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Zoals de naam suggereert, is kwaliteit wat ze beloven, maar ze verliezen duurzaamheid niet uit het oog. In 2030 willen ze laten zien hoe goed genieten kan met minstens 60 procent minder CO2-uitstoot. Met producten die smaken naar meer, bedoeld voor consumenten en zakelijke klanten. Al dit goeds verdient een podium. Daarom zorgden we ervoor dat er een goede mix ontstaat van storytelling en conversie. Kwalitaria is hard op weg om de grootste franchise cafetaria van Nederland te worden met ruim 130 locaties in heel Nederland. 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Bluebird Day heeft dat met hun expertise mogelijk gemaakt. We hebben de klantreis nu veel beter in beeld, wat ten goede komt in onze service.","quote",{"_uid":598,"image":599,"video":603,"id_tag":15,"component":605,"full_width":19,"image_mobile":606,"video_mobile":608,"video_poster":610,"customer_color":15,"animation_color":50,"background_color":612,"video_mobile_mp4":613},"cbe9a2f0-0ccd-4b01-9abf-dd1993290563",{"id":600,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":601,"copyright":15,"fieldtype":17,"meta_data":602,"is_external_url":19},13293892,"https://a.storyblok.com/f/246239/6047x3401/639d7574a8/bigimage-kwalitaria-3-min.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":604},{},"big-image",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":607},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":609},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":611},{},"bg-white",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":614},{},{"_uid":616,"quote":15,"title":617,"id_tag":15,"padding":15,"subtitle":618,"component":26,"description":619,"background_color":612},"94ec537c-704c-4ead-92df-3240e2daeee0","De onmiskenbare Kwalitaria uitstraling door de hele bestelreis","Ontdekken",{"type":28,"content":620},[621],{"type":31,"content":622},[623],{"text":624,"type":37},"Waar de klantreis eerst in de cafetaria zelf begon, bestelt inmiddels de helft van de mensen haar maaltijd online. Deze beweging en populariteit van thuisbezorging-platformen, vroeg om een digitale transformatie voor Kwalitaria. In een strategische roadmap bepaalden we de ingrediënten voor een omnichannel recept en definieerden we de doelstellingen om systemen en data te centraliseren, het lokale karakter te behouden en het digitale aandeel ten opzichte van de totale omzet te verhogen. Vanuit het brand key model creëerden we voor zowel on- als offline een nieuwe visuele identiteit, die herkenbaar en smaakvol is. Want of je nu door de app, op de webshop of de werken-bij-website navigeert, jezelf aanmeldt voor het loyaliteitsprogramma of voor een bestelzuil in de cafetaria staat: alle touchpoints in de customer journey stralen het merk Kwalitaria uit.",{"_uid":626,"id_tag":15,"images":627,"component":640,"customer_color":15,"animation_color":50,"background_color":612},"5ed4f94a-403c-4c46-910b-aa09447051ae",[628,632,636],{"id":629,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":630,"copyright":15,"fieldtype":17,"meta_data":631},14166171,"https://a.storyblok.com/f/246239/800x914/8e1f642675/kwalitaria-3images-text.webp",{},{"id":633,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":634,"copyright":15,"fieldtype":17,"meta_data":635},96797779106371,"https://a.storyblok.com/f/246239/800x914/9bfaf1fede/kwali-3images-2.png",{},{"id":637,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":638,"copyright":15,"fieldtype":17,"meta_data":639},96797779155524,"https://a.storyblok.com/f/246239/800x914/73024b47a6/kwali-3images-3.png",{},"three-images",{"_uid":642,"link":643,"logo":644,"name":15,"text":646,"logos":676,"title":680,"id_tag":15,"subtitle":681,"component":107,"logo_size":682,"background_color":612},"ba231b1c-cccb-4ebc-82e8-aa82e1e278e3",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":645},{},{"type":28,"content":647},[648,661,663,671],{"type":31,"attrs":649,"content":650},{"textAlign":33},[651,653,659],{"text":652,"type":37},"In een indrukwekkend korte doorlooptijd leverden we een gigantisch project op. Centraal aangestuurd maar op de individuele locaties doorgevoerd: alle cafetaria’s stapten over op één kassasysteem met de integratie van een PIM-systeem. Daarnaast implementeerden we een ",{"text":654,"type":37,"marks":655},"headless CMS",[656],{"type":358,"attrs":657},{"href":658,"uuid":424,"anchor":33,"target":362,"linktype":60},"/diensten/headless-cms",{"text":660,"type":37}," dat alle omgevingen en de app van content voorziet, en creëerden we een headless platform dat via een API naadloos communiceert met de centrale backoffice. Dit zorgt voor efficiënt en centraal beheer aan de achterkant, terwijl er aan de voorkant ruimte blijft voor een lokale franchise-strategie.",{"type":31,"attrs":662},{"textAlign":33},{"type":39,"attrs":664,"content":665},{"level":41,"textAlign":33},[666],{"text":667,"type":37,"marks":668},"Franchise special",[669],{"type":670},"bold",{"type":31,"attrs":672,"content":673},{"textAlign":33},[674],{"text":675,"type":37},"Om het eigen lokale karakter te behouden, heeft elke franchisenemer niet alleen vrijheid in assortiment, promoties, bezorgwijze en content, maar ook over haar eigen bezorg- en afhaalassortiment. Hierdoor ontstaan er talloze mogelijkheden die allemaal up-to-date moeten blijven. In de oude situatie duurde het bijvoorbeeld 12 uur voordat een aanpassing live stond als er een assortimentswijziging was gedaan. Met onze integraties en synchronisaties is dat niet meer het geval. Het resultaat: blije franchisenemers en klanten. Franchisenemers worden bijzonder goed bediend door de centrale backoffice en klanten in de cafetaria en de webshop.",[677,678,312,178,679],"1b48be78-87fd-4b3c-8b27-30248f9905b8","de90bf8e-8218-4af1-9cef-db969ced3c60","377073dd-541d-40a7-816c-f15d884afe78","Een beheersbaar assortiment voor +100 lokale ondernemers","Creëren","big",{"_uid":684,"id_tag":15,"images":685,"invert":19,"component":698,"customer_color":15,"animation_color":50,"background_color":612},"1c2c383c-d480-48e3-b0c6-1a6555db32dc",[686,690,694],{"id":687,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":688,"copyright":15,"fieldtype":17,"meta_data":689},13293891,"https://a.storyblok.com/f/246239/6120x3400/fdb04243b6/bigimage-kwalitaria-1-min.webp",{},{"id":691,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":692,"copyright":15,"fieldtype":17,"meta_data":693},13293885,"https://a.storyblok.com/f/246239/3020x3400/bb448421c2/focus-kwaltiaria-1-min.webp",{},{"id":695,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":696,"copyright":15,"fieldtype":17,"meta_data":697},13293884,"https://a.storyblok.com/f/246239/3021x3400/134aabffd7/focus-kwaltiaria-2-min.webp",{},"collage",{"_uid":700,"quote":15,"title":701,"id_tag":15,"padding":66,"subtitle":702,"component":26,"description":703,"background_color":612},"edb1004c-997d-4213-a24b-dd3f3468c57f","Smaakmakende extra’s voor meer loyale klanten","Optimaliseren",{"type":28,"content":704},[705],{"type":31,"content":706},[707],{"text":708,"type":37},"Samen met onze marketingcollega's van Fingerspitz boekten we heerlijke successen: we trokken nieuwe klanten met hyper local campagnes rondom vestigingen en stuurden mobile push notificaties via onder andere Flitsmeister. Zo is het aantal bezoeken aan de cafetaria met meer dan 55.000 gestegen door online campagnes. Meer klantenbinding en loyaliteit stonden ook op het menu, daar zorgen we samen met onze collega’s van Weekend voor, met kleine en verrassende animaties tot aan de meest smaakmakende wachttherapie - genaamd ‘Saus TV’ - na het plaatsen van je bestelling. Of met een loyaliteitsprogramma waarbij de klant kwalikudos spaart, die in te wisselen zijn voor heerlijke korting en gratis producten. Als kers op de taart (of mayonaise op de friet) wordt er op dit moment gewerkt aan één van de meer complexe problemen waar je als landelijke keten tegenaan loopt: de patat-of-friet-oorlog. 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Klanten hebben met hun eigen login toegang tot alle producten en hun persoonlijke prijsafspraken en op basis van de toekomstige productie, kunnen ze zien wat de huidige én toekomstige voorraad (en leverdatum) is. Veel basisproducten worden doorlopend geproduceerd, andere producten zijn gebonden aan collecties of seizoenen. Om klanten ook te helpen met goede vervanging van producten die niet meer leverbaar zijn, bieden we tools om de juiste producten te vinden zodat ze boeketten toch compleet kunnen maken.",{"type":39,"attrs":1286,"content":1287},{"level":41,"textAlign":33},[1288],{"text":1289,"type":37},"Online showroom",{"type":31,"attrs":1291,"content":1292},{"textAlign":33},[1293],{"text":1294,"type":37},"We werken met thema’s door kleuren bij elkaar te scharen en met high-end fotografie. Net zoals je zelf een boeket samenstelt, zorgen we voor een fleurig beeld waar niets buiten de toon valt. Bezoekers dompelen we onder in Silk-ka stijl en ze kunnen boeketten volledig of in delen bestellen via een shop the look-achtige functie. Hier zit veel complexiteit rondom de beschikbaarheid en productie van losse bloemen uit een boeket. Daarom ontwikkelden we een slimme tooling die ervoor zorgt dat boeketten niet automatisch out-of-stock gaan als een product niet meer leverbaar is. Sierlijk en gebruiksvriendelijk. Wat leidde tot 48% meer online orders en een stijging van 38% over de gemiddelde orderwaarde ten opzichte van vorig jaar.",{"_uid":1296,"image":1297,"id_tag":15,"component":605,"full_width":19,"image_mobile":1301,"animation_color":15,"background_color":612},"ff5b01b7-700e-496a-8849-b8fc3371a139",{"id":1298,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1299,"copyright":15,"fieldtype":17,"meta_data":1300,"is_external_url":19},13194552,"https://a.storyblok.com/f/246239/4539x2554/ce5092a266/bigimage-silkka-2-min.webp",{},{"id":1302,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1303,"copyright":15,"fieldtype":17,"meta_data":1304,"is_private":19,"is_external_url":19},14925008,"https://a.storyblok.com/f/246239/800x1600/47d86e867c/mobile-silkka-min.webp",{},{"_uid":1306,"quote":15,"title":1307,"id_tag":15,"padding":1308,"subtitle":702,"component":26,"description":1309,"background_color":612},"c0503fad-d571-4e1a-9c5a-326250994c59","Een silky en smooth webervaring voor B2B-klanten","double",{"type":28,"content":1310},[1311],{"type":31,"content":1312},[1313],{"text":1314,"type":37},"Een boeket bestaat niet alleen uit pronkstukken, juist de subtiele basis maakt dat een boeket rijk en vol aanvoelt. Dat geldt ook voor de online omgeving. We zorgen voor subtiele interacties in de header, in het menu en in de losse elementen. Silky en smooth, precies wat je mag verwachten van het merk. Door deze toevoegingen komen collecties ook online tot bloei en belanden bezoekers in de fleurige sferen van Silk-ka.",{"_uid":1316,"image":1317,"video":1319,"id_tag":15,"component":605,"full_width":19,"image_mobile":1323,"video_mobile":1325,"customer_color":1327,"animation_color":15,"background_color":612},"91bbd50c-728e-42ce-a475-2c8b4ecd8c8c",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"filename":33,"copyright":33,"fieldtype":17,"meta_data":1318,"is_external_url":19},{},{"id":1320,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1321,"copyright":15,"fieldtype":17,"meta_data":1322,"is_private":15,"is_external_url":19},14108285,"https://a.storyblok.com/f/246239/x/8433c914bc/silk-ka-full-block-ui-elements.webm",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1324},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"filename":33,"copyright":33,"fieldtype":17,"meta_data":1326,"is_external_url":19},{},"#f0cac6",{"_uid":1329,"quote":15,"title":15,"id_tag":15,"padding":1308,"subtitle":15,"component":26,"description":1330,"background_color":612},"14060164-0bd7-42eb-985b-3292b57aa068",{"type":28,"content":1331},[1332,1337],{"type":39,"attrs":1333,"content":1334},{"level":41},[1335],{"text":1336,"type":37},"Conversie in bloei",{"type":31,"content":1338},[1339],{"text":1340,"type":37},"Tijdens de pandemie viel 30% van de omzet weg door het gemis van de buitenlandse beurzen, toch is de totale omzet van Silk-ka met 11% toegenomen met het nieuwe platform. Een schot in de roos, want er is niet één extra medewerker aangenomen om dit te realiseren. Dat het fleurige platform mensen weet te binden en inspireren zien we ook terug in de gemiddelde sessieduur: bezoekers verblijven bijna drie keer zo lang op de website.",{"_uid":1342,"image":1343,"id_tag":15,"component":605,"full_width":19,"image_mobile":1347,"animation_color":15,"background_color":612},"5038db8f-7e8f-421e-9f2a-f6ea695545ac",{"id":1344,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1345,"copyright":15,"fieldtype":17,"meta_data":1346,"is_external_url":19},13194550,"https://a.storyblok.com/f/246239/5760x3240/ba38865fa9/bigimage-silkka-1-min.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1348},{},{"_uid":1350,"text":1351,"id_tag":15,"link_1":1352,"link_2":1353,"title_1":780,"title_2":1354,"extended":116,"headline":1355,"component":783,"button_type_1":784,"button_type_2":72,"background_hex":1327,"background_color":612},"355c6503-2969-477f-8fe6-52c1fbcc1bad","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren? Neem dan vrijblijvend contact met ons op.",{"id":59,"url":15,"linktype":60,"fieldtype":61,"cached_url":62},{"id":778,"url":15,"linktype":60,"fieldtype":61,"cached_url":779},"Bekijk diensten","Groeien in e‑commerce?",{"_uid":1357,"cases":1358,"title":792,"id_tag":15,"component":793,"background_color":612},"243e4ec7-35f8-433c-9262-6444b5f53f1b",[1359,1360,1361],"54916354-0197-43f8-a6f7-877feb4090f5","5637a8e1-e737-45ac-a70a-f0f4d356b754","f7097e2b-6dfd-404d-9578-dd58dd908b6a","De collectie van Silk‑ka ook online in bloei",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1364},{},"Silk-ka | Conversie in bloei met levendig platform",{"type":28,"content":1367},[1368],{"type":31,"content":1369},[1370],{"text":1371,"type":37},"Met haar kunstbloemen en -planten is Silk-ka wereldwijd een toonaangevend merk als het gaat om bloemen die bijna niet van echt te onderscheiden zijn. Maar om internationaal verder te groeien, was het nodig om het wereldwijde B2B-verkoopproces te stroomlijnen en haar klantenkring een veel betere service én meer merkbeleving te geven, zonder te hoeven groeien in FTE. Die duidelijke ambitie zetten we om een tastbaar resultaat. We creëerden een omgeving waar het merk floreert door het toevoegen van micro-animaties en sfeer op detailniveau, gecombineerd met de complexe supply chain van een wereldwijd opererend merk. Daarmee is Silk-ka.com erkend door de jury van de Dutch Interactive Awards in de categorie ‘B2B commerce’.","Silk-ka X Bluebird Day | Bekijk B2B e-commerce case",{"id":1374,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1375,"copyright":15,"fieldtype":17,"meta_data":1376,"is_external_url":19},12231409,"https://a.storyblok.com/f/246239/x/bee06ff066/silkka_tegel.mp4",{},"Gestroomlijnd verkoopproces en groei in conversie",{"id":1379,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1380,"copyright":15,"fieldtype":17,"meta_data":1381,"is_external_url":19},12180483,"https://a.storyblok.com/f/246239/400x800/6618373da7/banner-small-silkka-new.webp",{},[379,368,825,87,826],"Een online platform vol inspiratie, dat ook nog eens groei oplevert in de B2B conversies. Samen met Silk-ka gingen we voor perfectie!",{"id":15,"url":1385,"target":833,"linktype":834,"fieldtype":61,"cached_url":1385},"https://www.silk-ka.com/","silk-ka.com","Meer online orders","148%","Verhoging in sessieduur","300%","Stijging gemiddelde orderwaarde","138%","Nominatie in B2B commerce","DIA","Anneke Snijders",[1397],"B2B commerce",{"type":28,"content":1399},[1400],{"type":347,"content":1401},[1402,1412,1421,1431,1440],{"type":350,"content":1403},[1404],{"type":31,"attrs":1405,"content":1406},{"textAlign":33},[1407],{"text":1408,"type":37,"marks":1409},"UX & visual 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ZiN",[1528,1536,1545,1554,1569,1591,1606,1615,1632,1645,1653,1659],{"_uid":1529,"image":1530,"id_tag":15,"component":605,"full_width":19,"image_mobile":1534,"customer_color":15,"animation_color":478,"background_color":478},"5454c667-840d-4496-9cd7-f85a59611ba0",{"id":1531,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1532,"copyright":15,"fieldtype":17,"meta_data":1533,"is_external_url":19},13191623,"https://a.storyblok.com/f/246239/5760x3240/d166b37682/bigimage-sligro-1-min.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1535},{},{"_uid":1537,"quote":15,"title":15,"id_tag":15,"subtitle":1538,"component":26,"description":1539,"background_color":478},"f859312c-e18d-42bd-b0b2-2907e69f6ee2","Over Sligro zin",{"type":28,"content":1540},[1541],{"type":31,"content":1542},[1543],{"text":1544,"type":37},"Sommige organisaties hebben geen introductie nodig, daar is Sligro er absoluut één van. Met een jarenlange reputatie als marktleider binnen de foodservice branche in Nederland en België, wil ze professionals in food écht verder helpen. Dat doet ze onder meer met het ZiN Inspiratielab in Veghel. Wie rondloopt door ZiN Inspiratielab, weet eigenlijk niet waar te kijken. Of te horen. Of te ruiken, voelen en proeven. Want ZiN prikkelt alle zintuigen. Bijvoorbeeld in het kooktheater, baristaplein, ruige outdoor cooking plein of in de trainingsruimtes. Wij zorgen voor een e-commerce platform dat daarbij past.",{"_uid":1546,"quote":15,"title":1547,"id_tag":15,"padding":1242,"subtitle":618,"component":26,"description":1548,"background_color":612},"dcc837f7-ab18-42dd-9905-5c9a3d2b34f1","De ZiNtuigen van bezoekers digitaal prikkelen ",{"type":28,"content":1549},[1550],{"type":31,"content":1551},[1552],{"text":1553,"type":37},"Hoe prikkel je de zintuigen van bezoekers, is de centrale vraag tijdens de kick-off. Om die vraag goed te kunnen beantwoorden, doken we in de huid van de doelgroep. We wilden begrijpen wat je als horecaprofessional ervaart en leert bij ZiN Inspiratielab, maar ook wat je tegenkomt tijdens de rondleiding en hoe een driegangenlunch van een sterrenchef smaakt. Onze digitaal strateeg, data analist en user experience designer proefden een sterke voorkeur voor inspiratie in alles wat ZiN betrof. Daarom zou het digitale platform ook online moeten inspireren, zonder het primaire doel uit het oog te verliezen: het geven van een duidelijk en praktisch overzicht van alle trainingen, trendtours en events, op een heerlijke, ZiNvolle wijze. ",{"_uid":1555,"id_tag":15,"images":1556,"component":640,"background_color":612},"3531c390-41e9-4fae-b1ea-bb4d0dacd653",[1557,1561,1565],{"id":1558,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1559,"copyright":15,"fieldtype":17,"meta_data":1560},13191629,"https://a.storyblok.com/f/246239/1470x1680/ce33044ecb/threeimages-sligro-1-min.webp",{},{"id":1562,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1563,"copyright":15,"fieldtype":17,"meta_data":1564},13191630,"https://a.storyblok.com/f/246239/1471x1680/a2f6a6c426/threeimages-sligro-2-min.webp",{},{"id":1566,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1567,"copyright":15,"fieldtype":17,"meta_data":1568},13191631,"https://a.storyblok.com/f/246239/1471x1680/6e423e728c/threeimages-sligro-3-min.webp",{},{"_uid":1570,"quote":15,"title":1571,"id_tag":15,"padding":15,"subtitle":681,"component":26,"description":1572,"background_color":612},"f8a6923c-2508-4b59-ad93-9d21f008415f","Van blog tot boeking: een plek voor culinaire groei ",{"type":28,"content":1573},[1574,1579],{"type":31,"attrs":1575,"content":1576},{"textAlign":33},[1577],{"text":1578,"type":37},"Net zoals ZiN Inspiratielab dé ontmoetingsplek voor horecaprofessionals is, zou dat ook moeten gelden voor het online platform. We inspireren met content in de vorm van blogs, trainingen, trendtours en culinaire events, die voor bezoekers eenvoudig op categorie en onderwerp te filteren zijn. De content voor de trainingen en het uiteindelijk boeken van de trainingen loopt via Eventbrite, een wereldwijd ticket- en evenement technologieplatform. Door Drupal met Eventbrite te koppelen, presenteren we alle artikelen en trainingen als één omgeving voor de bezoeker en is de website eenvoudig te beheren voor de marketeers van Sligro.",{"type":31,"attrs":1580,"content":1581},{"textAlign":33},[1582],{"text":1583,"type":37,"marks":1584},"Bekijk Drupal CMS",[1585,1587],{"type":358,"attrs":1586},{"href":893,"uuid":183,"anchor":33,"target":362,"linktype":60},{"type":1588,"attrs":1589},"styled",{"class":1590},"btn btn-ghost",{"_uid":1592,"id_tag":15,"images":1593,"invert":19,"component":698,"customer_color":15,"animation_color":15,"background_color":612},"4abd466c-5f5a-4edf-a82b-39c014aa47a4",[1594,1598,1602],{"id":1595,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1596,"copyright":15,"fieldtype":17,"meta_data":1597},13191624,"https://a.storyblok.com/f/246239/4590x2550/4f33187d15/bigimage-sligro-2-min.webp",{},{"id":1599,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1600,"copyright":15,"fieldtype":17,"meta_data":1601},13191625,"https://a.storyblok.com/f/246239/2265x2550/5628e9b6ce/focus-sligro-2-min.webp",{},{"id":1603,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1604,"copyright":15,"fieldtype":17,"meta_data":1605,"is_private":15},13191626,"https://a.storyblok.com/f/246239/2265x2550/dff72376ba/focus-sligro-1-min.webp",{},{"_uid":1607,"quote":15,"title":1608,"id_tag":15,"subtitle":702,"component":26,"description":1609,"background_color":612},"7c041499-66c2-4d92-8dcd-1a56ed2b1fe2","Online ontmoeting van smaakvolle animaties en marketing optimalisaties",{"type":28,"content":1610},[1611],{"type":31,"content":1612},[1613],{"text":1614,"type":37},"Na de discovery fase vertaalden we de inzichten door naar een UX en visueel design. Bezoekers zouden iedere keer online geprikkeld moeten worden met een explosie van smaak. Net zoals een warm onthaal in een restaurant. Daarom ontworpen onze collega’s van Weekend een unieke ‘splash’ die de website bij ieder bezoek opnieuw inkleurt met ingrediënten die in dat kleurenpalet passen. ",{"_uid":1616,"image":1617,"video":1619,"id_tag":15,"component":605,"full_width":19,"image_mobile":1623,"video_mobile":1625,"video_poster":1627,"customer_color":1629,"animation_color":15,"background_color":612,"video_mobile_mp4":1630},"9fe0c245-8015-44e3-8a48-dd192c972d11",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1618},{},{"id":1620,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1621,"copyright":15,"fieldtype":17,"meta_data":1622,"is_private":15,"is_external_url":19},14096796,"https://a.storyblok.com/f/246239/x/c28cd33a8b/sligro-splash-bigimage.webm",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1624},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1626},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1628},{},"#E5FCFF",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1631},{},{"_uid":1633,"quote":15,"title":15,"id_tag":15,"padding":753,"subtitle":15,"component":26,"description":1634,"background_color":612},"77a34411-d0ed-43a2-8078-034fc0869d03",{"type":28,"content":1635},[1636,1641],{"type":39,"attrs":1637,"content":1638},{"level":41},[1639],{"text":1640,"type":37},"Een vleugje personalisatie",{"type":31,"content":1642},[1643],{"text":1644,"type":37},"Omdat Sligro zich richt op B2B-klanten en één-op-één relaties daarom nog belangrijker zijn, is er veel ruimte voor fotografie met mensen die hun vak beoefenen. Dat schept herkenbaarheid en vertrouwen. Samen met onze collega’s van Fingerspitz onderzoeken we mogelijkheden voor optimalisatie. Zoals een bijgerecht, het hoofdgerecht naar een hoger niveau kan tillen. Een voorbeeld hiervan is personalisatie in de mailings. Door de naam van de medewerker waar de klant het meest contact mee heeft in de titel van de mail te tonen, steeg de open rate met 36% en de click through rate met 18%. Een kleine slimme aanpassing, met een heerlijk groots effect.",{"_uid":1646,"image":1647,"id_tag":15,"component":605,"full_width":19,"image_mobile":1651,"animation_color":15,"background_color":612},"f8d15418-5e81-4375-bb92-6daa48c48ff7",{"id":1648,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1649,"copyright":15,"fieldtype":17,"meta_data":1650,"is_external_url":19},13191622,"https://a.storyblok.com/f/246239/5760x3240/7619b18c51/bigimage-sligro-3-min.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1652},{},{"_uid":1654,"text":1655,"id_tag":15,"link_1":1656,"link_2":1657,"title_1":780,"title_2":1354,"extended":116,"headline":1658,"component":783,"button_type_1":784,"button_type_2":72,"background_hex":1629,"background_color":612},"c0051adf-1c0a-491a-9453-b61be0af4f7d","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Neem dan vrijblijvend contact met ons op.",{"id":59,"url":15,"linktype":60,"fieldtype":61,"cached_url":62},{"id":778,"url":15,"linktype":60,"fieldtype":61,"cached_url":779},"Op zoek naar een ervaring?",{"_uid":1660,"cases":1661,"title":792,"id_tag":15,"component":793,"background_color":612},"edf9d241-39a4-4889-ad9f-ee20a9aa51a7",[1359,1361,1662],"0454d4a5-6fa9-4286-8028-3a35f0b369f8","Inspiratieplatform om je vingers bij af te likken ",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1665},{},"Sligro | Horeca-professionals succesvoller maken",{"type":28,"content":1668},[1669],{"type":31,"content":1670},[1671],{"text":1672,"type":37},"ZiN Inspiratielab is een initiatief van Sligro en bij uitstek de plek waar je als horecaprofessional nieuwe prikkels, impulsen en inspiratie op doet in de vorm van blogs, trainingen, trendtours en culinaire events. Wij vertaalden dit concept door naar een online omgeving waar bezoekers digitaal verleid worden tot het boeken van tickets voor trainingen, trendtours en culinaire events. Dat doen we op een smaakvolle en ZiNvolle wijze met een team van designers, developers en marketeers. Zodat klanten ook online nieuwe prikkels, impulsen en inspiratie voor hun kiezen krijgen.","Sligro X Bluebird Day | Bekijk de case",{"id":1675,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1676,"copyright":15,"fieldtype":17,"meta_data":1677,"is_external_url":19},13248073,"https://a.storyblok.com/f/246239/x/0993d5f2b2/sligro_tegel.mp4",{},"Sligro haalt offline inspiratie naar online platform","Offline inspiratie naar online platform",{"id":1681,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1682,"copyright":15,"fieldtype":17,"meta_data":1683,"is_external_url":19},13191621,"https://a.storyblok.com/f/246239/1200x2400/747ceb47fb/banner-sligro-mobile-min.webp",{},[379,368,1685,827,173,1497],"E-commerce development","Het ZiN inspiratielab van Sligro hebben we omgezet naar een online platform voor horeca inspiratie. Lees hier hoe we dat gedaan hebben!",{"id":15,"url":1688,"target":833,"linktype":834,"fieldtype":61,"cached_url":1688},"https://zin.sligro.nl/","zin.sligro.nl","Naam",[1397,848],{"type":28,"content":1693},[1694],{"type":347,"content":1695},[1696,1705,1714,1725,1735],{"type":350,"content":1697},[1698],{"type":31,"attrs":1699,"content":1700},{"textAlign":33},[1701],{"text":390,"type":37,"marks":1702},[1703],{"type":358,"attrs":1704},{"href":883,"uuid":395,"anchor":33,"target":362,"linktype":60},{"type":350,"content":1706},[1707],{"type":31,"attrs":1708,"content":1709},{"textAlign":33},[1710],{"text":173,"type":37,"marks":1711},[1712],{"type":358,"attrs":1713},{"href":893,"uuid":183,"anchor":33,"target":362,"linktype":60},{"type":350,"content":1715},[1716],{"type":31,"attrs":1717,"content":1718},{"textAlign":33},[1719],{"text":1497,"type":37,"marks":1720},[1721],{"type":358,"attrs":1722},{"href":1723,"uuid":1724,"anchor":33,"target":362,"linktype":60},"/koppelingen/","f483e84b-3971-4331-a736-e52fd9ca5eb8",{"type":350,"content":1726},[1727],{"type":31,"attrs":1728,"content":1729},{"textAlign":33},[1730],{"text":1731,"type":37,"marks":1732},"Visual 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Spoony",{"type":28,"content":1789},[1790],{"type":31,"attrs":1791,"content":1792},{"textAlign":33},[1793],{"text":1794,"type":37},"In onze maatschappij worden we verleid met producten die te veel suiker, zout en ongezonde vetten bevatten. Daarom begint Spoony een tegenbeweging bij de bron. Ze wil kinderen laten smullen van gezonde voeding. Want als dit op jonge leeftijd een gewoonte wordt, plukken ze daar hun hele leven de vruchten van. Voor een grotere impact richt Spoony zich vooral op kinderdagverblijven: dé plek waar veel jonge kinderen samen eten en ontdekken. Daar serveert ze kleurrijke menu’s, boordevol verse ingrediënten die speciaal zijn ontwikkeld om kinderen te verrassen. Van Pasta pesto tot Quinoa-bonenfeestje: ontdek het lekker zelf, zoals ze zelf zouden zeggen. ",{"_uid":1796,"case":791,"quote":1797,"id_tag":15,"employee":15,"component":596,"show_divider":116,"background_color":478},"021857d3-8504-4eb7-9bf5-4f9f0a8816fb","Samenwerken met Bluebird Day is alsof je er ineens een team technische collega's bij krijgt: de lijntjes zijn kort, ze zijn professioneel, ze denken mee en het is ook nog gezellig!",{"_uid":1799,"id_tag":15,"component":1800,"image_left":1801,"video_left":1805,"image_right":1807,"video_right":1811,"customer_color":15,"video_left_mp4":1813,"animation_color":50,"video_right_mp4":1815,"background_color":612},"28784f31-fc45-4094-a1c7-aa02ede49896","two-images",{"id":1802,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1803,"copyright":15,"fieldtype":17,"meta_data":1804,"is_external_url":19},98889006730900,"https://a.storyblok.com/f/246239/2400x1800/2ac869578f/spoony-twoimages-1-1.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1806},{},{"id":1808,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1809,"copyright":15,"fieldtype":17,"meta_data":1810,"is_external_url":19},81617423231331,"https://a.storyblok.com/f/246239/1800x1350/7dbbbea85a/spoony-twoimages-2.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1812},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1814},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1816},{},{"_uid":1818,"quote":15,"title":1819,"id_tag":15,"padding":66,"raw_html":15,"subtitle":618,"component":26,"iframe_id":15,"description":1820,"iframe_height":15,"background_color":612},"f310387e-8307-42f0-96b8-45a29c882027","Spoony stapt uit Excel en kookt voortaan op schaal",{"type":28,"content":1821},[1822,1826],{"type":31,"content":1823},[1824],{"text":1825,"type":37},"Het vorige platform van Spoony had niet alleen haar houdbaarheidsdatum bereikt, er werden belangrijke processen handmatig en in Excel uitgevoerd. Zo werden verschillende sheets gebruikt om de variatie in de maaltijden te waarborgen maar ook de voedingswaardes te berekenen. Een werkwijze die foutgevoelig en niet schaalbaar is. Bovendien moet het correct tonen van voedselinformatie volgens de wet van Verordening (EU) nr. 1169/2011 aan specifieke eisen voldoen. Kortom: een verouderd en instabiel recept. Tijd om een nieuwe technische architectuur samen te stellen.",{"type":31,"content":1827},[1828],{"text":1829,"type":37},"We begonnen met een stevige voorbereiding van meerdere inventarisatiesessies, waarin we informatie ophaalden over de werking van de Excel-sheets, de betrokken afdelingen en de wensen en prioriteiten. Met die ingrediënten kreeg de nieuwe architectuur vorm. Schaalbaarheid en gebruiksvriendelijkheid waren uitgangspunten, groei het gevolg. Want waar Spoony vandaag tienduizenden kinderen laat smullen van gezond eten, moeten dat er in 2030 één miljoen zijn.",{"_uid":1831,"id_tag":15,"images":1832,"component":640,"customer_color":15,"animation_color":50,"background_color":612},"30f6c363-fdc3-476e-bf09-0f03a8619c59",[1833,1837,1841],{"id":1834,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1835,"copyright":15,"fieldtype":17,"meta_data":1836},81617423260011,"https://a.storyblok.com/f/246239/1470x1680/fc2dbe1f06/spoony-threeimages-1.webp",{},{"id":1838,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1839,"copyright":15,"fieldtype":17,"meta_data":1840},81617423239526,"https://a.storyblok.com/f/246239/1470x1680/ef9fc5ff71/spoony-threeimages-2.webp",{},{"id":1842,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1843,"copyright":15,"fieldtype":17,"meta_data":1844},107453460601052,"https://a.storyblok.com/f/246239/1470x1680/1477885691/3images-rups.webp",{},{"_uid":1846,"quote":15,"title":15,"id_tag":15,"padding":66,"raw_html":15,"subtitle":15,"component":26,"iframe_id":15,"description":1847,"iframe_height":15,"background_color":612},"755fdd68-937e-4b7f-a7c1-04e8dc2c2477",{"type":28,"content":1848},[1849,1854],{"type":39,"attrs":1850,"content":1851},{"level":41},[1852],{"text":1853,"type":37},"Kleurrijk en klikvriendelijk design",{"type":31,"content":1855},[1856],{"text":1857,"type":37},"Spoony heeft een serieus doel, maar haar karakter is eigenwijs en blij. Met de vormgeving dompelen we bezoekers onder in een wereld waar groente zweeft, moestuinvriendjes praten en animaties verrassen. Tegen een rustige achtergrond springen knoppen met speelse vormen eruit die de gebruiker de weg wijzen. Zowel op het bestelportaal als op de webshop draait het om gebruiksgemak en een intuïtieve ervaring, waar onze collega’s van Weekend voor zorgen met slimme filters voor maaltijden, kleurplaten of recepten. Waar je ook bent in de klantreis, Spoony zorgt voor kleur en een snufje magie - precies genoeg om de kinderdagverblijven en ouders net zo verliefd te maken op Spoony als kinderen op gezond eten.",{"_uid":1859,"id_tag":15,"images":1860,"invert":19,"component":698,"customer_color":15,"animation_color":50,"background_color":612},"0bd25640-dd4d-4380-9a96-bf2d9a908493",[1861,1865,1869],{"id":1862,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1863,"copyright":15,"fieldtype":17,"meta_data":1864},107456946891149,"https://a.storyblok.com/f/246239/1530x850/d32a58e5ee/spoony-collage-frames.webp",{},{"id":1866,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1867,"copyright":15,"fieldtype":17,"meta_data":1868},81617423223136,"https://a.storyblok.com/f/246239/2265x2550/f1ec14239e/spoony-collage-2.webp",{},{"id":1870,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1871,"copyright":15,"fieldtype":17,"meta_data":1872},81617423272300,"https://a.storyblok.com/f/246239/2265x2550/042b05eb07/spoony-collage-3.webp",{},{"_uid":1874,"quote":15,"title":1875,"id_tag":15,"padding":753,"raw_html":15,"subtitle":681,"component":26,"iframe_id":15,"description":1876,"iframe_height":15,"background_color":612},"bafcac56-1b21-467f-9adb-20c3efb78d88","Bestelportaal verhoogt gemak en verlaagt druk op klantenservice",{"type":28,"content":1877},[1878,1882,1883,1888],{"type":31,"content":1879},[1880],{"text":1881,"type":37},"Voedzame maaltijden, op tijd en in de juiste hoeveelheden: dat begint bij een betrouwbaar bestelportaal. Hiervoor integreerden we het nieuwe platform met Outsystems met onze partner MyBrand, het systeem waarin Spoony de weekmenu’s samenstelt. De Excel-sheets zijn verleden tijd en het beheer is nu gecentraliseerd en communiceert met de onderliggende systemen waarin alle afhankelijkheden zijn overgenomen. Zo staat er bijvoorbeeld nooit twee keer achter elkaar op donderdag pasta op het menu en is dezelfde maaltijd pas na zes weken opnieuw bestelbaar. ",{"type":31},{"type":39,"attrs":1884,"content":1885},{"level":41},[1886],{"text":1887,"type":37},"Schaalbare eenvoud",{"type":31,"content":1889},[1890],{"text":1891,"type":37},"De logica mag complex zijn, de klantervaring is dat niet. Het bestelportaal is intuïtief en zint op gebruiksvriendelijkheid. Hiervoor hebben we in de designfase feedback opgevraagd bij echte gebruikers en voor alle nieuwkomers staat een interactieve tour klaar met uitleg. In het portaal geven de bestellers van de kinderopvang aan met hoeveel kinderen ze zijn, hoeveel maaltijden ze willen, bekijken ze ingrediënten, printen ze menu’s uit en zien ze wanneer de deadline voor het plaatsen van een bestelling verstrijkt. Maaltijden zijn weken van tevoren in te plannen - en als dat vergeten wordt, dan volgt automatisch een herinnering. 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Zo koppelen we met Outsystems voor de weekmenu’s, ActiveCampaign voor marketing automation, Zendesk voor klantvragen en Pimcore voor productdata. Het PIM-systeem is een van de hoofdingrediënten omdat het de verschillende systemen met data voedt. In Pimcore beheren we alle ingrediënten (zoals bonen), componenten (zoals aardappelpuree) en volledige maaltijden (bijvoorbeeld: aardappelpuree met chili con carne). Wijzigt er iets aan een component? Dan wordt dat automatisch overal doorgevoerd. 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Onze collega’s van GoodNews ontwikkelden deze omgeving op headless CMS Prepr, zodat Spoony supersnel nieuwe content aan kan maken voor de doelgroepen ‘ouders’, ‘kinderdagverblijf’ of ‘buitenschoolse opvang’. Door slim gebruik te maken van data uit bijvoorbeeld klikgedrag, weet Spoony precies wie waar behoefte aan heeft en aan te zetten om een proefbox aan te vragen of contact op te nemen.",{"type":39,"attrs":1957,"content":1958},{"level":41,"textAlign":33},[1959],{"text":1960,"type":37},"Twee bestelflows in één platform",{"type":31,"attrs":1962,"content":1963},{"textAlign":33},[1964],{"text":1965,"type":37},"De volgende stap van ieder kind laten smullen van gezond eten is via de ouders. Zij kunnen nu rechtstreeks maaltijden bestellen op de nieuwe consumenten (D2C) webshop. Voor Spoony verandert er aan de achterkant weinig: bestellingen, voorraadbeheer en afhandeling worden van zowel het bestelportaal als de webshop op één plek beheerd. En hoewel de d2c-webshop maar een klein deel van de omzet verzorgt, draagt het bij aan iets belangrijkers: ieder kind te laten smullen van gezond eten. Want dat begint niet alleen op de kinderopvang, maar ook gewoon thuis aan tafel.",{"_uid":1967,"image":1968,"video":1972,"id_tag":15,"component":605,"full_width":19,"image_mobile":1974,"video_mobile":1976,"video_poster":1978,"customer_color":15,"animation_color":15,"background_color":612,"video_mobile_mp4":1980},"d81e1690-4f4b-41c1-a8ba-5157ccbf9fde",{"id":1969,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1970,"copyright":15,"fieldtype":17,"meta_data":1971,"is_external_url":19},81617423231329,"https://a.storyblok.com/f/246239/4543x2556/28392d92aa/spoony-bigimage-3.webp",{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1973},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1975},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1977},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1979},{},{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1981},{},{"_uid":1983,"text":1984,"id_tag":15,"link_1":1985,"link_2":1986,"title_1":780,"title_2":1354,"extended":116,"headline":1987,"component":783,"button_type_1":71,"button_type_2":72,"background_hex":1988,"background_color":15},"a100954c-818a-404d-b9be-b7c3bbb76d21","Wil je weten waar kansen liggen voor jouw organisatie? Niet afremmen maar versnellen? Neem dan vrijblijvend contact met ons op of bekijk wat we voor je kunnen doen.",{"id":59,"url":15,"linktype":60,"fieldtype":61,"cached_url":62},{"id":778,"url":15,"linktype":60,"fieldtype":61,"cached_url":779},"Op zoek naar een partner?","#F7EEE2",{"_uid":1990,"cases":1991,"title":792,"id_tag":15,"component":793,"background_color":612},"398c91ea-738e-401f-9fcc-da46e6f73dbb",[1992,341,790],"839e4faa-5d65-408a-af1a-6c7552ae958c","Digitale transformatie voor een nieuwe generatie",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":1995},{},{"type":28,"content":1997},[1998],{"type":31,"attrs":1999,"content":2000},{"textAlign":33},[2001],{"text":2002,"type":37},"Spoony wil met haar kindermaaltijden en activiteitenpakketten alle kinderen laten smullen van gezond eten. Alleen werd die groei afgeremd door handmatige processen en eindeloze Excel-sheets. Daarom ontwikkelden we een nieuw en geïntegreerd recept, inclusief bestelportaal, webshop, brand-website en PIM-systeem. Gericht op schaalbaarheid en gebruiksgemak, verrijkt met speelse vormen en animaties. Het bestelproces is nu volledig geautomatiseerd van voorraadbeheer tot facturatie. En doordat ouders nu ook voedzame maaltijden voor thuis kunnen bestellen, komt Spoony’s missie hap voor hap dichterbij.","Spoony X Bluebird Day | B2B platform & D2C-website",{"id":2005,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2006,"copyright":15,"fieldtype":17,"meta_data":2007,"is_external_url":19},23182173,"https://a.storyblok.com/f/246239/x/72d1ffdaca/spoony_tegel.mp4",{},"Schaalbaarheid als hoofdingrediënt","Kindermaaltijden op grote schaal",{"id":2011,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2012,"copyright":15,"fieldtype":17,"meta_data":2013,"is_external_url":19},81617423247720,"https://a.storyblok.com/f/246239/1200x2400/523591bfb0/spoony-banner-mobile.webp",{},"Digitale transformatie: Spoony schakelt over op schaalbare e-commerce en verhoogt klantgemak met Shopware & Pimcore. 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Na het traject heb je een concreet uitgewerkt IT-landschap en weet je welke stappen er gezet moeten worden en door wie.",[2227,2247,2265,2283,2301,2319],{"name":2228,"created_at":2229,"published_at":2230,"updated_at":2231,"id":2232,"uuid":2233,"content":2234,"slug":2239,"full_slug":2240,"sort_by_date":33,"position":2241,"tag_list":2242,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2244,"first_published_at":2245,"release_id":33,"lang":66,"path":33,"alternates":2246,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"Future scoping","2024-09-12T15:05:16.348Z","2025-09-16T13:14:39.252Z","2025-09-16T13:14:39.264Z",547857428,"2463412e-56c4-43ba-bf14-f08627ff6dfa",{"_uid":2235,"link":2236,"text":2237,"title":2228,"component":2238},"5f4f1067-d83f-4cfc-9b76-6fc6a52b3345",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"We kunnen de toekomst niet voorspellen, maar wel we samen nadenken over mogelijke ontwikkelingen en de rol van jouw organisatie hierin. Door meerdere scenario’s mee te nemen, blijft jouw organisatie flexibel: daar houden we rekening mee.","process-steps","future-scoping","process-steps/future-scoping",-150,[],524240947,"9b396fbe-4667-4da6-a7d6-1517cfa1020f","2024-09-12T15:05:24.232Z",[],{"name":2248,"created_at":2249,"published_at":2250,"updated_at":2251,"id":2252,"uuid":2253,"content":2254,"slug":2258,"full_slug":2259,"sort_by_date":33,"position":2260,"tag_list":2261,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2262,"first_published_at":2263,"release_id":33,"lang":66,"path":33,"alternates":2264,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"Process & data deepdive","2024-10-09T11:49:06.016Z","2025-09-16T14:45:45.180Z","2025-09-16T14:45:45.190Z",560568075,"ca4bdd4e-c9a5-4c35-b91b-9a5b3b10d448",{"_uid":2255,"link":2256,"text":2257,"title":2248,"component":2238},"6da5bae8-65d0-4026-9fed-7bf41aae106f",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"In enkele workshops brengen we processen - van inkoop tot levering, in kaart. We kijken naar de mensen, systemen en data die hierbij betrokken zijn en eventuele pijnpunten. Waar nodig analyseren we databronnen om extra learnings te halen.","process-data-deepdive","process-steps/process-data-deepdive",-230,[],"6132fb36-1a4b-44bd-abb6-bf56f2e3b745","2024-10-09T11:49:22.712Z",[],{"name":2266,"created_at":2267,"published_at":2268,"updated_at":2269,"id":2270,"uuid":2271,"content":2272,"slug":2276,"full_slug":2277,"sort_by_date":33,"position":2278,"tag_list":2279,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2280,"first_published_at":2281,"release_id":33,"lang":66,"path":33,"alternates":2282,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"Business capability prioritizer","2024-10-09T11:49:37.233Z","2025-09-16T13:26:23.186Z","2025-09-16T13:26:23.198Z",560568105,"a3471f52-fe8b-4dd7-b499-c6ff5694c811",{"_uid":2273,"link":2274,"text":2275,"title":2266,"component":2238},"1660620d-f476-4612-b267-97d0ad4bf070",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"Samen met andere afdelingen (zoals IT) reviewen we de verschillende business capabilities van jouw organisatie, zodat we de beste keuze maken voor jouw architectuur: best of suite, best of breed of composable.","business-capability-prioritizer","process-steps/business-capability-prioritizer",-240,[],"8869dade-4eda-4ea2-9344-76d8943b4101","2024-10-09T11:49:46.851Z",[],{"name":2284,"created_at":2285,"published_at":2286,"updated_at":2287,"id":2288,"uuid":2289,"content":2290,"slug":2294,"full_slug":2295,"sort_by_date":33,"position":2296,"tag_list":2297,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2298,"first_published_at":2299,"release_id":33,"lang":66,"path":33,"alternates":2300,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"High-level architecture design","2024-10-09T11:49:59.727Z","2025-09-16T13:11:03.684Z","2025-09-16T13:11:03.699Z",560568111,"874e5d40-b52e-44cf-a005-b5829563811a",{"_uid":2291,"link":2292,"text":2293,"title":2284,"component":2238},"cac7a0c6-f071-433e-9ceb-0891cbe976cf",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"Op basis van eerdere uitkomsten ontwerpen we het IT-landschap. Tools, systemen en datastromen worden samengevoegd, zodat duidelijk is welk systeem welke informatie beheert en hoe data door het landschap stroomt.","high-level-architecture-design","process-steps/high-level-architecture-design",-250,[],"75153764-b95f-4507-ac05-02511230f902","2024-10-09T11:50:09.808Z",[],{"name":2302,"created_at":2303,"published_at":2304,"updated_at":2305,"id":2306,"uuid":2307,"content":2308,"slug":2312,"full_slug":2313,"sort_by_date":33,"position":2314,"tag_list":2315,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2316,"first_published_at":2317,"release_id":33,"lang":66,"path":33,"alternates":2318,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"Tool selector","2024-10-09T11:50:24.035Z","2025-09-16T14:40:18.363Z","2025-09-16T14:40:18.374Z",560568763,"c2d556b9-855f-4e57-9b06-687686c12508",{"_uid":2309,"link":2310,"text":2311,"title":2302,"component":2238},"b4eaef61-529f-4c48-b4cf-f1993d64512a",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"Op basis van de requirements beoordelen we samen de technische opties en hun voor- en nadelen. We organiseren demo’s en maken indien nodig proof-of-concepts om tot een definitieve keuze te komen.","tool-selector","process-steps/tool-selector",-260,[],"83833d8d-086c-4c80-aea4-5556f75048aa","2024-10-09T11:50:36.621Z",[],{"name":2320,"created_at":2321,"published_at":2322,"updated_at":2323,"id":2324,"uuid":2325,"content":2326,"slug":2330,"full_slug":2331,"sort_by_date":33,"position":2332,"tag_list":2333,"is_startpage":19,"parent_id":2243,"meta_data":33,"group_id":2334,"first_published_at":2335,"release_id":33,"lang":66,"path":33,"alternates":2336,"default_full_slug":33,"translated_slugs":33,"_stopResolving":116},"Roadmap builder","2024-09-12T15:05:56.073Z","2025-09-16T14:43:42.671Z","2025-09-16T14:43:42.682Z",547857434,"16730a79-d3fe-41fa-931f-15aed5252ec5",{"_uid":2327,"link":2328,"text":2329,"title":2320,"component":2238},"151d5166-4179-45b6-9d82-ca4ad81f0a8d",{"id":15,"url":15,"linktype":60,"fieldtype":61,"cached_url":15},"We bepalen samen de digitale roadmap die fungeert als jouw routebeschrijving om de doelen te bereiken. Dit document geeft je concrete instructies in tijd, plaats en met wie. ","roadmap-builder","process-steps/roadmap-builder",-170,[],"b2858b16-338c-42b3-8e69-85efcbedf0e9","2024-09-12T15:06:04.721Z",[],"Hoe we te werk gaan","process-block",{"_uid":2340,"quote":15,"title":2341,"id_tag":15,"padding":15,"subtitle":2342,"component":26,"description":2343,"background_color":50},"0f112afb-0ad0-425a-9b1c-28884060c13b","De beste tech stack voor jouw toekomst","Inrichting op maat",{"type":28,"content":2344},[2345],{"type":31,"attrs":2346,"content":2347},{"textAlign":33},[2348],{"text":2349,"type":37},"Een technische architectuur bestaat uit een frontend, backend en diensten van derden. Alle  componenten moeten minimaal goed met elkaar functioneren, maar met de juiste combinatie maximaliseer je resultaat. De keuze van die architectuur is belangrijk om grotere bezoekers- en verkoopvolumes aan te kunnen, om functionaliteiten toe te voegen, verwijderen of integreren met andere systemen, maar ook voor betere beveiliging, gemakkelijker onderhoud, een betere klantervaring en de onderscheidende factor tegenover concurrentie. Voor merken als Hubo, Brabantia en Nespresso adviseren we over de technische inrichting van hun e-commerce landschap.",{"_uid":2351,"image":2352,"id_tag":15,"component":605,"full_width":19,"image_mobile":2356,"animation_color":15,"background_color":50},"e0a6aa0c-b8f7-4784-9705-bbb3daa6f5a9",{"id":2353,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2354,"copyright":15,"fieldtype":17,"meta_data":2355,"is_external_url":19},13211256,"https://a.storyblok.com/f/246239/1920x1080/2e21bfe5b8/architectuur-big-new.webp",{},{"id":2357,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2358,"copyright":15,"fieldtype":17,"meta_data":2359,"is_private":19,"is_external_url":19},14999872,"https://a.storyblok.com/f/246239/1200x2400/fd2e79faad/mobile-bigimage-14.png",{},{"_uid":2361,"text":2362,"id_tag":15,"link_1":2363,"link_2":2364,"title_1":780,"title_2":2365,"extended":116,"headline":2366,"component":783,"button_type_1":71,"button_type_2":72,"background_hex":15,"background_color":73},"e8771c5f-8714-45c9-8b42-aa8696d8ddc2","Groei stagneert door de verkeerde inrichting van het technische landschap - en in een wereld waar AI steeds dieper in commerce verweven raakt, wordt die keuze alleen maar belangrijker. Wij helpen je met een landschap dat schaalbaar is, AI-klaar, en gebouwd voor merken die ook iets willen betekenen.",{"id":59,"url":15,"linktype":60,"fieldtype":61,"cached_url":62},{"id":778,"url":15,"linktype":60,"fieldtype":61,"cached_url":779},"Bekijk alle diensten","Eens sparren?","Architectuur voor merken met ambitie",{"id":33,"alt":33,"name":15,"focus":33,"title":33,"source":33,"filename":15,"copyright":33,"fieldtype":17,"meta_data":2369},{},"Technische architectuur voor digital commerce project","service","Technische architectuur","De inrichting van het technische landschap onderscheidt succesvolle merken van organisaties die niet kunnen schalen. Hoe kies je een inrichting die toekomstplannen waarmaakt?","Lees verder",{"id":2376,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2377,"copyright":15,"fieldtype":17,"meta_data":2378,"is_external_url":19},14894787,"https://a.storyblok.com/f/246239/3000x2144/d7f8117c91/mobile-shapes-5-min.webp",{},"Hoe kies je de architectuur die past bij jouw ambities? Welke platforms sluiten aan bij de wensen van jou en je klanten? Wij helpen je met die keuze.","architecture-platform-selection","diensten/architecture-platform-selection",[],367771242,"18251b8d-37e9-42ea-93f4-d7ffa2eca1ae","2025-01-10T09:37:00.000Z",[],1794227541709]