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Hoewel snelle SaaS-oplossingen aantrekkelijk lijken voor een pilot, bleek dat de flexibiliteit van het platform belangrijk is wanneer Trespa meer B2B-functionaliteiten of productconfiguraties wil toevoegen. Daarom kozen we voor Magento Open Source. Dit platform biedt de vrijheid om complexe productlogica en maatwerkfunctionaliteiten te ontwikkelen, terwijl het tegelijkertijd een solide basis vormt voor verdere uitbreiding. Voor de frontend kozen we voor Hyvä, die de performance naar een topniveau tilt en snelle ontwikkeling mogelijk maakt.",{"type":191,"attrs":238,"content":239},{"level":193,"textAlign":34},[240],{"text":241,"type":38},"Lean instapmodel",{"type":32,"attrs":243,"content":244},{"textAlign":34},[245],{"text":246,"type":38},"Samen ontwikkelden we een e-commerce omgeving waarmee het merk kan onderzoeken hoe D2C-verkoop in de praktijk werkt. Het design is gebaseerd op het Trespa-brandbook en vertaalt de krachtige uitstraling van het merk naar een heldere shop. Het platform is bewust opgezet als een laagdrempelig instapmodel: bestellingen worden in deze fase nog handmatig verwerkt en er zijn nog geen koppelingen met ERP, logistieke systemen of finance. 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In de ontwerpfase gebruikten we AI voor een interactief prototype om de gebruikerservaring en bedrijfslogica voor ontwikkeling te testen. Het resultaat is een configurator waar klanten gemakkelijk de gewenste afmetingen invoeren: op de productpagina voeren ze meerdere panelen tegelijk in, inclusief hoogte, breedte en aantallen per plaat, en de tool controleert automatisch de optimale oriëntatie terwijl deze rekening houdt met zaagverlies, minimale en maximale afmetingen en meer. 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Door Drupal met Eventbrite te koppelen, presenteren we alle artikelen en trainingen als één omgeving voor de bezoeker en is de website eenvoudig te beheren voor de marketeers van Sligro.",{"type":32,"attrs":700,"content":701},{"textAlign":34},[702],{"text":703,"type":38,"marks":704},"Bekijk Drupal CMS",[705,708],{"type":43,"attrs":706},{"href":707,"uuid":604,"anchor":34,"target":47,"linktype":48},"/diensten/drupal-cms",{"type":709,"attrs":710},"styled",{"class":711},"btn btn-ghost",{"_uid":713,"id_tag":15,"images":714,"invert":19,"component":295,"customer_color":15,"animation_color":15,"background_color":178},"4abd466c-5f5a-4edf-a82b-39c014aa47a4",[715,719,723],{"id":716,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":717,"copyright":15,"fieldtype":17,"meta_data":718},13191624,"https://a.storyblok.com/f/246239/4590x2550/4f33187d15/bigimage-sligro-2-min.webp",{},{"id":720,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":721,"copyright":15,"fieldtype":17,"meta_data":722},13191625,"https://a.storyblok.com/f/246239/2265x2550/5628e9b6ce/focus-sligro-2-min.webp",{},{"id":724,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":725,"copyright":15,"fieldtype":17,"meta_data":726,"is_private":15},13191626,"https://a.storyblok.com/f/246239/2265x2550/dff72376ba/focus-sligro-1-min.webp",{},{"_uid":728,"quote":15,"title":729,"id_tag":15,"subtitle":299,"component":27,"description":730,"background_color":178},"7c041499-66c2-4d92-8dcd-1a56ed2b1fe2","Online ontmoeting van smaakvolle animaties en marketing optimalisaties",{"type":29,"content":731},[732],{"type":32,"content":733},[734],{"text":735,"type":38},"Na de discovery fase vertaalden we de inzichten door naar een UX en visueel design. Bezoekers zouden iedere keer online geprikkeld moeten worden met een explosie van smaak. Net zoals een warm onthaal in een restaurant. Daarom ontworpen onze collega’s van Weekend een unieke ‘splash’ die de website bij ieder bezoek opnieuw inkleurt met ingrediënten die in dat kleurenpalet passen. ",{"_uid":737,"image":738,"video":740,"id_tag":15,"component":108,"full_width":19,"image_mobile":744,"video_mobile":746,"video_poster":748,"customer_color":750,"animation_color":15,"background_color":178,"video_mobile_mp4":751},"9fe0c245-8015-44e3-8a48-dd192c972d11",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":739},{},{"id":741,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":742,"copyright":15,"fieldtype":17,"meta_data":743,"is_private":15,"is_external_url":19},14096796,"https://a.storyblok.com/f/246239/x/c28cd33a8b/sligro-splash-bigimage.webm",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":745},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":747},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":749},{},"#E5FCFF",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":752},{},{"_uid":754,"quote":15,"title":15,"id_tag":15,"padding":228,"subtitle":15,"component":27,"description":755,"background_color":178},"77a34411-d0ed-43a2-8078-034fc0869d03",{"type":29,"content":756},[757,762],{"type":191,"attrs":758,"content":759},{"level":193},[760],{"text":761,"type":38},"Een vleugje personalisatie",{"type":32,"content":763},[764],{"text":765,"type":38},"Omdat Sligro zich richt op B2B-klanten en één-op-één relaties daarom nog belangrijker zijn, is er veel ruimte voor fotografie met mensen die hun vak beoefenen. Dat schept herkenbaarheid en vertrouwen. Samen met onze collega’s van Fingerspitz onderzoeken we mogelijkheden voor optimalisatie. Zoals een bijgerecht, het hoofdgerecht naar een hoger niveau kan tillen. Een voorbeeld hiervan is personalisatie in de mailings. Door de naam van de medewerker waar de klant het meest contact mee heeft in de titel van de mail te tonen, steeg de open rate met 36% en de click through rate met 18%. Een kleine slimme aanpassing, met een heerlijk groots effect.",{"_uid":767,"image":768,"id_tag":15,"component":108,"full_width":19,"image_mobile":772,"animation_color":15,"background_color":178},"f8d15418-5e81-4375-bb92-6daa48c48ff7",{"id":769,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":770,"copyright":15,"fieldtype":17,"meta_data":771,"is_external_url":19},13191622,"https://a.storyblok.com/f/246239/5760x3240/7619b18c51/bigimage-sligro-3-min.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":773},{},{"_uid":775,"text":776,"id_tag":15,"link_1":777,"link_2":778,"title_1":333,"title_2":334,"extended":158,"headline":779,"component":336,"button_type_1":337,"button_type_2":338,"background_hex":750,"background_color":178},"c0051adf-1c0a-491a-9453-b61be0af4f7d","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Neem dan vrijblijvend contact met ons op.",{"id":327,"url":15,"linktype":48,"fieldtype":328,"cached_url":329},{"id":331,"url":15,"linktype":48,"fieldtype":328,"cached_url":332},"Op zoek naar een ervaring?",{"_uid":781,"cases":782,"title":346,"id_tag":15,"component":347,"background_color":178},"edf9d241-39a4-4889-ad9f-ee20a9aa51a7",[783,784,785],"54916354-0197-43f8-a6f7-877feb4090f5","f7097e2b-6dfd-404d-9578-dd58dd908b6a","0454d4a5-6fa9-4286-8028-3a35f0b369f8","Inspiratieplatform om je vingers bij af te likken ",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":788},{},"Sligro | Horeca-professionals succesvoller maken",{"type":29,"content":791},[792],{"type":32,"content":793},[794],{"text":795,"type":38},"ZiN Inspiratielab is een initiatief van Sligro en bij uitstek de plek waar je als horecaprofessional nieuwe prikkels, impulsen en inspiratie op doet in de vorm van blogs, trainingen, trendtours en culinaire events. Wij vertaalden dit concept door naar een online omgeving waar bezoekers digitaal verleid worden tot het boeken van tickets voor trainingen, trendtours en culinaire events. Dat doen we op een smaakvolle en ZiNvolle wijze met een team van designers, developers en marketeers. Zodat klanten ook online nieuwe prikkels, impulsen en inspiratie voor hun kiezen krijgen.","Sligro X Bluebird Day | Bekijk de case",{"id":798,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":799,"copyright":15,"fieldtype":17,"meta_data":800,"is_external_url":19},13248073,"https://a.storyblok.com/f/246239/x/0993d5f2b2/sligro_tegel.mp4",{},"Sligro haalt offline inspiratie naar online platform","Offline inspiratie naar online platform",{"id":804,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":805,"copyright":15,"fieldtype":17,"meta_data":806,"is_external_url":19},13191621,"https://a.storyblok.com/f/246239/1200x2400/747ceb47fb/banner-sligro-mobile-min.webp",{},[616,627,808,809,599,610],"E-commerce development","Marketing","Het ZiN inspiratielab van Sligro hebben we omgezet naar een online platform voor horeca inspiratie. Lees hier hoe we dat gedaan hebben!",{"id":15,"url":812,"target":376,"linktype":377,"fieldtype":328,"cached_url":812},"https://zin.sligro.nl/","zin.sligro.nl","Naam",[386,816],"Food / drink",{"type":29,"content":818},[819],{"type":52,"content":820},[821,830,839,850,861],{"type":55,"content":822},[823],{"type":32,"attrs":824,"content":825},{"textAlign":34},[826],{"text":409,"type":38,"marks":827},[828],{"type":43,"attrs":829},{"href":413,"uuid":414,"anchor":34,"target":47,"linktype":48},{"type":55,"content":831},[832],{"type":32,"attrs":833,"content":834},{"textAlign":34},[835],{"text":599,"type":38,"marks":836},[837],{"type":43,"attrs":838},{"href":707,"uuid":604,"anchor":34,"target":47,"linktype":48},{"type":55,"content":840},[841],{"type":32,"attrs":842,"content":843},{"textAlign":34},[844],{"text":610,"type":38,"marks":845},[846],{"type":43,"attrs":847},{"href":848,"uuid":849,"anchor":34,"target":47,"linktype":48},"/koppelingen/","f483e84b-3971-4331-a736-e52fd9ca5eb8",{"type":55,"content":851},[852],{"type":32,"attrs":853,"content":854},{"textAlign":34},[855],{"text":856,"type":38,"marks":857},"Visual design & UX design",[858],{"type":43,"attrs":859},{"href":860,"uuid":632,"anchor":34,"target":47,"linktype":48},"/diensten/ux-design",{"type":55,"content":862},[863],{"type":32,"attrs":864,"content":865},{"textAlign":34},[866],{"text":441,"type":38,"marks":867},[868],{"type":43,"attrs":869},{"href":445,"uuid":446,"anchor":34,"target":47,"linktype":48},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":871},{},"Functie","sligro","cases/sligro",560,[],"52ae04f6-54cd-4bfc-a8e3-e2ed86f6440a","2023-12-06T09:30:54.234Z",[],{"name":881,"created_at":882,"published_at":883,"updated_at":884,"id":885,"uuid":344,"content":886,"slug":1252,"full_slug":1253,"sort_by_date":34,"position":1254,"tag_list":1255,"is_startpage":19,"parent_id":456,"meta_data":34,"group_id":1256,"first_published_at":1257,"release_id":34,"lang":25,"path":34,"alternates":1258,"default_full_slug":34,"translated_slugs":34,"_stopResolving":158},"Dyka","2025-01-31T13:43:07.466Z","2026-01-13T10:49:34.758Z","2026-01-13T10:49:34.782Z",618809386,{"_uid":887,"image":888,"title":892,"blocks":893,"teaser":1142,"is_dark":158,"og_type":349,"og_image":1143,"og_title":15,"component":352,"intro_usp":158,"intro_text":1145,"meta_title":1151,"video_list":1152,"button_text":365,"button_type":366,"intro_title":1156,"teaser_list":1157,"image_mobile":1158,"meta_keywords":15,"intro_customer":892,"og_description":15,"exclude_overview":19,"meta_description":1162,"intro_button_link":1163,"intro_button_text":1165,"intro_usp_1_title":1166,"intro_usp_1_value":1167,"intro_usp_2_title":1168,"intro_usp_2_value":1169,"intro_usp_3_title":1170,"intro_usp_3_value":1171,"intro_usp_4_title":1172,"intro_usp_4_value":1173,"background_hex_list":1135,"contact_person_name":1174,"intro_playing_field":1175,"intro_services_list":1176,"contact_person_image":1247,"contact_person_function":1251},"e8b65767-6354-4a13-a839-b82ed5b22a90",{"id":889,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":890,"copyright":15,"fieldtype":17,"meta_data":891,"is_external_url":19},20620737,"https://a.storyblok.com/f/246239/1920x1080/d8d2e8959c/dyka-banner-desktop-min.webp",{},"DYKA",[894,898,907,910,926,946,961,989,1003,1021,1035,1053,1084,1099,1113,1129,1136],{"_uid":895,"vimeo":896,"id_tag":15,"component":897,"full_width":19,"vimeo_mobile":15,"customer_color":15,"animation_color":115,"background_color":115},"8de0f47c-67ed-4b29-aa1b-ed6fecfb2810","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1099908240?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"DYKA - Case video\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","video",{"_uid":899,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":900,"component":27,"iframe_id":15,"description":901,"iframe_height":15,"background_color":115},"3582ba3e-0852-411b-acfa-72b51cbd01ef","Over Dyka",{"type":29,"content":902},[903],{"type":32,"content":904},[905],{"text":906,"type":38},"De buizen van DYKA vallen niet op in het dagelijkse leven: ze verdwijnen onder de grond, achter de muur of in het plafond. Toch zijn ze ongelofelijk zinvol, om thuis te kunnen douchen of het toilet door te spoelen bijvoorbeeld. Bij DYKA geloven ze dat elke druppel telt. Daarom vervoeren ze water op de meest efficiënte, intelligente en duurzame manier met slimmere en hygiënische kunststof leidingen en doelgerichte irrigatiesystemen. Wij ondersteunen DYKA online, om die ambitie daar vorm te geven.",{"_uid":908,"case":344,"quote":909,"id_tag":15,"employee":15,"component":157,"show_divider":158,"background_color":115},"fb81c817-bb55-4c71-bd84-addc731a00ba","Op advies van Bluebird Day voerden we diverse verbeteringen door, die de gebruikerservaring en efficiëntie van ons platform hebben verhoogd. Wat heeft bijgedragen aan een hogere klanttevredenheid en omzet.",{"_uid":911,"image":912,"video":916,"id_tag":15,"component":108,"full_width":19,"image_mobile":918,"video_mobile":920,"video_poster":922,"customer_color":15,"animation_color":15,"background_color":178,"video_mobile_mp4":924},"d470d53f-c845-4c58-b56a-6bb5b2217bcb",{"id":913,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":914,"copyright":15,"fieldtype":17,"meta_data":915,"is_external_url":19},131149906963597,"https://a.storyblok.com/f/246239/2268x1275/345acbc9a9/dyka-bigimage-04.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":917},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"filename":34,"copyright":34,"fieldtype":17,"meta_data":919,"is_external_url":19},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":921},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":923},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":925},{},{"_uid":927,"quote":15,"title":928,"id_tag":15,"padding":267,"raw_html":15,"subtitle":182,"component":27,"iframe_id":15,"description":929,"iframe_height":15,"background_color":178},"5dee0ea1-9e1e-48bc-aaf2-1a455d96ea38","Geïntegreerd en razendsnel: een platform voor de toekomst",{"type":29,"content":930},[931,936,941],{"type":32,"attrs":932,"content":933},{"textAlign":34},[934],{"text":935,"type":38},"In de oude situatie deden instabiliteit, bugs en trage laadtijden afbreuk aan de kwaliteit die je van DYKA mag verwachten. Daarom leggen we de lat hoger. We stellen een nieuwe standaard, waar schaalbaarheid, stabiliteit en gebruiksvriendelijkheid de bouwstenen zijn. En door dagelijkse automatische tests op zes kritische workflows en continue monitoring borgen we dat.",{"type":191,"attrs":937,"content":938},{"level":193,"textAlign":34},[939],{"text":940,"type":38},"Eerst verbinden, dan versnellen",{"type":32,"attrs":942,"content":943},{"textAlign":34},[944],{"text":945,"type":38},"We leggen een nieuwe infrastructuur en zetten een nieuwe online omgeving op, als voorbeeld voor de andere landen en Tessenderlo-webshops. Zo fungeert de webshop als een verlengstuk voor groei. Functionaliteiten kunnen overgenomen worden, kennis met elkaar gedeeld en systemen communiceren moeiteloos over en weer. Het bouwen van een schaalbaar platform was een belangrijke doelstelling, maar het draaide ook om het creëren van een optimale gebruikerservaring. Intuïtief, duidelijk en extreem snel. Met de kracht in de details zet de webshop van DYKA een nieuw hoofdstuk in kwaliteit weg. ",{"_uid":947,"id_tag":15,"images":948,"component":224,"customer_color":15,"animation_color":83,"background_color":178},"ea7b55f4-3677-4c23-b120-4e5fc7fddbe3",[949,953,957],{"id":950,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":951,"copyright":15,"fieldtype":17,"meta_data":952},96376050843383,"https://a.storyblok.com/f/246239/1960x2240/e9329cb31d/threeimages-dyka-new-1-min.webp",{},{"id":954,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":955,"copyright":15,"fieldtype":17,"meta_data":956},131149906979982,"https://a.storyblok.com/f/246239/1960x2240/5207e3b3ae/dyka-threeimages-01.webp",{},{"id":958,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":959,"copyright":15,"fieldtype":17,"meta_data":960},96376050806517,"https://a.storyblok.com/f/246239/1960x2240/796990c3df/threeimages-dyka-new-3-min.webp",{},{"_uid":962,"link":963,"logo":964,"name":15,"text":966,"logos":980,"title":986,"id_tag":15,"subtitle":229,"component":987,"logo_size":988,"background_color":178},"fa3b9fd7-19f1-4ca8-8f13-4dee4c4623a1",{"id":15,"url":15,"linktype":48,"fieldtype":328,"cached_url":15},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":965},{},{"type":29,"content":967},[968],{"type":32,"attrs":969,"content":970},{"textAlign":34},[971,973,978],{"text":972,"type":38},"B2B-processen zijn complex door grote productcatalogi, meerdere beslissers, klantspecifieke prijzen en vaste workflows vragen om een platform dat meebeweegt met de organisatie. ",{"text":421,"type":38,"marks":974},[975],{"type":43,"attrs":976},{"href":977,"uuid":46,"anchor":34,"target":47,"linktype":48},"/diensten/digital-commerce/magento-adobe-commerce",{"text":979,"type":38}," biedt die flexibiliteit. Klanten van DYKA kunnen rollen en rechten toewijzen, zien alleen voor hen relevante prijzen en catalogi en plaatsen eenvoudig herhaalbestellingen. Magento is daarmee op zichzelf staand al een robuust platform, maar wij versterken het door te koppelen met ERP-systeem SAP, Speedcurve, Tweakwise en de Belgische webshop met PIM-systeem Contentserv. Geen omleidingen of bugs meer, maar een platform dat doet wat het moet doen. Voor DYKA zelf en haar klanten.",[981,982,983,984,985],"4dfac6ff-07af-462c-af30-bc4a00049459","7760c2aa-6b36-4107-8083-be7fee05f16c","4da8afa0-8423-4e2e-b784-5f07634f9f00","5c90744f-b02d-4ddf-8813-cf544adf74da","add71fd6-2a2b-4acd-86d7-36a001498607","Een schaalbaar B2B-platform en gestroomlijnde klantervaring","client-logos","small",{"_uid":990,"quote":15,"title":15,"id_tag":15,"padding":228,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":991,"iframe_height":15,"background_color":178},"682ee8f0-2682-46b6-b169-4b71be087bc7",{"type":29,"content":992},[993,998],{"type":191,"attrs":994,"content":995},{"level":193,"textAlign":34},[996],{"text":997,"type":38},"Frictieloze customer journey",{"type":32,"attrs":999,"content":1000},{"textAlign":34},[1001],{"text":1002,"type":38},"Na het verzamelen van klantfeedback, optimaliseerden we de klantreis. Klanten krijgen na inlog direct toegang tot de meestgebruikte functies, zoeken gaat gebruiksvriendelijker door de suggesties en artikelen, op categoriepagina’s is de voorraad per vestiging inzichtelijk en herhaalbestellingen plaatsen gaat eenvoudig via artikelnummers, scanning of een CSV-upload. Aanvullend ondersteunt het platform klanten actief tijdens het bestellen met snel bestellen in de checkout, relevante productaanbevelingen en filteren zonder paginavernieuwing om het bestelproces niet te onderbreken. ",{"_uid":1004,"image":1005,"video":1009,"id_tag":15,"component":108,"full_width":158,"image_mobile":1011,"video_mobile":1015,"video_poster":1017,"customer_color":15,"animation_color":15,"background_color":115,"video_mobile_mp4":1019},"c3421d20-d8b3-40b8-a0e6-e5d277544f99",{"id":1006,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1007,"copyright":15,"fieldtype":17,"meta_data":1008,"is_external_url":19},131149906992273,"https://a.storyblok.com/f/246239/7680x4320/b318625027/dyka-bigimage-03.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1010},{},{"id":1012,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1013,"copyright":15,"fieldtype":17,"meta_data":1014,"is_external_url":19},20620526,"https://a.storyblok.com/f/246239/400x800/4b8e7e9458/dyka-bigimage-mobile-4-minv2.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1016},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1018},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1020},{},{"_uid":1022,"quote":15,"title":15,"id_tag":15,"padding":267,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1023,"iframe_height":15,"background_color":178},"895bf756-5df6-4362-b589-52efe9f933da",{"type":29,"content":1024},[1025,1030],{"type":191,"attrs":1026,"content":1027},{"level":193,"textAlign":34},[1028],{"text":1029,"type":38},"NPS verbeterd met 2%",{"type":32,"attrs":1031,"content":1032},{"textAlign":34},[1033],{"text":1034,"type":38},"Naast verbeteringen aan de voorkant is ook gekeken naar interne efficiëntie. Klanten zien hun klantnummer nu direct in MijnDYKA, waardoor de binnendienst minder vragen ontvangt. Postcodevalidatie bij adresinvoer voorkomt foutieve data in SAP en bespaart correctiewerk. Ook zijn e-mailtemplates aangepast, zodat aanvragen voor adreswijzigingen completer binnenkomen en sneller verwerkt worden. Door alle aanpassingenis de klanttevredenheid met 2% gegroeid.",{"_uid":1036,"id_tag":15,"component":161,"image_left":1037,"video_left":1041,"image_right":1043,"video_right":1047,"customer_color":15,"video_left_mp4":1049,"animation_color":15,"video_right_mp4":1051,"background_color":178},"c2b303fe-547a-46bc-b528-687c0f3ad968",{"id":1038,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1039,"copyright":15,"fieldtype":17,"meta_data":1040,"is_external_url":19},131121930069498,"https://a.storyblok.com/f/246239/1200x900/eb5ad17848/dyka-twoimages-2.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1042},{},{"id":1044,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1045,"copyright":15,"fieldtype":17,"meta_data":1046,"is_external_url":19},131121930053113,"https://a.storyblok.com/f/246239/2400x1800/07a89f0bc4/dyka-twoimages-1.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1048},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1050},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1052},{},{"_uid":1054,"quote":15,"title":1055,"id_tag":15,"padding":25,"raw_html":15,"subtitle":299,"component":27,"iframe_id":15,"description":1056,"iframe_height":15,"background_color":178},"f4cef272-a879-48fc-84c4-d66ea64086e8","Slimme optimalisaties voor structureel meer conversie",{"type":29,"content":1057},[1058,1063,1068,1070,1079],{"type":32,"attrs":1059,"content":1060},{"textAlign":34},[1061],{"text":1062,"type":38},"Magento heeft veel voordelen, maar de standaard caching vertraagt bij elke bestelling de website en beïnvloedt UX, SEO en conversie. Daarom implementeerden we Speculation Rules, waarmee de browser pagina’s alvast klaarzet vóórdat de bezoeker erop klikt. Door deze en andere optimalisaties daalde de Time To First Byte (TTFB) met 40 procent, tot onder de 1 seconde. ",{"type":32,"attrs":1064,"content":1065},{"textAlign":34},[1066],{"text":1067,"type":38},"Vanaf november steeg ook het conversiepercentage, wat grotendeels toe te schrijven is aan de verbeterde snelheid en gebruikerservaring. Vergeleken met een jaar eerder in 2024 is zelfs sprake van een verdubbeling van 3,23% naar 6,43%: een duidelijk signaal dat snelheid loont. Ook optimalisaties in de abandoned cart-functionaliteit dragen bij aan extra omzet, door klanten gericht en op het juiste moment te herinneren aan openstaande bestellingen.",{"type":32,"attrs":1069},{"textAlign":34},{"type":191,"attrs":1071,"content":1072},{"level":193,"textAlign":34},[1073],{"text":1074,"type":38,"marks":1075},"Regenwaterafvoer calculator",[1076],{"type":1077,"attrs":1078},"textStyle",{"color":15},{"type":32,"attrs":1080,"content":1081},{"textAlign":34},[1082],{"text":1083,"type":38},"We ontwikkelden een regenwaterafvoer calculator om klanten nog beter te ondersteunen. Deze helpt de vertaling te maken van de use-case van de klant (ik moet een riool aanleggen) naar de order (welke materialen heb ik nodig) en geeft montage-instructies. Zo worden fouten voorkomen, bestellingen versneld en klanten kunnen met vertrouwen aan de slag. De eerste resultaten laten meer interactie met productpagina’s, minder afhakers en een stijging in afgeronde orders zien.",{"_uid":1085,"id_tag":15,"images":1086,"invert":158,"component":295,"customer_color":15,"animation_color":15,"background_color":178},"6c45290b-d945-4fd9-96c4-f74c0a4ea9ef",[1087,1091,1095],{"id":1088,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1089,"copyright":15,"fieldtype":17,"meta_data":1090},131149907012755,"https://a.storyblok.com/f/246239/3020x3400/88c4741d69/dyka-collage-01.webp",{},{"id":1092,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1093,"copyright":15,"fieldtype":17,"meta_data":1094},131149907000466,"https://a.storyblok.com/f/246239/2265x2550/80405b8cbe/dyka-collage-02.webp",{},{"id":1096,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1097,"copyright":15,"fieldtype":17,"meta_data":1098},131149906979983,"https://a.storyblok.com/f/246239/6120x3400/5cdff5c731/dyka-collage-03.webp",{},{"_uid":1100,"quote":15,"title":15,"id_tag":15,"padding":228,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1101,"iframe_height":15,"background_color":178},"b68039ad-3824-4dbf-bbbc-63479129f5c7",{"type":29,"content":1102},[1103,1108],{"type":191,"attrs":1104,"content":1105},{"level":193,"textAlign":34},[1106],{"text":1107,"type":38},"Veilig, stabiel en vindbaar",{"type":32,"attrs":1109,"content":1110},{"textAlign":34},[1111],{"text":1112,"type":38},"Om de veiligheid en stabiliteit van het platform te garanderen, draaien we dagelijks automatische tests over zes verschillende workflows. Mocht er iets misgaan, dan zien we dat direct. Door het continu monitoren en doorvoeren van verbeteringen, behalen we nu groene scores op alle Google Core Web Vitals. Aanvullend voegden we structured data toe aan FAQ’s, CMS-pagina’s en kennisartikelen. Al deze aanpassingen zorgen voor een betere vindbaarheid, en een platform dat sneller, stabieler en klaar voor de toekomst is. ",{"_uid":1114,"image":1115,"video":1119,"id_tag":15,"component":108,"full_width":19,"image_mobile":1121,"video_mobile":1123,"video_poster":1125,"customer_color":15,"animation_color":15,"background_color":178,"video_mobile_mp4":1127},"c07e0f43-d955-4b1d-b0b8-54235f1f7014",{"id":1116,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1117,"copyright":15,"fieldtype":17,"meta_data":1118,"is_external_url":19},131149906992272,"https://a.storyblok.com/f/246239/1512x850/e2fff40620/dyka-bigimage-01.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1120},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"filename":34,"copyright":34,"fieldtype":17,"meta_data":1122,"is_external_url":19},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1124},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1126},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1128},{},{"_uid":1130,"text":1131,"id_tag":15,"link_1":1132,"link_2":1133,"title_1":333,"title_2":334,"extended":158,"headline":1134,"component":336,"button_type_1":337,"button_type_2":338,"background_hex":1135,"background_color":178},"c9c7884b-9c82-40db-a04e-d2070f71bb48","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Wij leggen de juiste verbindingen voor groei.\n",{"id":327,"url":15,"linktype":48,"fieldtype":328,"cached_url":329},{"id":331,"url":15,"linktype":48,"fieldtype":328,"cached_url":332},"Klaar om de leiding te nemen?","#EAF2F6",{"_uid":1137,"cases":1138,"title":346,"id_tag":15,"component":347,"background_color":178},"7ad64dca-239c-4827-a226-2629489f4ad1",[1139,1140,1141],"aa7b54a2-fd75-4715-9a30-040c0c169256","a579fd90-1b09-418d-95b5-da96bea918a6","839e4faa-5d65-408a-af1a-6c7552ae958c","Digitale constructie voor B2B-groei",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1144},{},{"type":29,"content":1146},[1147],{"type":32,"content":1148},[1149],{"text":1150,"type":38},"DYKA weet als marktleider in kunststofleidingsystemen als geen ander verbindingen te leggen. Op digitaal grondgebied zochten ze een expert om datzelfde te doen, zodat hun platform aansloot bij hun groeiende eisen en interne processen. Daarom namen we het bestaande Magento-platform over, gaven het een flinke verbetering en verbonden het met diverse systemen. De nieuwe constructie is sterk, stabiel en de onderlinge systemen werken naadloos met elkaar samen. Zo profiteren klanten van een razendsnelle, intuïtieve gebruikerservaring en DYKA van een grote efficiëntieslag.","DYKA X Bluebird Day | koppelstuk voor B2B-groei | Bekijk case",{"id":1153,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1154,"copyright":15,"fieldtype":17,"meta_data":1155,"is_external_url":19},20120770,"https://a.storyblok.com/f/246239/x/b246073851/dyka_tegel.mp4",{},"Voor meer kwaliteit en schaalbaarheid","Koppelstuk voor B2B-groei",{"id":1159,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1160,"copyright":15,"fieldtype":17,"meta_data":1161,"is_external_url":19},20620530,"https://a.storyblok.com/f/246239/800x1600/6ff9d03dfa/dyka-banner-mobile-minv2.webp",{},"Met de nieuwe Magento-omgeving werken onderlinge systemen naadloos samen. Zo profiteren klanten van een razendsnelle, intuïtieve gebruikerservaring en DYKA van efficiëntie.",{"id":15,"url":1164,"linktype":377,"fieldtype":328,"cached_url":1164},"https://www.dyka.nl/","dyka.nl","stijging conversie percentage j-o-j","99%","homepage wordt instant geladen","\u003C1s","Stijging in klanttevredenheid (NPS)","2%","Verbetering in Large Contentful Paint (LCP)","44%","Wim 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commerce",[1302],{"type":43,"attrs":1303},{"href":977,"uuid":46,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1305},[1306],{"type":32,"content":1307},[1308],{"text":1309,"type":38,"marks":1310},"Optimalisatie & CRO",[1311],{"type":43,"attrs":1312},{"href":1313,"uuid":1314,"anchor":34,"target":47,"linktype":48},"/diensten/optimization/cro-datagedreven-optimization","d7f7511e-1294-4b47-ab8d-3843efc58864",{"id":1316,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1317,"copyright":15,"fieldtype":17,"meta_data":1318,"is_external_url":19},12181068,"https://a.storyblok.com/f/246239/1920x1080/e643af563b/banner-silkka-new-2.webp",{},"Silk-ka",[1321,1324,1333,1336,1356,1371,1391,1401,1411,1424,1437,1445,1451],{"_uid":1322,"vimeo":1323,"id_tag":15,"component":897,"full_width":19,"vimeo_mobile":15,"customer_color":15,"animation_color":115,"background_color":115},"4bdf796d-dbfe-4010-9a1a-6326b28d22d8","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/896558478?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Silk-ka - Samenwerking\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":1325,"quote":15,"title":15,"id_tag":15,"padding":15,"subtitle":1326,"component":27,"description":1327,"background_color":115},"9e00e9e1-c815-45a1-9b14-271424e1f653","Over Silk‑ka",{"type":29,"content":1328},[1329],{"type":32,"content":1330},[1331],{"text":1332,"type":38},"Silk-ka pioniert in het creëren van adembenemende, levensechte zijden bloemen en kunstplanten. Ze onderzoekt niet alleen diverse kleurnuances, maar besteedt net zoveel aandacht aan de kwaliteit van de gebruikte materialen. Daardoor zien de takken er zo levensecht uit en voelen ze ook zo aan. De collecties worden in meer dan 70 landen wereldwijd verkocht en Silk-ka ambieert verdere groei met een nieuw platform. Samen met hen zorgen we voor een prachtig B2B-platform dat bij die ambitie past, zodat we de grenzen van traditionele decoratie in nog meer landen doorbreken. ",{"_uid":1334,"case":345,"quote":1335,"id_tag":15,"employee":15,"component":157,"show_divider":158,"background_color":115},"a7fb0816-d9b9-480d-9717-8bc436194055","Wij zijn enorm tevreden. Ondanks het wegvallen van een enorm belangrijk afzetkanaal, hebben we de omzet zien stijgen. Bovendien hebben we die extra omzet met hetzelfde personeelsbestand kunnen verwerken.",{"_uid":1337,"quote":15,"title":1338,"id_tag":15,"padding":267,"subtitle":182,"component":27,"description":1339,"background_color":178},"dd3bd3a7-40af-434b-abbb-43b87df261d6","Internationale groei door nieuw proces",{"type":29,"content":1340},[1341,1346,1351],{"type":32,"attrs":1342,"content":1343},{"textAlign":34},[1344],{"text":1345,"type":38},"Om efficiënt verder te kunnen groeien, wilde Silk-ka haar wereldwijde verkoopproces stroomlijnen. De internationale klantenkring moest onder andere inzicht krijgen in de beschikbare voorraad, toekomstige productie van producten en de mogelijkheid hebben om producten makkelijk te bestellen. Een veel betere service bieden zonder te hoeven groeien in FTE, dat was het eerste doel. Daaropvolgend wilden we merkbeleving en omzet verhogen door de ultieme combinatie van beleving en gemak te vinden. ",{"type":191,"attrs":1347,"content":1348},{"level":193,"textAlign":34},[1349],{"text":1350,"type":38},"Een boeket van UX en beleving ",{"type":32,"attrs":1352,"content":1353},{"textAlign":34},[1354],{"text":1355,"type":38},"Het is de passie en vakmanschap van Silk-ka waarmee internationale klanten steeds weer opnieuw geïnspireerd en verrast worden. Dat is ook de indruk die ze online achter wil laten, maar in de oude situatie niet goed lukte. De oude digitale bestellijst deed het merk op geen enkele wijze eer aan, bezoekers bezochten het platform maar kort en functioneel, prefereerden telefonisch contact met een accountmanager in plaats van direct te bestellen en de gemiddelde orderwaarde was laag, met name doordat het platform zich richtte op de verkoop van losse bloemen en takken. Alle bottlenecks vertaalden we door naar een nieuw UX en visual design met onze collega’s van Weekend.",{"_uid":1357,"id_tag":15,"images":1358,"invert":19,"component":295,"animation_color":15,"background_color":178},"330deb86-8dd1-4bf1-a64a-946aabe0b28a",[1359,1363,1367],{"id":1360,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1361,"copyright":15,"fieldtype":17,"meta_data":1362,"is_private":19},13194555,"https://a.storyblok.com/f/246239/4591x2550/9fd49f47b0/collage-silkka-1-min.webp",{},{"id":1364,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1365,"copyright":15,"fieldtype":17,"meta_data":1366},13194554,"https://a.storyblok.com/f/246239/2265x2551/207b3e928f/focus-silkka-1-min.webp",{},{"id":1368,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1369,"copyright":15,"fieldtype":17,"meta_data":1370},13194553,"https://a.storyblok.com/f/246239/2266x2550/b52db6d51c/focus-silkka-3-min.webp",{},{"_uid":1372,"quote":15,"title":1373,"id_tag":15,"padding":228,"raw_html":15,"subtitle":229,"component":27,"iframe_id":15,"description":1374,"iframe_height":15,"background_color":178},"b4ee8b9d-45ab-4834-b2b9-3cc0b0cb36b3","Beleving op detailniveau met de complexe supply chain van een wereldwijd merk",{"type":29,"content":1375},[1376,1381,1386],{"type":32,"attrs":1377,"content":1378},{"textAlign":34},[1379],{"text":1380,"type":38},"Door de complexe aard van de wereldwijde verkoop aan B2B klanten ontwikkelden we een e-commerce platform, volledig geïntegreerd met ERP-pakket SAP. Klanten hebben met hun eigen login toegang tot alle producten en hun persoonlijke prijsafspraken en op basis van de toekomstige productie, kunnen ze zien wat de huidige én toekomstige voorraad (en leverdatum) is. Veel basisproducten worden doorlopend geproduceerd, andere producten zijn gebonden aan collecties of seizoenen. Om klanten ook te helpen met goede vervanging van producten die niet meer leverbaar zijn, bieden we tools om de juiste producten te vinden zodat ze boeketten toch compleet kunnen maken.",{"type":191,"attrs":1382,"content":1383},{"level":193,"textAlign":34},[1384],{"text":1385,"type":38},"Online showroom",{"type":32,"attrs":1387,"content":1388},{"textAlign":34},[1389],{"text":1390,"type":38},"We werken met thema’s door kleuren bij elkaar te scharen en met high-end fotografie. Net zoals je zelf een boeket samenstelt, zorgen we voor een fleurig beeld waar niets buiten de toon valt. Bezoekers dompelen we onder in Silk-ka stijl en ze kunnen boeketten volledig of in delen bestellen via een shop the look-achtige functie. Hier zit veel complexiteit rondom de beschikbaarheid en productie van losse bloemen uit een boeket. Daarom ontwikkelden we een slimme tooling die ervoor zorgt dat boeketten niet automatisch out-of-stock gaan als een product niet meer leverbaar is. Sierlijk en gebruiksvriendelijk. Wat leidde tot 48% meer online orders en een stijging van 38% over de gemiddelde orderwaarde ten opzichte van vorig jaar.",{"_uid":1392,"image":1393,"id_tag":15,"component":108,"full_width":19,"image_mobile":1397,"animation_color":15,"background_color":178},"ff5b01b7-700e-496a-8849-b8fc3371a139",{"id":1394,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1395,"copyright":15,"fieldtype":17,"meta_data":1396,"is_external_url":19},13194552,"https://a.storyblok.com/f/246239/4539x2554/ce5092a266/bigimage-silkka-2-min.webp",{},{"id":1398,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1399,"copyright":15,"fieldtype":17,"meta_data":1400,"is_private":19,"is_external_url":19},14925008,"https://a.storyblok.com/f/246239/800x1600/47d86e867c/mobile-silkka-min.webp",{},{"_uid":1402,"quote":15,"title":1403,"id_tag":15,"padding":1404,"subtitle":299,"component":27,"description":1405,"background_color":178},"c0503fad-d571-4e1a-9c5a-326250994c59","Een silky en smooth webervaring voor B2B-klanten","double",{"type":29,"content":1406},[1407],{"type":32,"content":1408},[1409],{"text":1410,"type":38},"Een boeket bestaat niet alleen uit pronkstukken, juist de subtiele basis maakt dat een boeket rijk en vol aanvoelt. Dat geldt ook voor de online omgeving. We zorgen voor subtiele interacties in de header, in het menu en in de losse elementen. Silky en smooth, precies wat je mag verwachten van het merk. Door deze toevoegingen komen collecties ook online tot bloei en belanden bezoekers in de fleurige sferen van Silk-ka.",{"_uid":1412,"image":1413,"video":1415,"id_tag":15,"component":108,"full_width":19,"image_mobile":1419,"video_mobile":1421,"customer_color":1423,"animation_color":15,"background_color":178},"91bbd50c-728e-42ce-a475-2c8b4ecd8c8c",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"filename":34,"copyright":34,"fieldtype":17,"meta_data":1414,"is_external_url":19},{},{"id":1416,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1417,"copyright":15,"fieldtype":17,"meta_data":1418,"is_private":15,"is_external_url":19},14108285,"https://a.storyblok.com/f/246239/x/8433c914bc/silk-ka-full-block-ui-elements.webm",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1420},{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"filename":34,"copyright":34,"fieldtype":17,"meta_data":1422,"is_external_url":19},{},"#f0cac6",{"_uid":1425,"quote":15,"title":15,"id_tag":15,"padding":1404,"subtitle":15,"component":27,"description":1426,"background_color":178},"14060164-0bd7-42eb-985b-3292b57aa068",{"type":29,"content":1427},[1428,1433],{"type":191,"attrs":1429,"content":1430},{"level":193},[1431],{"text":1432,"type":38},"Conversie in bloei",{"type":32,"content":1434},[1435],{"text":1436,"type":38},"Tijdens de pandemie viel 30% van de omzet weg door het gemis van de buitenlandse beurzen, toch is de totale omzet van Silk-ka met 11% toegenomen met het nieuwe platform. Een schot in de roos, want er is niet één extra medewerker aangenomen om dit te realiseren. Dat het fleurige platform mensen weet te binden en inspireren zien we ook terug in de gemiddelde sessieduur: bezoekers verblijven bijna drie keer zo lang op de website.",{"_uid":1438,"image":1439,"id_tag":15,"component":108,"full_width":19,"image_mobile":1443,"animation_color":15,"background_color":178},"5038db8f-7e8f-421e-9f2a-f6ea695545ac",{"id":1440,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1441,"copyright":15,"fieldtype":17,"meta_data":1442,"is_external_url":19},13194550,"https://a.storyblok.com/f/246239/5760x3240/ba38865fa9/bigimage-silkka-1-min.webp",{},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1444},{},{"_uid":1446,"text":1447,"id_tag":15,"link_1":1448,"link_2":1449,"title_1":333,"title_2":334,"extended":158,"headline":1450,"component":336,"button_type_1":337,"button_type_2":338,"background_hex":1423,"background_color":178},"355c6503-2969-477f-8fe6-52c1fbcc1bad","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren? Neem dan vrijblijvend contact met ons op.",{"id":327,"url":15,"linktype":48,"fieldtype":328,"cached_url":329},{"id":331,"url":15,"linktype":48,"fieldtype":328,"cached_url":332},"Groeien in e‑commerce?",{"_uid":1452,"cases":1453,"title":346,"id_tag":15,"component":347,"background_color":178},"243e4ec7-35f8-433c-9262-6444b5f53f1b",[783,1454,784],"5637a8e1-e737-45ac-a70a-f0f4d356b754","De collectie van Silk‑ka ook online in bloei",{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1457},{},"Silk-ka | Conversie in bloei met levendig platform",{"type":29,"content":1460},[1461],{"type":32,"content":1462},[1463],{"text":1464,"type":38},"Met haar kunstbloemen en -planten is Silk-ka wereldwijd een toonaangevend merk als het gaat om bloemen die bijna niet van echt te onderscheiden zijn. Maar om internationaal verder te groeien, was het nodig om het wereldwijde B2B-verkoopproces te stroomlijnen en haar klantenkring een veel betere service én meer merkbeleving te geven, zonder te hoeven groeien in FTE. Die duidelijke ambitie zetten we om een tastbaar resultaat. We creëerden een omgeving waar het merk floreert door het toevoegen van micro-animaties en sfeer op detailniveau, gecombineerd met de complexe supply chain van een wereldwijd opererend merk. Daarmee is Silk-ka.com erkend door de jury van de Dutch Interactive Awards in de categorie ‘B2B commerce’.","Silk-ka X Bluebird Day | Bekijk B2B e-commerce case",{"id":1467,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1468,"copyright":15,"fieldtype":17,"meta_data":1469,"is_external_url":19},12231409,"https://a.storyblok.com/f/246239/x/bee06ff066/silkka_tegel.mp4",{},"Gestroomlijnd verkoopproces en groei in conversie",{"id":1472,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1473,"copyright":15,"fieldtype":17,"meta_data":1474,"is_external_url":19},12180483,"https://a.storyblok.com/f/246239/400x800/6618373da7/banner-small-silkka-new.webp",{},[616,627,1196,40,1476],"Optimalisatie","Een online platform vol inspiratie, dat ook nog eens groei oplevert in de B2B conversies. Samen met Silk-ka gingen we voor perfectie!",{"id":15,"url":1479,"target":376,"linktype":377,"fieldtype":328,"cached_url":1479},"https://www.silk-ka.com/","silk-ka.com","Meer online orders","148%","Verhoging in sessieduur","300%","Stijging gemiddelde orderwaarde","138%","Nominatie in B2B commerce","DIA","Anneke Snijders",[386],{"type":29,"content":1492},[1493],{"type":52,"content":1494},[1495,1505,1514,1523,1533],{"type":55,"content":1496},[1497],{"type":32,"attrs":1498,"content":1499},{"textAlign":34},[1500],{"text":1501,"type":38,"marks":1502},"UX & visual design",[1503],{"type":43,"attrs":1504},{"href":860,"uuid":632,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1506},[1507],{"type":32,"attrs":1508,"content":1509},{"textAlign":34},[1510],{"text":409,"type":38,"marks":1511},[1512],{"type":43,"attrs":1513},{"href":413,"uuid":414,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1515},[1516],{"type":32,"attrs":1517,"content":1518},{"textAlign":34},[1519],{"text":1300,"type":38,"marks":1520},[1521],{"type":43,"attrs":1522},{"href":45,"uuid":46,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1524},[1525],{"type":32,"attrs":1526,"content":1527},{"textAlign":34},[1528],{"text":1309,"type":38,"marks":1529},[1530],{"type":43,"attrs":1531},{"href":1532,"uuid":1314,"anchor":34,"target":47,"linktype":48},"/diensten/cro-datagedreven-optimization",{"type":55,"content":1534},[1535],{"type":32,"attrs":1536,"content":1537},{"textAlign":34},[1538],{"text":1539,"type":38,"marks":1540},"SAP S4/HANA",[1541],{"type":43,"attrs":1542},{"href":1231,"uuid":1232,"anchor":34,"target":47,"linktype":48},{"id":1544,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1545,"copyright":15,"fieldtype":17,"meta_data":1546,"is_external_url":19},13197961,"https://a.storyblok.com/f/246239/192x192/8e1b5cb4e2/quote-silkka.jpg",{},"Managing Director","silkka","cases/silkka",290,[],"8fd1c066-bc3b-4d43-aa7c-5c843f97ccb0","2023-10-31T15:18:59.499Z",[],{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1556},{},{"type":29,"content":1558},[1559],{"type":32,"attrs":1560,"content":1561},{"textAlign":34},[1562],{"text":359,"type":38},{"id":362,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":363,"copyright":15,"fieldtype":17,"meta_data":1564,"is_external_url":19},{},{"id":370,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":371,"copyright":15,"fieldtype":17,"meta_data":1566,"is_external_url":19},{},{"id":15,"url":375,"target":376,"linktype":377,"fieldtype":328,"cached_url":375},[385,386],{"type":29,"content":1570},[1571],{"type":52,"content":1572},[1573,1582,1591,1600,1609],{"type":55,"content":1574},[1575],{"type":32,"attrs":1576,"content":1577},{"textAlign":34},[1578],{"text":397,"type":38,"marks":1579},[1580],{"type":43,"attrs":1581},{"href":401,"uuid":402,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1583},[1584],{"type":32,"attrs":1585,"content":1586},{"textAlign":34},[1587],{"text":409,"type":38,"marks":1588},[1589],{"type":43,"attrs":1590},{"href":413,"uuid":414,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1592},[1593],{"type":32,"attrs":1594,"content":1595},{"textAlign":34},[1596],{"text":421,"type":38,"marks":1597},[1598],{"type":43,"attrs":1599},{"href":45,"uuid":46,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1601},[1602],{"type":32,"attrs":1603,"content":1604},{"textAlign":34},[1605],{"text":431,"type":38,"marks":1606},[1607],{"type":43,"attrs":1608},{"href":206,"uuid":9,"anchor":34,"target":47,"linktype":48},{"type":55,"content":1610},[1611],{"type":32,"attrs":1612,"content":1613},{"textAlign":34},[1614],{"text":441,"type":38,"marks":1615},[1616],{"type":43,"attrs":1617},{"href":445,"uuid":446,"anchor":34,"target":47,"linktype":48},{"id":448,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":449,"copyright":15,"fieldtype":17,"meta_data":1619,"is_external_url":19},{},[],[],"Met het nieuwe platform verkent Trespa niet alleen de mogelijkheden van directe verkoop als producent, maar krijgt ze ook meer grip op de manier waarop producten worden gepresenteerd, gevonden en verkocht. ","Solide fundering voor D2C-verkoop met Hyvä","case-spotlight","Bekijk Trespa case",{"_uid":1627,"link":1628,"logo":1629,"name":15,"text":1631,"logos":1637,"title":1848,"id_tag":15,"subtitle":1849,"component":987,"logo_size":988,"background_color":83},"aa059c25-57c8-4f5d-b0ef-b0de0b2ccf58",{"id":15,"url":15,"linktype":48,"fieldtype":328,"cached_url":15},{"id":34,"alt":34,"name":15,"focus":34,"title":34,"source":34,"filename":15,"copyright":34,"fieldtype":17,"meta_data":1630},{},{"type":29,"content":1632},[1633],{"type":32,"content":1634},[1635],{"text":1636,"type":38},"Dankzij de focus op een snelle, mobile-first ervaring is Hyvä een goede keuze voor merken en bedrijven die direct aan consumenten verkopen. Verkoop je ook internationaal of heb je een uitgebreid assortiment, dan kan je ook de functionaliteiten van Magento goed benutten. Heb je al een Magento platform en wil je een significante upgrade in performance, dan is Hyvä zeker de moeite waard om te overwegen. Als Bronze partner raden we Hyvä zeker aan, tegelijkertijd denken we altijd vanuit jouw situatie. We werken net zo graag met andere oplossingen: wat jouw digitale vraag ook is, wij denken met je 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