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Processen, zoals orderpicking, voorraadcontroles en berekeningen, verlopen zorgvuldig zodat klanten aan de voorkant boxen samen kunnen stellen en inplannen.",[409,410,411,412],"2a5a908c-961d-4540-a1a9-5a3031164809","e64f184f-e114-4f37-94c5-417a75e1ed60","4da8afa0-8423-4e2e-b784-5f07634f9f00","1b48be78-87fd-4b3c-8b27-30248f9905b8","Herinrichting van het landschap voor meer efficiëntie en klantretentie","Creëren","client-logos","big",{"_uid":418,"id_tag":15,"images":419,"invert":357,"component":432,"customer_color":15,"animation_color":15,"background_color":379},"cf40aa44-a67c-493c-b3b4-28ca190b4cc6",[420,424,428],{"id":421,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":422,"copyright":15,"fieldtype":17,"meta_data":423},13367727,"https://a.storyblok.com/f/246239/3021x3400/fb816b1a2a/focusimage-boerschappen-2-min.webp",{},{"id":425,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":426,"copyright":15,"fieldtype":17,"meta_data":427},13367757,"https://a.storyblok.com/f/246239/3020x3400/26e114d222/focusimage-boerschappen-3-min.webp",{},{"id":429,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":430,"copyright":15,"fieldtype":17,"meta_data":431},13367756,"https://a.storyblok.com/f/246239/6120x3400/945011472f/bigimage-boerschappen-3-min.webp",{},"collage",{"_uid":434,"quote":15,"title":15,"id_tag":15,"padding":435,"subtitle":15,"component":27,"description":436,"background_color":379},"40e5a996-5b9c-4fca-a335-3994b21ea1fb","double-bottom",{"type":29,"content":437},[438,443],{"type":369,"attrs":439,"content":440},{"level":371},[441],{"text":442,"type":36},"Een nieuwe klantreis",{"type":32,"content":444},[445],{"text":446,"type":36},"Vaste klanten gaan van geen app naar app only: het is de omgeving waar ze specials bestellen, bezorgmomenten kiezen en boxen pauzeren. 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Het is de verfrissende en intuïtieve winkelervaring, die zorgt voor meer efficiëntie en klantretentie.",{"_uid":448,"vimeo":449,"component":450,"full_width":19,"vimeo_mobile":15,"customer_color":451,"animation_color":15,"background_color":379},"fa9593a0-bb3b-4dc5-8980-17de47cb252b","\u003Cdiv style=\"padding:75% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/878647087?autoplay=1&loop=1&autopause=0&badge=0&autopause=0&autoplay=1&quality_selector=1&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"landscape-site\" autoplay=\"true\" loop=\"true\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","video","#D5DDB8",{"_uid":453,"quote":15,"title":454,"padding":435,"subtitle":455,"component":27,"description":456,"background_color":379},"6dd5e274-5e9a-4372-9439-a60f5921dd8d","Liever bouwen op data dan boerenverstand","Optimaliseren",{"type":29,"content":457},[458],{"type":32,"content":459},[460],{"text":461,"type":36},"Weten welke ingrediënten je inzet op basis van verkregen data, maakt groei sneller mogelijk. Zo zagen we afhaakmomenten in de checkout en besloten we hier te A/B-testen. Door gebruik te maken van sociale bewijslast en opnieuw na te denken over de stappen in het bestelproces verlaagden we het verlatingspercentage. Ook het zoeken en vinden van recepten gaat veel gemakkelijker door toevoegingen zoals filtering en tags. Grote kans dat wanneer een klant een recept leest tijdens het koken, zijn of haar handen te vies zijn om een telefoon te bedienen en de volgende stap te lezen. Daarom ontwikkelden we een proof of concept waarin je door de recepten navigeert door hardop te spreken en handgebaren te maken. En voor meer orders en naamsbekendheid werkten we in een campagne samen met de Nationale Postcode Loterij, waardoor er op één dag 2500 orders verwerkt werden. 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Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Neem dan vrijblijvend contact met ons op.",{"id":476,"url":15,"linktype":47,"fieldtype":399,"cached_url":477},"aeeb5ad1-64fa-4fc0-905b-1107e2a0c18d","contact/",{"id":479,"url":15,"linktype":47,"fieldtype":399,"cached_url":480},"1b5f1ba4-33f0-46cf-beeb-684022eaa33b","diensten/","Neem contact op","Bekijk diensten","Ook voordelen plukken?","cta-element","btn-black","btn-ghost",{"_uid":488,"cases":489,"title":493,"component":494,"background_color":379},"692745fa-2477-4f63-9c9d-5ec6acad40ef",[490,491,492],"5637a8e1-e737-45ac-a70a-f0f4d356b754","54916354-0197-43f8-a6f7-877feb4090f5","aa7b54a2-fd75-4715-9a30-040c0c169256","Bekijk ook eens deze cases","related-cases","Digitale oogst en groei voor Boerschappen","website",{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":498},{},"Boerschappen x Bluebird Day | Omnichannel platform","case",{"type":29,"content":502},[503],{"type":32,"content":504},[505],{"text":506,"type":36},"Boerschappen ziet het als haar missie om de Nederlandse voedselindustrie te transformeren van aard voor meer duurzame, eerlijkere en gezondere voeding. 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Samen met onze collega’s van Weekend, Unlock en Fingerspitz zorgen we voor een smaakvolle totaalbeleving door de hele klantreis.",{"id":508,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":509,"copyright":15,"fieldtype":17,"meta_data":510,"is_external_url":19},12231375,"https://a.storyblok.com/f/246239/x/f73954ba73/boerschappen_tegel.mp4",{},"Lees case","btn-ghost__white","Waar kwaliteit van het land direct in jouw winkelmand belandt","Herinrichting e‑commerce landschap",{"id":516,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":517,"copyright":15,"fieldtype":17,"meta_data":518,"is_external_url":19},10989875,"https://a.storyblok.com/f/246239/413x630/ef1dd6b1f4/boerschappen-list.webp",{},[520,154,165,521,61,187,522,523,203],"Strategie & advies","Optimalisatie","Marketing","Development","Met de nieuwe online omgeving groeit dé duurzame en eerlijke boodschappenboxbezorger ook hard op digitaal vlak. 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Natuurlijk onder het genot van een kop Nespresso-koffie.",{"id":476,"url":15,"linktype":47,"fieldtype":399,"cached_url":477},{"id":479,"url":15,"linktype":47,"fieldtype":399,"cached_url":480},"Trek in een kop koffie?","#E2D3B9","bg-orange",{"_uid":1090,"cases":1091,"title":493,"id_tag":15,"component":494,"background_color":682},"2f7e5a14-8b2a-4a37-8993-6f0cc74ebd4d",[491,1092,1093],"0d6d71a0-53f7-4264-bc26-fb76ac7135a4","6ba05b48-a696-4857-9d0e-fedb43c9c79c","Perfectie op het e‑commerce platform",{"id":1096,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1097,"copyright":15,"fieldtype":17,"meta_data":1098,"is_external_url":19},136048708558337,"https://a.storyblok.com/f/246239/1200x702/2699e32880/social-cases-nespresso.png",{},"Nespresso X Bluebird Day | Bekijk e‑commerce case",{"type":29,"content":1101},[1102],{"type":32,"content":1103},[1104,1106,1109],{"text":1105,"type":36},"Voor ‘s werelds nummer 1 koffiemerk perfectioneren we de customer coffee journey online. 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style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/626532480?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Brabantia Case Video\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":1358,"quote":15,"title":15,"id_tag":15,"padding":15,"subtitle":1359,"component":27,"description":1360,"background_color":246},"d8559a40-a5c4-4a03-96ee-869b18cd3192","Over brabantia",{"type":29,"content":1361},[1362],{"type":32,"attrs":1363,"content":1364},{"textAlign":45},[1365],{"text":1366,"type":36},"Brabantia is een familiebedrijf dat al vier generaties wordt geleid en beschikt over het Koninklijk Predicaat. Het merk staat bekend om iconische producten voor keukens, huishoudens en badkamers: ontworpen voor dagelijks gebruik en gemaakt om jarenlang mee te gaan. Designed to last, dat is wat ze belooft. Die merkbelofte vormt het uitgangspunt voor alle digitale keuzes.",{"_uid":1368,"case":491,"quote":1369,"id_tag":15,"employee":15,"component":356,"show_divider":357,"background_color":246},"7e27ad74-c14b-4d53-a911-fb1bdf46e5d7","We hebben een prettige samenwerking met Bluebird Day, waarbij we enerzijds op een leuke manier met elkaar omgaan en anderzijds elkaar scherp houden.",{"_uid":1371,"quote":15,"title":1372,"id_tag":15,"padding":1059,"subtitle":361,"component":27,"description":1373,"background_color":379},"68431dea-0ea1-4be9-8bdc-e68ad7756683","Van retailer naar merk dat haar klanten kent",{"type":29,"content":1374},[1375,1380,1385],{"type":32,"attrs":1376,"content":1377},{"textAlign":45},[1378],{"text":1379,"type":36},"De meeste grote projecten starten met een Discovery Day. Tijdens deze sessie brengen we de strategische doelen, commerciële randvoorwaarden en afhankelijkheden samen in kaart. De output is een duidelijke roadmap: wat moet er nú gebeuren om groei mogelijk te maken, en wat kan later worden geoptimaliseerd?",{"type":369,"attrs":1381,"content":1382},{"level":371,"textAlign":45},[1383],{"text":1384,"type":36},"D2C zonder kanaalconflicten",{"type":32,"attrs":1386,"content":1387},{"textAlign":45},[1388],{"text":1389,"type":36},"Brabantia verkocht jarenlang vooral via retailers en marketplace-partners. Daardoor was direct klantcontact beperkt en bleef klantdata grotendeels buiten beeld. Tegelijk groeide de behoefte om direct aan consumenten te verkopen, zonder de relatie met bestaande verkoopkanalen te verstoren. Brabantia voor bedrijven én voor eindgebruikers dus. Om kanaalconflicten met bestaande partners te voorkomen dachten we na over prijsstelling, assortimentskeuze en services, maar ook over de unieke propositie en services van brabantia.com ten opzichte van andere kanalen. Zo kunnen klanten hun garantie daar activeren en onderhoudsmeldingen krijgen en bouwt Brabantia first-party data op. ",{"_uid":1391,"image":1392,"video":1396,"id_tag":15,"component":239,"full_width":19,"image_mobile":1398,"video_mobile":1400,"video_poster":1402,"customer_color":15,"animation_color":15,"background_color":379,"video_mobile_mp4":1404},"2789c725-a7f3-4168-a727-47ede9cb2563",{"id":1393,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1394,"copyright":15,"fieldtype":17,"meta_data":1395,"is_external_url":19},151693334343704,"https://a.storyblok.com/f/246239/3058x1720/f033e32d34/brabantia-bigimage-0png.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1397},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1399},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1401},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1403},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1405},{},{"_uid":1407,"quote":15,"title":15,"id_tag":15,"padding":922,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1408,"iframe_height":15,"background_color":379},"e5376b05-d86d-49b1-8b52-f7bbcb76ce89",{"type":29,"content":1409},[1410,1415],{"type":369,"attrs":1411,"content":1412},{"level":371,"textAlign":45},[1413],{"text":1414,"type":36},"Augmented reality als service",{"type":32,"attrs":1416,"content":1417},{"textAlign":45},[1418],{"text":1419,"type":36},"Een afvalemmer van Brabantia is een interieurkeuze, het moet kloppen met de rest van de inrichting in huis. Daarom ontwikkelden we een augmented reality (AR) functionaliteit in het platform, wat de onderscheidende servicepropositie van brabantia.com versterkt. De bezoeker configureert de afvalemmer naar wens, activeert deze via smartphone en plaatst deze gewoon in de eigen keuken.",{"_uid":1421,"id_tag":15,"component":1422,"image_left":1423,"video_left":1427,"image_right":1429,"video_right":1433,"customer_color":15,"video_left_mp4":1435,"animation_color":15,"video_right_mp4":1437,"background_color":379},"90b9ed3d-13e5-482e-9546-c0961952e1d2","two-images",{"id":1424,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1425,"copyright":15,"fieldtype":17,"meta_data":1426,"is_external_url":19},151693334515745,"https://a.storyblok.com/f/246239/2400x1800/5b63d4529b/brabantia-twoimages.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1428},{},{"id":1430,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1431,"copyright":15,"fieldtype":17,"meta_data":1432,"is_external_url":19},151693334868004,"https://a.storyblok.com/f/246239/1500x1125/d4db3b2740/brabantia-twoimages-2.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1434},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1436},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1438},{},{"_uid":1440,"link":1441,"logo":1442,"name":15,"text":1444,"logos":1451,"title":1456,"id_tag":15,"subtitle":1457,"component":415,"logo_size":1458,"background_color":379},"653acfa6-8e3c-4bcd-ab5c-5802570704e3",{"id":15,"url":15,"linktype":47,"fieldtype":399,"cached_url":15},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"filename":45,"copyright":45,"fieldtype":17,"meta_data":1443,"is_external_url":19},{},{"type":29,"content":1445},[1446],{"type":32,"attrs":1447,"content":1448},{"textAlign":45},[1449],{"text":1450,"type":36},"Voor de replatforming brachten we eerst in kaart wat Brabantia nodig had om te groeien: meerdere storefronts, landen en talen, gecombineerd met complexe logistieke en orderstromen. We kozen voor Adobe Commerce, dat goed aansluit bij de internationale ambities en een sterk fundament biedt. We bouwen niet alleen een platform maar herstructureerden ook de volledige data-architectuur en koppelden het platform aan het PIM-systeem Syncforce. Het resultaat is een infrastructuur waarin alles logisch samenkomt en productinformatie precies daar landt waar die nodig is - voor alle 90+ landen tegelijk. Zo zijn alle processen strak georganiseerd, zoals je wekelijkse schoonmaakroutine. ",[1452,1453,411,1454,1455],"4dfac6ff-07af-462c-af30-bc4a00049459","de90bf8e-8218-4af1-9cef-db969ced3c60","7760c2aa-6b36-4107-8083-be7fee05f16c","f67d2092-ff72-44f4-ad29-3c18978afd60","Een schaalbare basis voor internationale groei","creëren","small",{"_uid":1460,"image":1461,"video":1465,"id_tag":15,"component":239,"full_width":357,"image_mobile":1467,"video_mobile":1471,"video_poster":1473,"customer_color":15,"animation_color":15,"background_color":379,"video_mobile_mp4":1475},"89e05012-fc66-4573-abb8-d0f7f3161707",{"id":1462,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1463,"copyright":15,"fieldtype":17,"meta_data":1464,"is_external_url":19},151693334351897,"https://a.storyblok.com/f/246239/3834x2130/23400e1c88/brabantia-bigimage-2.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1466},{},{"id":1468,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1469,"copyright":15,"fieldtype":17,"meta_data":1470,"is_external_url":19},151700692630275,"https://a.storyblok.com/f/246239/1200x2400/1e29854872/bigimage-brabantia-1-m-min.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1472},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1474},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1476},{},{"_uid":1478,"quote":15,"title":15,"id_tag":15,"padding":922,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1479,"iframe_height":15,"background_color":379},"a3d42e45-f994-40c1-836b-c5c5e1119b44",{"type":29,"content":1480},[1481,1486],{"type":369,"attrs":1482,"content":1483},{"level":371,"textAlign":45},[1484],{"text":1485,"type":36},"Designed to last",{"type":32,"attrs":1487,"content":1488},{"textAlign":45},[1489],{"text":1490,"type":36},"In onze 12-jarige samenwerking evolueerde ook de merkbelofte: van Designed for living naar Designed to last. Een bewuste keuze om te benadrukken waar Brabantia al meer dan honderd jaar voor staat: duurzame producten met garantie, service en tijdloos design. Die belofte moest ook online voelbaar worden. Het design vertaalt functionaliteit, precisie en duurzaamheid naar een consistente digitale vormentaal. Zo was de typografische keuze geen toeval: Frutiger heeft bewezen de tand des tijds te doorstaan. Productfoto’s kregen meer ruimte en tekstblokken werden meer tegen de randen gezet voor spanning en ritme. Gecombineerd met een strak grid, meer witruimte en bewuste staande beeldverhoudingen, krijgt het assortiment letterlijk ruimte om te spreken.",{"_uid":1492,"id_tag":15,"images":1493,"component":395,"customer_color":15,"animation_color":15,"background_color":379},"2d513f61-2c03-4be9-869c-e205720947e8",[1494,1498,1502],{"id":1495,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1496,"copyright":15,"fieldtype":17,"meta_data":1497},151693334376475,"https://a.storyblok.com/f/246239/1960x2240/54783cb8f9/brabantia-threeimages-1.webp",{},{"id":1499,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1500,"copyright":15,"fieldtype":17,"meta_data":1501},151693334355994,"https://a.storyblok.com/f/246239/1960x2240/c24fbfcf39/brabantia-threeimages-2.webp",{},{"id":1503,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1504,"copyright":15,"fieldtype":17,"meta_data":1505},151693334388765,"https://a.storyblok.com/f/246239/980x1120/06a0f99bad/brabantia-threeimages-3.webp",{},{"_uid":1507,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1508,"iframe_height":15,"background_color":379},"44b471fb-2a11-47e2-bfc1-a63d272de7f0",{"type":29,"content":1509},[1510,1515],{"type":369,"attrs":1511,"content":1512},{"level":371,"textAlign":45},[1513],{"text":1514,"type":36},"Data vertaald naar design",{"type":32,"attrs":1516,"content":1517},{"textAlign":45},[1518],{"text":1519,"type":36},"Om de gebruiksvriendelijkheid van de webshop te verbeteren, voeren we continu optimalisaties uit. Vaak op basis van gebruikerstest, soms op basis van bezoekers uit verschillende landen. Zo ontdekken we verschillen tussen Nederlandse en Britse gebruikers. We analyseren gedrag op verschillende manieren en vanuit daar werken we naar quick wins (zoals duidelijkere kleurvarianten) en grotere aanpassingen (zoals een nieuwe menustructuur). Zo gaan we samen voor grote resultaten in de digitale wereld, ook al draait het bij Brabantia om de kleine dingen in het leven die het verschil maken.",{"_uid":1521,"id_tag":15,"component":1422,"image_left":1522,"video_left":1526,"image_right":1528,"video_right":1532,"customer_color":15,"video_left_mp4":1534,"animation_color":15,"video_right_mp4":1536,"background_color":379},"6e301fd5-3eef-428c-8988-46df26912b57",{"id":1523,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1524,"copyright":15,"fieldtype":17,"meta_data":1525,"is_external_url":19},151693334323223,"https://a.storyblok.com/f/246239/2400x1800/fabdc68d0b/brabantia-twoimages-3.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1527},{},{"id":1529,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1530,"copyright":15,"fieldtype":17,"meta_data":1531,"is_external_url":19},151693334683683,"https://a.storyblok.com/f/246239/1200x900/dfa83d5475/brabantia-twoimages-4.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1533},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1535},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1537},{},{"_uid":1539,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1540,"iframe_height":15,"background_color":379},"aa280772-3a13-4f0d-97c7-e6e24e5fde99",{"type":29,"content":1541},[1542,1547],{"type":369,"attrs":1543,"content":1544},{"level":371,"textAlign":45},[1545],{"text":1546,"type":36},"Grote menuwijzigingen zonder risico uitrollen",{"type":32,"attrs":1548,"content":1549},{"textAlign":45},[1550,1552,1559],{"text":1551,"type":36},"Een navigatiewijziging raakt alle landen tegelijk en bij een verkeerde beslissing kost dat direct conversie in alle markten. We kozen daarom voor een gefaseerde aanpak met ",{"text":1553,"type":36,"marks":1554},"Preflight",[1555],{"type":41,"attrs":1556},{"href":1557,"uuid":1558,"anchor":45,"target":46,"linktype":47},"/diensten/preflight","30a1acca-cf09-4980-a8ec-bf50f1daefa1",{"text":1560,"type":36},". Omdat testen op een staging omgeving geen realistisch gebruikersgedrag oplevert, brachten we het nieuwe menu gefaseerd live. Eerst bij 1% van het verkeer, daarna bij 50%, en pas na bewezen resultaat volledig. Elke stap toetsen we op techniek, performance en commercieel effect. Zo beperken we risico’s en borgen we dat elke wijziging minimaal beter presteert dan de vorige.",{"_uid":1562,"id_tag":15,"images":1563,"invert":19,"component":432,"animation_color":15,"background_color":379},"404777f9-a49f-4b5f-b367-6b295b3842f5",[1564,1568,1572],{"id":1565,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1566,"copyright":15,"fieldtype":17,"meta_data":1567},151693334298646,"https://a.storyblok.com/f/246239/3060x1700/e9e80e2e31/brabantia-collage-1.webp",{},{"id":1569,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1570,"copyright":15,"fieldtype":17,"meta_data":1571},151693334462496,"https://a.storyblok.com/f/246239/1504x1692/e2c06e845f/brabantia-collage-2.webp",{},{"id":1573,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1574,"copyright":15,"fieldtype":17,"meta_data":1575},151693334392862,"https://a.storyblok.com/f/246239/1504x1692/31816c6c29/brabantia-collage-3.webp",{},{"_uid":1577,"quote":15,"title":1578,"id_tag":15,"padding":15,"subtitle":455,"component":27,"description":1579,"background_color":379},"1cbc5572-62e6-4c89-93c4-386f6c5d8fa0","Grote opknapbeurt van de gehele klantreis",{"type":29,"content":1580},[1581,1586,1591],{"type":32,"attrs":1582,"content":1583},{"textAlign":45},[1584],{"text":1585,"type":36},"In onze 12-jarige partnership blijven we op zoek gaan naar manieren om de klantreis te verbeteren van begin tot eind, om meer klanten te verwelkomen en de vloer te vegen met concurrenten.",{"type":369,"attrs":1587,"content":1588},{"level":371,"textAlign":45},[1589],{"text":1590,"type":36},"Conversiegroei in de checkout",{"type":32,"attrs":1592,"content":1593},{"textAlign":45},[1594],{"text":1595,"type":36},"Door in te zoomen op gebruikersgedrag en frictiepunten ontdekten we dat winst in de details zat. Kleine momenten van twijfel, minimale vertraging in invoer, onduidelijkheid bij validatie - elk afzonderlijk nauwelijks zichtbaar, maar samen bepalend voor afronding of afhaken. In plaats van groots te verbouwen, verfijnden we het checkoutproces stap voor stap. Deze micro-optimalisaties verlaagden de cognitieve belasting in het meest kritieke deel van de klantreis. Het resultaat was meetbaar en structureel: een stijging van 1,76% in conversie op desktop en 1,09% op mobiel. Voor een internationale organisatie met hoge volumes betekent dat geen marginale verbetering, maar een significante toename in gerealiseerde omzet.",{"_uid":1597,"id_tag":15,"component":1422,"image_left":1598,"video_left":1602,"image_right":1604,"video_right":1608,"customer_color":15,"video_left_mp4":1610,"animation_color":15,"video_right_mp4":1612,"background_color":379},"f0f2b0d8-d89e-4886-968f-f87c11c5a7d0",{"id":1599,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1600,"copyright":15,"fieldtype":17,"meta_data":1601,"is_external_url":19},121572701310504,"https://a.storyblok.com/f/246239/1200x900/cbacf04a73/brabantia-checkout-2images.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1603},{},{"id":1605,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1606,"copyright":15,"fieldtype":17,"meta_data":1607,"is_external_url":19},151693334401055,"https://a.storyblok.com/f/246239/1488x1116/2f66fafd79/brabantia-twoimages-5.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1609},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1611},{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1613},{},{"_uid":1615,"quote":15,"title":15,"id_tag":15,"padding":435,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1616,"iframe_height":15,"background_color":379},"b2663c5d-7865-4f87-a99d-949ad96e0da6",{"type":29,"content":1617},[1618,1623],{"type":369,"attrs":1619,"content":1620},{"level":371,"textAlign":45},[1621],{"text":1622,"type":36},"Schoon gebouwd, snel geladen ",{"type":32,"attrs":1624,"content":1625},{"textAlign":45},[1626],{"text":1627,"type":36},"Een platform dat vertraagt bij koopintentie verliest omzet. Daarom optimaliseerden we niet alleen voor een sterke lancering, maar voor blijvende performance. We verbeterden de technische architectuur en content loading, waardoor pagina’s met speculation rules al laden zodra een gebruiker intentie toont. Tegelijk brachten we de Largest Contentful Paint terug van 3,2 naar 1,1 seconde (–68%). Dit resulteerde in een performance score van 96/100, wat niet alleen een snellere gebruikerservaring oplevert maar ook voordeel in organische vindbaarheid. Door snelheid, duidelijkheid en vertrouwen te combineren, klikken 32 procent meer bezoekers op ‘In winkelwagen’, waardoor de digitale ervaring dezelfde kwaliteit krijgt als de producten zelf: betrouwbaar, duurzaam en ontworpen om lang mee te gaan.",{"_uid":1629,"image":1630,"id_tag":15,"component":239,"full_width":19,"image_mobile":1634,"customer_color":15,"animation_color":682,"background_color":379},"5064b45e-9eee-46a5-8e29-799608fe55df",{"id":1631,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1632,"copyright":15,"fieldtype":17,"meta_data":1633,"is_external_url":19},13145073,"https://a.storyblok.com/f/246239/7680x4320/2238d20b1e/big-image-3-min.jpg",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1635},{},{"_uid":1637,"text":474,"id_tag":15,"link_1":1638,"link_2":1639,"title_1":481,"title_2":482,"extended":357,"headline":1640,"component":484,"button_type_1":485,"button_type_2":486,"background_hex":1641,"background_color":15},"81c14fd9-d2be-4c4b-a955-65ab92f0e48d",{"id":476,"url":15,"linktype":47,"fieldtype":399,"cached_url":477},{"id":479,"url":15,"linktype":47,"fieldtype":399,"cached_url":480},"Klaar met online chaos?","#E5F0FD",{"_uid":1643,"cases":1644,"title":493,"id_tag":15,"component":494,"background_color":379},"d52dbae7-7bb8-41ac-a748-7c2ce12ddc66",[1645,1646,1647],"839e4faa-5d65-408a-af1a-6c7552ae958c","0454d4a5-6fa9-4286-8028-3a35f0b369f8","a579fd90-1b09-418d-95b5-da96bea918a6","Digitaal huishouden voor internationale groei",{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1650},{},"Brabantia | digital commerce platform",{"type":29,"content":1653},[1654],{"type":32,"attrs":1655,"content":1656},{"textAlign":45},[1657],{"text":1658,"type":36},"Brabantia is al meer dan een eeuw een begrip in huishoudens wereldwijd. Met aanwezigheid in meer dan 90 landen en een groeiende direct-to-consumer ambitie ontstond de behoefte aan één geïntegreerd e-commerce landschap: schaalbaar, snel en klaar voor de toekomst. 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Dat werd nogmaals duidelijk toen Hubo de beste winkelketen in de categorie bouwmarkten won tijdens de verkiezing ABN AMRO Retailer of the Year 2021.",{"_uid":1890,"quote":15,"title":1891,"id_tag":15,"padding":922,"subtitle":361,"component":27,"description":1892,"background_color":379},"e232c393-adf5-4850-a5ab-7f9f8ea32c98","Timmeren aan de toekomst met een omnichannel strategie",{"type":29,"content":1893},[1894],{"type":32,"content":1895},[1896],{"text":1897,"type":36},"Inhakend op de consumententrend van ouderen die minder zin hebben om te klussen en jongeren die niet weten hoe het moet, blijft er plaats voor servicegerichte winkels. Service is het handelsmerk van Hubo, die met haar tientallen zelfstandige franchiseondernemers en jarenlange kluservaring, het makkelijk opneemt tegen de grootschalige ketenbedrijven. Om doe-het-zelvers ook online te helpen klussen, bouwen we een plaats voor inspiratie en advies op hubo.nl, waarbij niet de producten maar de klus centraal staat. ‘Hubo helpt’ is de unieke propositie die haar onderscheidt van de grijze massa. Knalgeel is de kleur die overal terug te vinden is in het design. Ook in het nieuwe design en de UX van de website, die we funderen we op usability tests waarbij gebruikers scenario's doorlopen en wij gedragingen analyseren en uitvragen. Op die manier kiezen we zorgvuldig het juiste gereedschap en maatwerk voor de beste online ervaring. 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Het zijn dus echt 185 persoonlijke filiaalwebsites, die naar de wens van de ondernemer worden ingericht. Lokale diensten staan in de spotlight en de homepage is winkel-specifiek. Zo zie je dat winkel A keukens verkoopt en winkel B niet, maar ook de actuele voorraad per filiaal.",[1926,1927,1928,1929,1454,1930,411],"a415103e-50cd-4dbf-b481-4e04e567c79a","f48f3e22-acf9-4992-8bea-27d7b89a15db","d1f91f8b-8ee8-4597-b0a4-2c9d2f13a750","b5e92030-130c-443f-9e5b-ffd8b6c7abfd","218843ff-6955-4bef-900a-38b1a77d3491","Digitale constructie voor 185 lokale websites",{"_uid":1933,"id_tag":15,"images":1934,"invert":357,"component":432,"customer_color":15,"animation_color":15,"background_color":379},"d61a1e07-3bf4-4bdc-9984-2624ce6bdfa6",[1935,1939,1943],{"id":1936,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1937,"copyright":15,"fieldtype":17,"meta_data":1938,"is_private":15},13416338,"https://a.storyblok.com/f/246239/2984x3401/1d3484194c/focus-hubo-2-min.webp",{},{"id":1940,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1941,"copyright":15,"fieldtype":17,"meta_data":1942,"is_private":19},14164554,"https://a.storyblok.com/f/246239/800x901/2c9e190919/hubo-scrollpage-2.webp",{},{"id":1944,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1945,"copyright":15,"fieldtype":17,"meta_data":1946,"is_private":15},13416343,"https://a.storyblok.com/f/246239/6044x3400/08d42cfc2f/bigimage-hubo-4-min.webp",{},{"_uid":1948,"quote":15,"title":15,"id_tag":15,"padding":435,"subtitle":15,"component":27,"description":1949,"background_color":379},"f1a4a371-667b-455a-94a1-8940866855e1",{"type":29,"content":1950},[1951,1956,1961],{"type":369,"attrs":1952,"content":1953},{"level":371,"textAlign":45},[1954],{"text":1955,"type":36},"Geïntegreerd Drupal platform",{"type":32,"attrs":1957,"content":1958},{"textAlign":45},[1959],{"text":1960,"type":36},"Alle informatie wordt opgeslagen in kassasysteem ASPOS wat het assortiment centraal beheert. Dat is belangrijk want Hubo heeft geen centraal distributiecentrum, alle franchisers bedienen de klant zelf. Door de koppeling op maat hoeft een assortimentswijziging maar in één bron te worden doorgevoerd en blijft de voorraad altijd up to date. Op de website kiezen bezoekers hun filiaal voor de lokale content en voorraad, schakelen ze een ervaren Hubo-klusser in en houden ze automatisch een eigen ‘kluspaspoort’ bij voor persoonlijke wensen en voorgaande aankopen. 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De ondernemer is de ‘local hero’, daarom wordt de klant altijd naar de winkel in de buurt gestuurd met slimme uitsluitingswoorden en locatietargeting. Dit resulteerde in significant minder acquisitiekosten en meer dan 14.000 winkelbezoeken. Om de klusser niet alleen te helpen maar ook te inspireren met wat er allemaal mogelijk is, creëerden we een inspiratieplatform, dat voorbeelden van wooninterieurs toont en advies geeft met video’s, teksten, handleidingen en fotografie, voor alle 185 winkels. Leuk voor de doe-het-zelver om nieuwe ideeën op te doen en ze vervolgens te realiseren. Allemaal vanuit eigen klus-kracht. En een beetje hulp van de producten en diensten van Hubo natuurlijk.",{"_uid":1991,"image":1992,"id_tag":15,"snappy":19,"component":239,"full_width":19,"image_mobile":1996,"customer_color":15,"animation_color":15,"background_color":379},"943f4832-7e9c-4dae-b5a6-d3040cd111b8",{"id":1993,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1994,"copyright":15,"fieldtype":17,"meta_data":1995,"is_private":15,"is_external_url":19},13416341,"https://a.storyblok.com/f/246239/6048x3402/63c835fcb0/bigimage-hubo-1-min.webp",{},{"id":45,"alt":45,"name":15,"focus":45,"title":45,"source":45,"filename":15,"copyright":45,"fieldtype":17,"meta_data":1997},{},{"_uid":1999,"text":2000,"id_tag":15,"link_1":2001,"link_2":2002,"title_1":481,"title_2":482,"extended":357,"headline":2003,"component":484,"button_type_1":485,"button_type_2":486,"background_hex":2004,"background_color":379},"fa48523c-9706-4e2b-b57a-461f430e9cd9","Wij bouwen graag met je mee van strategie tot de technische constructie, en we blijven optimaliseren voor maximaal resultaat. 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