottlenecks vertaalden we door naar een nieuw UX en visual design met onze collega’s van Weekend.",{"_uid":1788,"id_tag":115,"images":1789,"invert":119,"component":370,"animation_color":115,"background_color":152},"330deb86-8dd1-4bf1-a64a-946aabe0b28a",[1790,1794,1798],{"id":1791,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1792,"copyright":115,"fieldtype":117,"meta_data":1793,"is_private":119},13194555,"https://a.storyblok.com/f/246239/4591x2550/9fd49f47b0/collage-silkka-1-min.webp",{},{"id":1795,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1796,"copyright":115,"fieldtype":117,"meta_data":1797},13194554,"https://a.storyblok.com/f/246239/2265x2551/207b3e928f/focus-silkka-1-min.webp",{},{"id":1799,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1800,"copyright":115,"fieldtype":117,"meta_data":1801},13194553,"https://a.storyblok.com/f/246239/2266x2550/b52db6d51c/focus-silkka-3-min.webp",{},{"_uid":1803,"quote":115,"title":1804,"id_tag":115,"padding":373,"raw_html":115,"subtitle":353,"component":134,"iframe_id":115,"description":1805,"iframe_height":115,"background_color":152},"b4ee8b9d-45ab-4834-b2b9-3cc0b0cb36b3","Beleving op detailniveau met de complexe supply chain van een wereldwijd merk",{"type":13,"content":1806},[1807,1812,1817],{"type":22,"attrs":1808,"content":1809},{"textAlign":33},[1810],{"text":1811,"type":26},"Door de complexe aard van de wereldwijde verkoop aan B2B klanten ontwikkelden we een e-commerce platform, volledig geïntegreerd met ERP-pakket SAP. Klanten hebben met hun eigen login toegang tot alle producten en hun persoonlijke prijsafspraken en op basis van de toekomstige productie, kunnen ze zien wat de huidige én toekomstige voorraad (en leverdatum) is. Veel basisproducten worden doorlopend geproduceerd, andere producten zijn gebonden aan collecties of seizoenen. Om klanten ook te helpen met goede vervanging van producten die niet meer leverbaar zijn, bieden we tools om de juiste producten te vinden zodat ze boeketten toch compleet kunnen maken.",{"type":377,"attrs":1813,"content":1814},{"level":379,"textAlign":33},[1815],{"text":1816,"type":26},"Online showroom",{"type":22,"attrs":1818,"content":1819},{"textAlign":33},[1820],{"text":1821,"type":26},"We werken met thema’s door kleuren bij elkaar te scharen en met high-end fotografie. Net zoals je zelf een boeket samenstelt, zorgen we voor een fleurig beeld waar niets buiten de toon valt. Bezoekers dompelen we onder in Silk-ka stijl en ze kunnen boeketten volledig of in delen bestellen via een shop the look-achtige functie. Hier zit veel complexiteit rondom de beschikbaarheid en productie van losse bloemen uit een boeket. Daarom ontwikkelden we een slimme tooling die ervoor zorgt dat boeketten niet automatisch out-of-stock gaan als een product niet meer leverbaar is. Sierlijk en gebruiksvriendelijk. Wat leidde tot 48% meer online orders en een stijging van 38% over de gemiddelde orderwaarde ten opzichte van vorig jaar.",{"_uid":1823,"image":1824,"id_tag":115,"component":127,"full_width":119,"image_mobile":1828,"animation_color":115,"background_color":152},"ff5b01b7-700e-496a-8849-b8fc3371a139",{"id":1825,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1826,"copyright":115,"fieldtype":117,"meta_data":1827,"is_external_url":119},13194552,"https://a.storyblok.com/f/246239/4539x2554/ce5092a266/bigimage-silkka-2-min.webp",{},{"id":1829,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1830,"copyright":115,"fieldtype":117,"meta_data":1831,"is_private":119,"is_external_url":119},14925008,"https://a.storyblok.com/f/246239/800x1600/47d86e867c/mobile-silkka-min.webp",{},{"_uid":1833,"quote":115,"title":1834,"id_tag":115,"padding":412,"subtitle":413,"component":134,"description":1835,"background_color":152},"c0503fad-d571-4e1a-9c5a-326250994c59","Een silky en smooth webervaring voor B2B-klanten",{"type":13,"content":1836},[1837],{"type":22,"content":1838},[1839],{"text":1840,"type":26},"Een boeket bestaat niet alleen uit pronkstukken, juist de subtiele basis maakt dat een boeket rijk en vol aanvoelt. Dat geldt ook voor de online omgeving. We zorgen voor subtiele interacties in de header, in het menu en in de losse elementen. Silky en smooth, precies wat je mag verwachten van het merk. Door deze toevoegingen komen collecties ook online tot bloei en belanden bezoekers in de fleurige sferen van Silk-ka.",{"_uid":1842,"image":1843,"video":1845,"id_tag":115,"component":127,"full_width":119,"image_mobile":1849,"video_mobile":1851,"customer_color":1853,"animation_color":115,"background_color":152},"91bbd50c-728e-42ce-a475-2c8b4ecd8c8c",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"filename":33,"copyright":33,"fieldtype":117,"meta_data":1844,"is_external_url":119},{},{"id":1846,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1847,"copyright":115,"fieldtype":117,"meta_data":1848,"is_private":115,"is_external_url":119},14108285,"https://a.storyblok.com/f/246239/x/8433c914bc/silk-ka-full-block-ui-elements.webm",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1850},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"filename":33,"copyright":33,"fieldtype":117,"meta_data":1852,"is_external_url":119},{},"#f0cac6",{"_uid":1855,"quote":115,"title":115,"id_tag":115,"padding":412,"subtitle":115,"component":134,"description":1856,"background_color":152},"14060164-0bd7-42eb-985b-3292b57aa068",{"type":13,"content":1857},[1858,1863],{"type":377,"attrs":1859,"content":1860},{"level":379},[1861],{"text":1862,"type":26},"Conversie in bloei",{"type":22,"content":1864},[1865],{"text":1866,"type":26},"Tijdens de pandemie viel 30% van de omzet weg door het gemis van de buitenlandse beurzen, toch is de totale omzet van Silk-ka met 11% toegenomen met het nieuwe platform. Een schot in de roos, want er is niet één extra medewerker aangenomen om dit te realiseren. Dat het fleurige platform mensen weet te binden en inspireren zien we ook terug in de gemiddelde sessieduur: bezoekers verblijven bijna drie keer zo lang op de website.",{"_uid":1868,"image":1869,"id_tag":115,"component":127,"full_width":119,"image_mobile":1873,"animation_color":115,"background_color":152},"5038db8f-7e8f-421e-9f2a-f6ea695545ac",{"id":1870,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1871,"copyright":115,"fieldtype":117,"meta_data":1872,"is_external_url":119},13194550,"https://a.storyblok.com/f/246239/5760x3240/ba38865fa9/bigimage-silkka-1-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1874},{},{"_uid":1876,"text":1877,"id_tag":115,"link_1":1878,"link_2":1879,"title_1":437,"title_2":438,"extended":214,"headline":1880,"component":440,"button_type_1":441,"button_type_2":442,"background_hex":1853,"background_color":152},"355c6503-2969-477f-8fe6-52c1fbcc1bad","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren? Neem dan vrijblijvend contact met ons op.",{"id":432,"url":115,"linktype":35,"fieldtype":172,"cached_url":433},{"id":435,"url":115,"linktype":35,"fieldtype":172,"cached_url":436},"Groeien in e‑commerce?",{"_uid":1882,"cases":1883,"title":775,"id_tag":115,"component":776,"background_color":152},"243e4ec7-35f8-433c-9262-6444b5f53f1b",[772,1884,1885],"5637a8e1-e737-45ac-a70a-f0f4d356b754","f7097e2b-6dfd-404d-9578-dd58dd908b6a","De collectie van Silk‑ka ook online in bloei",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":1888},{},"Silk-ka | Conversie in bloei met levendig platform",{"type":13,"content":1891},[1892],{"type":22,"content":1893},[1894],{"text":1895,"type":26},"Met haar kunstbloemen en -planten is Silk-ka wereldwijd een toonaangevend merk als het gaat om bloemen die bijna niet van echt te onderscheiden zijn. Maar om internationaal verder te groeien, was het nodig om het wereldwijde B2B-verkoopproces te stroomlijnen en haar klantenkring een veel betere service én meer merkbeleving te geven, zonder te hoeven groeien in FTE. Die duidelijke ambitie zetten we om een tastbaar resultaat. We creëerden een omgeving waar het merk floreert door het toevoegen van micro-animaties en sfeer op detailniveau, gecombineerd met de complexe supply chain van een wereldwijd opererend merk. Daarmee is Silk-ka.com erkend door de jury van de Dutch Interactive Awards in de categorie ‘B2B commerce’.","Silk-ka X Bluebird Day | Bekijk B2B e-commerce case",{"id":1898,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1899,"copyright":115,"fieldtype":117,"meta_data":1900,"is_external_url":119},12231409,"https://a.storyblok.com/f/246239/x/bee06ff066/silkka_tegel.mp4",{},"Gestroomlijnd verkoopproces en groei in conversie",{"id":1903,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1904,"copyright":115,"fieldtype":117,"meta_data":1905,"is_external_url":119},12180483,"https://a.storyblok.com/f/246239/400x800/6618373da7/banner-small-silkka-new.webp",{},[52,41,1907,805,807],"Development","Een online platform vol inspiratie, dat ook nog eens groei oplevert in de B2B conversies. Samen met Silk-ka gingen we voor perfectie!",{"id":115,"url":1910,"target":1576,"linktype":811,"fieldtype":172,"cached_url":1910},"https://www.silk-ka.com/","silk-ka.com","Meer online orders","148%","Verhoging in sessieduur","300%","Stijging gemiddelde orderwaarde","138%","Nominatie in B2B commerce","DIA","Anneke Snijders",[1586],{"type":13,"content":1923},[1924],{"type":16,"content":1925},[1926,1935,1944,1953,1962],{"type":19,"content":1927},[1928],{"type":22,"attrs":1929,"content":1930},{"textAlign":33},[1931],{"text":840,"type":26,"marks":1932},[1933],{"type":29,"attrs":1934},{"href":1610,"uuid":46,"anchor":33,"target":34,"linktype":35},{"type":19,"content":1936},[1937],{"type":22,"attrs":1938,"content":1939},{"textAlign":33},[1940],{"text":63,"type":26,"marks":1941},[1942],{"type":29,"attrs":1943},{"href":855,"uuid":68,"anchor":33,"target":34,"linktype":35},{"type":19,"content":1945},[1946],{"type":22,"attrs":1947,"content":1948},{"textAlign":33},[1949],{"text":489,"type":26,"marks":1950},[1951],{"type":29,"attrs":1952},{"href":1629,"uuid":494,"anchor":33,"target":34,"linktype":35},{"type":19,"content":1954},[1955],{"type":22,"attrs":1956,"content":1957},{"textAlign":33},[1958],{"text":96,"type":26,"marks":1959},[1960],{"type":29,"attrs":1961},{"href":875,"uuid":101,"anchor":33,"target":34,"linktype":35},{"type":19,"content":1963},[1964],{"type":22,"attrs":1965,"content":1966},{"textAlign":33},[1967],{"text":1968,"type":26,"marks":1969},"SAP S4/HANA",[1970],{"type":29,"attrs":1971},{"href":1972,"uuid":1973,"anchor":33,"target":34,"linktype":35},"/koppelingen/sap-adobe-commerce","f972c809-d047-4bf1-a251-b17493b2bf3a",{"id":1975,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1976,"copyright":115,"fieldtype":117,"meta_data":1977,"is_external_url":119},13197961,"https://a.storyblok.com/f/246239/192x192/8e1b5cb4e2/quote-silkka.jpg",{},"Managing Director","silkka","cases/silkka",290,[],"8fd1c066-bc3b-4d43-aa7c-5c843f97ccb0","2023-10-31T15:18:59.499Z",[],{"name":1987,"created_at":1988,"published_at":1989,"updated_at":1990,"id":1991,"uuid":774,"content":1992,"slug":2343,"full_slug":2344,"sort_by_date":33,"position":2345,"tag_list":2346,"is_startpage":119,"parent_id":885,"meta_data":33,"group_id":2347,"first_published_at":2348,"release_id":33,"lang":212,"path":33,"alternates":2349,"default_full_slug":33,"translated_slugs":33,"_stopResolving":214},"Fortune Coffee","2024-12-03T13:54:13.423Z","2026-05-13T08:43:21.583Z","2026-05-13T08:43:21.613Z",589279339,{"_uid":1993,"image":1994,"title":1987,"blocks":1998,"teaser":2228,"is_dark":214,"og_type":778,"og_image":2229,"og_title":115,"component":782,"intro_usp":214,"intro_text":2231,"meta_title":2237,"video_list":2238,"button_text":794,"button_type":795,"intro_title":2242,"teaser_list":2243,"image_mobile":2244,"meta_keywords":115,"intro_customer":1987,"og_description":115,"exclude_overview":119,"meta_description":2248,"intro_button_link":2249,"intro_button_text":2251,"intro_usp_1_title":2252,"intro_usp_1_value":2253,"intro_usp_2_title":2254,"intro_usp_2_value":2255,"intro_usp_3_title":2256,"intro_usp_3_value":1919,"intro_usp_4_title":115,"intro_usp_4_value":115,"background_hex_list":2222,"contact_person_name":2257,"intro_playing_field":2258,"intro_services_list":2260,"contact_person_image":2338,"contact_person_function":2342},"7a8e525f-5cc8-4d15-a874-eee6b16277a1",{"id":1995,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":1996,"copyright":115,"fieldtype":117,"meta_data":1997,"is_external_url":119},18891521,"https://a.storyblok.com/f/246239/7680x4320/621aefa41a/bigbanner-fortune-min.webp",{},[1999,2003,2012,2015,2033,2042,2057,2070,2085,2094,2112,2133,2151,2164,2179,2198,2216,2223],{"_uid":2000,"vimeo":2001,"id_tag":115,"component":519,"full_width":119,"vimeo_mobile":2002,"customer_color":115,"animation_color":204,"background_color":130},"f733ed72-0e6e-4594-a67f-e7cdf2e12d94","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1191830621?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fortune Coffee - Case Video 2025\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1191830621?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fortune Coffee - Case Video 2025\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":2004,"quote":115,"title":115,"id_tag":115,"padding":412,"raw_html":115,"subtitle":2005,"component":134,"iframe_id":115,"description":2006,"iframe_height":115,"background_color":130},"d0639d40-2d94-4c6d-bcd9-fdc3c40acc8d","Over Fortune Coffee",{"type":13,"content":2007},[2008],{"type":22,"content":2009},[2010],{"text":2011,"type":26},"Lekkere koffie is de perfecte start voor een goed gesprek. Gesprekken die uitgroeien tot connecties. Connecties die persoonlijke relaties worden. En vanuit die onderlinge verbondenheid, werk je beter samen en maak je het positieve verschil. Dat is de kracht van goede koffie. Het is wat we vertellen in het nieuwe merkverhaal. Als specialist in koffieautomaten en alles voor de beste koffiecorner, zorgt Fortune Coffee voor verbinding op kantoor. Elke keer met kwaliteitsproducten en persoonlijke service, zonder onnodige belasting van het milieu of uitbuiting van de koffieboeren. Heerlijke en eerlijke koffie dus, want dat smaakt altijd beter. ",{"_uid":2013,"case":774,"quote":2014,"id_tag":115,"employee":115,"component":597,"show_divider":214,"background_color":130},"a4f1742e-fa73-4642-9e03-94399687e126"," Ik ben heel enthousiast over het totale project waarin look & feel, storytelling, conversie, e-commerce, service en techniek op een gebalanceerde manier samenkomen.",{"_uid":2016,"image":2017,"video":2021,"id_tag":115,"component":127,"full_width":119,"image_mobile":2023,"video_mobile":2027,"video_poster":2029,"customer_color":115,"animation_color":152,"background_color":152,"video_mobile_mp4":2031},"593bb88c-c015-4e5c-b1e5-293acadf291f",{"id":2018,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2019,"copyright":115,"fieldtype":117,"meta_data":2020,"is_external_url":119},18891524,"https://a.storyblok.com/f/246239/7680x4320/d0da7aa994/bigimage-fortune-2-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2022},{},{"id":2024,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2025,"copyright":115,"fieldtype":117,"meta_data":2026,"is_external_url":119},18891520,"https://a.storyblok.com/f/246239/1600x3200/5ca8221228/bigbanner-fortune-mobile-1-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2028},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2030},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2032},{},{"_uid":2034,"quote":115,"title":2035,"id_tag":115,"padding":144,"raw_html":115,"subtitle":145,"component":134,"iframe_id":115,"description":2036,"iframe_height":115,"background_color":152},"a8871f35-4232-4f62-a523-d2ddd000572e","Gebrand om de offline ervaring, nu ook online te serveren",{"type":13,"content":2037},[2038],{"type":22,"content":2039},[2040],{"text":2041,"type":26},"Het is het persoonlijke karakter dat haar Fortune Coffee onderscheidt van concurrenten, alleen kwam dat niet goed over op de oude website. Daarom zorgden we dat de merkwaarden naar boven kwamen, maar ook de kern waaruit Fortune Coffee is gemalen. Waar ze voor staan, waarom ze doen wat ze doen, maar ook voor wíe ze het doen. Bedrijven, ondernemers en werkzoekenden: drie totaal verschillende doelgroepen, die het nieuwe platform zou moeten dienen. Hoe maak je dan de juiste keuzes? Hoe brouw je een platform waaruit nieuwe klanten, franchisenemers en sollicitanten voortvloeien? Vertrokken vanuit strategie, gebaseerd op heatmapanalyses en customer journey mapping sessies, creëerden we een digitaal recept op maat. ",{"_uid":2043,"id_tag":115,"images":2044,"component":168,"customer_color":115,"animation_color":115,"background_color":152},"ac835b9c-c0c4-4556-883f-75ce3847a39b",[2045,2049,2053],{"id":2046,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2047,"copyright":115,"fieldtype":117,"meta_data":2048},18891536,"https://a.storyblok.com/f/246239/1960x2240/b5e1bd24ed/threeimages-fortune-1-min.webp",{},{"id":2050,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2051,"copyright":115,"fieldtype":117,"meta_data":2052},18891533,"https://a.storyblok.com/f/246239/1960x2240/23a478e8fc/threeimages-fortune-2-min.webp",{},{"id":2054,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2055,"copyright":115,"fieldtype":117,"meta_data":2056},18891529,"https://a.storyblok.com/f/246239/1960x2240/1e3db6d5d7/threeimages-fortune-3-min.webp",{},{"_uid":2058,"quote":115,"title":115,"id_tag":115,"padding":212,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":2059,"iframe_height":115,"background_color":152},"54d1cab5-0f4c-4e0b-bc11-c6c97f784df1",{"type":13,"content":2060},[2061,2066],{"type":377,"attrs":2062,"content":2063},{"level":379},[2064],{"text":2065,"type":26},"Flinke scheut branding",{"type":22,"content":2067},[2068],{"text":2069,"type":26},"Letter voor letter, woord voor woord. Het merkverhaal van Fortune Coffee mag gelezen worden en verdient een vaste plek in het menu. Zeker nu het verhaal aangescherpt en doorvertaald is naar de nieuwe visuele identiteit door onze collega’s van Weekend. Verwelkomend, gemoedelijk en in beweging. Grote vormen worden vriendelijk afgerond en ingekleurd met de kleuren van duurzaamheid, warmte en koffie. We zorgen voor verbinding tussen de visuele elementen door de vormen over elkaar heen te leggen. Verder geven de parallax animaties een dosis dynamiek en de titels extra pit, zoals een bakkie koffie dat ook kan doen. Welkom in de wereld van Fortune Coffee. ",{"_uid":2071,"id_tag":115,"images":2072,"invert":119,"component":370,"customer_color":115,"animation_color":115,"background_color":152},"8b16df78-dce1-4ee1-b74c-b14b7a80c595",[2073,2077,2081],{"id":2074,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2075,"copyright":115,"fieldtype":117,"meta_data":2076},18891523,"https://a.storyblok.com/f/246239/6120x3400/c7e4e0c968/colours-fortune-min.webp",{},{"id":2078,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2079,"copyright":115,"fieldtype":117,"meta_data":2080},19227559,"https://a.storyblok.com/f/246239/3020x3400/208c772079/collage-fortune-new-3-min.webp",{},{"id":2082,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2083,"copyright":115,"fieldtype":117,"meta_data":2084},18891531,"https://a.storyblok.com/f/246239/3020x3400/2c841e2df4/collage-fortune-2-min.webp",{},{"_uid":2086,"quote":115,"title":2087,"id_tag":115,"padding":373,"raw_html":115,"subtitle":353,"component":134,"iframe_id":115,"description":2088,"iframe_height":115,"background_color":152},"c9bc9e9e-409b-47a7-a187-a77968ca9e7a","Landelijke uniformiteit, en voor franchisenemers toch flexibiliteit",{"type":13,"content":2089},[2090],{"type":22,"content":2091},[2092],{"text":2093,"type":26},"Zoals veel franchiseorganisaties kent Fortune Coffee een complex businessmodel, bijvoorbeeld als het gaat over het toekennen van klanten en omzet aan lokale ondernemers. Daarnaast leunde het businessmodel te veel op handmatige processen en losse spreadsheets, was het ERP systeem verouderd en vervuild, en was data onvolledig en onbetrouwbaar. Daar bedachten we een oplossing voor. We zorgden voor een landelijke formule, uniformiteit en centralisatie van systemen, waarbij franchisenemers alsnog specifieke aanpassingen kunnen doen die passen bij hun eigen regio of locatie.",{"_uid":2095,"image":2096,"video":2100,"id_tag":115,"component":127,"full_width":214,"image_mobile":2102,"video_mobile":2106,"video_poster":2108,"customer_color":115,"animation_color":130,"background_color":152,"video_mobile_mp4":2110},"3f9d1834-2ed5-410d-9a41-e80375af9948",{"id":2097,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2098,"copyright":115,"fieldtype":117,"meta_data":2099,"is_external_url":119},18891526,"https://a.storyblok.com/f/246239/7680x4320/c6efd459dc/bigimage-fortune-3-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2101},{},{"id":2103,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2104,"copyright":115,"fieldtype":117,"meta_data":2105,"is_external_url":119},18891522,"https://a.storyblok.com/f/246239/1600x3200/cb02341a24/bigbanner-fortune-mobile-3-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2107},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2109},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2111},{},{"_uid":2113,"link":2114,"logo":2115,"name":115,"text":2117,"logos":2129,"title":115,"id_tag":115,"subtitle":115,"component":203,"logo_size":716,"background_color":152},"e6c5dff2-7c9f-42a7-94e3-eab90e80b9b2",{"id":115,"url":115,"linktype":35,"fieldtype":172,"cached_url":115},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2116},{},{"type":13,"content":2118},[2119,2124],{"type":377,"attrs":2120,"content":2121},{"level":379,"textAlign":33},[2122],{"text":2123,"type":26},"Shopware met specials",{"type":22,"attrs":2125,"content":2126},{"textAlign":33},[2127],{"text":2128,"type":26},"Shopware staat bekend om haar gebruiksvriendelijkheid en schaalbaarheid, wij voegen daar een scheut maatwerk aan toe. Alle kernsystemen zijn gefaseerd vernieuwd en geïntegreerd: eerst SAP (ERP), Snowflake (Data Warehouse) en Qlik (BI-tools), gevolgd door Pimcore (PIM), Shopware (e-commerce), HubSpot (CRM) en Simple Simon (werkbonnen). Een compleet nieuwe architectuur vanuit de kracht van ieder systeem, verenigd met Elastic.io. Aanpassingen worden nu gedaan binnen de gestelde kaders van het platform, waardoor er geen wildgroei ontstaat van koppelingen. Tegelijkertijd blijven nieuwe pagina’s on-brand en consistent, doordat we de CMS-blokken vooraf definiëren. Een nieuwe pagina is zo opgezet, vacatures worden automatisch ingeladen en doelstellingen behaald. Het nieuwe Fortune Coffee is stukken sneller en gemalen om verder te kunnen schalen.",[2130,2131,2132,337],"2a5a908c-961d-4540-a1a9-5a3031164809","ea359bc7-8fc6-45d6-b2f9-7b1501ef1388","b2174e13-be6d-4620-aa97-71635f8b4603",{"_uid":2134,"id_tag":115,"component":600,"image_left":2135,"video_left":2139,"image_right":2141,"video_right":2145,"customer_color":115,"video_left_mp4":2147,"animation_color":115,"video_right_mp4":2149,"background_color":152},"ca1e074d-3955-4de9-9ebf-9b0db9f2b5fd",{"id":2136,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2137,"copyright":115,"fieldtype":117,"meta_data":2138,"is_external_url":119},18891539,"https://a.storyblok.com/f/246239/1200x900/3b26f66883/twoimages-fortune-1-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2140},{},{"id":2142,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2143,"copyright":115,"fieldtype":117,"meta_data":2144,"is_external_url":119},18891535,"https://a.storyblok.com/f/246239/1200x900/c9ba82ccea/twoimages-fortune-2-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2146},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2148},{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":2150},{},{"_uid":2152,"quote":115,"title":115,"id_tag":115,"padding":212,"raw_html":115,"subtitle":115,"component":134,"iframe_id":115,"description":2153,"iframe_height":115,"background_color":152},"1a43b4d1-d3e7-4a4f-a01a-1953175ae8a4",{"type":13,"content":2154},[2155,2160],{"type":377,"attrs":2156,"content":2157},{"level":379},[2158],{"text":2159,"type":26},"Omzettoekenning aan franchisenemers",{"type":22,"content":2161},[2162],{"text":2163,"type":26},"De verdeling van de online omzet versus de omzet van de franchisenemer, dat kan een pijnpunt zijn met een franchiseformule. Voor Fortune Coffee lossen we dat op door nieuwe klanten via het online kanaal toe te wijzen aan een franchisenemer op basis van de postcode. Bezoekers vullen hun postcode in en komen terecht in de Fortune Coffee-regio, waar ze zowel de regionale ondernemer als het team leren kennen. Daarmee ondersteunt het digitale platform de lokale ondernemer echt, om nieuwe klanten te genereren en werkzoekenden te laten solliciteren. De online inkomsten wijzen we op transparante en eerlijke wijze toe aan de franchisenemer, zonder tussenkomst van de finance afdeling. Eerlijk voor de franchisenemers en persoonlijk voor klanten: zo is het in het echt en nu ook online.",{"_uid":2165,"id_tag":115,"images":2166,"invert":214,"component":370,"customer_color":115,"animation_color":152,"background_color":152},"888e7480-79e8-4ee5-a686-f29511583195",[2167,2171,2175],{"id":2168,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2169,"copyright":115,"fieldtype":117,"meta_data":2170},18891538,"https://a.storyblok.com/f/246239/3020x3400/d8f119fadc/collage-fortune-2-1-min.webp",{},{"id":2172,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2173,"copyright":115,"fieldtype":117,"meta_data":2174},19227046,"https://a.storyblok.com/f/246239/3020x3400/828d100edd/collage-fortune-new-min.webp",{},{"id":2176,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":2177,"copyright":115,"fieldtype":117,"meta_data":2178},18891540,"https://a.storyblok.com/f/246239/6120x3400/2e23bf2320/collage-fortune-2-3-min.webp",{},{"_uid":2180,"quote":115,"title":2181,"id_tag":115,"padding":373,"raw_html":115,"subtitle":413,"component":134,"iframe_id":115,"description":2182,"iframe_height":115,"background_color":152},"e397c2fd-dd54-447b-ae59-e679e8d4c569","Gebrand voor de beste koffiereis online",{"type":13,"content":2183},[2184,2188,2189,2194],{"type":22,"content":2185},[2186],{"text":2187,"type":26},"Waar we in de koffiecorner innoveren met nieuwe smaken, optimaliseren we samen met onze Fingerspitz-collega's voor meer resultaat. 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Ze wordt warm van de gesprekken die daar ontstaan en de connecties die eruit voortvloeien. Wij geloven dat zoiets moois mag groeien. Als digitale partner onderzoeken we manieren om het aantal klanten, ondernemende franchisenemers en collega’s te verhogen. We stappen af van de oude Fortune formule online en bereiden een compleet nieuw digitaal recept. De nieuwe website is klaar voor intensiever gebruik, overgoten in een vriendelijke huisstijl en gebrand om meer mensen op de koffie te laten komen. 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Op die manier creëren we een merk voor herkenning en verbinding, net zoals Boerschappen doet met mens, boer en natuur.",{"_uid":3147,"images":3148,"component":168,"animation_color":115,"background_color":152},"fb048ef2-12c6-45b8-aff0-0256c8a8e583",[3149,3153,3157],{"id":3150,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3151,"copyright":115,"fieldtype":117,"meta_data":3152},96794667206880,"https://a.storyblok.com/f/246239/800x914/4287101e15/boerschappen-threeimages-1.png",{},{"id":3154,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3155,"copyright":115,"fieldtype":117,"meta_data":3156},14132794,"https://a.storyblok.com/f/246239/800x914/3f4c5e939b/boerschappen-circle-big.webp",{},{"id":3158,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3159,"copyright":115,"fieldtype":117,"meta_data":3160},96794667206881,"https://a.storyblok.com/f/246239/800x914/2576dc217a/boerschappen-threeimages-3.png",{},{"_uid":3162,"link":3163,"logo":3164,"name":115,"text":3166,"logos":3172,"title":3175,"id_tag":115,"subtitle":353,"component":203,"logo_size":716,"background_color":152},"71d0e75f-c2d5-4049-8e5a-0f071783677a",{"id":115,"url":115,"linktype":35,"fieldtype":172,"cached_url":115},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":3165},{},{"type":13,"content":3167},[3168],{"type":22,"content":3169},[3170],{"text":3171,"type":26},"Verouderde en onbetrouwbare technologie zorgden voor veel handmatig werk: een situatie die niet opgewassen was voor de ambitie van Boerschappen. Daarom ontwikkelden we met een multidisciplinair team een nieuwe omgeving op basis van Shopware in vijf maanden tijd. Aan de achterkant communiceren acht nieuwe systemen moeiteloos met elkaar over orders, betalingen, content en abonnementen. Processen, zoals orderpicking, voorraadcontroles en berekeningen, verlopen zorgvuldig zodat klanten aan de voorkant boxen samen kunnen stellen en inplannen.",[2130,3173,337,3174],"e64f184f-e114-4f37-94c5-417a75e1ed60","1b48be78-87fd-4b3c-8b27-30248f9905b8","Herinrichting van het landschap voor meer efficiëntie en klantretentie",{"_uid":3177,"id_tag":115,"images":3178,"invert":214,"component":370,"customer_color":115,"animation_color":115,"background_color":152},"cf40aa44-a67c-493c-b3b4-28ca190b4cc6",[3179,3183,3187],{"id":3180,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3181,"copyright":115,"fieldtype":117,"meta_data":3182},13367727,"https://a.storyblok.com/f/246239/3021x3400/fb816b1a2a/focusimage-boerschappen-2-min.webp",{},{"id":3184,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3185,"copyright":115,"fieldtype":117,"meta_data":3186},13367757,"https://a.storyblok.com/f/246239/3020x3400/26e114d222/focusimage-boerschappen-3-min.webp",{},{"id":3188,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3189,"copyright":115,"fieldtype":117,"meta_data":3190},13367756,"https://a.storyblok.com/f/246239/6120x3400/945011472f/bigimage-boerschappen-3-min.webp",{},{"_uid":3192,"quote":115,"title":115,"id_tag":115,"padding":373,"subtitle":115,"component":134,"description":3193,"background_color":152},"40e5a996-5b9c-4fca-a335-3994b21ea1fb",{"type":13,"content":3194},[3195,3200],{"type":377,"attrs":3196,"content":3197},{"level":379},[3198],{"text":3199,"type":26},"Een nieuwe klantreis",{"type":22,"content":3201},[3202],{"text":3203,"type":26},"Vaste klanten gaan van geen app naar app only: het is de omgeving waar ze specials bestellen, bezorgmomenten kiezen en boxen pauzeren. Nieuwe klanten verlekkeren we op de website. Bezoekers worden verwelkomd door speelse animaties, maken hier de keuze voor de box die bij ze past, bekijken 1 van de 1000 recepten en worden hier klant. Het is de verfrissende en intuïtieve winkelervaring, die zorgt voor meer efficiëntie en klantretentie.",{"_uid":3205,"vimeo":3206,"component":519,"full_width":119,"vimeo_mobile":115,"customer_color":3207,"animation_color":115,"background_color":152},"fa9593a0-bb3b-4dc5-8980-17de47cb252b","\u003Cdiv style=\"padding:75% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/878647087?autoplay=1&loop=1&autopause=0&badge=0&autopause=0&autoplay=1&quality_selector=1&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"landscape-site\" autoplay=\"true\" loop=\"true\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","#D5DDB8",{"_uid":3209,"quote":115,"title":3210,"padding":373,"subtitle":413,"component":134,"description":3211,"background_color":152},"6dd5e274-5e9a-4372-9439-a60f5921dd8d","Liever bouwen op data dan boerenverstand",{"type":13,"content":3212},[3213],{"type":22,"content":3214},[3215],{"text":3216,"type":26},"Weten welke ingrediënten je inzet op basis van verkregen data, maakt groei sneller mogelijk. Zo zagen we afhaakmomenten in de checkout en besloten we hier te A/B-testen. Door gebruik te maken van sociale bewijslast en opnieuw na te denken over de stappen in het bestelproces verlaagden we het verlatingspercentage. Ook het zoeken en vinden van recepten gaat veel gemakkelijker door toevoegingen zoals filtering en tags. Grote kans dat wanneer een klant een recept leest tijdens het koken, zijn of haar handen te vies zijn om een telefoon te bedienen en de volgende stap te lezen. Daarom ontwikkelden we een proof of concept waarin je door de recepten navigeert door hardop te spreken en handgebaren te maken. En voor meer orders en naamsbekendheid werkten we in een campagne samen met de Nationale Postcode Loterij, waardoor er op één dag 2500 orders verwerkt werden. Zo blijven we optimaliseren voor meer rendement.",{"_uid":3218,"image":3219,"component":127,"full_width":119,"image_mobile":3223,"background_color":152},"b6470c36-f208-4c50-9103-51eb5ce6604c",{"id":3220,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3221,"copyright":115,"fieldtype":117,"meta_data":3222,"is_external_url":119},12179035,"https://a.storyblok.com/f/246239/1920x1080/8fceeacc4b/boerschappen-3.webp",{},{"id":3224,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3225,"copyright":115,"fieldtype":117,"meta_data":3226,"is_external_url":119},12179306,"https://a.storyblok.com/f/246239/755x850/ebdd3e831b/boerschappen-3-sq.webp",{},{"_uid":3228,"text":764,"link_1":3229,"link_2":3230,"title_1":437,"title_2":438,"extended":214,"headline":3231,"component":440,"button_type_1":441,"button_type_2":442,"background_hex":3207,"background_color":152},"e5b3c3fb-108d-4768-aa27-aa9654dc4889",{"id":432,"url":115,"linktype":35,"fieldtype":172,"cached_url":433},{"id":435,"url":115,"linktype":35,"fieldtype":172,"cached_url":436},"Ook voordelen plukken?",{"_uid":3233,"cases":3234,"title":775,"component":776,"background_color":152},"692745fa-2477-4f63-9c9d-5ec6acad40ef",[1884,772,9],"Digitale oogst en groei voor Boerschappen",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":3237},{},"Boerschappen x Bluebird Day | Omnichannel platform",{"type":13,"content":3240},[3241],{"type":22,"content":3242},[3243],{"text":3244,"type":26},"Boerschappen ziet het als haar missie om de Nederlandse voedselindustrie te transformeren van aard voor meer duurzame, eerlijkere en gezondere voeding. Om écht impact te maken en op te boksen tegen grote supermarkten en food suppliers, moet Boerschappen blijven groeien. Een nieuw digitaal landschap was nodig, als stabiele basis voor meer aanwas van nieuwe klanten en een hogere klanttevredenheid. Daarom stoomden we in vijf maanden tijd een volledig nieuwe technische architectuur klaar. Een geïntegreerd recept met acht nieuwe systemen, om bovengronds de beste omnichannel-ervaring aan klanten te geven. Samen met onze collega’s van Weekend, Unlock en Fingerspitz zorgen we voor een smaakvolle totaalbeleving door de hele klantreis.",{"id":3246,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3247,"copyright":115,"fieldtype":117,"meta_data":3248,"is_external_url":119},12231375,"https://a.storyblok.com/f/246239/x/f73954ba73/boerschappen_tegel.mp4",{},"Waar kwaliteit van het land direct in jouw winkelmand belandt","Herinrichting e‑commerce landschap",{"id":3252,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3253,"copyright":115,"fieldtype":117,"meta_data":3254,"is_external_url":119},10989875,"https://a.storyblok.com/f/246239/413x630/ef1dd6b1f4/boerschappen-list.webp",{},[803,41,52,807,3071,2299,806,1907,3077],"Met de nieuwe online omgeving groeit dé duurzame en eerlijke boodschappenboxbezorger ook hard op digitaal vlak. Bekijk de case!","Met de nieuwe online omgeving groeit dé duurzame & eerlijke boodschappenboxbezorger ook hard op digitaal vlak. Bekijk de totaaloplossing voor Boerschappen!",{"id":115,"url":3259,"linktype":811,"fieldtype":172,"cached_url":3259},"https://www.boerschappen.nl/","Boerschappen.nl","DIA nominaties","orders verwerkt op 1 dag door campagne","2500","maanden een compleet nieuwe architectuur","7","Anouk van Doorn",[819,3268],"Food / 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Rogelli",{"type":13,"content":3450},[3451],{"type":22,"content":3452},[3453],{"text":3454,"type":26},"Of je nu een fervente fietser bent die de wegen domineert of een toegewijde hardloper die kilometers verslindt, bij Rogelli vind je wat je zoekt. Met een liefde voor sport produceert zij comfortabele sportkleding zoals gestroomlijnde fietsbroeken en ademende hardloopshirts, maar ook voor fietshelmen of verduisterende fietsbrillen kun je er terecht. Rogelli heeft een duidelijke missie: sporters inspireren en motiveren om plezier te hebben. Want hoewel ze zelf competitief de brug willen slaan tussen passie voor sport en stijlvolle functionaliteit, gaat het bij hen niet zozeer om prestaties. Rogelli staat voor genieten van iedere kilometer, elk hobbeltje op de weg en het ritme van de rit. ",{"_uid":3456,"case":1547,"quote":3457,"id_tag":115,"employee":115,"component":597,"show_divider":214,"background_color":130},"73662795-1442-417c-9413-98a1e34a9142","Na een jaar intensief bouwen, reviewen en alles wat bij het proces komt kijken zijn we live gegaan. Het resultaat: een gave website waar we ontzettend trots op zijn.",{"_uid":3459,"image":3460,"id_tag":115,"component":127,"full_width":119,"image_mobile":3464,"customer_color":115,"animation_color":115,"background_color":152},"12507022-8797-46bb-aaf6-8c90c9a8db1c",{"id":3461,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3462,"copyright":115,"fieldtype":117,"meta_data":3463,"is_external_url":119},13281891,"https://a.storyblok.com/f/246239/6048x3400/9a9cf14abd/bigimage-rogelli-2-min.webp",{},{"id":3465,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3466,"copyright":115,"fieldtype":117,"meta_data":3467,"is_private":119,"is_external_url":119},14925012,"https://a.storyblok.com/f/246239/800x1600/227d7fda83/mobile-rogelli-min.webp",{},{"_uid":3469,"quote":115,"title":3470,"id_tag":115,"subtitle":145,"component":134,"description":3471,"background_color":152},"af06dc99-f699-46ee-a6ef-f00cdd0cb28c","Inhaalslag van B2B naar B2C verkoop",{"type":13,"content":3472},[3473],{"type":22,"content":3474},[3475],{"text":3476,"type":26},"Onder het bewind van professionele wielrenners en sportfanaten, heeft Rogelli jarenlang daverend succes. Vooral via retailers en B2B-klanten mag zij zich sterspeler noemen. Om sporters ook direct te bedienen en de liefde voor sport te delen, legt Rogelli zich toe aan een direct-to-consumer strategie. Door direct in contact te staan met klanten, vergaren ze waardevolle informatie over bijvoorbeeld een bepaald model of stof waar ze op kunnen inspelen vanuit hun productie- of marketingdivisie. Op die manier kunnen ze een betere aansluiting vinden met sportliefhebbers. Met een type kledingstuk, maar ook met communicatieuitingen.",{"_uid":3478,"id_tag":115,"images":3479,"component":168,"customer_color":115,"animation_color":115,"background_color":152},"5e6602ce-05d2-4bff-8ef9-ab17c37735c9",[3480,3484,3488],{"id":3481,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3482,"copyright":115,"fieldtype":117,"meta_data":3483},96792836900973,"https://a.storyblok.com/f/246239/980x1120/5bcbb197e8/rogelli-threeimages-1.png",{},{"id":3485,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3486,"copyright":115,"fieldtype":117,"meta_data":3487},96792836896876,"https://a.storyblok.com/f/246239/980x1120/68e51d51a6/rogelli-threeimages-2.webp",{},{"id":3489,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3490,"copyright":115,"fieldtype":117,"meta_data":3491},96792836880491,"https://a.storyblok.com/f/246239/980x1120/ca4ed28a2d/rogelli-threeimages-3.png",{},{"_uid":3493,"quote":115,"title":115,"id_tag":115,"subtitle":115,"component":134,"description":3494,"background_color":152},"60e43e92-da24-4759-99e3-3589f91a3a8d",{"type":13,"content":3495},[3496,3501],{"type":377,"attrs":3497,"content":3498},{"level":379},[3499],{"text":3500,"type":26},"Tactiek bepalen",{"type":22,"content":3502},[3503],{"text":3504,"type":26},"Snel schakelen, slim spelen, dan haal je voorsprong. Zoals je voor iedere wedstrijd of competitie zou doen, bespreken wij een tactiek om de harten van sporters te veroveren. Op bedrijfsniveau, maar ook op persoonsniveau. We onderzoeken hoe Rogelli samen met bestaande verkoopkanalen het e-commerce speelveld betreedt en hoe zij internationale ambities omzet in successen. 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Hij nam in 1992 het merk over nadat hij de wereld over vloog voor diverse wedstrijden. Rogelli heeft ook internationale ambities. Om landsgrenzen over te steken zorgden we voor een herstructurering van de technische architectuur. Met de nieuwe integraties maakt Rogelli eenvoudig nieuwe storefronts aan voor ieder land en houden we data consistent en beheersbaar door Adobe Commerce te koppelen aan Pimcore en Microsoft Dynamics 365 Business Central. Als team verenigd, werken de onderlinge systemen met elkaar samen. Om een ervaring te geven die niet alleen converteert, maar de gebruiker laat genieten van de rit. Met collecties en verhalen die inspireren om de veters te strikken, op te stappen of het diepe in te duiken.",[1357,2132,3533,337],"8f8737a7-a4db-4ef4-9f97-4bfb0cdd0910","Branding en techniek samenweven voor internationale ambities",{"_uid":3536,"image":3537,"id_tag":115,"component":127,"full_width":214,"image_mobile":3541,"customer_color":115,"animation_color":115,"background_color":152},"f4c8aacd-af82-43f2-979a-ef8ea3a41d34",{"id":3538,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3539,"copyright":115,"fieldtype":117,"meta_data":3540,"is_external_url":119},13281900,"https://a.storyblok.com/f/246239/6180x3477/0fd87ce47d/bigimage-rogelli-3-min.webp",{},{"id":3542,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3543,"copyright":115,"fieldtype":117,"meta_data":3544,"is_external_url":119},14925011,"https://a.storyblok.com/f/246239/800x1600/8dc26ed7f3/mobile-rogelli-2-min.webp",{},{"_uid":3546,"quote":115,"title":3547,"id_tag":115,"padding":412,"subtitle":413,"component":134,"description":3548,"background_color":152},"812e6357-8b88-46e5-b789-d2f771404cb3","In de hogere versnelling voor een nog krachtiger merk",{"type":13,"content":3549},[3550],{"type":22,"content":3551},[3552],{"text":3553,"type":26},"Met Rogelli hebben we gedemarreerd op gebied van internationale én B2C-verkoop, maar de eindstop is nog lang niet in zicht. Samen met Fingerspitz zorgen we voor meer naamsbekendheid onder alle sportfanaten. In het bijzonder bij sporters in teamverband om de verkoop van Rogelli’s teamwear te stimuleren. Maar hoe vind en overtuig je een geheel team om dit te doen? Door gebruik te maken van het dialect dat alleen wielrenners gebruiken - zoals ‘jus in de benen’ en een ‘koffiemolentje draaien’ - zetten we een test op waar fietsers hun rol in het team konden bepalen. Met succes verkregen we 1943 leads voor een CPL van 0,33 euro en een conversieratio van 37 procent. Met zulke campagnes creëert Rogelli afstand van haar concurrenten. ",{"_uid":3555,"image":3556,"id_tag":115,"component":127,"full_width":119,"image_mobile":3560,"customer_color":115,"animation_color":115,"background_color":152},"7d2d90a6-5b97-41fe-a079-be7cdc95c21d",{"id":3557,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3558,"copyright":115,"fieldtype":117,"meta_data":3559,"is_external_url":119},13281898,"https://a.storyblok.com/f/246239/6048x3400/60f90ee06a/bigimage-rogelli-4-min.webp",{},{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":3561},{},{"_uid":3563,"text":3564,"id_tag":115,"link_1":3565,"link_2":3566,"title_1":437,"title_2":438,"extended":214,"headline":3567,"component":440,"button_type_1":441,"button_type_2":442,"background_hex":3568,"background_color":3569},"5f9540b9-83b7-4c83-973f-dc249eb0c9c1","Weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren? Neem dan contact met ons op.",{"id":432,"url":115,"linktype":35,"fieldtype":172,"cached_url":433},{"id":435,"url":115,"linktype":35,"fieldtype":172,"cached_url":436},"Digitaal versnellen?","#D7E8F3","bg-green",{"_uid":3571,"cases":3572,"title":3573,"id_tag":115,"component":776,"background_color":115},"3a3b2ed7-1bb5-4ef6-8ba8-65497958a2ba",[772,773,453],"Bekijk ook deze cases","Eén B2B / B2C omgeving voor sportliefhebbers",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":3576},{},"Rogelli | B2B en B2C voor sportliefhebbers",{"type":13,"content":3579},[3580],{"type":22,"content":3581},[3582],{"text":3583,"type":26,"marks":3584},"Rogelli heeft al jarenlang succes onder professionele wielrenners en sportliefhebbers: voorheen lag de ambitie alleen op B2B, maar ze maakt nu een inhaalslag naar B2C-verkoop. Daarom ontwikkelden we als team een geheel nieuwe architectuur op basis van Adobe Commerce en Pimcore, wat we koppelden aan Microsoft Dynamics 365. Met de nieuwe omgeving kan Rogelli eenvoudig de verschillende websites aanpassen binnen dezelfde omgeving en blijft alle productdata up-to-date. Ook de rit naar bestellen is een stuk sneller voor zowel B2B- als B2C-klanten. Met een sterk gebouwd platform, meer efficiëntie en online zichtbaarheid, kan Rogelli de (online) afstand ten opzichte van concurrenten wereldwijd vergroten.",[3585],{"type":3586,"attrs":3587},"textStyle",{"color":3588},"rgb(26, 25, 25)","Rogelli X Bluebird Day | Platform voor internationale voorsprong",{"id":3591,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3592,"copyright":115,"fieldtype":117,"meta_data":3593,"is_external_url":119},12231405,"https://a.storyblok.com/f/246239/x/65620817df/rogelli_tegel.mp4",{},"Internationaal meters maken op het B2B én B2C parcours","Inhaalslag naar B2C-verkoop",{"id":3597,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3598,"copyright":115,"fieldtype":117,"meta_data":3599,"is_external_url":119},13281986,"https://a.storyblok.com/f/246239/1600x3200/eb049a6334/banner-mobile-rogelli-min.webp",{},"Rogelli Sportswear",[803,52,1907,805,3602,1572,806],"Microsoft Dynamics","Met hun nieuwe platform en D2C-strategie gaat sportmerk Rogelli de (online) afstand ten opzichte van de concurrenten wereldwijd écht vergroten!","Met het nieuwe e-commerce platform en D2C-strategie vergroot sportmerk Rogelli de (online) afstand tot concurrenten wereldwijd, zowel op B2B als B2C speelveld. Bekijk de case.",{"id":115,"url":3606,"target":1576,"linktype":811,"fieldtype":172,"cached_url":3606},"https://rogelli.com/","rogelli.com","Melvin Wagtmans",[819,1586],{"type":13,"content":3611},[3612],{"type":16,"content":3613},[3614,3623,3632,3641,3650,3656,3667,3676,3686],{"type":19,"content":3615},[3616],{"type":22,"attrs":3617,"content":3618},{"textAlign":33},[3619],{"text":25,"type":26,"marks":3620},[3621],{"type":29,"attrs":3622},{"href":833,"uuid":32,"anchor":33,"target":34,"linktype":35},{"type":19,"content":3624},[3625],{"type":22,"attrs":3626,"content":3627},{"textAlign":33},[3628],{"text":1606,"type":26,"marks":3629},[3630],{"type":29,"attrs":3631},{"href":1610,"uuid":46,"anchor":33,"target":34,"linktype":35},{"type":19,"content":3633},[3634],{"type":22,"attrs":3635,"content":3636},{"textAlign":33},[3637],{"text":63,"type":26,"marks":3638},[3639],{"type":29,"attrs":3640},{"href":855,"uuid":68,"anchor":33,"target":34,"linktype":35},{"type":19,"content":3642},[3643],{"type":22,"attrs":3644,"content":3645},{"textAlign":33},[3646],{"text":489,"type":26,"marks":3647},[3648],{"type":29,"attrs":3649},{"href":1629,"uuid":494,"anchor":33,"target":34,"linktype":35},{"type":19,"content":3651},[3652],{"type":22,"attrs":3653,"content":3654},{"textAlign":33},[3655],{"text":3405,"type":26},{"type":19,"content":3657},[3658],{"type":22,"attrs":3659,"content":3660},{"textAlign":33},[3661],{"text":1211,"type":26,"marks":3662},[3663],{"type":29,"attrs":3664},{"href":3665,"uuid":3666,"anchor":33,"target":34,"linktype":35},"/insights/product-information-management-systeem-pim","b55049ba-338c-48e6-83fd-c052c6504ff8",{"type":19,"content":3668},[3669],{"type":22,"attrs":3670,"content":3671},{"textAlign":33},[3672],{"text":85,"type":26,"marks":3673},[3674],{"type":29,"attrs":3675},{"href":2326,"uuid":90,"anchor":33,"target":34,"linktype":35},{"type":19,"content":3677},[3678],{"type":22,"attrs":3679,"content":3680},{"textAlign":33},[3681],{"text":3427,"type":26,"marks":3682},[3683],{"type":29,"attrs":3684},{"href":3685,"uuid":3432,"anchor":33,"target":34,"linktype":35},"/koppelingen/microsoft-business-central",{"type":19,"content":3687},[3688],{"type":22,"attrs":3689,"content":3690},{"textAlign":33},[3691],{"text":2311,"type":26,"marks":3692},[3693],{"type":29,"attrs":3694},{"href":3695,"uuid":3696,"anchor":33,"target":34,"linktype":35},"/koppelingen/pimcore","eadc9ba5-1178-4d16-8c40-0b89e0a57849",{"id":3698,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3699,"copyright":115,"fieldtype":117,"meta_data":3700,"is_external_url":119},13281895,"https://a.storyblok.com/f/246239/256x256/1cd184a569/quote-rogelli.webp",{},"CEO","rogelli","cases/rogelli",570,[],"29480655-2627-42ad-8b48-2bfa3c6532a8","2023-09-11T13:46:16.627Z",[],"Inspiratieplatform om je vingers bij af te likken ",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":3711},{},"Sligro | Horeca-professionals succesvoller maken",{"type":13,"content":3714},[3715],{"type":22,"content":3716},[3717],{"text":3718,"type":26},"ZiN Inspiratielab is een initiatief van Sligro en bij uitstek de plek waar je als horecaprofessional nieuwe prikkels, impulsen en inspiratie op doet in de vorm van blogs, trainingen, trendtours en culinaire events. Wij vertaalden dit concept door naar een online omgeving waar bezoekers digitaal verleid worden tot het boeken van tickets voor trainingen, trendtours en culinaire events. Dat doen we op een smaakvolle en ZiNvolle wijze met een team van designers, developers en marketeers. Zodat klanten ook online nieuwe prikkels, impulsen en inspiratie voor hun kiezen krijgen.","Sligro X Bluebird Day | Bekijk de case",{"id":3721,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3722,"copyright":115,"fieldtype":117,"meta_data":3723,"is_external_url":119},13248073,"https://a.storyblok.com/f/246239/x/0993d5f2b2/sligro_tegel.mp4",{},"Sligro haalt offline inspiratie naar online platform","Offline inspiratie naar online platform",{"id":3727,"alt":115,"name":115,"focus":115,"title":115,"source":115,"filename":3728,"copyright":115,"fieldtype":117,"meta_data":3729,"is_external_url":119},13191621,"https://a.storyblok.com/f/246239/1200x2400/747ceb47fb/banner-sligro-mobile-min.webp",{},[52,41,804,806,74,2450],"Het ZiN inspiratielab van Sligro hebben we omgezet naar een online platform voor horeca inspiratie. 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Ze wil klanten inspireren om de tafel mooi te dekken met tafelkleden, placemats, servetten en tafellopers. Omdat eten genieten is. Smaak en gezelschap helpen daarbij. En met een mooi gedekte tafel smaakt het eten nóg iets lekkerder. Cottona is momenteel verkrijgbaar via eigen webshops in Nederland, Duitsland, België, Frankrijk, Italië en Spanje en wil marktleider worden binnen het luxe segment tafellinnen in Europa. Dat is een ambitie waar wij graag voor aanschuiven. 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Het platform kon geen andere valuta's tonen, had beperkte marketingmogelijkheden, kon geen B2B-klanten bedienen en ontbrak aan een integratie met de financiële administratie. Dat vroeg om een nieuw plan. Iedereen zou mooi mogen tafelen, omdat het eten dan gewoon nét wat lekkerder smaakt. ",{"type":377,"attrs":3896,"content":3897},{"level":379},[3898],{"text":3899,"type":26},"Van naald tot draad: een stijlvolle identiteit",{"type":22,"content":3901},[3902],{"text":3903,"type":26},"Cottona wil een nieuwe identiteit die bij het merk past, haar collectie uitbreiden en een schaalbaar en gebruiksvriendelijk platform waar ze haar verhaal kan vertellen. Om die ambitie op poten te zetten, keken we eerst naar wat er al stond en wat het streven was. In een merkessentieworkshop zetten we het merk op tafel. De bevindingen spiegelen we samen met onze collega’s van Weekend in de nieuwe visuele identiteit. We gebruiken stijlelementen die aansluiten bij het merk, verweven creativiteit in de copy en schrijven een guideline document om de huisstijl te kunnen continueren. Zowel in print als online schuiven klanten aan voor een hoogwaardige uitstraling waarbij sfeervolle foto’s en scherpe detailfoto’s de boventoon voeren. Ieder element en vorm met haar eigen finesse. Met een logo dat knipoogt naar stofferen. 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Die breiden we uit met extra’s - zoals meertaligheid, naadloze integraties, een maatadviescalculator, B2B-functionaliteiten en personalisaties met borduurwerk - als kleine steekjes die het platform uniek maken. B2B-klanten genieten nu bijvoorbeeld van prijzen met of zonder btw, uitgebreide bestelhistorie en korting op accountniveau. Een gebruiksvriendelijke ervaring voor elk type klant, maar ook voor Cottona zelf. Met de snelle en gebruiksvriendelijke admin en automatiseringen, krimpen ze in op handmatig werk en kunnen ze hun ambitie internationaal doortrekken. 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Wil je weten waar de kansen voor jouw organisatie liggen? Schuif aan voor een volgend avontuur en neem contact met ons op. ",{"id":432,"url":115,"linktype":35,"fieldtype":172,"cached_url":433},{"id":435,"url":115,"linktype":35,"fieldtype":172,"cached_url":436},"Samen om tafel?","#FFEDE9",{"_uid":4054,"cases":4055,"title":775,"id_tag":115,"component":776,"background_color":204},"b6aaef66-91c1-44ef-a681-04593a01aace",[772,1885,453],"Aanschuiven voor een digitale transformatie",{"id":33,"alt":33,"name":115,"focus":33,"title":33,"source":33,"filename":115,"copyright":33,"fieldtype":117,"meta_data":4058},{},{"type":13,"content":4060},[4061],{"type":22,"content":4062},[4063],{"text":4064,"type":26},"Cottona garandeert een mooi gedekte tafel met hun stijlvolle tafelkleden op maat. Voorheen lag de focus op consumenten in Nederland, België, Duitsland, Frankrijk, Spanje en Italië, nu breidt de textielleverancier uit naar B2B en landen buiten de EU. 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