[{"data":1,"prerenderedAt":2933},["Reactive",2],{"diensten/strategy-design::published::quote.employee|quote.case|insight.employee|related-cases.cases|case-branch.cases|case-sector.cases|vacancy.vacancy_list|list.list_list|logos.logos|case-spotlight.case|services-overview.services_discover|services-overview.services_create|services-overview.services_optimise|accreditation.items|featured-work.cases|main-services.services|all-insights.has_spotlight|featured-insights.insights|related-insights.current_insight|client-logos.logos|services-overview-extended.pages_1|services-overview-extended.pages_2|services-overview-extended.pages_3|case.intro_services_with_url|process-block.steps|reviews.reviews|review.employee|review.case":3},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":2925,"full_slug":2926,"sort_by_date":41,"position":2927,"tag_list":2928,"is_startpage":54,"parent_id":2929,"meta_data":41,"group_id":2930,"first_published_at":2931,"release_id":41,"lang":126,"path":41,"alternates":2932,"default_full_slug":41,"translated_slugs":41},"Digital strategy & experience design","2023-09-27T08:28:53.888Z","2026-03-03T15:19:19.190Z","2026-03-03T15:19:19.203Z",377192921,"8c07b888-656e-42e7-8b22-9869d6dfcd12",{"_uid":11,"body":12,"og_type":568,"og_image":2920,"og_title":2922,"component":2923,"meta_title":2922,"meta_keywords":17,"og_description":2924,"meta_description":2924},"e8db3425-cf39-48b4-a48a-330d4550bf2a",[13,30,47,1486,2899,2911],{"_uid":14,"image":15,"title":4,"payoff":22,"component":23,"indicator":24,"image_mobile":25,"background_color":29},"7c744fa4-4c06-4e9a-bc3e-d5f0606ff5f6",{"id":16,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":18,"copyright":17,"fieldtype":19,"meta_data":20,"is_private":17,"is_external_url":21},13987790,"","https://a.storyblok.com/f/246239/6200x3020/efb41d141c/digital-strategy-experience-design-green-min.webp","asset",{},false,"Wij helpen merken vooruit met unieke klantreizen","hero-services","Digital strategy & UX",{"id":26,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":27,"copyright":17,"fieldtype":19,"meta_data":28,"is_private":21,"is_external_url":21},15001332,"https://a.storyblok.com/f/246239/1350x2400/66ad42f7cb/categorie-mobile-3.webp",{},"bg-green",{"_uid":31,"quote":17,"title":32,"padding":17,"subtitle":33,"component":34,"description":35,"background_color":46},"4bf4c3ba-d0d2-4c54-9b34-32b31f9c22d8","Een digitale doorvertaling in vormgeving en functie","Intro","text-image",{"type":36,"content":37},"doc",[38],{"type":39,"attrs":40,"content":42},"paragraph",{"textAlign":41},null,[43],{"text":44,"type":45},"In een wereld vol afleidingen, AI en toenemende concurrentie is een functionele webshop niet meer voldoende. Daarom onderzoeken we wat je klanten wensen en stippelen we een plan uit voor de de toekomst. We zorgen voor een doorvertaling van je bedrijfsstrategie online, ontwerpen een unieke merkwereld die aansluit en zorgen dat niet alleen klanten je website graag gebruiken, maar ook de AI-agents. We zijn beeldend ingesteld en houden van visualiseren, van het in kaart brengen van een roadmap voor jou en je team of gaan met pixels en UX designs aan de slag. Laten we jouw toekomst samen inkleuren en navigeren naar de volgende fase van digital commerce.","text","bg-off-white",{"_uid":48,"title":49,"button":50,"id_tag":17,"snappy":21,"component":53,"fullwidth":54,"list_list":55,"button_type":17,"hover_color":1485,"background_color":17},"1b85ece3-8ba4-4a34-a24d-12a26efd908b","Onze diensten",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"story","multilink","list",true,[56,789],{"name":57,"created_at":58,"published_at":59,"updated_at":60,"id":61,"uuid":62,"content":63,"slug":781,"full_slug":782,"sort_by_date":41,"position":783,"tag_list":784,"is_startpage":21,"parent_id":785,"meta_data":41,"group_id":786,"first_published_at":787,"release_id":41,"lang":126,"path":41,"alternates":788,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Digital commerce strategy","2023-09-12T07:29:37.110Z","2026-04-13T14:22:48.942Z","2026-04-13T14:22:48.958Z",368907354,"5748dfed-75d8-41df-bedd-a831937be6e8",{"_uid":64,"image":65,"title":57,"blocks":70,"payoff":768,"og_type":568,"og_image":769,"og_title":771,"component":772,"indicator":773,"intro_text":774,"meta_title":771,"button_text":775,"button_type":556,"image_mobile":776,"meta_keywords":17,"og_description":780,"overview_title":17,"background_color":82,"meta_description":780},"79d2b5c8-3241-489a-bdcf-db53d7f03f66",{"id":66,"alt":67,"name":17,"focus":17,"title":17,"source":17,"filename":68,"copyright":17,"fieldtype":19,"meta_data":69,"is_external_url":21},17237772,"Bluebird Day","https://a.storyblok.com/f/246239/1800x1800/22e3c0d28b/bluebirdday33.webp",{"alt":67,"title":17,"source":17,"copyright":17},[71,83,103,202,744,760],{"_uid":72,"quote":17,"title":73,"id_tag":17,"padding":74,"subtitle":33,"component":34,"description":75,"background_color":82},"5be4f27b-1f38-446c-87fe-6cfdf037ec34","Een digitale strategie afgestemd op jouw behoeften","double-bottom",{"type":36,"content":76},[77],{"type":39,"attrs":78,"content":79},{"textAlign":41},[80],{"text":81,"type":45},"Je bent continu bezig met het beantwoorden van vragen. Wie zijn mijn concurrenten en hoe onderscheid ik me? Wat leeft er bij mijn doelgroep? En hoe zorg ik dat mijn merk klaar is voor een wereld waar AI de oriëntatie, het zoekgedrag en zelfs de aankoop van klanten steeds vaker overneemt? Of het nu gaat om omzetgroei, een betere klantervaring of een volledige digitale transformatie: wij geloven dat alles begint met een plan. Een plan met een doel in de verte, concrete taken dichtbij en een kompas dat groei verbindt aan datgene wat er écht toe doet. Samen zorgen we voor een strategie die niet alleen werkt, maar ook klopt.","bg-white",{"_uid":84,"image":85,"video":89,"id_tag":17,"component":91,"full_width":54,"image_mobile":92,"video_mobile":96,"video_poster":98,"customer_color":17,"animation_color":100,"background_color":100,"video_mobile_mp4":101},"a2f035a4-a506-47bd-b5f2-0aa6aa2709a4",{"id":86,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":87,"copyright":17,"fieldtype":19,"meta_data":88,"is_external_url":21},18567328,"https://a.storyblok.com/f/246239/3840x2161/66b7e25ae9/strategie-desktop.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":90},{},"big-image",{"id":93,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":94,"copyright":17,"fieldtype":19,"meta_data":95,"is_external_url":21},18567327,"https://a.storyblok.com/f/246239/800x1600/18be67af7d/strategie-mobile.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":97},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":99},{},"bg-orange",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":102},{},{"_uid":104,"text":105,"steps":106,"title":200,"id_tag":17,"component":201,"retracted":54,"card_color":100,"background_color":46},"9d77d0fb-a60d-4148-bf8c-bf9d4a6d886d","Wij werken naar een roadmap in vijf stappen. Zo navigeren we naar succes, zonder omleidingen of verkeerde afslag. Pragmatisch en doelgericht: een combi waar we snel bij stap vijf aankomen. Alleen is dat natuurlijk niet de eindbestemming. Het liefst implementeren we ook wat we bedacht hebben, zodat we samen verantwoordelijk blijven voor het resultaat.",[107,128,146,164,182],{"name":108,"created_at":109,"published_at":110,"updated_at":111,"id":112,"uuid":113,"content":114,"slug":119,"full_slug":120,"sort_by_date":41,"position":121,"tag_list":122,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":124,"first_published_at":125,"release_id":41,"lang":126,"path":41,"alternates":127,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Discovery","2024-09-12T15:04:26.457Z","2025-09-16T13:22:55.484Z","2025-09-16T13:22:55.498Z",547857422,"8a7df216-8d30-42d6-b403-e1877b827adb",{"_uid":115,"link":116,"text":117,"title":108,"component":118},"23f3aa7b-11ff-46e5-8b05-522be9c6e898",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"Via desk research en workshops begrijpen we wat je organisatie doet, waar je tegenaan loopt, wie je klanten zijn, welke concurrenten er zijn en welke doelen je hebt. Alleen dán kunnen we je goed helpen en voorzien van passend advies. ","process-steps","discovery","process-steps/discovery",-130,[],524240947,"421e18f4-28d9-4202-9ca6-ae8f16a048a9","2024-09-12T15:04:37.959Z","default",[],{"name":129,"created_at":130,"published_at":131,"updated_at":132,"id":133,"uuid":134,"content":135,"slug":139,"full_slug":140,"sort_by_date":41,"position":141,"tag_list":142,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":143,"first_published_at":144,"release_id":41,"lang":126,"path":41,"alternates":145,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Analyse","2024-09-12T15:04:53.947Z","2025-09-16T13:28:12.370Z","2025-09-16T13:28:12.381Z",547857426,"65af26cc-2b0f-4ebd-bc41-2027baba5456",{"_uid":136,"link":137,"text":138,"title":129,"component":118},"1d35e986-04ab-470f-ba9b-a7366c50f458",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We gebruiken de beschikbare data van jouw organisatie om dubbel werk te voorkomen en vullen dit aan met extern onderzoek. Zo analyseren we concurrentie, markt en kanalen en geven we onderbouwd advies.","analyse","process-steps/analyse",-140,[],"0d3e7f49-44b2-4d86-936a-7702e6865b4d","2024-09-12T15:05:00.255Z",[],{"name":147,"created_at":148,"published_at":149,"updated_at":150,"id":151,"uuid":152,"content":153,"slug":157,"full_slug":158,"sort_by_date":41,"position":159,"tag_list":160,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":161,"first_published_at":162,"release_id":41,"lang":126,"path":41,"alternates":163,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Future scoping","2024-09-12T15:05:16.348Z","2025-09-16T13:14:39.252Z","2025-09-16T13:14:39.264Z",547857428,"2463412e-56c4-43ba-bf14-f08627ff6dfa",{"_uid":154,"link":155,"text":156,"title":147,"component":118},"5f4f1067-d83f-4cfc-9b76-6fc6a52b3345",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We kunnen de toekomst niet voorspellen, maar wel we samen nadenken over mogelijke ontwikkelingen en de rol van jouw organisatie hierin. Door meerdere scenario’s mee te nemen, blijft jouw organisatie flexibel: daar houden we rekening mee.","future-scoping","process-steps/future-scoping",-150,[],"9b396fbe-4667-4da6-a7d6-1517cfa1020f","2024-09-12T15:05:24.232Z",[],{"name":165,"created_at":166,"published_at":167,"updated_at":168,"id":169,"uuid":170,"content":171,"slug":175,"full_slug":176,"sort_by_date":41,"position":177,"tag_list":178,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":179,"first_published_at":180,"release_id":41,"lang":126,"path":41,"alternates":181,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Goal setting","2024-09-12T15:05:35.711Z","2025-09-16T13:12:37.917Z","2025-09-16T13:12:37.930Z",547857431,"96c784cd-2e95-435f-b4f8-927a2af084f0",{"_uid":172,"link":173,"text":174,"title":165,"component":118},"3ad3f214-0b76-4a63-a400-b756acd49c3a",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"Wanneer is de uitrol van je digitale strategie een succes? Om dat te kunnen bepalen, stellen we samen doelstellingen op. Abstract en ambitieus, concreet en meetbaar. Hiervoor gebruiken we meestal de OKR-methode.","goal-setting","process-steps/goal-setting",-160,[],"a657302a-cd69-46f8-bf66-6cbbae1a72b6","2024-09-12T15:05:43.320Z",[],{"name":183,"created_at":184,"published_at":185,"updated_at":186,"id":187,"uuid":188,"content":189,"slug":193,"full_slug":194,"sort_by_date":41,"position":195,"tag_list":196,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":197,"first_published_at":198,"release_id":41,"lang":126,"path":41,"alternates":199,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Roadmap builder","2024-09-12T15:05:56.073Z","2025-09-16T14:43:42.671Z","2025-09-16T14:43:42.682Z",547857434,"16730a79-d3fe-41fa-931f-15aed5252ec5",{"_uid":190,"link":191,"text":192,"title":183,"component":118},"151d5166-4179-45b6-9d82-ca4ad81f0a8d",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We bepalen samen de digitale roadmap die fungeert als jouw routebeschrijving om de doelen te bereiken. Dit document geeft je concrete instructies in tijd, plaats en met wie. ","roadmap-builder","process-steps/roadmap-builder",-170,[],"b2858b16-338c-42b3-8e69-85efcbedf0e9","2024-09-12T15:06:04.721Z",[],"Hoe we te werk gaan","process-block",{"_uid":203,"case":204,"text":740,"title":741,"id_tag":17,"snappy":21,"component":742,"button_text":743,"button_type":556,"background_color":46},"35bc7642-9c4e-4701-9855-10d2d32d6506",{"name":205,"created_at":206,"published_at":207,"updated_at":208,"id":209,"uuid":210,"content":211,"slug":732,"full_slug":733,"sort_by_date":41,"position":734,"tag_list":735,"is_startpage":21,"parent_id":736,"meta_data":41,"group_id":737,"first_published_at":738,"release_id":41,"lang":126,"path":41,"alternates":739,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Kwalitaria","2023-08-24T14:57:33.062Z","2026-03-31T15:42:22.358Z","2026-08-14T08:08:18.827Z",359780835,"ebfd339b-7e95-41dd-97b6-29ca8198e62a",{"_uid":212,"Intro":213,"image":341,"title":205,"blocks":345,"teaser":567,"is_dark":54,"og_type":568,"og_image":569,"og_title":571,"component":572,"intro_usp":54,"image_list":573,"intro_text":577,"meta_title":583,"video_list":584,"button_text":588,"button_type":589,"intro_title":590,"teaser_list":591,"image_mobile":592,"meta_keywords":17,"intro_customer":205,"intro_services":596,"og_description":603,"exclude_overview":21,"meta_description":603,"intro_button_link":604,"intro_button_text":608,"intro_usp_1_title":609,"intro_usp_1_value":610,"intro_usp_2_title":611,"intro_usp_2_value":612,"intro_usp_3_title":613,"intro_usp_3_value":614,"intro_usp_4_title":615,"intro_usp_4_value":616,"background_hex_list":557,"contact_person_name":617,"intro_playing_field":618,"intro_services_list":622,"contact_person_image":727,"contact_person_function":731},"38352221-b21c-4e54-9a89-dd1f165621dd",{"type":36,"content":214},[215],{"type":216,"content":217},"bullet_list",[218,231,242,253,264,275,286,297,308,319,330],{"type":219,"content":220},"list_item",[221],{"type":39,"content":222},[223],{"text":224,"type":45,"marks":225},"Commerce strategy",[226],{"type":227,"attrs":228},"link",{"href":229,"uuid":62,"anchor":41,"target":230,"linktype":51},"/diensten/strategy-design/digital-commerce-strategy","_self",{"type":219,"content":232},[233],{"type":39,"content":234},[235],{"text":236,"type":45,"marks":237},"UX design",[238],{"type":227,"attrs":239},{"href":240,"uuid":241,"anchor":41,"target":230,"linktype":51},"/diensten/strategy-design/ux-design","447c08d1-9182-4925-a2e1-e65b0d7ff358",{"type":219,"content":243},[244],{"type":39,"content":245},[246],{"text":247,"type":45,"marks":248},"Visual design",[249],{"type":227,"attrs":250},{"href":251,"uuid":252,"anchor":41,"target":230,"linktype":51},"/diensten/strategy-design/visual-design","114a8b01-91c6-48a3-866e-1dca50c52060",{"type":219,"content":254},[255],{"type":39,"content":256},[257],{"text":258,"type":45,"marks":259},"Digital commerce platform",[260],{"type":227,"attrs":261},{"href":262,"uuid":263,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/platforms","357a2355-8cef-47d2-a757-4b64f055f65f",{"type":219,"content":265},[266],{"type":39,"content":267},[268],{"text":269,"type":45,"marks":270},"Drupal",[271],{"type":227,"attrs":272},{"href":273,"uuid":274,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/drupalcms","dc4d690a-8a62-432a-b5db-993abfc40e83",{"type":219,"content":276},[277],{"type":39,"content":278},[279],{"text":280,"type":45,"marks":281},"Vue Storefront",[282],{"type":227,"attrs":283},{"href":284,"uuid":285,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/vue-storefront","2cc87f36-e53e-4df3-aa49-2a5fe1b087ed",{"type":219,"content":287},[288],{"type":39,"content":289},[290],{"text":291,"type":45,"marks":292},"Headless",[293],{"type":227,"attrs":294},{"href":295,"uuid":296,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/headless-cms","dd0c2db3-e435-4e4b-b35f-7f7b0b48c5a5",{"type":219,"content":298},[299],{"type":39,"content":300},[301],{"text":302,"type":45,"marks":303},"Optimalisatie & CRO",[304],{"type":227,"attrs":305},{"href":306,"uuid":307,"anchor":41,"target":230,"linktype":51},"/diensten/optimization/cro-datagedreven-optimization","d7f7511e-1294-4b47-ab8d-3843efc58864",{"type":219,"content":309},[310],{"type":39,"content":311},[312],{"text":313,"type":45,"marks":314},"PIM-systeem",[315],{"type":227,"attrs":316},{"href":317,"uuid":318,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/product-information-management-dam","ed376a61-b5ca-43ba-b920-422e0e733758",{"type":219,"content":320},[321],{"type":39,"content":322},[323],{"text":324,"type":45,"marks":325},"Digital marketing",[326],{"type":227,"attrs":327},{"href":328,"uuid":329,"anchor":41,"target":230,"linktype":51},"/diensten/optimization/digital-marketing","2a2387a7-9179-4c24-89b0-20847018733c",{"type":219,"content":331},[332],{"type":39,"content":333},[334],{"text":335,"type":45,"marks":336},"Syncforce",[337],{"type":227,"attrs":338},{"href":339,"uuid":340,"anchor":41,"target":230,"linktype":51},"/diensten/koppelingen/syncforce","4dfc89aa-1e75-447c-b10b-52455a06f863",{"id":342,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":343,"copyright":17,"fieldtype":19,"meta_data":344,"is_external_url":21},13293886,"https://a.storyblok.com/f/246239/7680x4320/b30332afd0/banner-kwalitaria-desktop-min.webp",{},[346,351,360,364,380,390,406,453,469,479,494,503,521,534,542,559],{"_uid":347,"vimeo":348,"id_tag":17,"component":349,"full_width":21,"vimeo_mobile":17,"customer_color":17,"animation_color":350,"background_color":350},"801d85f2-1637-4f45-8e68-ad89c4268d80","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/896556807?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Kwalitaria - Case Video\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","video","bg-off-black",{"_uid":352,"quote":17,"title":17,"id_tag":17,"subtitle":353,"component":34,"description":354,"background_color":350},"86e0909a-118e-4562-8c5d-508027cdb2e6","over kwalitaria",{"type":36,"content":355},[356],{"type":39,"content":357},[358],{"text":359,"type":45},"Van een gezonde salade, friet met een snack tot een kindermenu: ruim 30 jaar genieten mensen van de (h)eerlijke producten van Kwalitaria. Zoals de naam suggereert, is kwaliteit wat ze beloven, maar ze verliezen duurzaamheid niet uit het oog. In 2030 willen ze laten zien hoe goed genieten kan met minstens 60 procent minder CO2-uitstoot. Met producten die smaken naar meer, bedoeld voor consumenten en zakelijke klanten. Al dit goeds verdient een podium. Daarom zorgden we ervoor dat er een goede mix ontstaat van storytelling en conversie. Kwalitaria is hard op weg om de grootste franchise cafetaria van Nederland te worden met ruim 130 locaties in heel Nederland. Dat kan nu ook met de digitale transformatie.",{"_uid":361,"case":210,"quote":362,"id_tag":17,"employee":17,"component":363,"show_divider":54,"background_color":350},"310cba7d-9367-4d56-ac35-3bfb0a2c9561","Om te groeien hadden we een veel betere website nodig. Bluebird Day heeft dat met hun expertise mogelijk gemaakt. We hebben de klantreis nu veel beter in beeld, wat ten goede komt in onze service.","quote",{"_uid":365,"image":366,"video":370,"id_tag":17,"component":91,"full_width":21,"image_mobile":372,"video_mobile":374,"video_poster":376,"customer_color":17,"animation_color":46,"background_color":82,"video_mobile_mp4":378},"cbe9a2f0-0ccd-4b01-9abf-dd1993290563",{"id":367,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":368,"copyright":17,"fieldtype":19,"meta_data":369,"is_external_url":21},13293892,"https://a.storyblok.com/f/246239/6047x3401/639d7574a8/bigimage-kwalitaria-3-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":371},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":373},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":375},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":377},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":379},{},{"_uid":381,"quote":17,"title":382,"id_tag":17,"padding":17,"subtitle":383,"component":34,"description":384,"background_color":82},"94ec537c-704c-4ead-92df-3240e2daeee0","De onmiskenbare Kwalitaria uitstraling door de hele bestelreis","Ontdekken",{"type":36,"content":385},[386],{"type":39,"content":387},[388],{"text":389,"type":45},"Waar de klantreis eerst in de cafetaria zelf begon, bestelt inmiddels de helft van de mensen haar maaltijd online. Deze beweging en populariteit van thuisbezorging-platformen, vroeg om een digitale transformatie voor Kwalitaria. In een strategische roadmap bepaalden we de ingrediënten voor een omnichannel recept en definieerden we de doelstellingen om systemen en data te centraliseren, het lokale karakter te behouden en het digitale aandeel ten opzichte van de totale omzet te verhogen. Vanuit het brand key model creëerden we voor zowel on- als offline een nieuwe visuele identiteit, die herkenbaar en smaakvol is. Want of je nu door de app, op de webshop of de werken-bij-website navigeert, jezelf aanmeldt voor het loyaliteitsprogramma of voor een bestelzuil in de cafetaria staat: alle touchpoints in de customer journey stralen het merk Kwalitaria uit.",{"_uid":391,"id_tag":17,"images":392,"component":405,"customer_color":17,"animation_color":46,"background_color":82},"5ed4f94a-403c-4c46-910b-aa09447051ae",[393,397,401],{"id":394,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":395,"copyright":17,"fieldtype":19,"meta_data":396},14166171,"https://a.storyblok.com/f/246239/800x914/8e1f642675/kwalitaria-3images-text.webp",{},{"id":398,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":399,"copyright":17,"fieldtype":19,"meta_data":400},96797779106371,"https://a.storyblok.com/f/246239/800x914/9bfaf1fede/kwali-3images-2.png",{},{"id":402,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":403,"copyright":17,"fieldtype":19,"meta_data":404},96797779155524,"https://a.storyblok.com/f/246239/800x914/73024b47a6/kwali-3images-3.png",{},"three-images",{"_uid":407,"link":408,"logo":409,"name":17,"text":411,"logos":443,"title":449,"id_tag":17,"subtitle":450,"component":451,"logo_size":452,"background_color":82},"ba231b1c-cccb-4ebc-82e8-aa82e1e278e3",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":410},{},{"type":36,"content":412},[413,426,428,438],{"type":39,"attrs":414,"content":415},{"textAlign":41},[416,418,424],{"text":417,"type":45},"In een indrukwekkend korte doorlooptijd leverden we een gigantisch project op. Centraal aangestuurd maar op de individuele locaties doorgevoerd: alle cafetaria’s stapten over op één kassasysteem met de integratie van een PIM-systeem. Daarnaast implementeerden we een ",{"text":419,"type":45,"marks":420},"headless CMS",[421],{"type":227,"attrs":422},{"href":423,"uuid":296,"anchor":41,"target":230,"linktype":51},"/diensten/headless-cms",{"text":425,"type":45}," dat alle omgevingen en de app van content voorziet, en creëerden we een headless platform dat via een API naadloos communiceert met de centrale backoffice. Dit zorgt voor efficiënt en centraal beheer aan de achterkant, terwijl er aan de voorkant ruimte blijft voor een lokale franchise-strategie.",{"type":39,"attrs":427},{"textAlign":41},{"type":429,"attrs":430,"content":432},"heading",{"level":431,"textAlign":41},4,[433],{"text":434,"type":45,"marks":435},"Franchise special",[436],{"type":437},"bold",{"type":39,"attrs":439,"content":440},{"textAlign":41},[441],{"text":442,"type":45},"Om het eigen lokale karakter te behouden, heeft elke franchisenemer niet alleen vrijheid in assortiment, promoties, bezorgwijze en content, maar ook over haar eigen bezorg- en afhaalassortiment. Hierdoor ontstaan er talloze mogelijkheden die allemaal up-to-date moeten blijven. In de oude situatie duurde het bijvoorbeeld 12 uur voordat een aanpassing live stond als er een assortimentswijziging was gedaan. Met onze integraties en synchronisaties is dat niet meer het geval. Het resultaat: blije franchisenemers en klanten. Franchisenemers worden bijzonder goed bediend door de centrale backoffice en klanten in de cafetaria en de webshop.",[444,445,446,447,448],"1b48be78-87fd-4b3c-8b27-30248f9905b8","de90bf8e-8218-4af1-9cef-db969ced3c60","f4887256-0e6e-4986-a5e6-facb7f58ffdf","a415103e-50cd-4dbf-b481-4e04e567c79a","377073dd-541d-40a7-816c-f15d884afe78","Een beheersbaar assortiment voor +100 lokale ondernemers","Creëren","client-logos","big",{"_uid":454,"id_tag":17,"images":455,"invert":21,"component":468,"customer_color":17,"animation_color":46,"background_color":82},"1c2c383c-d480-48e3-b0c6-1a6555db32dc",[456,460,464],{"id":457,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":458,"copyright":17,"fieldtype":19,"meta_data":459},13293891,"https://a.storyblok.com/f/246239/6120x3400/fdb04243b6/bigimage-kwalitaria-1-min.webp",{},{"id":461,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":462,"copyright":17,"fieldtype":19,"meta_data":463},13293885,"https://a.storyblok.com/f/246239/3020x3400/bb448421c2/focus-kwaltiaria-1-min.webp",{},{"id":465,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":466,"copyright":17,"fieldtype":19,"meta_data":467},13293884,"https://a.storyblok.com/f/246239/3021x3400/134aabffd7/focus-kwaltiaria-2-min.webp",{},"collage",{"_uid":470,"quote":17,"title":471,"id_tag":17,"padding":126,"subtitle":472,"component":34,"description":473,"background_color":82},"edb1004c-997d-4213-a24b-dd3f3468c57f","Smaakmakende extra’s voor meer loyale klanten","Optimaliseren",{"type":36,"content":474},[475],{"type":39,"content":476},[477],{"text":478,"type":45},"Samen met onze marketingcollega's van Fingerspitz boekten we heerlijke successen: we trokken nieuwe klanten met hyper local campagnes rondom vestigingen en stuurden mobile push notificaties via onder andere Flitsmeister. Zo is het aantal bezoeken aan de cafetaria met meer dan 55.000 gestegen door online campagnes. Meer klantenbinding en loyaliteit stonden ook op het menu, daar zorgen we samen met onze collega’s van Weekend voor, met kleine en verrassende animaties tot aan de meest smaakmakende wachttherapie - genaamd ‘Saus TV’ - na het plaatsen van je bestelling. Of met een loyaliteitsprogramma waarbij de klant kwalikudos spaart, die in te wisselen zijn voor heerlijke korting en gratis producten. Als kers op de taart (of mayonaise op de friet) wordt er op dit moment gewerkt aan één van de meer complexe problemen waar je als landelijke keten tegenaan loopt: de patat-of-friet-oorlog. ",{"_uid":480,"id_tag":17,"images":481,"component":405,"customer_color":17,"animation_color":46,"background_color":82},"0b2639e3-111b-42ab-bfd3-26915fabeaa9",[482,486,490],{"id":483,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":484,"copyright":17,"fieldtype":19,"meta_data":485},18748190,"https://a.storyblok.com/f/246239/980x1120/a061980394/kwalitaria-3img-3-new.webp",{},{"id":487,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":488,"copyright":17,"fieldtype":19,"meta_data":489},18748191,"https://a.storyblok.com/f/246239/980x1120/131e70e33e/kwalitaria-3img-1-new.webp",{},{"id":491,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":492,"copyright":17,"fieldtype":19,"meta_data":493},18748192,"https://a.storyblok.com/f/246239/980x1120/5cdccf0e9b/kwalitaria-3img-2-new.webp",{},{"_uid":495,"quote":17,"title":496,"id_tag":17,"padding":126,"raw_html":17,"subtitle":472,"component":34,"iframe_id":17,"description":497,"iframe_height":17,"background_color":82},"278e8334-0608-4c1f-8e3e-c96eba1093be","Hetzelfde recept, maar dan met een extra lekker sausje ",{"type":36,"content":498},[499],{"type":39,"content":500},[501],{"text":502,"type":45},"Na de overname van Burger Business door Kwalitaria, sloten we het platform burgerbusiness.nl aan op hetzelfde kassasysteem NTF. Dat maakt de ontwikkeling aan de platforms niet alleen makkelijker, maar de klantervaring ook smaakvoller. Klanten kunnen nu genieten van de lekkerste premium burgers met het beste van Kwalitaria: hun favoriete Burger Business-burger mét een lekkere frietspecial, fried chicken bucket of Kwalitaria-milkshake. Technisch bijna hetzelfde gerecht, maar dan overgoten met een heerlijk Burger Business-sausje.",{"_uid":504,"id_tag":17,"images":505,"invert":21,"component":468,"customer_color":17,"animation_color":46,"background_color":82},"e6f59a88-e71f-4973-b2ff-7a817adf2c7f",[506,511,516],{"id":507,"alt":508,"name":17,"focus":17,"title":17,"source":17,"filename":509,"copyright":17,"fieldtype":19,"meta_data":510,"is_private":21},16265736,"Kwalitaria door Bluebird Day","https://a.storyblok.com/f/246239/6120x3400/773e485f01/collage-burgerbusiness-1-min.webp",{"alt":508,"title":17,"source":17,"copyright":17},{"id":512,"alt":513,"name":17,"focus":17,"title":17,"source":17,"filename":514,"copyright":17,"fieldtype":19,"meta_data":515,"is_private":21},16265739,"AI gegenereerde hamburger","https://a.storyblok.com/f/246239/3021x3400/adf6c36d30/collage-burgerbusiness-3-min.webp",{"alt":513,"title":17,"source":17,"copyright":17},{"id":517,"alt":518,"name":17,"focus":17,"title":17,"source":17,"filename":519,"copyright":17,"fieldtype":19,"meta_data":520,"is_private":21},16265737,"burgerbusiness door Bluebird Day","https://a.storyblok.com/f/246239/3020x3400/fa9955c4bd/collage-burgerbusiness-2-min.webp",{"alt":518,"title":17,"source":17,"copyright":17},{"_uid":522,"quote":17,"title":17,"id_tag":17,"padding":74,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":523,"iframe_height":17,"background_color":82},"66f8e7c3-b792-4ff3-b278-3b6a7b784a5e",{"type":36,"content":524},[525,530],{"type":429,"attrs":526,"content":527},{"level":431},[528],{"text":529,"type":45},"Custom burgers genereren met AI",{"type":39,"content":531},[532],{"text":533,"type":45},"Voor Burger Business (Kwalitaria) experimenteerden we met zogenaamde AI-agents. Hierbij verzon de ene agent een uniek recept op basis van een feestdag of seizoen, en de andere agent genereerde het recept in een afbeelding. Voor ons een experiment dat naar meer smaakt. Kijk maar naar de Día de los Muertos-burger hierboven: een skull-icious burger en fiesta op je bord.",{"_uid":535,"image":536,"id_tag":17,"component":91,"full_width":21,"image_mobile":540,"customer_color":17,"animation_color":17,"background_color":82},"15e87eb0-b193-4ac8-9c58-4da8ec7bd2b8",{"id":537,"alt":508,"name":17,"focus":17,"title":17,"source":17,"filename":538,"copyright":17,"fieldtype":19,"meta_data":539,"is_private":21,"is_external_url":21},16265742,"https://a.storyblok.com/f/246239/7680x4321/d288146741/bigimage-kwalitaria-burgerbusiness-min.webp",{"alt":508,"title":17,"source":17,"copyright":17},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":541},{},{"_uid":543,"text":544,"id_tag":17,"link_1":545,"link_2":548,"title_1":551,"title_2":552,"extended":54,"headline":553,"component":554,"button_type_1":555,"button_type_2":556,"background_hex":557,"background_color":558},"b07aef6e-271d-487a-93a4-ad647b188fb9","Laten we samen de mogelijkheden onderzoeken voor jouw organisatie voor een portie groei. Klein, middel of groot. Neem vrijblijvend contact  met ons op.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},"aeeb5ad1-64fa-4fc0-905b-1107e2a0c18d","contact/",{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"1b5f1ba4-33f0-46cf-beeb-684022eaa33b","diensten/","Neem contact op","Ontdek diensten","Trek in een nieuw avontuur?","cta-element","btn-black","btn-ghost","#E1E6BF","bg-light-blue",{"_uid":560,"cases":561,"title":565,"id_tag":17,"component":566,"background_color":17},"93c52b1e-3ecb-429a-8b02-e14b59c1bddb",[562,563,564],"584857b1-2e62-4ffc-a70f-2fe59c3302c7","0d6d71a0-53f7-4264-bc26-fb76ac7135a4","6ba05b48-a696-4857-9d0e-fedb43c9c79c","Bekijk ook eens deze cases","related-cases","Het avontuur van succesvolle frituur","website",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":570},{},"Kwalitaria - Een (h)eerlijke franchiseformule","case",{"id":574,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":575,"copyright":17,"fieldtype":19,"meta_data":576,"is_external_url":21},10989898,"https://a.storyblok.com/f/246239/413x630/308e511206/kwalitaria-list.webp",{},{"type":36,"content":578},[579],{"type":39,"content":580},[581],{"text":582,"type":45},"Kwalitaria is een franchiseformule voor lokaal ondernemerschap, waardoor elk van de 100 cafetaria's haar eigen assortiment- en promotiebeleid kan bedienen. Door de grote complexiteit in lokale assortimenten, verschillende systemen en op zichzelf staande touchpoints zoals de app, website en bestelomgeving, was het niet mogelijk om de klantbeleving te verhogen. Hoe kan Kwalitaria die ideale omnichannel klantbeleving en bestelreis creëren? De benodigde ingrediënten daarvoor waren het centraliseren van systemen en data om relevanter te zijn bij klanten, franchisenemers vrijheid geven om het lokale karakter te behouden en het verhogen van het aandeel eigen kanaal in de totale online omzet. Met de digitale transformatie en samenwerking van on- en offline touchpoints, staan hogere engagement en klantloyaliteit nu dagelijks op het menu van franchisenemers. Een vooruitstrevend recept dat werd opgemerkt door de jury en twee zilveren Dutch Interactive Awards won.","Kwalitaria x Bluebird Day | Omnichannel platform met franchisers",{"id":585,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":586,"copyright":17,"fieldtype":19,"meta_data":587,"is_external_url":21},13338620,"https://a.storyblok.com/f/246239/x/483e66d8ec/kwalitaria_tegel_2.mp4",{},"Lees case","btn-ghost__white","Een omnichannel recept voor een (h)eerlijke franchiseformule","Digitale franchise formule",{"id":593,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":594,"copyright":17,"fieldtype":19,"meta_data":595,"is_external_url":21},13293882,"https://a.storyblok.com/f/246239/1600x3200/98a1520d5e/banner-kwalitaria-mobile-min.webp",{},[597,236,247,598,599,600,269,601,602,280,291],"Strategie & advies","Development","Optimalisatie","Marketing","PIM","CRO","Minder afhankelijkheid van thuisbezorging-platformen, meer klanten verlekkeren op de nieuwe website van luxe cafetaria: Kwalitaria! Bekijk de case.",{"id":17,"url":605,"target":606,"linktype":607,"fieldtype":52,"cached_url":605},"https://www.kwalitaria.nl/","_blank","url","kwalitaria.nl","Zilveren DIA Awards","2","Meer vestigingen gekozen","38%","Meer checkouts","20%","Stijging transacties","6%","Martijn Boone",[619,620,621],"B2C commerce","Franchise","Food / drink",{"type":36,"content":623},[624],{"type":216,"content":625},[626,636,647,657,667,677,686,696,707,717],{"type":219,"content":627},[628],{"type":39,"attrs":629,"content":630},{"textAlign":41},[631],{"text":224,"type":45,"marks":632},[633],{"type":227,"attrs":634},{"href":635,"uuid":62,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce-strategy",{"type":219,"content":637},[638],{"type":39,"attrs":639,"content":640},{"textAlign":41},[641],{"text":642,"type":45,"marks":643},"Visual & UX design",[644],{"type":227,"attrs":645},{"href":646,"uuid":241,"anchor":41,"target":230,"linktype":51},"/diensten/ux-design",{"type":219,"content":648},[649],{"type":39,"attrs":650,"content":651},{"textAlign":41},[652],{"text":258,"type":45,"marks":653},[654],{"type":227,"attrs":655},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce-platforms",{"type":219,"content":658},[659],{"type":39,"attrs":660,"content":661},{"textAlign":41},[662],{"text":269,"type":45,"marks":663},[664],{"type":227,"attrs":665},{"href":666,"uuid":274,"anchor":41,"target":230,"linktype":51},"/diensten/drupal-cms",{"type":219,"content":668},[669],{"type":39,"attrs":670,"content":671},{"textAlign":41},[672],{"text":280,"type":45,"marks":673},[674],{"type":227,"attrs":675},{"href":676,"uuid":285,"anchor":41,"target":230,"linktype":51},"/diensten/vue-storefront",{"type":219,"content":678},[679],{"type":39,"attrs":680,"content":681},{"textAlign":41},[682],{"text":291,"type":45,"marks":683},[684],{"type":227,"attrs":685},{"href":423,"uuid":296,"anchor":41,"target":230,"linktype":51},{"type":219,"content":687},[688],{"type":39,"attrs":689,"content":690},{"textAlign":41},[691],{"text":302,"type":45,"marks":692},[693],{"type":227,"attrs":694},{"href":695,"uuid":307,"anchor":41,"target":230,"linktype":51},"/diensten/cro-datagedreven-optimization",{"type":219,"content":697},[698],{"type":39,"attrs":699,"content":700},{"textAlign":41},[701],{"text":313,"type":45,"marks":702},[703],{"type":227,"attrs":704},{"href":705,"uuid":706,"anchor":41,"target":230,"linktype":51},"/insights/product-information-management-systeem-pim","b55049ba-338c-48e6-83fd-c052c6504ff8",{"type":219,"content":708},[709],{"type":39,"attrs":710,"content":711},{"textAlign":41},[712],{"text":324,"type":45,"marks":713},[714],{"type":227,"attrs":715},{"href":716,"uuid":329,"anchor":41,"target":230,"linktype":51},"/diensten/digital-marketing",{"type":219,"content":718},[719],{"type":39,"attrs":720,"content":721},{"textAlign":41},[722],{"text":335,"type":45,"marks":723},[724],{"type":227,"attrs":725},{"href":726,"uuid":340,"anchor":41,"target":230,"linktype":51},"/koppelingen/syncforce",{"id":728,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":729,"copyright":17,"fieldtype":19,"meta_data":730,"is_external_url":21},13293889,"https://a.storyblok.com/f/246239/256x256/0d78acb247/quote-kwalitaria.webp",{},"Marketing directeur","kwalitaria","cases/kwalitaria",30,[],357498020,"adcf1150-0b45-4ee7-8a85-dec9546e16e3","2023-08-24T14:57:51.613Z",[],"Kwalitaria is een franchiseformule voor lokaal ondernemerschap, waardoor elk van de 100 cafetaria's haar eigen assortiment- en promotiebeleid kan en wil bedienen. Samen bedachten we de ingrediënten voor de ideale omnichannel klantbeleving en bestelreis.","E-commerce strategie voor 100 franchisers","case-spotlight","Bekijk Kwalitaria case",{"_uid":745,"image":746,"video":750,"id_tag":17,"component":91,"full_width":21,"image_mobile":752,"video_mobile":754,"video_poster":756,"customer_color":17,"animation_color":17,"background_color":46,"video_mobile_mp4":758},"54f5e0d2-9ea9-4bc5-93c4-4c2232332faa",{"id":747,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":748,"copyright":17,"fieldtype":19,"meta_data":749,"is_external_url":21},92231265902381,"https://a.storyblok.com/f/246239/1920x1080/be38042b6d/digitalcommerce-platform-group-3.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":751},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":753},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":755},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":757},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":759},{},{"_uid":761,"text":762,"id_tag":17,"link_1":763,"link_2":764,"title_1":551,"title_2":765,"extended":54,"headline":766,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":100},"3db80550-6daf-4133-b03e-8103e456b4d9","Van platformkeuze tot AI-readiness, van merkstrategie tot impactdoelen: wij helpen je een digitale route uitstippelen. Het liefst werken we samen met merken die met die route ook iets goeds in beweging zetten. Laten we samen sturen op groei die klopt.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Bekijk alle diensten","Eens sparren?","btn-main","Strategie als basis voor jouw e‑commerce succes",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":770},{},"Digital commerce strategy | Bluebird Day","service","E-commerce strategy","Wil je als merk groeien en de klantervaring digitaal verbeteren? Ontdek hoe we jouw digitale strategie richting geven, met AI als versneller en een kompas dat verder wijst dan de volgende kwartaalcijfers.","Lees verder",{"id":777,"alt":67,"name":17,"focus":17,"title":17,"source":17,"filename":778,"copyright":17,"fieldtype":19,"meta_data":779,"is_external_url":21},17270809,"https://a.storyblok.com/f/246239/1500x1072/877d179626/bluebirdday-mobile15.webp",{"alt":67,"title":17,"source":17,"copyright":17},"Wij helpen je bij het uitwerken én doorvertalen van een idee naar een digitale strategie en bieden ondersteuning om succesvol in e-commerce te zijn.","digital-commerce-strategy","diensten/digital-commerce-strategy",20,[],367771242,"c397ab6f-05be-42f1-8f9c-2c01230cbee9","2025-01-10T07:48:00.000Z",[],{"name":790,"created_at":791,"published_at":792,"updated_at":793,"id":794,"uuid":241,"content":795,"slug":1478,"full_slug":1479,"sort_by_date":41,"position":1480,"tag_list":1481,"is_startpage":21,"parent_id":785,"meta_data":41,"group_id":1482,"first_published_at":1483,"release_id":41,"lang":126,"path":41,"alternates":1484,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"User experience design","2023-09-08T13:38:11.226Z","2026-03-03T12:20:28.906Z","2026-03-03T12:20:28.921Z",367772553,{"_uid":796,"image":797,"title":642,"blocks":801,"payoff":1465,"og_type":568,"og_image":1466,"og_title":1468,"component":772,"indicator":1469,"intro_text":1470,"meta_title":1471,"button_text":775,"button_type":556,"image_mobile":1472,"meta_keywords":17,"og_description":1476,"overview_title":17,"background_color":82,"meta_description":1477},"ced113ca-0501-4b9d-8bb6-2b3d96ef7709",{"id":798,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":799,"copyright":17,"fieldtype":19,"meta_data":800,"is_external_url":21},13632684,"https://a.storyblok.com/f/246239/3600x3600/f78a9ac16d/commerce-5.webp",{},[802,813,827,851,866,994,1430,1448,1458],{"_uid":803,"quote":17,"title":804,"id_tag":17,"padding":74,"raw_html":17,"subtitle":805,"component":34,"iframe_id":17,"description":806,"iframe_height":17,"background_color":82},"83252996-784f-4fd1-a4dd-7351c39c2209","Duurzaam design: elke element heeft een functie","Design systems",{"type":36,"content":807},[808],{"type":39,"attrs":809,"content":810},{"textAlign":41},[811],{"text":812,"type":45},"Als je concurreert om de aandacht van klanten, wil je opvallen, meteen aanzetten tot actie. Tegelijkertijd moet het dicht bij de essentie van jouw merk passen. Jij vertelt immers je eigen verhaal. Wij zien het digitale landschap als een playground waar je invloed hebt op elke stap die bezoekers nemen. Die invloed is een verantwoordelijkheid. Elk element heeft een functie zoals opvallen, navigeren en verbinden, maar moet ook eerlijk zijn en richting geven zonder te manipuleren. Op die manier ontwerpen we jouw designsysteem: consistent in vormen, kleuren, typografie en fotografie, en congruent in de waarden die jouw merk uitstraalt.",{"_uid":814,"image":815,"video":819,"id_tag":17,"snappy":21,"component":91,"full_width":54,"image_mobile":821,"video_mobile":825,"customer_color":17,"animation_color":558,"background_color":558},"b16606d9-c1d4-48df-bb81-25d0b4ba0526",{"id":816,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":817,"copyright":17,"fieldtype":19,"meta_data":818,"is_external_url":21},74455622633050,"https://a.storyblok.com/f/246239/3840x2161/b174513b45/ux-visual-design-dekstop-1.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":820},{},{"id":822,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":823,"copyright":17,"fieldtype":19,"meta_data":824,"is_external_url":21},74450181456972,"https://a.storyblok.com/f/246239/800x1600/2ce3ebdfd6/ux-visual-design-mobile.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":826},{},{"_uid":828,"quote":17,"title":829,"padding":830,"subtitle":831,"component":34,"description":832,"background_color":82},"53c19c4c-2b7d-4219-a33b-6d141f0b75fa","Grip op gebruikersgedrag met UX design","double","Aanzetten tot actie",{"type":36,"content":833},[834,839,841,846],{"type":39,"attrs":835,"content":836},{"textAlign":41},[837],{"text":838,"type":45},"Soms willen bezoekers wél, maar houdt de UX ze tegen. Ze haken af omdat de weg naar bestellen onnodig ingewikkeld is, terwijl juist daar kansen liggen voor omzetgroei, hogere orderwaardes en merkloyaliteit. Maar de omgekeerde beweging is minstens zo belangrijk: UX die bezoekers manipuleert tot aankopen die ze later betreuren, leidt tot retouren, klachten en verlies van vertrouwen. Dark patterns kosten je op de lange termijn meer dan ze opleveren. Wij ontwerpen UX die de bezoeker begeleidt in plaats van stuurt. Heldere productinformatie, eerlijk design en toegankelijkheid als standaard. Zodat elke klik klopt en de flow logisch voelt.",{"type":39,"attrs":840},{"textAlign":41},{"type":429,"attrs":842,"content":843},{"level":431,"textAlign":41},[844],{"text":845,"type":45},"Gestuurd op groei",{"type":39,"attrs":847,"content":848},{"textAlign":41},[849],{"text":850,"type":45},"Een design moet niet alléén goed voelen, het draait ook om logica. Daarom gebruiken we het Triple Diamond framework. We onderzoeken de gebruikers en tekenen een portret vanaf het eerste bezoek tot de laatste actie. We bepalen de navigatiestructuur, welke elementen waardevol zijn en wat steeds de belangrijkste volgende stap is. Daarbij sturen we niet alleen op conversie, maar ook op KPI's zoals keep-rate, retourpercentage, NPS en toegankelijkheidsscore. Want de beste ontwerpen zijn diegene waarbij de klant terugkomt omdat zij een goede keuze maakte. Van kleur tot vormenspel, van font tot functie: we weten dat elke aanpassing een belangrijke keuze is voor succes. Daarom navigeren we niet blindelings, maar met oog op de gebruikerservaring.",{"_uid":852,"id_tag":17,"images":853,"component":405,"customer_color":17,"animation_color":46,"background_color":82},"2c2e2757-44ae-411f-8e85-1c19b599cba8",[854,858,862],{"id":855,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":856,"copyright":17,"fieldtype":19,"meta_data":857},74454197290489,"https://a.storyblok.com/f/246239/974x1095/352019427e/design-button.webp",{},{"id":859,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":860,"copyright":17,"fieldtype":19,"meta_data":861},74454197298682,"https://a.storyblok.com/f/246239/957x1076/ae252b3195/design-animaties.webp",{},{"id":863,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":864,"copyright":17,"fieldtype":19,"meta_data":865},74454197286392,"https://a.storyblok.com/f/246239/980x1120/cd7329793b/design-typografie.webp",{},{"_uid":867,"text":17,"steps":868,"title":992,"id_tag":17,"component":201,"retracted":54,"card_color":558,"background_color":993},"c635ced9-b15c-4552-8b11-e958cd10e0df",[869,886,904,922,940,957,974],{"name":870,"created_at":871,"published_at":872,"updated_at":873,"id":874,"uuid":875,"content":876,"slug":880,"full_slug":881,"sort_by_date":41,"position":882,"tag_list":883,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":884,"first_published_at":872,"release_id":41,"lang":126,"path":41,"alternates":885,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Accessibility workshop","2024-11-18T10:12:05.339Z","2024-11-18T10:12:16.285Z","2024-11-18T10:12:16.301Z",580287572,"d460ed1a-6b4e-47d0-ab7e-dbb7adad7161",{"_uid":877,"link":878,"text":879,"title":870,"component":118},"0b04f24d-a8b3-4d7a-ae17-264646cd41d0",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"Door de toegankelijkheidsvereisten te verifiëren en het ontwerp te testen op naleving van bepaalde normen, zorgen we voor inclusiviteit voor mensen met verschillende vaardigheden en behoeften.","ux-accessibility-workshop","process-steps/ux-accessibility-workshop",-420,[],"31f4405d-a40d-434e-8618-08ab21b01bec",[],{"name":887,"created_at":888,"published_at":889,"updated_at":890,"id":891,"uuid":892,"content":893,"slug":898,"full_slug":899,"sort_by_date":41,"position":900,"tag_list":901,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":902,"first_published_at":889,"release_id":41,"lang":126,"path":41,"alternates":903,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Card sorting workshop","2024-11-18T10:11:19.533Z","2024-11-18T10:11:28.932Z","2024-11-18T10:11:28.955Z",580284037,"4eae9564-9565-4dcc-be2c-64685eac8406",{"_uid":894,"link":895,"text":896,"title":897,"component":118},"c8145c98-e622-4a87-92e2-39ddd1fdf94d",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We vragen gebruikers om de content in categorieën te sorteren om inzicht te krijgen in hoe ze de informatie mentaal organiseren, zodat we de informatiestructuur en navigatie logisch kunnen inrichten.","UX card sorting workshop","ux-card-sorting-workshop","process-steps/ux-card-sorting-workshop",-400,[],"3554e656-8208-45f7-90a2-7f6cdc54a86d",[],{"name":905,"created_at":906,"published_at":907,"updated_at":908,"id":909,"uuid":910,"content":911,"slug":916,"full_slug":917,"sort_by_date":41,"position":918,"tag_list":919,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":920,"first_published_at":907,"release_id":41,"lang":126,"path":41,"alternates":921,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Customer journey mapping workshop","2024-11-18T10:09:41.799Z","2024-11-18T10:09:49.834Z","2024-11-18T10:09:49.851Z",580276359,"ae915b13-3259-4465-a0c8-99a782fda04b",{"_uid":912,"link":913,"text":914,"title":915,"component":118},"24163344-ddf2-4a4b-b6a9-e232a49dd5dc",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We visualiseren en analyseren de gehele klantreis en alle interacties, om inzicht te krijgen in de ervaring van gebruikers.","Customer journey mapping","UX-customer-journey-mapping-workshop","process-steps/UX-customer-journey-mapping-workshop",-370,[],"d8250eee-4a25-4a1a-9538-b79bf53656ca",[],{"name":923,"created_at":924,"published_at":925,"updated_at":926,"id":927,"uuid":928,"content":929,"slug":933,"full_slug":934,"sort_by_date":41,"position":935,"tag_list":936,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":937,"first_published_at":938,"release_id":41,"lang":126,"path":41,"alternates":939,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Ideation workshop","2024-11-18T10:11:41.399Z","2024-11-18T10:12:41.713Z","2024-11-18T10:12:41.727Z",580285809,"baab9af5-9b34-44d2-b7ae-6ec65aa4008f",{"_uid":930,"link":931,"text":932,"title":923,"component":118},"5030c90f-24f6-42b1-b52e-9b183f4481c0",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"Met brainstorms, mind mapping en andere creatieve denktechnieken, genereren en verkennen we ideeën voor specifieke ontwerpproblemen.","ux-ideation-workshop","process-steps/ux-ideation-workshop",-410,[],"2d38d0fa-cdf0-4994-a0c3-3ed4a9876bfd","2024-11-18T10:11:48.816Z",[],{"name":941,"created_at":942,"published_at":943,"updated_at":944,"id":945,"uuid":946,"content":947,"slug":951,"full_slug":952,"sort_by_date":41,"position":953,"tag_list":954,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":955,"first_published_at":943,"release_id":41,"lang":126,"path":41,"alternates":956,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Persona workshop","2024-11-18T10:09:05.306Z","2024-11-18T10:09:21.740Z","2024-11-18T10:09:21.755Z",580274550,"494243a0-e3fc-434b-8f0f-8d716b0d165e",{"_uid":948,"link":949,"text":950,"title":941,"component":118},"640d718e-5535-46d4-a6fa-04fe2d06e2e3",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We ontwikkelen persona’s, die de kenmerken en behoeften van de doelgroep vertegenwoordigen, om de belangrijkste verbeteringen te identificeren.","UX-persona-workshop","process-steps/UX-persona-workshop",-360,[],"8cc1bf22-a70b-4ace-9038-e15690a37d1a",[],{"name":958,"created_at":959,"published_at":960,"updated_at":961,"id":962,"uuid":963,"content":964,"slug":968,"full_slug":969,"sort_by_date":41,"position":970,"tag_list":971,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":972,"first_published_at":960,"release_id":41,"lang":126,"path":41,"alternates":973,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Usability testing workshop","2024-11-18T10:10:48.442Z","2024-11-18T10:11:00.982Z","2024-11-18T10:11:00.999Z",580281622,"bef50db8-a71f-4b0d-9061-92bcc91e9993",{"_uid":965,"link":966,"text":967,"title":958,"component":118},"bc4e298c-9354-46a0-ae51-f19bff4da73f",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We laten gebruikers realistische taken uitvoeren en feedback geven over de gebruiksvriendelijkheid van het ontwerp om de bruikbaarheid van het ontwerp te evalueren en bij te bijsturen.","ux-usability-testing-workshop","process-steps/ux-usability-testing-workshop",-390,[],"0a37cd30-55e0-4d13-8021-925fda5f894b",[],{"name":975,"created_at":976,"published_at":977,"updated_at":978,"id":979,"uuid":980,"content":981,"slug":986,"full_slug":987,"sort_by_date":41,"position":988,"tag_list":989,"is_startpage":21,"parent_id":123,"meta_data":41,"group_id":990,"first_published_at":977,"release_id":41,"lang":126,"path":41,"alternates":991,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Wireframing en prototyping workshop","2024-11-18T10:10:13.277Z","2024-11-18T10:10:31.336Z","2024-11-18T10:10:31.353Z",580279081,"7b2cbb47-0af8-4b7c-a7e3-11ca22913d4e",{"_uid":982,"link":983,"text":984,"title":985,"component":118},"a944dcc0-ef9b-474e-9aff-c7c0cfc46741",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},"We maken wireframes en prototypes om de layout en functionaliteiten door te spreken en te komen tot structurele en interactieve elementen van de gebruikersinterface.","Wireframing & prototyping workshop","ux-wireframing-en-prototyping-workshop","process-steps/ux-wireframing-en-prototyping-workshop",-380,[],"e3bd78e0-2f8f-41ac-8df6-08337e1c7851",[],"Mogelijke UX-workshops:","bg-black",{"_uid":995,"case":996,"text":1427,"title":1428,"snappy":54,"component":742,"button_text":1429,"button_type":556,"background_color":46},"8d795794-5f68-41ad-9655-4f6b79dd9da9",{"name":997,"created_at":998,"published_at":999,"updated_at":1000,"id":1001,"uuid":1002,"content":1003,"slug":1421,"full_slug":1422,"sort_by_date":41,"position":783,"tag_list":1423,"is_startpage":21,"parent_id":736,"meta_data":41,"group_id":1424,"first_published_at":1425,"release_id":41,"lang":126,"path":41,"alternates":1426,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Nespresso","2023-08-24T14:58:33.304Z","2026-01-20T10:23:49.002Z","2026-01-20T10:23:49.020Z",359782506,"5637a8e1-e737-45ac-a70a-f0f4d356b754",{"_uid":1004,"Intro":1005,"image":1079,"title":997,"blocks":1083,"teaser":1292,"is_dark":54,"og_type":568,"og_image":1293,"og_title":1297,"component":572,"intro_usp":54,"intro_text":1298,"meta_title":1297,"video_list":1309,"button_text":588,"button_type":589,"intro_title":1313,"teaser_list":1314,"image_mobile":1315,"meta_keywords":17,"intro_customer":1319,"intro_services":1320,"og_description":1321,"exclude_overview":21,"meta_description":1322,"intro_button_link":1323,"intro_button_text":1325,"intro_usp_1_title":1326,"intro_usp_1_value":1327,"intro_usp_2_title":1328,"intro_usp_2_value":1329,"intro_usp_3_title":1330,"intro_usp_3_value":1331,"intro_usp_4_title":1332,"intro_usp_4_value":1333,"background_hex_list":1287,"contact_person_name":1334,"intro_playing_field":1335,"intro_services_list":1337,"contact_person_image":1414,"contact_person_function":1418,"intro_services_with_url":1419},"5ac1c536-c88a-48bf-8255-0fcf0086cfca",{"type":36,"content":1006},[1007],{"type":216,"content":1008},[1009,1020,1028,1036,1044,1055,1063,1071],{"type":219,"content":1010},[1011],{"type":39,"content":1012},[1013],{"text":1014,"type":45,"marks":1015},"Architecture & platform selection",[1016],{"type":227,"attrs":1017},{"href":1018,"uuid":1019,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/architecture-platform-selection","72965282-2a91-444b-9b20-a40a07034626",{"type":219,"content":1021},[1022],{"type":39,"content":1023},[1024],{"text":224,"type":45,"marks":1025},[1026],{"type":227,"attrs":1027},{"href":229,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1029},[1030],{"type":39,"content":1031},[1032],{"text":236,"type":45,"marks":1033},[1034],{"type":227,"attrs":1035},{"href":240,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1037},[1038],{"type":39,"content":1039},[1040],{"text":258,"type":45,"marks":1041},[1042],{"type":227,"attrs":1043},{"href":262,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1045},[1046],{"type":39,"content":1047},[1048],{"text":1049,"type":45,"marks":1050},"Contentful",[1051],{"type":227,"attrs":1052},{"href":1053,"uuid":1054,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/contentful","0c2b9cc9-7734-4798-b427-2b8303fe77dd",{"type":219,"content":1056},[1057],{"type":39,"content":1058},[1059],{"text":291,"type":45,"marks":1060},[1061],{"type":227,"attrs":1062},{"href":295,"uuid":296,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1064},[1065],{"type":39,"content":1066},[1067],{"text":324,"type":45,"marks":1068},[1069],{"type":227,"attrs":1070},{"href":328,"uuid":329,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1072},[1073],{"type":39,"content":1074},[1075],{"text":302,"type":45,"marks":1076},[1077],{"type":227,"attrs":1078},{"href":306,"uuid":307,"anchor":41,"target":230,"linktype":51},{"id":1080,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1081,"copyright":17,"fieldtype":19,"meta_data":1082,"is_external_url":21},119761680208288,"https://a.storyblok.com/f/246239/1920x1080/1db3fecb58/home-case-5.webp",{},[1084,1094,1108,1111,1121,1131,1146,1167,1175,1194,1209,1221,1236,1249,1257,1270,1280,1288],{"_uid":1085,"image":1086,"id_tag":17,"component":91,"full_width":21,"image_mobile":1090,"customer_color":17,"animation_color":350,"background_color":350},"0a8443cc-ea5c-4b4b-a536-f5b444a421db",{"id":1087,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1088,"copyright":17,"fieldtype":19,"meta_data":1089,"is_external_url":21},13287481,"https://a.storyblok.com/f/246239/6048x3400/15660e4e09/bigimage-nespresso-1-min.webp",{},{"id":1091,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1092,"copyright":17,"fieldtype":19,"meta_data":1093,"is_private":21,"is_external_url":21},14925010,"https://a.storyblok.com/f/246239/800x1600/bd40d724ce/mobile-nespresso-min.webp",{},{"_uid":1095,"quote":17,"title":17,"id_tag":17,"padding":17,"subtitle":1096,"component":34,"description":1097,"background_color":350},"33afdc07-7bdf-4778-a324-12c3c79c9ac2","over Nespresso Nederland",{"type":36,"content":1098},[1099],{"type":39,"content":1100},[1101,1103,1106],{"text":1102,"type":45},"Eric Favre proefde ruim 30 jaar geleden koffie in Italië en wilde nooit meer wat anders. Met een visie die net zo sterk is als een espresso, introduceerde hij de hoogste kwaliteit koffie. Gewoon vanuit je eigen keuken, gebrouwen met de revolutionaire koffiecups. Er ontstond niet alleen een merk, maar een stroming die de wereldwijde koffiecultuur opnieuw definieerde. Met kwaliteit als gebrande boventoon en een constante stroom van vernieuwing, biedt ",{"text":997,"type":45,"marks":1104},[1105],{"type":437},{"text":1107,"type":45}," een veelzijdig aanbod van verschillende koffieblends en apparaten aan consumenten en bedrijven. De volgende zet? Bezoekers ook online in de onmiskenbare merkwereld onderdompelen en de klantreis perfectioneren tot de laatste druppel.",{"_uid":1109,"case":1002,"quote":1110,"id_tag":17,"employee":17,"component":363,"show_divider":54,"background_color":350},"a324ce0d-fe50-4075-ba87-2813696cfd8a","Met Bluebird Day hebben we de belangrijkste klantreizen vanaf de grond af opgebouwd. Zo is Nespresso.com getransformeerd van een transactionele website naar een consumer-centric website en zien we een significante groei in CX, conversieratio en NPS.",{"_uid":1112,"image":1113,"id_tag":17,"component":91,"full_width":21,"image_mobile":1117,"customer_color":17,"animation_color":17,"background_color":82},"ea39a1da-3d83-4b81-ab20-d9bb32d80ca4",{"id":1114,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1115,"copyright":17,"fieldtype":19,"meta_data":1116,"is_external_url":21},13287467,"https://a.storyblok.com/f/246239/5732x3224/7955072b4a/bigimage-nespresso-2-min.webp",{},{"id":1118,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1119,"copyright":17,"fieldtype":19,"meta_data":1120,"is_private":21,"is_external_url":21},14925006,"https://a.storyblok.com/f/246239/800x1600/3418a20159/mobile-nespresso-2-min.webp",{},{"_uid":1122,"quote":17,"title":1123,"id_tag":17,"padding":1124,"subtitle":383,"component":34,"description":1125,"background_color":82},"84684c70-f3cd-43c8-900b-b2087c991053","Een smaakbalans van conversie en beleving ","double-top",{"type":36,"content":1126},[1127],{"type":39,"content":1128},[1129],{"text":1130,"type":45},"Koffie is de kickstart van je dag, een discovery day is het vertrekpunt van onze samenwerking. We hebben een duidelijke ambitie: de klantreis verder perfectioneren online - en daar zorgen we samen voor met onze collega's van Fingerspitz en Weekend creative agency. Op basis van de inzichten uit data en gesprekken met gebruikers, formuleren we hypotheses, een designvisie en nieuwe uitgangspunten voor de user experience. Door iedere aanpassing los te releasen en de impact te meten, zorgen we ervoor dat alleen de veranderingen die positief bijdragen aan de klantervaring én conversie, worden doorgevoerd.",{"_uid":1132,"id_tag":17,"images":1133,"component":405,"customer_color":17,"animation_color":17,"background_color":82},"d7db111f-e9c1-472b-bff7-38cb3942e222",[1134,1138,1142],{"id":1135,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1136,"copyright":17,"fieldtype":19,"meta_data":1137},13287479,"https://a.storyblok.com/f/246239/1885x2120/5947d3bd25/threeimages-nespresso-1-min.webp",{},{"id":1139,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1140,"copyright":17,"fieldtype":19,"meta_data":1141},13287474,"https://a.storyblok.com/f/246239/1914x2153/34491cf1b6/threeimages-nespresso-2-min.webp",{},{"id":1143,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1144,"copyright":17,"fieldtype":19,"meta_data":1145,"is_private":17},14135320,"https://a.storyblok.com/f/246239/800x900/4756119650/nespresso-simpleanimation.webp",{},{"_uid":1147,"quote":17,"title":1148,"id_tag":17,"padding":74,"subtitle":450,"component":34,"description":1149,"background_color":82},"085761eb-6b9c-408b-b1c6-e412d996932e","Duurzaam succes met digitaal platform",{"type":36,"content":1150},[1151],{"type":39,"attrs":1152,"content":1153},{"textAlign":41},[1154,1156,1160,1162,1165],{"text":1155,"type":45},"We werken periodiek aan challenges en doelstellingen, die overkoepelend bijdragen aan het optimaliseren van de customer ‘coffee’ journey en het reduceren van CO2-uitstoot. Aanpassingen die hieruit voortvloeien zijn bijvoorbeeld het vergemakkelijken van herhaalbestellingen, maar ook het optimaal verschepen van koffiecups door aan de voorkant een specifieke bestelhoeveelheid te stimuleren bij de koper. Slechts twee kleine voorbeelden, goed voor een groot effect op zowel conversie als de ecologische voetafdruk. Omdat we in kleine iteraties optimaliseren, kozen we voor een flexibel ",{"text":419,"type":45,"marks":1157},[1158],{"type":227,"attrs":1159},{"href":423,"uuid":296,"anchor":41,"target":230,"linktype":51},{"text":1161,"type":45},", dat vrijheid geeft in het inrichten van contenttypes en structuren. Zo kan ",{"text":997,"type":45,"marks":1163},[1164],{"type":437},{"text":1166,"type":45}," zich richten op hetgeen wat ze echt belangrijk vindt: de klantrelatie verdiepen.",{"_uid":1168,"image":1169,"id_tag":17,"component":91,"full_width":54,"image_mobile":1173,"customer_color":17,"animation_color":17,"background_color":17},"a21eb2a9-b41e-437b-bb05-0b7f3be6e920",{"id":1170,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1171,"copyright":17,"fieldtype":19,"meta_data":1172,"is_external_url":21},13287480,"https://a.storyblok.com/f/246239/7680x4321/333a2ec406/bigimage-nespresso-3-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1174},{},{"_uid":1176,"quote":17,"title":17,"id_tag":17,"padding":1124,"subtitle":17,"component":34,"description":1177,"background_color":82},"9f8e868b-b3c7-4fbe-846d-6bc053251c6d",{"type":36,"content":1178},[1179,1184],{"type":429,"attrs":1180,"content":1181},{"level":431,"textAlign":41},[1182],{"text":1183,"type":45},"Warm klantcontact",{"type":39,"attrs":1185,"content":1186},{"textAlign":41},[1187,1189,1192],{"text":1188,"type":45},"Het ritueel van ochtenden en het genot gedurende de dag: koffie is een liefhebbersproduct. ",{"text":997,"type":45,"marks":1190},[1191],{"type":437},{"text":1193,"type":45}," heeft niet alleen klanten, maar ware merkambassadeurs die gekenmerkt worden door een hoge aankoopfrequentie en jarenlange merktrouw. Als beloning krijgen ambassadeurs relevante aanbiedingen op basis van hun persoonlijke voorkeuren en een koffietegoed om te besteden aan accessoires of cups. Ook voor nieuwe klanten is het contact zo warm als een pas gezette kop koffie. Op het online platform ontdekken ze welke koffie het best past door bijvoorbeeld te filteren op intensiteit en smaak, maar ook waar de koffie vandaan komt, hoe deze het best geserveerd wordt en hoe anderen de geselecteerde koffie omschrijven. ",{"_uid":1195,"id_tag":17,"images":1196,"invert":54,"component":468,"animation_color":17,"background_color":82},"6bb65b9b-32f0-4988-b1da-3b445696ce12",[1197,1201,1205],{"id":1198,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1199,"copyright":17,"fieldtype":19,"meta_data":1200},13287930,"https://a.storyblok.com/f/246239/3048x3432/3c32feb96a/focus-nespresso-2-min.webp",{},{"id":1202,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1203,"copyright":17,"fieldtype":19,"meta_data":1204},13287470,"https://a.storyblok.com/f/246239/3048x3432/57ae99963d/focus-nespresso-1-min.webp",{},{"id":1206,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1207,"copyright":17,"fieldtype":19,"meta_data":1208},13287469,"https://a.storyblok.com/f/246239/6180x3432/e875a7110c/bigimage-nespresso-4-min.webp",{},{"_uid":1210,"quote":17,"title":1211,"id_tag":17,"subtitle":472,"component":34,"description":1212,"background_color":82},"270eadb3-7fd6-4672-826c-b3781e3aa67d","Pixel perfect tot in de laatste druppel",{"type":36,"content":1213},[1214],{"type":39,"content":1215},[1216,1219],{"text":997,"type":45,"marks":1217},[1218],{"type":437},{"text":1220,"type":45}," heeft de afgelopen 30 jaar besteed aan het verfijnen van haar koffie en zet die perfectie graag online voort. Bij een bestelproces dat al jaren geoptimaliseerd is, draait het om kleine toevoegingen en perfecte verhoudingen. Daarom optimaliseren en itereren we op microniveau met elkaar.",{"_uid":1222,"id_tag":17,"images":1223,"component":405,"customer_color":17,"animation_color":17,"background_color":82},"029fc6b8-3a8e-4172-9c0d-769311fcf08d",[1224,1228,1232],{"id":1225,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1226,"copyright":17,"fieldtype":19,"meta_data":1227},18748199,"https://a.storyblok.com/f/246239/980x1120/da625bac7b/nespresso-3img-1-new.webp",{},{"id":1229,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1230,"copyright":17,"fieldtype":19,"meta_data":1231},18748198,"https://a.storyblok.com/f/246239/980x1120/7262d3f58d/nespresso-3img-2-new.webp",{},{"id":1233,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1234,"copyright":17,"fieldtype":19,"meta_data":1235},106744008639835,"https://a.storyblok.com/f/246239/980x1120/42264c99b7/nespresso-3images-cup.webp",{},{"_uid":1237,"quote":17,"title":17,"id_tag":17,"padding":74,"subtitle":17,"component":34,"description":1238,"background_color":82},"eb42e194-e55c-43be-8fa4-be4bd98e0809",{"type":36,"content":1239},[1240,1245],{"type":429,"attrs":1241,"content":1242},{"level":431},[1243],{"text":1244,"type":45},"Pixel perfect is de graadmeter",{"type":39,"content":1246},[1247],{"text":1248,"type":45},"Samen brouwen we jaarlijks ongeveer 60 experimenten op basis van vooropgezette hypotheses, die we uit kwalitatieve en kwantitatieve data trekken. 12 varianten van producttegels, 50 versies van add to basket-buttons of een heel nieuw koffieplein: we gieten het bestelproces doorlopend in nieuw designs. Om koffieliefhebbers onder te dompelen in de wereld van Nespresso en aan te moedigen een bestelling te plaatsen. Zo zorgden we voor 10 procent omzetverhoging met alleen de experimenten in 2023.",{"_uid":1250,"image":1251,"id_tag":17,"component":91,"full_width":21,"image_mobile":1255,"customer_color":17,"animation_color":17,"background_color":82},"28e89e6e-9eb3-4a64-9d8a-4e46607ca74a",{"id":1252,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1253,"copyright":17,"fieldtype":19,"meta_data":1254,"is_external_url":21},13287468,"https://a.storyblok.com/f/246239/6056x3407/2c4e53d95e/bigimage-nespresso-5-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1256},{},{"_uid":1258,"quote":17,"title":17,"id_tag":17,"padding":830,"subtitle":17,"component":34,"description":1259,"background_color":82},"61b5b5bf-6a61-47b2-936a-a50108682f3f",{"type":36,"content":1260},[1261,1266],{"type":429,"attrs":1262,"content":1263},{"level":431},[1264],{"text":1265,"type":45},"Verminderen van C02-uitstoot",{"type":39,"content":1267},[1268],{"text":1269,"type":45},"Met een missie voor duurzaamheid, zagen we kans om via het online platform de CO2-uitstoot te verminderen. Hiervoor laten we bezoekers zien dat de optimale verpakkingseenheid een veelvoud van 50 sleeves is en dat ze op CO2 kunnen besparen door sleeves toe te voegen of verwijderen. Want bij een optimale verpakking van koffie, wordt er minder lucht verscheept en verkleinen we de ecologische voetafdruk. Zo zorgen we samen voor duurzaam succes.",{"_uid":1271,"image":1272,"id_tag":17,"component":91,"full_width":21,"image_mobile":1276,"customer_color":17,"animation_color":17,"background_color":82},"1e784179-21e6-47ce-8a70-d3e0399faebf",{"id":1273,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1274,"copyright":17,"fieldtype":19,"meta_data":1275,"is_external_url":21},13287478,"https://a.storyblok.com/f/246239/6048x3400/6dc02be7e8/bigimage-nespresso-6-min.webp",{},{"id":1277,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1278,"copyright":17,"fieldtype":19,"meta_data":1279,"is_private":21,"is_external_url":21},14925009,"https://a.storyblok.com/f/246239/400x800/3604280899/mobile-nespresso-1-min.webp",{},{"_uid":1281,"text":1282,"id_tag":17,"link_1":1283,"link_2":1284,"title_1":551,"title_2":1285,"extended":54,"headline":1286,"component":554,"button_type_1":555,"button_type_2":556,"background_hex":1287,"background_color":100},"e7812773-724f-4751-ba1d-a8c911879510","Kom gerust eens langs voor een vrijblijvend gesprek. Wij denken graag mee met jouw uitdagingen en zetten ze om in kansen. Natuurlijk onder het genot van een kop Nespresso-koffie.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Bekijk diensten","Trek in een kop koffie?","#E2D3B9",{"_uid":1289,"cases":1290,"title":565,"id_tag":17,"component":566,"background_color":46},"2f7e5a14-8b2a-4a37-8993-6f0cc74ebd4d",[1291,563,564],"54916354-0197-43f8-a6f7-877feb4090f5","Perfectie op het e‑commerce platform",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":19,"meta_data":1296,"is_external_url":21},136048708558337,"https://a.storyblok.com/f/246239/1200x702/2699e32880/social-cases-nespresso.png",{},"Nespresso X Bluebird Day | Bekijk e‑commerce case",{"type":36,"content":1299},[1300],{"type":39,"content":1301},[1302,1304,1307],{"text":1303,"type":45},"Voor ‘s werelds nummer 1 koffiemerk perfectioneren we de customer coffee journey online. Dat doen we door tientallen micro-experimenten per jaar te brouwen en samen op zoek te gaan naar de beste blend van merkbeleving en gebruikerservaringen. Het bestellen van een Nespresso-koffie zou net zo leuk moeten zijn als het eerste bakje op de zondagochtend. En het bestelproces net zo snel als het zetten van een Lungo. Als digitale partner ondersteunen we ",{"text":997,"type":45,"marks":1305},[1306],{"type":437},{"text":1308,"type":45}," Nederland met strategie, UX, visual design, e‑commerce, CRO en online marketing sinds 2019.",{"id":1310,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1311,"copyright":17,"fieldtype":19,"meta_data":1312,"is_external_url":21},12231403,"https://a.storyblok.com/f/246239/x/4c21cb9819/nespresso_tegel.mp4",{},"De customer ‘coffee’ journey perfectioneren","Pixel perfect platform",{"id":1316,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1317,"copyright":17,"fieldtype":19,"meta_data":1318,"is_external_url":21},18409458,"https://a.storyblok.com/f/246239/375x812/50ce336089/desktop-mobile-nieuw.webp",{},"Nespresso Nederland",[597,236,598,291,1049,600,599,602],"Door tientallen experimenten per jaar en met de beste blend van merkbeleving en gebruikerservaringen, perfectioneren we de customer journey online. Bekijk de case.","Als digitale partner van Nespresso werken wij aan het design, de ontwikkeling en strategie van het online platform. Lees meer over onze samenwerking en resultaten.",{"id":17,"url":1324,"target":606,"linktype":607,"fieldtype":52,"cached_url":1324},"https://www.nespresso.nl","nespresso.nl","Aantal experimenten per jaar","60","Omzetverhoging door experimenten","10%","Start partnership","2019","nominatie","DIA","Arjen Woortman",[619,1336,621],"B2B commerce",{"type":36,"content":1338},[1339],{"type":216,"content":1340},[1341,1351,1360,1369,1378,1387,1396,1405],{"type":219,"content":1342},[1343],{"type":39,"attrs":1344,"content":1345},{"textAlign":41},[1346],{"text":1014,"type":45,"marks":1347},[1348],{"type":227,"attrs":1349},{"href":1350,"uuid":1019,"anchor":41,"target":230,"linktype":51},"/diensten/architecture-platform-selection",{"type":219,"content":1352},[1353],{"type":39,"attrs":1354,"content":1355},{"textAlign":41},[1356],{"text":224,"type":45,"marks":1357},[1358],{"type":227,"attrs":1359},{"href":635,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1361},[1362],{"type":39,"attrs":1363,"content":1364},{"textAlign":41},[1365],{"text":236,"type":45,"marks":1366},[1367],{"type":227,"attrs":1368},{"href":646,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1370},[1371],{"type":39,"attrs":1372,"content":1373},{"textAlign":41},[1374],{"text":258,"type":45,"marks":1375},[1376],{"type":227,"attrs":1377},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1379},[1380],{"type":39,"attrs":1381,"content":1382},{"textAlign":41},[1383],{"text":269,"type":45,"marks":1384},[1385],{"type":227,"attrs":1386},{"href":666,"uuid":274,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1388},[1389],{"type":39,"attrs":1390,"content":1391},{"textAlign":41},[1392],{"text":291,"type":45,"marks":1393},[1394],{"type":227,"attrs":1395},{"href":423,"uuid":296,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1397},[1398],{"type":39,"attrs":1399,"content":1400},{"textAlign":41},[1401],{"text":324,"type":45,"marks":1402},[1403],{"type":227,"attrs":1404},{"href":716,"uuid":329,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1406},[1407],{"type":39,"attrs":1408,"content":1409},{"textAlign":41},[1410],{"text":302,"type":45,"marks":1411},[1412],{"type":227,"attrs":1413},{"href":695,"uuid":307,"anchor":41,"target":230,"linktype":51},{"id":1415,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1416,"copyright":17,"fieldtype":19,"meta_data":1417,"is_external_url":21},13790277,"https://a.storyblok.com/f/246239/256x256/19b77bddbb/quote-nespresso.jpg",{},"E-commerce manager",[62,241,296,329,1420,307],"e4162636-3abc-4338-af96-81112f247abd","nespresso","cases/nespresso",[],"8758354a-af5d-4f80-bb4c-9be674c37a88","2023-08-24T14:58:40.751Z",[],"Voor Nespresso itereren we op microniveau en brouwen jaarlijks zo’n 60 experimenten. Zodat het online bestellen van Nespresso-koffie net zo leuk wordt als het eerste bakje op de zondagochtend. ","De coffee journey van Nespresso","Bekijk Nespresso case",{"_uid":1431,"quote":17,"title":1432,"id_tag":17,"padding":17,"subtitle":1433,"component":34,"description":1434,"background_color":82},"76a2c64d-f890-4db2-b606-8658797d2b5c","De slimme keuze als de goede keuze","Design met impact",{"type":36,"content":1435},[1436],{"type":39,"attrs":1437,"content":1438},{"textAlign":41},[1439,1441,1446],{"text":1440,"type":45},"Of het nu gaat om een ",{"text":1442,"type":45,"marks":1443},"e-commerce platform",[1444],{"type":227,"attrs":1445},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},{"text":1447,"type":45},", navigatiestructuur of klantreis: we ontdekken wat je doelgroep handig, mooi en gebruiksvriendelijk vindt. We werken naar een design systeem dat je merk herkenbaar maakt én de waarden uitdraagt die je belangrijk vindt. Het gaat om betere productpresentatie, eerlijk design en slimme maatadviezen verlagen retouren structureel. Dat is goed voor de marge, goed voor de klantervaring en goed voor de CO2-footprint. Want dat is precies waar wij in geloven: slimme keuzes en de goede keuze kunnen heel goed samengaan. ",{"_uid":1449,"image":1450,"snappy":21,"component":91,"full_width":21,"image_mobile":1454,"animation_color":17,"background_color":82},"cd264d7a-e146-4504-992e-05d5837d4989",{"id":1451,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1452,"copyright":17,"fieldtype":19,"meta_data":1453,"is_external_url":21},14191360,"https://a.storyblok.com/f/246239/1920x1080/ef299513ad/bigimage-31-min.webp",{},{"id":1455,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1456,"copyright":17,"fieldtype":19,"meta_data":1457,"is_external_url":21},14999933,"https://a.storyblok.com/f/246239/1200x2400/cb8167b21d/mobile-bigimage-23.png",{},{"_uid":1459,"text":1460,"link_1":1461,"link_2":1462,"title_1":551,"title_2":1463,"extended":54,"headline":1464,"component":554,"button_type_1":767,"button_type_2":556,"background_color":558},"a17e3f0b-efcd-4a3f-a187-992570a09d09","De consument prikt steeds sneller door manipulatie heen. Wij werken het liefst voor merken die willen dat hun klanten met een goed gevoel terugkomen. Met een ontwerp dat eerlijk en toegankelijk is, gebouwd op groei die klopt.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Alle diensten","Navigeren naar succes?","Van vorm tot functie voor de ultieme gebruikerservaring",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"filename":41,"copyright":41,"fieldtype":19,"meta_data":1467,"is_external_url":21},{},"UX design voor digital commerce","UX Design","Door slechte gebruikerservaringen verlies je miljarden omzet. Tegelijkertijd kun je met goede UX meer conversies genereren zonder meer verkeer. Ontdek de kracht van een digitaal design.","Visual & UX design in digital commerce | Bluebird Day",{"id":1473,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1474,"copyright":17,"fieldtype":19,"meta_data":1475,"is_external_url":21},14894778,"https://a.storyblok.com/f/246239/3000x2144/ba79d01e9c/mobile-shapes-34.webp",{},"Hoe zorgen we dat gebruikers een naadloze merkervaring ervaren? We ontwerpen unieke, gebruiksvriendelijke platforms zodat je doelgroep converteert.","Hoe zorgen we dat gebruikers een naadloze merkervaring ervaren? We ontwerpen unieke, gebruiksvriendelijke platforms zodat bezoekers converteren en jouw merk herkennen.","ux-design","diensten/ux-design",50,[],"f5e9ec5e-5b9e-42c1-a3d4-3431d1259da2","2025-01-10T06:47:00.000Z",[],"hover-green",{"_uid":1487,"title":1488,"button":1489,"id_tag":17,"snappy":21,"component":53,"fullwidth":21,"list_list":1490,"button_type":767,"hover_color":2898,"background_color":17},"e55a0e45-3c9f-4374-8a29-61df62ddc2e6","Wij innoveren met technologie",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},[1491,1639,2257,2759],{"name":1492,"created_at":1493,"published_at":1494,"updated_at":1495,"id":1496,"uuid":1497,"content":1498,"slug":1631,"full_slug":1632,"sort_by_date":41,"position":1633,"tag_list":1634,"is_startpage":21,"parent_id":1635,"meta_data":41,"group_id":1636,"first_published_at":1637,"release_id":41,"lang":126,"path":41,"alternates":1638,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"AI / Machine learning","2024-01-09T15:53:20.872Z","2026-04-13T14:28:00.047Z","2026-04-13T14:28:00.067Z",425410646,"1ef4c389-8d51-4d26-b23f-0eb0cde4bb21",{"_uid":1499,"image":1500,"title":1504,"blocks":1505,"payoff":1620,"og_type":568,"og_image":1621,"og_title":17,"component":772,"indicator":1623,"intro_text":1624,"meta_title":1625,"button_text":775,"button_type":17,"image_mobile":1626,"meta_keywords":17,"og_description":17,"overview_title":17,"background_color":17,"meta_description":1630},"03af9daa-225a-4f61-8d49-86b29e9f6ba0",{"id":1501,"alt":67,"name":17,"focus":17,"title":17,"source":17,"filename":1502,"copyright":17,"fieldtype":19,"meta_data":1503,"is_external_url":21},17237746,"https://a.storyblok.com/f/246239/1800x1800/d36fbe1b23/bluebirdday39.webp",{"alt":67,"title":17,"source":17,"copyright":17},"Machine learning / AI",[1506,1524,1538,1600,1614],{"_uid":1507,"quote":17,"title":1508,"id_tag":17,"subtitle":33,"component":34,"description":1509,"background_color":17},"49d8a4d3-d781-4002-8763-718f8a3a71fa","Het 'magische' machine learning voor jouw merk",{"type":36,"content":1510},[1511,1515,1520],{"type":39,"content":1512},[1513],{"text":1514,"type":45},"Er hangt een soort magie om machine learning heen. Sommige mensen denken dat je er de aandelenkoers mee kunt voorspellen, de loterij of de uitslag van het WK in 2026. Met machine learning kunnen we zeker voorspellingen maken of processen automatiseren - en dat kan je een magische voorsprong geven op je concurrenten binnen e-commerce.",{"type":429,"attrs":1516,"content":1517},{"level":431},[1518],{"text":1519,"type":45},"Machine learning in de praktijk",{"type":39,"content":1521},[1522],{"text":1523,"type":45},"Stel je eens voor dat je een magische spiegel hebt die niet alleen je reflectie laat zien, maar ook meteen weet welke haarproducten perfect bij jou passen. Voor onze klant JohnBeerens.com ontwikkelden we een proof of concept met machine learning. Heb je krullend of steil jaar? Lang of kort? Door een foto te uploaden, kregen klanten persoonlijke productaanbevelingen en beautyadvies.",{"_uid":1525,"image":1526,"video":1530,"id_tag":17,"snappy":21,"component":91,"full_width":54,"image_mobile":1532,"video_mobile":1536,"customer_color":17,"animation_color":29,"background_color":17},"189a4213-f302-4a5a-b37d-8e903c4b813c",{"id":1527,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1528,"copyright":17,"fieldtype":19,"meta_data":1529,"is_external_url":21},13211254,"https://a.storyblok.com/f/246239/1920x1080/df55193bcf/headless-big-new.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1531},{},{"id":1533,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1534,"copyright":17,"fieldtype":19,"meta_data":1535,"is_external_url":21},14999867,"https://a.storyblok.com/f/246239/1200x2400/7346d1635a/mobile-bigimage-13.png",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1537},{},{"_uid":1539,"quote":17,"title":1540,"id_tag":17,"padding":17,"subtitle":1541,"component":34,"description":1542,"background_color":17},"b95aedd9-0123-42e1-b2ba-3377fc61ddbb","Met machine learning moet je datagedreven optimaliseren","Stappenplan",{"type":36,"content":1543},[1544,1558,1559,1572,1573,1586,1587],{"type":216,"content":1545},[1546],{"type":219,"content":1547},[1548],{"type":39,"content":1549},[1550,1554,1556],{"text":1551,"type":45,"marks":1552},"Verkennende analyse",[1553],{"type":437},{"type":1555},"hard_break",{"text":1557,"type":45},"In de eerste stap doen we een verkennende analyse op basis van data. Tijdens deze analyse onderzoeken we of de kwaliteit van de data hoog genoeg is en krijgen we inzicht op hoog niveau en ontdekken we of er uitschieters zijn.",{"type":39},{"type":216,"content":1560},[1561],{"type":219,"content":1562},[1563],{"type":39,"content":1564},[1565,1569,1570],{"text":1566,"type":45,"marks":1567},"Diagnostische analyse",[1568],{"type":437},{"type":1555},{"text":1571,"type":45},"De uitkomsten van de verkennende analyse onderzoeken we tijdens deze stap verder door gebruik te maken van data uit bijvoorbeeld Magento, GA4, het CBS, KNMI, enzovoorts. Hierin onderzoeken we correlaties tussen een of meerdere variabelen. ",{"type":39},{"type":216,"content":1574},[1575],{"type":219,"content":1576},[1577],{"type":39,"content":1578},[1579,1583,1584],{"text":1580,"type":45,"marks":1581},"Voorspellende analyse",[1582],{"type":437},{"type":1555},{"text":1585,"type":45},"De voorspellende analyse probeert de vraag te beantwoorden: gaat dit nog een keer gebeuren of was het toeval? We onderzoeken in deze stap wat er in de toekomst gaat gebeuren op basis van alle data.",{"type":39},{"type":216,"content":1588},[1589],{"type":219,"content":1590},[1591],{"type":39,"content":1592},[1593,1597,1598],{"text":1594,"type":45,"marks":1595},"Voorschrijvende analyse",[1596],{"type":437},{"type":1555},{"text":1599,"type":45},"In deze stap onderzoeken we wat we moeten doen. We bepalen hoe we moeten handelen om gebruik te maken van toekomstige trends.",{"_uid":1601,"image":1602,"video":1606,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":1608,"video_mobile":1612,"customer_color":17,"animation_color":46,"background_color":17},"9bcd0c5c-c426-4f55-b10b-c7ff5422004c",{"id":1603,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1604,"copyright":17,"fieldtype":19,"meta_data":1605,"is_private":17,"is_external_url":21},13689933,"https://a.storyblok.com/f/246239/1920x1080/c0d68be36b/bigimage-28-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1607},{},{"id":1609,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1610,"copyright":17,"fieldtype":19,"meta_data":1611,"is_private":21,"is_external_url":21},14999857,"https://a.storyblok.com/f/246239/1200x2400/f98810b2a7/mobile-bigimage-4.png",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1613},{},{"_uid":1615,"text":1616,"id_tag":17,"link_1":1617,"link_2":1618,"title_1":551,"title_2":49,"extended":54,"headline":1619,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":29},"d3305a09-148f-428b-8027-8ad9fc778f67","Met machine learning begrijp je niet alleen wie je klanten zijn, maar kennen we ook hun unieke voorkeuren. Dat kan zorgen voor meer conversies en persoonlijke winkelervaringen, maar ook voor optimalisaties in voorraadbeheer door slimme algoritmen.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Slim inspelen op klantbehoeften?","Technologie als je nieuwe favoriete collega",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1622},{},"ML / AI","Realtime personalisatie, betalen via gezichtsherkenning of het volgende aankoopmoment voorspellen: hoe slimmer machines worden, hoe meer ze voor ons kunnen betekenen.","AI / Machine learning | Bluebird Day",{"id":1627,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1628,"copyright":17,"fieldtype":19,"meta_data":1629,"is_external_url":21},14894772,"https://a.storyblok.com/f/246239/3000x2144/c007e8b1ff/mobile-shapes-1-min.webp",{},"Innovatief en efficiënt. Maak het de consument eenvoudiger met machine learning of artificial intelligence (AI). Benieuwd naar de mogelijkheden?","ai-machine-learning","diensten/innovatie/ai-machine-learning",-10,[],89393795746256,"86f15b77-1b31-4a88-b81d-6da86ea6ffab","2024-01-18T15:19:58.970Z",[],{"name":1640,"created_at":1641,"published_at":1642,"updated_at":1643,"id":1644,"uuid":1645,"content":1646,"slug":2250,"full_slug":2251,"sort_by_date":41,"position":2252,"tag_list":2253,"is_startpage":21,"parent_id":1635,"meta_data":41,"group_id":2254,"first_published_at":2255,"release_id":41,"lang":126,"path":41,"alternates":2256,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Augmented reality","2024-01-09T15:53:37.678Z","2026-04-13T14:27:52.524Z","2026-04-13T14:27:52.539Z",425410648,"84571716-0d0c-49c1-90cb-73ba8b6fda5d",{"_uid":1647,"image":1648,"title":1640,"blocks":1652,"payoff":2239,"og_type":568,"og_image":2240,"og_title":17,"component":772,"indicator":2242,"intro_text":2243,"meta_title":2244,"button_text":775,"button_type":17,"image_mobile":2245,"meta_keywords":17,"og_description":17,"overview_title":17,"background_color":17,"meta_description":2249},"fbbc0339-9413-4169-8ebb-0b3a6e5e26a1",{"id":1649,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1650,"copyright":17,"fieldtype":19,"meta_data":1651,"is_private":17,"is_external_url":21},13632700,"https://a.storyblok.com/f/246239/3600x3600/00d356a6cf/commerce-26.webp",{},[1653,1671,2221,2233],{"_uid":1654,"quote":17,"title":1655,"id_tag":17,"subtitle":33,"component":34,"description":1656,"background_color":17},"34493276-2964-4f90-b8d0-28847b674bde","Augmented reality voor merken met ambitie",{"type":36,"content":1657},[1658,1662,1667],{"type":39,"content":1659},[1660],{"text":1661,"type":45},"In principe is al lang aangetoond dat consumenten - jong en oud - augmented reality (AR) gemakkelijk adopteren. Het is de reden waarom jaren geleden iedereen op straat Pokémon ving en op het kantoor bureau leeuwen en dino’s projecteerde via Google. ",{"type":429,"attrs":1663,"content":1664},{"level":431},[1665],{"text":1666,"type":45},"Augmented reality wordt realiteit",{"type":39,"content":1668},[1669],{"text":1670,"type":45},"Het belang van augmented reality (AR) voor e-commerce organisaties is ook aangetoond. Met virtuele paskamers kun je je bezoekers moeiteloos kleding laten passen of met een app een kleur lippenstift uit laten proberen. Een bankstel in je woonkamer visualiseren? Ook dat kan eenvoudig met gebruik van AR. Hoe deze technologie jaren geleden als gimmick werd bestempeld, is het dat allang niet meer. AR brengt meer conversie (online) teweeg, levert unieke en onvergetelijke ervaringen aan je klanten en draagt bij aan het verminderen van retouren.",{"_uid":1672,"case":1673,"text":2218,"title":2219,"id_tag":17,"snappy":21,"component":742,"button_text":2220,"button_type":555,"background_color":46},"2972cce7-3273-4fd9-ab2f-d8054d09f784",{"name":1674,"created_at":1675,"published_at":1676,"updated_at":1677,"id":1678,"uuid":1291,"content":1679,"slug":2211,"full_slug":2212,"sort_by_date":41,"position":2213,"tag_list":2214,"is_startpage":21,"parent_id":736,"meta_data":41,"group_id":2215,"first_published_at":2216,"release_id":41,"lang":126,"path":41,"alternates":2217,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Brabantia","2023-09-11T08:49:00.700Z","2026-07-29T09:33:09.707Z","2026-07-29T09:33:09.735Z",368178561,{"_uid":1680,"Intro":1681,"image":1780,"title":1674,"blocks":1784,"teaser":2080,"is_dark":54,"og_type":568,"og_image":2081,"og_title":2083,"component":572,"intro_usp":54,"intro_text":2084,"meta_title":2091,"video_list":2092,"button_text":588,"button_type":589,"intro_title":2096,"teaser_list":2097,"image_mobile":2098,"meta_keywords":17,"intro_customer":1674,"intro_services":2102,"og_description":2103,"exclude_overview":21,"meta_description":2103,"intro_button_link":2104,"intro_button_text":2106,"intro_usp_1_title":2107,"intro_usp_1_value":2108,"intro_usp_2_title":2109,"intro_usp_2_value":2110,"intro_usp_3_title":2111,"intro_usp_3_value":2112,"intro_usp_4_title":17,"intro_usp_4_value":17,"background_hex_list":2073,"contact_person_name":2113,"intro_playing_field":2114,"intro_services_list":2115,"contact_person_image":2206,"contact_person_function":2210},"749a9722-4583-440c-b6bf-5500c4442ed6",{"type":36,"content":1682},[1683],{"type":216,"content":1684},[1685,1693,1701,1709,1717,1728,1739,1747,1756,1764,1772],{"type":219,"content":1686},[1687],{"type":39,"content":1688},[1689],{"text":224,"type":45,"marks":1690},[1691],{"type":227,"attrs":1692},{"href":229,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1694},[1695],{"type":39,"content":1696},[1697],{"text":247,"type":45,"marks":1698},[1699],{"type":227,"attrs":1700},{"href":251,"uuid":252,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1702},[1703],{"type":39,"content":1704},[1705],{"text":236,"type":45,"marks":1706},[1707],{"type":227,"attrs":1708},{"href":240,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1710},[1711],{"type":39,"content":1712},[1713],{"text":258,"type":45,"marks":1714},[1715],{"type":227,"attrs":1716},{"href":262,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1718},[1719],{"type":39,"content":1720},[1721],{"text":1722,"type":45,"marks":1723},"Adobe commerce",[1724],{"type":227,"attrs":1725},{"href":1726,"uuid":1727,"anchor":41,"target":230,"linktype":51},"/diensten/digital-commerce/magento-adobe-commerce","d106650b-98c2-42cc-8b32-86e7cd5eb4ce",{"type":219,"content":1729},[1730],{"type":39,"content":1731},[1732],{"text":1733,"type":45,"marks":1734},"Hyva",[1735],{"type":227,"attrs":1736},{"href":1737,"uuid":1738,"anchor":41,"target":230,"linktype":51},"/insights/hyva-een-nieuw-alternatief-basis-thema-voor-magento","3010a8c3-efef-4e59-aab9-f2903c085025",{"type":219,"content":1740},[1741],{"type":39,"content":1742},[1743],{"text":313,"type":45,"marks":1744},[1745],{"type":227,"attrs":1746},{"href":317,"uuid":318,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1748},[1749],{"type":39,"content":1750},[1751],{"text":1640,"type":45,"marks":1752},[1753],{"type":227,"attrs":1754},{"href":1755,"uuid":1645,"anchor":41,"target":230,"linktype":51},"/diensten/strategy-design/innovatie/augmented-reality",{"type":219,"content":1757},[1758],{"type":39,"content":1759},[1760],{"text":324,"type":45,"marks":1761},[1762],{"type":227,"attrs":1763},{"href":328,"uuid":329,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1765},[1766],{"type":39,"content":1767},[1768],{"text":302,"type":45,"marks":1769},[1770],{"type":227,"attrs":1771},{"href":306,"uuid":307,"anchor":41,"target":230,"linktype":51},{"type":219,"content":1773},[1774],{"type":39,"content":1775},[1776],{"text":335,"type":45,"marks":1777},[1778],{"type":227,"attrs":1779},{"href":339,"uuid":340,"anchor":41,"target":230,"linktype":51},{"id":1781,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1782,"copyright":17,"fieldtype":19,"meta_data":1783,"is_external_url":21},151693334376476,"https://a.storyblok.com/f/246239/1920x1080/5b3dd50ca1/brabantia-banner.webp",{},[1785,1788,1798,1801,1821,1837,1851,1870,1890,1908,1922,1937,1951,1969,1992,2007,2027,2045,2059,2067,2074],{"_uid":1786,"vimeo":1787,"id_tag":17,"component":349,"full_width":21,"vimeo_mobile":17,"customer_color":17,"animation_color":350,"background_color":350},"aae28817-2f7b-426d-96d3-6993707d9c53","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/626532480?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Brabantia Case Video\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":1789,"quote":17,"title":17,"id_tag":17,"padding":17,"subtitle":1790,"component":34,"description":1791,"background_color":350},"d8559a40-a5c4-4a03-96ee-869b18cd3192","Over brabantia",{"type":36,"content":1792},[1793],{"type":39,"attrs":1794,"content":1795},{"textAlign":41},[1796],{"text":1797,"type":45},"Brabantia is een familiebedrijf dat al vier generaties wordt geleid en beschikt over het Koninklijk Predicaat. Het merk staat bekend om iconische producten voor keukens, huishoudens en badkamers: ontworpen voor dagelijks gebruik en gemaakt om jarenlang mee te gaan. Designed to last, dat is wat ze belooft. Die merkbelofte vormt het uitgangspunt voor alle digitale keuzes.",{"_uid":1799,"case":1291,"quote":1800,"id_tag":17,"employee":17,"component":363,"show_divider":54,"background_color":350},"7e27ad74-c14b-4d53-a911-fb1bdf46e5d7","We hebben een prettige samenwerking met Bluebird Day, waarbij we enerzijds op een leuke manier met elkaar omgaan en anderzijds elkaar scherp houden.",{"_uid":1802,"quote":17,"title":1803,"id_tag":17,"padding":830,"subtitle":383,"component":34,"description":1804,"background_color":82},"68431dea-0ea1-4be9-8bdc-e68ad7756683","Van retailer naar merk dat haar klanten kent",{"type":36,"content":1805},[1806,1811,1816],{"type":39,"attrs":1807,"content":1808},{"textAlign":41},[1809],{"text":1810,"type":45},"De meeste grote projecten starten met een Discovery Day. Tijdens deze sessie brengen we de strategische doelen, commerciële randvoorwaarden en afhankelijkheden samen in kaart. De output is een duidelijke roadmap: wat moet er nú gebeuren om groei mogelijk te maken, en wat kan later worden geoptimaliseerd?",{"type":429,"attrs":1812,"content":1813},{"level":431,"textAlign":41},[1814],{"text":1815,"type":45},"D2C zonder kanaalconflicten",{"type":39,"attrs":1817,"content":1818},{"textAlign":41},[1819],{"text":1820,"type":45},"Brabantia verkocht jarenlang vooral via retailers en marketplace-partners. Daardoor was direct klantcontact beperkt en bleef klantdata grotendeels buiten beeld. Tegelijk groeide de behoefte om direct aan consumenten te verkopen, zonder de relatie met bestaande verkoopkanalen te verstoren. Brabantia voor bedrijven én voor eindgebruikers dus. Om kanaalconflicten met bestaande partners te voorkomen dachten we na over prijsstelling, assortimentskeuze en services, maar ook over de unieke propositie en services van brabantia.com ten opzichte van andere kanalen. Zo kunnen klanten hun garantie daar activeren en onderhoudsmeldingen krijgen en bouwt Brabantia first-party data op. ",{"_uid":1822,"image":1823,"video":1827,"id_tag":17,"component":91,"full_width":21,"image_mobile":1829,"video_mobile":1831,"video_poster":1833,"customer_color":17,"animation_color":17,"background_color":82,"video_mobile_mp4":1835},"2789c725-a7f3-4168-a727-47ede9cb2563",{"id":1824,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1825,"copyright":17,"fieldtype":19,"meta_data":1826,"is_external_url":21},151693334343704,"https://a.storyblok.com/f/246239/3058x1720/f033e32d34/brabantia-bigimage-0png.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1828},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1830},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1832},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1834},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1836},{},{"_uid":1838,"quote":17,"title":17,"id_tag":17,"padding":1124,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":1839,"iframe_height":17,"background_color":82},"e5376b05-d86d-49b1-8b52-f7bbcb76ce89",{"type":36,"content":1840},[1841,1846],{"type":429,"attrs":1842,"content":1843},{"level":431,"textAlign":41},[1844],{"text":1845,"type":45},"Augmented reality als service",{"type":39,"attrs":1847,"content":1848},{"textAlign":41},[1849],{"text":1850,"type":45},"Een afvalemmer van Brabantia is een interieurkeuze, het moet kloppen met de rest van de inrichting in huis. Daarom ontwikkelden we een augmented reality (AR) functionaliteit in het platform, wat de onderscheidende servicepropositie van brabantia.com versterkt. De bezoeker configureert de afvalemmer naar wens, activeert deze via smartphone en plaatst deze gewoon in de eigen keuken.",{"_uid":1852,"id_tag":17,"component":1853,"image_left":1854,"video_left":1858,"image_right":1860,"video_right":1864,"customer_color":17,"video_left_mp4":1866,"animation_color":17,"video_right_mp4":1868,"background_color":82},"90b9ed3d-13e5-482e-9546-c0961952e1d2","two-images",{"id":1855,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1856,"copyright":17,"fieldtype":19,"meta_data":1857,"is_external_url":21},151693334515745,"https://a.storyblok.com/f/246239/2400x1800/5b63d4529b/brabantia-twoimages.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1859},{},{"id":1861,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1862,"copyright":17,"fieldtype":19,"meta_data":1863,"is_external_url":21},151693334868004,"https://a.storyblok.com/f/246239/1500x1125/d4db3b2740/brabantia-twoimages-2.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1865},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1867},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1869},{},{"_uid":1871,"link":1872,"logo":1873,"name":17,"text":1875,"logos":1882,"title":1887,"id_tag":17,"subtitle":1888,"component":451,"logo_size":1889,"background_color":82},"653acfa6-8e3c-4bcd-ab5c-5802570704e3",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"filename":41,"copyright":41,"fieldtype":19,"meta_data":1874,"is_external_url":21},{},{"type":36,"content":1876},[1877],{"type":39,"attrs":1878,"content":1879},{"textAlign":41},[1880],{"text":1881,"type":45},"Voor de replatforming brachten we eerst in kaart wat Brabantia nodig had om te groeien: meerdere storefronts, landen en talen, gecombineerd met complexe logistieke en orderstromen. We kozen voor Adobe Commerce, dat goed aansluit bij de internationale ambities en een sterk fundament biedt. We bouwen niet alleen een platform maar herstructureerden ook de volledige data-architectuur en koppelden het platform aan het PIM-systeem Syncforce. Het resultaat is een infrastructuur waarin alles logisch samenkomt en productinformatie precies daar landt waar die nodig is - voor alle 90+ landen tegelijk. Zo zijn alle processen strak georganiseerd, zoals je wekelijkse schoonmaakroutine. ",[1883,445,1884,1885,1886],"4dfac6ff-07af-462c-af30-bc4a00049459","4da8afa0-8423-4e2e-b784-5f07634f9f00","7760c2aa-6b36-4107-8083-be7fee05f16c","f67d2092-ff72-44f4-ad29-3c18978afd60","Een schaalbare basis voor internationale groei","creëren","small",{"_uid":1891,"image":1892,"video":1896,"id_tag":17,"component":91,"full_width":54,"image_mobile":1898,"video_mobile":1902,"video_poster":1904,"customer_color":17,"animation_color":17,"background_color":82,"video_mobile_mp4":1906},"89e05012-fc66-4573-abb8-d0f7f3161707",{"id":1893,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1894,"copyright":17,"fieldtype":19,"meta_data":1895,"is_external_url":21},151693334351897,"https://a.storyblok.com/f/246239/3834x2130/23400e1c88/brabantia-bigimage-2.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1897},{},{"id":1899,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1900,"copyright":17,"fieldtype":19,"meta_data":1901,"is_external_url":21},151700692630275,"https://a.storyblok.com/f/246239/1200x2400/1e29854872/bigimage-brabantia-1-m-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1903},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1905},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1907},{},{"_uid":1909,"quote":17,"title":17,"id_tag":17,"padding":1124,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":1910,"iframe_height":17,"background_color":82},"a3d42e45-f994-40c1-836b-c5c5e1119b44",{"type":36,"content":1911},[1912,1917],{"type":429,"attrs":1913,"content":1914},{"level":431,"textAlign":41},[1915],{"text":1916,"type":45},"Designed to last",{"type":39,"attrs":1918,"content":1919},{"textAlign":41},[1920],{"text":1921,"type":45},"In onze 12-jarige samenwerking evolueerde ook de merkbelofte: van Designed for living naar Designed to last. Een bewuste keuze om te benadrukken waar Brabantia al meer dan honderd jaar voor staat: duurzame producten met garantie, service en tijdloos design. Die belofte moest ook online voelbaar worden. Het design vertaalt functionaliteit, precisie en duurzaamheid naar een consistente digitale vormentaal. Zo was de typografische keuze geen toeval: Frutiger heeft bewezen de tand des tijds te doorstaan. Productfoto’s kregen meer ruimte en tekstblokken werden meer tegen de randen gezet voor spanning en ritme. Gecombineerd met een strak grid, meer witruimte en bewuste staande beeldverhoudingen, krijgt het assortiment letterlijk ruimte om te spreken.",{"_uid":1923,"id_tag":17,"images":1924,"component":405,"customer_color":17,"animation_color":17,"background_color":82},"2d513f61-2c03-4be9-869c-e205720947e8",[1925,1929,1933],{"id":1926,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1927,"copyright":17,"fieldtype":19,"meta_data":1928},151693334376475,"https://a.storyblok.com/f/246239/1960x2240/54783cb8f9/brabantia-threeimages-1.webp",{},{"id":1930,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1931,"copyright":17,"fieldtype":19,"meta_data":1932},151693334355994,"https://a.storyblok.com/f/246239/1960x2240/c24fbfcf39/brabantia-threeimages-2.webp",{},{"id":1934,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1935,"copyright":17,"fieldtype":19,"meta_data":1936},151693334388765,"https://a.storyblok.com/f/246239/980x1120/06a0f99bad/brabantia-threeimages-3.webp",{},{"_uid":1938,"quote":17,"title":17,"id_tag":17,"padding":126,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":1939,"iframe_height":17,"background_color":82},"44b471fb-2a11-47e2-bfc1-a63d272de7f0",{"type":36,"content":1940},[1941,1946],{"type":429,"attrs":1942,"content":1943},{"level":431,"textAlign":41},[1944],{"text":1945,"type":45},"Data vertaald naar design",{"type":39,"attrs":1947,"content":1948},{"textAlign":41},[1949],{"text":1950,"type":45},"Om de gebruiksvriendelijkheid van de webshop te verbeteren, voeren we continu optimalisaties uit. Vaak op basis van gebruikerstest, soms op basis van bezoekers uit verschillende landen. Zo ontdekken we verschillen tussen Nederlandse en Britse gebruikers. We analyseren gedrag op verschillende manieren en vanuit daar werken we naar quick wins (zoals duidelijkere kleurvarianten) en grotere aanpassingen (zoals een nieuwe menustructuur). Zo gaan we samen voor grote resultaten in de digitale wereld, ook al draait het bij Brabantia om de kleine dingen in het leven die het verschil maken.",{"_uid":1952,"id_tag":17,"component":1853,"image_left":1953,"video_left":1957,"image_right":1959,"video_right":1963,"customer_color":17,"video_left_mp4":1965,"animation_color":17,"video_right_mp4":1967,"background_color":82},"6e301fd5-3eef-428c-8988-46df26912b57",{"id":1954,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1955,"copyright":17,"fieldtype":19,"meta_data":1956,"is_external_url":21},151693334323223,"https://a.storyblok.com/f/246239/2400x1800/fabdc68d0b/brabantia-twoimages-3.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1958},{},{"id":1960,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1961,"copyright":17,"fieldtype":19,"meta_data":1962,"is_external_url":21},151693334683683,"https://a.storyblok.com/f/246239/1200x900/dfa83d5475/brabantia-twoimages-4.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1964},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1966},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":1968},{},{"_uid":1970,"quote":17,"title":17,"id_tag":17,"padding":126,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":1971,"iframe_height":17,"background_color":82},"aa280772-3a13-4f0d-97c7-e6e24e5fde99",{"type":36,"content":1972},[1973,1978],{"type":429,"attrs":1974,"content":1975},{"level":431,"textAlign":41},[1976],{"text":1977,"type":45},"Grote menuwijzigingen zonder risico uitrollen",{"type":39,"attrs":1979,"content":1980},{"textAlign":41},[1981,1983,1990],{"text":1982,"type":45},"Een navigatiewijziging raakt alle landen tegelijk en bij een verkeerde beslissing kost dat direct conversie in alle markten. We kozen daarom voor een gefaseerde aanpak met ",{"text":1984,"type":45,"marks":1985},"Preflight",[1986],{"type":227,"attrs":1987},{"href":1988,"uuid":1989,"anchor":41,"target":230,"linktype":51},"/diensten/preflight","30a1acca-cf09-4980-a8ec-bf50f1daefa1",{"text":1991,"type":45},". Omdat testen op een staging omgeving geen realistisch gebruikersgedrag oplevert, brachten we het nieuwe menu gefaseerd live. Eerst bij 1% van het verkeer, daarna bij 50%, en pas na bewezen resultaat volledig. Elke stap toetsen we op techniek, performance en commercieel effect. Zo beperken we risico’s en borgen we dat elke wijziging minimaal beter presteert dan de vorige.",{"_uid":1993,"id_tag":17,"images":1994,"invert":21,"component":468,"animation_color":17,"background_color":82},"404777f9-a49f-4b5f-b367-6b295b3842f5",[1995,1999,2003],{"id":1996,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1997,"copyright":17,"fieldtype":19,"meta_data":1998},151693334298646,"https://a.storyblok.com/f/246239/3060x1700/e9e80e2e31/brabantia-collage-1.webp",{},{"id":2000,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2001,"copyright":17,"fieldtype":19,"meta_data":2002},151693334462496,"https://a.storyblok.com/f/246239/1504x1692/e2c06e845f/brabantia-collage-2.webp",{},{"id":2004,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2005,"copyright":17,"fieldtype":19,"meta_data":2006},151693334392862,"https://a.storyblok.com/f/246239/1504x1692/31816c6c29/brabantia-collage-3.webp",{},{"_uid":2008,"quote":17,"title":2009,"id_tag":17,"padding":17,"subtitle":472,"component":34,"description":2010,"background_color":82},"1cbc5572-62e6-4c89-93c4-386f6c5d8fa0","Grote opknapbeurt van de gehele klantreis",{"type":36,"content":2011},[2012,2017,2022],{"type":39,"attrs":2013,"content":2014},{"textAlign":41},[2015],{"text":2016,"type":45},"In onze 12-jarige partnership blijven we op zoek gaan naar manieren om de klantreis te verbeteren van begin tot eind, om meer klanten te verwelkomen en de vloer te vegen met concurrenten.",{"type":429,"attrs":2018,"content":2019},{"level":431,"textAlign":41},[2020],{"text":2021,"type":45},"Conversiegroei in de checkout",{"type":39,"attrs":2023,"content":2024},{"textAlign":41},[2025],{"text":2026,"type":45},"Door in te zoomen op gebruikersgedrag en frictiepunten ontdekten we dat winst in de details zat. Kleine momenten van twijfel, minimale vertraging in invoer, onduidelijkheid bij validatie - elk afzonderlijk nauwelijks zichtbaar, maar samen bepalend voor afronding of afhaken. In plaats van groots te verbouwen, verfijnden we het checkoutproces stap voor stap. Deze micro-optimalisaties verlaagden de cognitieve belasting in het meest kritieke deel van de klantreis. Het resultaat was meetbaar en structureel: een stijging van 1,76% in conversie op desktop en 1,09% op mobiel. Voor een internationale organisatie met hoge volumes betekent dat geen marginale verbetering, maar een significante toename in gerealiseerde omzet.",{"_uid":2028,"id_tag":17,"component":1853,"image_left":2029,"video_left":2033,"image_right":2035,"video_right":2039,"customer_color":17,"video_left_mp4":2041,"animation_color":17,"video_right_mp4":2043,"background_color":82},"f0f2b0d8-d89e-4886-968f-f87c11c5a7d0",{"id":2030,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2031,"copyright":17,"fieldtype":19,"meta_data":2032,"is_external_url":21},121572701310504,"https://a.storyblok.com/f/246239/1200x900/cbacf04a73/brabantia-checkout-2images.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2034},{},{"id":2036,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2037,"copyright":17,"fieldtype":19,"meta_data":2038,"is_external_url":21},151693334401055,"https://a.storyblok.com/f/246239/1488x1116/2f66fafd79/brabantia-twoimages-5.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2040},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2042},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2044},{},{"_uid":2046,"quote":17,"title":17,"id_tag":17,"padding":74,"raw_html":17,"subtitle":17,"component":34,"iframe_id":17,"description":2047,"iframe_height":17,"background_color":82},"b2663c5d-7865-4f87-a99d-949ad96e0da6",{"type":36,"content":2048},[2049,2054],{"type":429,"attrs":2050,"content":2051},{"level":431,"textAlign":41},[2052],{"text":2053,"type":45},"Schoon gebouwd, snel geladen ",{"type":39,"attrs":2055,"content":2056},{"textAlign":41},[2057],{"text":2058,"type":45},"Een platform dat vertraagt bij koopintentie verliest omzet. Daarom optimaliseerden we niet alleen voor een sterke lancering, maar voor blijvende performance. We verbeterden de technische architectuur en content loading, waardoor pagina’s met speculation rules al laden zodra een gebruiker intentie toont. Tegelijk brachten we de Largest Contentful Paint terug van 3,2 naar 1,1 seconde (–68%). Dit resulteerde in een performance score van 96/100, wat niet alleen een snellere gebruikerservaring oplevert maar ook voordeel in organische vindbaarheid. Door snelheid, duidelijkheid en vertrouwen te combineren, klikken 32 procent meer bezoekers op ‘In winkelwagen’, waardoor de digitale ervaring dezelfde kwaliteit krijgt als de producten zelf: betrouwbaar, duurzaam en ontworpen om lang mee te gaan.",{"_uid":2060,"image":2061,"id_tag":17,"component":91,"full_width":21,"image_mobile":2065,"customer_color":17,"animation_color":46,"background_color":82},"5064b45e-9eee-46a5-8e29-799608fe55df",{"id":2062,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2063,"copyright":17,"fieldtype":19,"meta_data":2064,"is_external_url":21},13145073,"https://a.storyblok.com/f/246239/7680x4320/2238d20b1e/big-image-3-min.jpg",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2066},{},{"_uid":2068,"text":2069,"id_tag":17,"link_1":2070,"link_2":2071,"title_1":551,"title_2":1285,"extended":54,"headline":2072,"component":554,"button_type_1":555,"button_type_2":556,"background_hex":2073,"background_color":17},"81c14fd9-d2be-4c4b-a955-65ab92f0e48d","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Neem dan vrijblijvend contact met ons op.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Klaar met online chaos?","#E5F0FD",{"_uid":2075,"cases":2076,"title":565,"id_tag":17,"component":566,"background_color":82},"d52dbae7-7bb8-41ac-a748-7c2ce12ddc66",[2077,2078,2079],"839e4faa-5d65-408a-af1a-6c7552ae958c","0454d4a5-6fa9-4286-8028-3a35f0b369f8","a579fd90-1b09-418d-95b5-da96bea918a6","Digitaal huishouden voor internationale groei",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2082},{},"Brabantia | digital commerce platform",{"type":36,"content":2085},[2086],{"type":39,"attrs":2087,"content":2088},{"textAlign":41},[2089],{"text":2090,"type":45},"Brabantia is al meer dan een eeuw een begrip in huishoudens wereldwijd. Met aanwezigheid in meer dan 90 landen en een groeiende direct-to-consumer ambitie ontstond de behoefte aan één geïntegreerd e-commerce landschap: schaalbaar, snel en klaar voor de toekomst. Samen ontwikkelden we een Adobe Commerce platform met multi-store setup, PIM-integratie en nieuw visueel en UX-design, passend bij de nieuwe merkbelofte: Designed to last.","Brabantia X Bluebird Day | Commerce platform en groei | Lees case",{"id":2093,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2094,"copyright":17,"fieldtype":19,"meta_data":2095,"is_external_url":21},12231386,"https://a.storyblok.com/f/246239/x/4125bf62ef/brabantia_tegel.mp4",{},"Tijdloos merk opnieuw uitgevonden online","Digitaal huishouden",{"id":2099,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2100,"copyright":17,"fieldtype":19,"meta_data":2101,"is_external_url":21},13144910,"https://a.storyblok.com/f/246239/1600x3200/716f89e546/banner-mobile-min.webp",{},[597,247,599,236,1640,600,601],"Met onze samenwerking van 10+ jaren helpen wij Brabantia met het verbeteren van het digitale platform. Dit doen we met CRO, performance en innovatie.",{"id":17,"url":2105,"target":606,"linktype":607,"fieldtype":52,"cached_url":2105},"https://www.brabantia.com/nl/","brabantia.com","Aantal jaar van onze partnership","10+","performance score op desktop","98/100","Add-to-carts","+32%","Eric van der Palen",[619,1336],{"type":36,"content":2116},[2117],{"type":216,"content":2118},[2119,2128,2137,2146,2156,2166,2176,2185,2196],{"type":219,"content":2120},[2121],{"type":39,"attrs":2122,"content":2123},{"textAlign":41},[2124],{"text":224,"type":45,"marks":2125},[2126],{"type":227,"attrs":2127},{"href":635,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2129},[2130],{"type":39,"attrs":2131,"content":2132},{"textAlign":41},[2133],{"text":642,"type":45,"marks":2134},[2135],{"type":227,"attrs":2136},{"href":646,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2138},[2139],{"type":39,"attrs":2140,"content":2141},{"textAlign":41},[2142],{"text":258,"type":45,"marks":2143},[2144],{"type":227,"attrs":2145},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2147},[2148],{"type":39,"attrs":2149,"content":2150},{"textAlign":41},[2151],{"text":1722,"type":45,"marks":2152},[2153],{"type":227,"attrs":2154},{"href":2155,"uuid":1727,"anchor":41,"target":230,"linktype":51},"/diensten/magento-adobe-commerce",{"type":219,"content":2157},[2158],{"type":39,"attrs":2159,"content":2160},{"textAlign":41},[2161],{"text":313,"type":45,"marks":2162},[2163],{"type":227,"attrs":2164},{"href":2165,"uuid":318,"anchor":41,"target":230,"linktype":51},"/diensten/product-information-management-pim",{"type":219,"content":2167},[2168],{"type":39,"attrs":2169,"content":2170},{"textAlign":41},[2171],{"text":1640,"type":45,"marks":2172},[2173],{"type":227,"attrs":2174},{"href":2175,"uuid":1645,"anchor":41,"target":230,"linktype":51},"/diensten/innovatie/augmented-reality",{"type":219,"content":2177},[2178],{"type":39,"attrs":2179,"content":2180},{"textAlign":41},[2181],{"text":302,"type":45,"marks":2182},[2183],{"type":227,"attrs":2184},{"href":695,"uuid":307,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2186},[2187],{"type":39,"attrs":2188,"content":2189},{"textAlign":41},[2190],{"text":2191,"type":45,"marks":2192},"Performance optimization",[2193],{"type":227,"attrs":2194},{"href":2195,"uuid":1420,"anchor":41,"target":230,"linktype":51},"/diensten/performance-optimization",{"type":219,"content":2197},[2198],{"type":39,"attrs":2199,"content":2200},{"textAlign":41},[2201],{"text":2202,"type":45,"marks":2203},"Syncforce koppeling",[2204],{"type":227,"attrs":2205},{"href":726,"uuid":340,"anchor":41,"target":230,"linktype":51},{"id":2207,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2208,"copyright":17,"fieldtype":19,"meta_data":2209,"is_external_url":21},13157926,"https://a.storyblok.com/f/246239/256x256/08ad778e92/eric.jpg",{},"Director D2C","brabantia","cases/brabantia",10,[],"576b2e4b-6c27-489e-8587-9e20ed534ef8","2023-09-11T09:49:17.112Z",[],"Als merk met een D2C-strategie is het belangrijk om een onderscheidende propositie op je eigen kanaal te creëren, door echt waarde toe te voegen aan de klantreis en meerwaarde te bieden ten opzichte van de andere kanalen. Op Brabantia.com kun je een afvalemmer in je interieur plaatsen via AR.","Augmented reality voor Brabantia","Brabantia case",{"_uid":2222,"image":2223,"video":2227,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2229,"video_mobile":2231,"customer_color":17,"animation_color":17,"background_color":17},"b69cf348-30a9-4b4e-b5c6-7f3b33d96765",{"id":2224,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2225,"copyright":17,"fieldtype":19,"meta_data":2226,"is_private":17,"is_external_url":21},13689912,"https://a.storyblok.com/f/246239/1920x1080/c9b380530e/bigimage-2-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2228},{},{"id":1533,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1534,"copyright":17,"fieldtype":19,"meta_data":2230,"is_private":21,"is_external_url":21},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2232},{},{"_uid":2234,"text":2235,"id_tag":17,"link_1":2236,"link_2":2237,"title_1":551,"title_2":49,"extended":54,"headline":2238,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":100},"4976a3cd-c8a4-40fc-aea2-7865902e0941","De meerwaarde van augmented reality is door meerdere merken al bewezen in naamsbekendheid, positief sentiment bij klanten en meer bestellingen. Benieuwd naar de mogelijkheden?",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Innoveren in e‑commerce","Versimpel het bestelproces voor je klanten",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2241},{},"AR","Het gouden tijdperk van augmented reality (AR) in e-commerce is aangebroken. De technologie heeft bewezen resultaat geleverd voor verschillende organisaties, zo ook voor onze klanten. Benieuwd naar de mogelijkheden van AR?","Augmented reality binnen e-commerce | Bluebird Day",{"id":2246,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2247,"copyright":17,"fieldtype":19,"meta_data":2248,"is_external_url":21},14894777,"https://a.storyblok.com/f/246239/3000x2144/d6697f0b70/mobile-shapes-10-min.webp",{},"Augmented reality heeft bewezen resultaat geleverd voor e-commerce organisaties, ook voor onze klanten! Benieuwd naar de toepassingen van AR? Lees verder.","augmented-reality","diensten/innovatie/augmented-reality",-20,[],"3242073c-b496-4685-aaad-8ad2c000d669","2024-01-18T15:21:26.295Z",[],{"name":2258,"created_at":2259,"published_at":2260,"updated_at":2261,"id":2262,"uuid":2263,"content":2264,"slug":2752,"full_slug":2753,"sort_by_date":41,"position":2754,"tag_list":2755,"is_startpage":21,"parent_id":1635,"meta_data":41,"group_id":2756,"first_published_at":2757,"release_id":41,"lang":126,"path":41,"alternates":2758,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Conversational commerce","2024-01-09T15:53:00.961Z","2026-04-13T14:28:07.640Z","2026-04-13T14:28:07.656Z",425410642,"0f691d76-93ae-4217-ae8d-930ad0d22949",{"_uid":2265,"image":2266,"title":2258,"blocks":2270,"payoff":2741,"og_type":568,"og_image":2742,"og_title":17,"component":772,"indicator":2744,"intro_text":2745,"meta_title":2746,"button_text":775,"button_type":17,"image_mobile":2747,"meta_keywords":17,"og_description":17,"overview_title":17,"background_color":82,"meta_description":2751},"fad54491-00e3-4a89-9c11-3d9469984371",{"id":2267,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2268,"copyright":17,"fieldtype":19,"meta_data":2269,"is_external_url":21},13632690,"https://a.storyblok.com/f/246239/3600x3600/b2386548bf/commerce-13.webp",{},[2271,2290,2305,2361,2695,2721,2735],{"_uid":2272,"quote":17,"title":2273,"id_tag":17,"raw_html":17,"subtitle":33,"component":34,"description":2274,"background_color":82},"53f73746-fadf-4022-be2d-e1488b845093","Consumenten willen (slim) met je merk converseren",{"type":36,"content":2275},[2276,2280,2285,2289],{"type":39,"content":2277},[2278],{"text":2279,"type":45},"In conversational commerce gaat het om interactieve conversaties via bijvoorbeeld live chat, website of social media chatbots, messaging apps en voice assistants. In plaats van een statische webpagina, kun je direct en 24/7 met je klanten in verbinding staan. Van het beantwoorden van vragen over producten tot het afhandelen van bestellingen tot het oplossen van klachten. Waar een online platform afstandelijk en kil aan kan voelen, warm je bezoekers op met jouw nieuwe manier van communicatie. Het zorgt voor een gezicht achter je merk. Zoals een gesprek tussen mensen ook voor verbinding zorgt. Zo hebben we geexperimenteerd voor JohnBeerens.com met een chatbot die persoonlijke productaanbevelingen geeft aan klanten via Messenger. Dit zorgde voor een hoger merksentiment en verbeterde klantervaring.",{"type":429,"attrs":2281,"content":2282},{"level":431},[2283],{"text":2284,"type":45},"Verandert klantgedrag",{"type":39,"content":2286},[2287],{"text":2288,"type":45},"Met de komst van technologie en tools zoals ChatGPT en Google Bard verandert ons dagelijkse routine. We gebruiken ze om informatie op te zoeken, zoals de kooktijd van een hardgekookt ei of ze helpen je bij het schrijven van een e-mail. Vanaf de bank vragen we onze Google Home de weersvoorspelling voor morgen. Snel antwoord krijgen, 24/7 beschikbaarheid en spraakgestuurde interactie: hoe we interacteren met apparaten, verandert ook de verwachting die mensen hebben van je merk. ",{"type":39},{"_uid":2291,"image":2292,"video":2296,"id_tag":17,"snappy":21,"component":91,"full_width":54,"image_mobile":2298,"video_mobile":2302,"customer_color":17,"animation_color":2304,"background_color":17},"3e8aaf26-8ee6-4ca6-8e1d-85e3fc86e3a0",{"id":2293,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2294,"copyright":17,"fieldtype":19,"meta_data":2295,"is_private":17,"is_external_url":21},13689921,"https://a.storyblok.com/f/246239/1920x1080/bffed9f5d0/bigimage-16-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2297},{},{"id":2299,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2300,"copyright":17,"fieldtype":19,"meta_data":2301,"is_private":21,"is_external_url":21},14999934,"https://a.storyblok.com/f/246239/1200x2400/5fd74fdc0e/mobile-bigimage-26.png",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2303},{},"bg-pink",{"_uid":2306,"quote":17,"title":2307,"id_tag":17,"padding":17,"raw_html":17,"subtitle":2308,"component":34,"description":2309,"background_color":82},"a7a5698c-cc38-4e04-b3c2-5363d0c68106","Makkelijk communiceren als aanjager voor betrokkenheid","Voordelen",{"type":36,"content":2310},[2311,2315],{"type":39,"content":2312},[2313],{"text":2314,"type":45},"Chatbots op social media kunnen helpen met gepersonaliseerde ervaringen, een simpele chatbot op je e-commerce platform vangt eerstelijns vragen af die binnenkomen voor je klantenservice. Van de research fase tot customer support, conversational systems zijn bruikbaar in elke fase van de customer journey. ",{"type":216,"content":2316},[2317,2328,2339,2350],{"type":219,"content":2318},[2319],{"type":39,"content":2320},[2321,2325,2326],{"text":2322,"type":45,"marks":2323},"Vergaren van data en meer betrokkenheid",[2324],{"type":437},{"type":1555},{"text":2327,"type":45},"Net zoals je in de winkel met klanten praat, biedt een conversational system ook direct te communiceren met je klanten online. Gesprekken kunnen geanalyseerd worden en gebruikt worden om diensten uit te breiden, producten te ontwikkelen en klantbeoordelingen te verzamelen. En kunnen de muur tussen merken versus mensen doorbreken. ",{"type":219,"content":2329},[2330],{"type":39,"content":2331},[2332,2336,2337],{"text":2333,"type":45,"marks":2334},"24/7 bereikbaar en services",[2335],{"type":437},{"type":1555},{"text":2338,"type":45},"Met conversational systems sta je altijd en overal klaar voor bezoekers en klanten. Om vragen te beantwoorden over bijvoorbeeld een order, maar ook om handige tips over het product te geven nadat een bestelling is afgerond. Ook wanneer je klantenservice onbemand is.",{"type":219,"content":2340},[2341],{"type":39,"content":2342},[2343,2347,2348],{"text":2344,"type":45,"marks":2345},"Verlagen van cart-abandonment rate ",[2346],{"type":437},{"type":1555},{"text":2349,"type":45},"Dit kan bijvoorbeeld door bezoekers proactief te attenderen op bestellingen die nog niet zijn afgerond, een notificatie te sturen wanneer de prijs van een artikel verlaagd is of bezoekers te attenderen wanneer een product bijna out-of-stock is. Een helpende, maar ook converterende manier van communiceren.",{"type":219,"content":2351},[2352],{"type":39,"content":2353},[2354,2358,2359],{"text":2355,"type":45,"marks":2356},"Verhogen van aantal verkopen",[2357],{"type":437},{"type":1555},{"text":2360,"type":45},"Door cross-sell mogelijkheden, maar ook door het beantwoorden van vragen over bijvoorbeeld de maat van een artikel of de voorraad van een bepaalde vestiging. Onderzoek van Forrester laat zien dat 68% van de respondenten eerder voor een bedrijf kiest waar je makkelijk mee kunt converseren, als ze de keuze hebben waar ze de aankoop kunnen doen. ",{"_uid":2362,"case":2363,"text":2692,"title":2693,"id_tag":17,"snappy":21,"component":742,"button_text":2694,"button_type":555,"background_color":46},"376f677c-b7c7-4fdb-bed2-6d1605567048",{"name":2364,"created_at":2365,"published_at":2366,"updated_at":2367,"id":2368,"uuid":2369,"content":2370,"slug":2685,"full_slug":2686,"sort_by_date":41,"position":2687,"tag_list":2688,"is_startpage":21,"parent_id":736,"meta_data":41,"group_id":2689,"first_published_at":2690,"release_id":41,"lang":126,"path":41,"alternates":2691,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Hubo","2023-12-24T09:43:14.017Z","2025-10-01T09:44:09.677Z","2026-03-05T17:19:27.947Z",422358533,"aa7b54a2-fd75-4715-9a30-040c0c169256",{"_uid":2371,"Intro":2372,"image":2443,"title":2364,"blocks":2447,"teaser":2585,"is_dark":54,"og_type":568,"og_image":2586,"og_title":2588,"component":572,"intro_usp":54,"intro_text":2589,"meta_title":2595,"video_list":2596,"button_text":588,"button_type":589,"intro_title":2600,"teaser_list":2601,"image_mobile":2602,"meta_keywords":17,"intro_customer":2364,"intro_services":2606,"og_description":2607,"exclude_overview":21,"meta_description":2607,"intro_button_link":2608,"intro_button_text":2610,"intro_usp_1_title":17,"intro_usp_1_value":17,"intro_usp_2_title":17,"intro_usp_2_value":17,"intro_usp_3_title":17,"intro_usp_3_value":17,"intro_usp_4_title":17,"intro_usp_4_value":17,"background_hex_list":2579,"contact_person_name":2611,"intro_playing_field":2612,"intro_services_list":2613,"contact_person_image":2682,"contact_person_function":2684},"ec6dcd97-c030-4d3c-b3a3-cff82d8b72b3",{"type":36,"content":2373},[2374],{"type":216,"content":2375},[2376,2384,2392,2400,2408,2416,2424,2432],{"type":219,"content":2377},[2378],{"type":39,"content":2379},[2380],{"text":224,"type":45,"marks":2381},[2382],{"type":227,"attrs":2383},{"href":229,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2385},[2386],{"type":39,"content":2387},[2388],{"text":236,"type":45,"marks":2389},[2390],{"type":227,"attrs":2391},{"href":240,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2393},[2394],{"type":39,"content":2395},[2396],{"text":247,"type":45,"marks":2397},[2398],{"type":227,"attrs":2399},{"href":251,"uuid":252,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2401},[2402],{"type":39,"content":2403},[2404],{"text":258,"type":45,"marks":2405},[2406],{"type":227,"attrs":2407},{"href":262,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2409},[2410],{"type":39,"content":2411},[2412],{"text":269,"type":45,"marks":2413},[2414],{"type":227,"attrs":2415},{"href":273,"uuid":274,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2417},[2418],{"type":39,"content":2419},[2420],{"text":324,"type":45,"marks":2421},[2422],{"type":227,"attrs":2423},{"href":328,"uuid":329,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2425},[2426],{"type":39,"content":2427},[2428],{"text":302,"type":45,"marks":2429},[2430],{"type":227,"attrs":2431},{"href":306,"uuid":307,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2433},[2434],{"type":39,"content":2435},[2436],{"text":2437,"type":45,"marks":2438},"ASPOS",[2439],{"type":227,"attrs":2440},{"href":2441,"uuid":2442,"anchor":41,"target":230,"linktype":51},"/diensten/koppelingen/aspos","68056bee-08cc-4505-9c84-8e1b1fa88c59",{"id":2444,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2445,"copyright":17,"fieldtype":19,"meta_data":2446,"is_external_url":21},13416342,"https://a.storyblok.com/f/246239/7680x4320/1f9f5a86d7/banner-hubo-desktop-min.webp",{},[2448,2456,2465,2474,2489,2507,2522,2548,2556,2565,2573,2580],{"_uid":2449,"image":2450,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2454,"customer_color":17,"animation_color":350,"background_color":350},"a1af3fc6-8356-4d33-a7fa-201a5905b5f0",{"id":2451,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2452,"copyright":17,"fieldtype":19,"meta_data":2453,"is_external_url":21},13416344,"https://a.storyblok.com/f/246239/6048x3402/03d32555b1/bigimage-hubo-2-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2455},{},{"_uid":2457,"quote":17,"title":17,"id_tag":17,"subtitle":2458,"component":34,"description":2459,"background_color":350},"10f29fca-e743-4a1f-8db5-957d4d467004","Over Hubo",{"type":36,"content":2460},[2461],{"type":39,"content":2462},[2463],{"text":2464,"type":45},"In 1933 begonnen als kleine Utrechtse houthandel, inmiddels de oudste bouwmarkt van Nederland. Als franchisegever telt Hubo zo’n 185 winkels, waarbij elk filiaal een zelfstandig ondernemer telt die je persoonlijk benadert en zo goed mogelijk helpt. Hubo onderscheidt zich van de concurrentie met winkels die een combinatie van een bouwmarkt en een interieurzaak zijn. Voor doe-het-zelf producten zoals materialen voor een verbouwing kun je er terecht, maar ook om de klus door Hubo te laten uitvoeren, volledig op maat gemonteerd bij jouw thuis. Het is de plaats waar vakmanschap, klantvriendelijkheid en expertise samenkomen. Dat werd nogmaals duidelijk toen Hubo de beste winkelketen in de categorie bouwmarkten won tijdens de verkiezing ABN AMRO Retailer of the Year 2021.",{"_uid":2466,"quote":17,"title":2467,"id_tag":17,"padding":1124,"subtitle":383,"component":34,"description":2468,"background_color":82},"e232c393-adf5-4850-a5ab-7f9f8ea32c98","Timmeren aan de toekomst met een omnichannel strategie",{"type":36,"content":2469},[2470],{"type":39,"content":2471},[2472],{"text":2473,"type":45},"Inhakend op de consumententrend van ouderen die minder zin hebben om te klussen en jongeren die niet weten hoe het moet, blijft er plaats voor servicegerichte winkels. Service is het handelsmerk van Hubo, die met haar tientallen zelfstandige franchiseondernemers en jarenlange kluservaring, het makkelijk opneemt tegen de grootschalige ketenbedrijven. Om doe-het-zelvers ook online te helpen klussen, bouwen we een plaats voor inspiratie en advies op hubo.nl, waarbij niet de producten maar de klus centraal staat. ‘Hubo helpt’ is de unieke propositie die haar onderscheidt van de grijze massa. Knalgeel is de kleur die overal terug te vinden is in het design. Ook in het nieuwe design en de UX van de website, die we funderen we op usability tests waarbij gebruikers scenario's doorlopen en wij gedragingen analyseren en uitvragen. Op die manier kiezen we zorgvuldig het juiste gereedschap en maatwerk voor de beste online ervaring. ",{"_uid":2475,"id_tag":17,"images":2476,"component":405,"customer_color":17,"animation_color":17,"background_color":82},"cf110561-dfd3-4f21-b44f-2421e87e80ec",[2477,2481,2485],{"id":2478,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2479,"copyright":17,"fieldtype":19,"meta_data":2480},13416340,"https://a.storyblok.com/f/246239/1960x2240/eff2f1952f/threeimages-hubo-2-min.webp",{},{"id":2482,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2483,"copyright":17,"fieldtype":19,"meta_data":2484},13416335,"https://a.storyblok.com/f/246239/1960x2240/20d738eeb2/threeimages-hubo-1-min.webp",{},{"id":2486,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2487,"copyright":17,"fieldtype":19,"meta_data":2488},13416336,"https://a.storyblok.com/f/246239/1960x2240/09ad694901/threeimages-hubo-3-min.webp",{},{"_uid":2490,"link":2491,"logo":2492,"name":17,"text":2494,"logos":2501,"title":2506,"id_tag":17,"subtitle":450,"component":451,"logo_size":1889,"background_color":82},"5ddb01cf-9c95-4ce4-87d7-e08d97b2a356",{"id":17,"url":17,"linktype":51,"fieldtype":52,"cached_url":17},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2493},{},{"type":36,"content":2495},[2496],{"type":39,"attrs":2497,"content":2498},{"textAlign":41},[2499],{"text":2500,"type":45},"De online omgeving is een verlengstuk van de individuele winkels van de lokale franchisenemers. Het zijn dus echt 185 persoonlijke filiaalwebsites, die naar de wens van de ondernemer worden ingericht. Lokale diensten staan in de spotlight en de homepage is winkel-specifiek. Zo zie je dat winkel A keukens verkoopt en winkel B niet, maar ook de actuele voorraad per filiaal.",[447,2502,2503,2504,1885,2505,1884],"f48f3e22-acf9-4992-8bea-27d7b89a15db","d1f91f8b-8ee8-4597-b0a4-2c9d2f13a750","b5e92030-130c-443f-9e5b-ffd8b6c7abfd","218843ff-6955-4bef-900a-38b1a77d3491","Digitale constructie voor 185 lokale websites",{"_uid":2508,"id_tag":17,"images":2509,"invert":54,"component":468,"customer_color":17,"animation_color":17,"background_color":82},"d61a1e07-3bf4-4bdc-9984-2624ce6bdfa6",[2510,2514,2518],{"id":2511,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2512,"copyright":17,"fieldtype":19,"meta_data":2513,"is_private":17},13416338,"https://a.storyblok.com/f/246239/2984x3401/1d3484194c/focus-hubo-2-min.webp",{},{"id":2515,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2516,"copyright":17,"fieldtype":19,"meta_data":2517,"is_private":21},14164554,"https://a.storyblok.com/f/246239/800x901/2c9e190919/hubo-scrollpage-2.webp",{},{"id":2519,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2520,"copyright":17,"fieldtype":19,"meta_data":2521,"is_private":17},13416343,"https://a.storyblok.com/f/246239/6044x3400/08d42cfc2f/bigimage-hubo-4-min.webp",{},{"_uid":2523,"quote":17,"title":17,"id_tag":17,"padding":74,"subtitle":17,"component":34,"description":2524,"background_color":82},"f1a4a371-667b-455a-94a1-8940866855e1",{"type":36,"content":2525},[2526,2531,2536],{"type":429,"attrs":2527,"content":2528},{"level":431,"textAlign":41},[2529],{"text":2530,"type":45},"Geïntegreerd Drupal platform",{"type":39,"attrs":2532,"content":2533},{"textAlign":41},[2534],{"text":2535,"type":45},"Alle informatie wordt opgeslagen in kassasysteem ASPOS wat het assortiment centraal beheert. Dat is belangrijk want Hubo heeft geen centraal distributiecentrum, alle franchisers bedienen de klant zelf. Door de koppeling op maat hoeft een assortimentswijziging maar in één bron te worden doorgevoerd en blijft de voorraad altijd up to date. Op de website kiezen bezoekers hun filiaal voor de lokale content en voorraad, schakelen ze een ervaren Hubo-klusser in en houden ze automatisch een eigen ‘kluspaspoort’ bij voor persoonlijke wensen en voorgaande aankopen. ",{"type":39,"attrs":2537,"content":2538},{"textAlign":41},[2539],{"text":2540,"type":45,"marks":2541},"Bekijk Drupal CMS",[2542,2544],{"type":227,"attrs":2543},{"href":666,"uuid":274,"anchor":41,"target":230,"linktype":51},{"type":2545,"attrs":2546},"styled",{"class":2547},"btn btn-ghost",{"_uid":2549,"image":2550,"id_tag":17,"snappy":21,"component":91,"full_width":54,"image_mobile":2554,"customer_color":17,"animation_color":17,"background_color":82},"f7b9875a-13b7-4bb1-aa95-b2d845afd8bf",{"id":2551,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2552,"copyright":17,"fieldtype":19,"meta_data":2553,"is_external_url":21},13416339,"https://a.storyblok.com/f/246239/7680x4320/72b97d0555/bigimage-hubo-3-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2555},{},{"_uid":2557,"quote":17,"title":2558,"id_tag":17,"padding":830,"subtitle":472,"component":34,"description":2559,"background_color":82},"97500756-0888-4059-bc67-3ac79a0866ae","Top-of-mind bij klussers",{"type":36,"content":2560},[2561],{"type":39,"content":2562},[2563],{"text":2564,"type":45},"Ervan uitgaande dat mensen een bouwmarkt in de buurt verkiezen, lanceerden we samen met Fingerspitz Google Ads campagnes voor meer online vindbaarheid en zichtbaarheid. De ondernemer is de ‘local hero’, daarom wordt de klant altijd naar de winkel in de buurt gestuurd met slimme uitsluitingswoorden en locatietargeting. Dit resulteerde in significant minder acquisitiekosten en meer dan 14.000 winkelbezoeken. Om de klusser niet alleen te helpen maar ook te inspireren met wat er allemaal mogelijk is, creëerden we een inspiratieplatform, dat voorbeelden van wooninterieurs toont en advies geeft met video’s, teksten, handleidingen en fotografie, voor alle 185 winkels. Leuk voor de doe-het-zelver om nieuwe ideeën op te doen en ze vervolgens te realiseren. Allemaal vanuit eigen klus-kracht. En een beetje hulp van de producten en diensten van Hubo natuurlijk.",{"_uid":2566,"image":2567,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2571,"customer_color":17,"animation_color":17,"background_color":82},"943f4832-7e9c-4dae-b5a6-d3040cd111b8",{"id":2568,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2569,"copyright":17,"fieldtype":19,"meta_data":2570,"is_private":17,"is_external_url":21},13416341,"https://a.storyblok.com/f/246239/6048x3402/63c835fcb0/bigimage-hubo-1-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2572},{},{"_uid":2574,"text":2575,"id_tag":17,"link_1":2576,"link_2":2577,"title_1":551,"title_2":1285,"extended":54,"headline":2578,"component":554,"button_type_1":555,"button_type_2":556,"background_hex":2579,"background_color":82},"fa48523c-9706-4e2b-b57a-461f430e9cd9","Wij bouwen graag met je mee van strategie tot de technische constructie, en we blijven optimaliseren voor maximaal resultaat. Neem gerust eens contact op.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Toe aan een opknapbeurt?","#FEF2C9",{"_uid":2581,"cases":2582,"title":565,"id_tag":17,"component":566,"background_color":82},"57f3960e-7565-4645-b35c-9b75091f4ea4",[2583,563,2584],"f868aa46-2931-42bc-9b75-beae1699b107","ff9d150a-2807-40f4-933f-bd4dc88ee15f","Eén omnichannel platform voor 185 lokale ondernemers",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2587},{},"Omnichannel platform voor Hubo | Bluebird Day",{"type":36,"content":2590},[2591],{"type":39,"content":2592},[2593],{"text":2594,"type":45},"Met ruim 185 winkels, 50 jaar ervaring, vakmensen en montage aan huis, is Hubo één van de meest ervaren spelers in de doe-het-zelfbranche van Nederland. Ze richt zich op een toekomst waarin de klant niet altijd de tijd en kennis heeft om het zelf te doen met de belofte: ‘Hubo helpt’. Wij zijn de architecten die Hubo helpen met een omnichannel strategie en e-commerce platform. Waar we niet alleen de klanten van Hubo gelukkig maken doordat ze op elk gewenst moment geholpen worden met hun klus, ook de franchiseondernemers zijn blij omdat de online bestelling automatisch en eerlijk wordt toegekend aan hun lokale winkel.","Hubo X Bluebird Day | Bekijk case over omnichannel en franchisers",{"id":2597,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2598,"copyright":17,"fieldtype":19,"meta_data":2599,"is_external_url":21},12231394,"https://a.storyblok.com/f/246239/x/08b803b8bc/hubo_tegel.mp4",{},"Een krachtig platform voor 185 lokale franchisers bouwen","Omnichannel constructie",{"id":2603,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2604,"copyright":17,"fieldtype":19,"meta_data":2605,"is_external_url":21},13416334,"https://a.storyblok.com/f/246239/1600x3200/d6e55c80d1/banner-hubo-mobile-min.webp",{},[597,236,247,598,269,600,602],"Een omnichannel platform voor 230 franchisers. De online vindbaarheid en zichtbaarheid van doe-het-zelfzaak Hubo is op lokaal niveau enorm vergroot!",{"id":17,"url":2609,"target":606,"linktype":607,"fieldtype":52,"cached_url":2609},"https://hubo.nl/","Hubo.nl","Naam",[619,620],{"type":36,"content":2614},[2615],{"type":216,"content":2616},[2617,2626,2636,2645,2654,2663,2672],{"type":219,"content":2618},[2619],{"type":39,"attrs":2620,"content":2621},{"textAlign":41},[2622],{"text":224,"type":45,"marks":2623},[2624],{"type":227,"attrs":2625},{"href":635,"uuid":62,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2627},[2628],{"type":39,"attrs":2629,"content":2630},{"textAlign":41},[2631],{"text":2632,"type":45,"marks":2633},"UX & visual design",[2634],{"type":227,"attrs":2635},{"href":646,"uuid":241,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2637},[2638],{"type":39,"attrs":2639,"content":2640},{"textAlign":41},[2641],{"text":258,"type":45,"marks":2642},[2643],{"type":227,"attrs":2644},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2646},[2647],{"type":39,"attrs":2648,"content":2649},{"textAlign":41},[2650],{"text":269,"type":45,"marks":2651},[2652],{"type":227,"attrs":2653},{"href":666,"uuid":274,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2655},[2656],{"type":39,"attrs":2657,"content":2658},{"textAlign":41},[2659],{"text":324,"type":45,"marks":2660},[2661],{"type":227,"attrs":2662},{"href":716,"uuid":329,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2664},[2665],{"type":39,"attrs":2666,"content":2667},{"textAlign":41},[2668],{"text":302,"type":45,"marks":2669},[2670],{"type":227,"attrs":2671},{"href":695,"uuid":307,"anchor":41,"target":230,"linktype":51},{"type":219,"content":2673},[2674],{"type":39,"attrs":2675,"content":2676},{"textAlign":41},[2677],{"text":2437,"type":45,"marks":2678},[2679],{"type":227,"attrs":2680},{"href":2681,"uuid":2442,"anchor":41,"target":230,"linktype":51},"/koppelingen/aspos",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2683},{},"Functie","hubo","cases/hubo",220,[],"366d0a4c-e8e7-458b-8d5d-c5217feda6ed","2023-12-24T09:50:09.986Z",[],"Bouwmarkt Hubo is met 50 jaar ervaring één van de meest ervaren spelers in de doe-het-zelfbranche van Nederland. Zij helpen je de klus te klaren met producten en advies, wij zorgen dat dit makkelijk kan op het e-commerce platform waar we experimenteren met voice search.","Timmeren aan de toekomst","Hubo case",{"_uid":2696,"quote":17,"title":2697,"id_tag":17,"padding":17,"raw_html":17,"subtitle":2698,"component":34,"description":2699,"background_color":82},"4d928348-88a2-43e7-b33f-b636e003c117","Praatgraag met andere systemen","Geïntegreerd",{"type":36,"content":2700},[2701],{"type":39,"content":2702},[2703,2705,2712,2714,2719],{"text":2704,"type":45},"Conversational commerce kan zorgen voor makkelijkere communicatie voor je klanten, maar de implementatie en integratie ervan is niet zo simpel. Je hebt vast al eens een slechte ervaring gehad met een chatbot die jouw vragen niet kon beantwoorden of slimme speaker die je verkeerd verstond. Er zijn genoeg verhalen over chatbots die de plank misslaan en een opdonder geven aan de reputatie van een merk. Bespreek daarom de mogelijkheden met een expert en zorg dat het niet een opzichzelfstaand systeem is, maar dat het praat met andere systemen zoals je ",{"text":2706,"type":45,"marks":2707},"CRM",[2708],{"type":227,"attrs":2709},{"href":2710,"uuid":2711,"anchor":41,"target":230,"linktype":51},"/diensten/content-management-system-cms","64b6d2eb-94c9-4fb7-90c9-c5d1e8f40caa",{"text":2713,"type":45},", website of ",{"text":2715,"type":45,"marks":2716},"e‑commerce platform",[2717],{"type":227,"attrs":2718},{"href":656,"uuid":263,"anchor":41,"target":230,"linktype":51},{"text":2720,"type":45},". ",{"_uid":2722,"image":2723,"video":2727,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2729,"video_mobile":2733,"customer_color":17,"animation_color":17,"background_color":82},"4b69b43f-435c-4670-97fa-a8c0f680ca9c",{"id":2724,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2725,"copyright":17,"fieldtype":19,"meta_data":2726,"is_private":17,"is_external_url":21},13211253,"https://a.storyblok.com/f/246239/1920x1080/528a3df921/koppelingen2-big-new.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2728},{},{"id":2730,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2731,"copyright":17,"fieldtype":19,"meta_data":2732,"is_private":21,"is_external_url":21},14999939,"https://a.storyblok.com/f/246239/1200x2400/ab1640d657/mobile-bigimage-33.png",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2734},{},{"_uid":2736,"text":2737,"id_tag":17,"link_1":2738,"link_2":2739,"title_1":551,"title_2":49,"extended":54,"headline":2740,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":2304},"9df69faa-b768-4d47-83b2-4266978f7bcf","Van voice search op je e-commerce platform tot een chatbot in Facebook Messenger, we praten graag over de mogelijkheden van conversational commerce voor jouw ambities.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Converseren over commerce?","Klantgerichte innovatie met conversational commerce",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2743},{},"Conversational systems","Bereik klanten op de juiste manier met onderscheidende en innovatieve conversational systems. Maak kennis met conversational systems.","Conversational commerce | Bluebird Day",{"id":2748,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2749,"copyright":17,"fieldtype":19,"meta_data":2750,"is_external_url":21},14894776,"https://a.storyblok.com/f/246239/3000x2144/520929b852/mobile-shapes-24.webp",{},"Altijd aanwezig, zelflerend en super efficiënt: klinkt goed? Lees nu over de mogelijkheden van conversational commerce met chatbots en smart speakers!","conversational-commerce","diensten/innovatie/conversational-commerce",0,[],"af09d7f4-a019-4a77-bf0e-1bd3aeea08d0","2024-01-18T14:51:47.594Z",[],{"name":2760,"created_at":2761,"published_at":2762,"updated_at":2763,"id":2764,"uuid":2765,"content":2766,"slug":2891,"full_slug":2892,"sort_by_date":41,"position":2893,"tag_list":2894,"is_startpage":21,"parent_id":1635,"meta_data":41,"group_id":2895,"first_published_at":2896,"release_id":41,"lang":126,"path":41,"alternates":2897,"default_full_slug":41,"translated_slugs":41,"_stopResolving":54},"Live commerce","2024-01-09T15:53:55.780Z","2026-04-13T14:27:43.553Z","2026-04-13T14:27:43.570Z",425410652,"4408fe4f-b31c-4874-b00e-2f698bd64dd4",{"_uid":2767,"image":2768,"title":2760,"blocks":2772,"payoff":2880,"og_type":568,"og_image":2881,"og_title":17,"component":772,"indicator":2883,"intro_text":2884,"meta_title":2885,"button_text":775,"button_type":17,"image_mobile":2886,"meta_keywords":17,"og_description":17,"overview_title":17,"background_color":17,"meta_description":2890},"7a67291a-c8bf-4d1f-aa1c-b09e24589725",{"id":2769,"alt":67,"name":17,"focus":17,"title":17,"source":17,"filename":2770,"copyright":17,"fieldtype":19,"meta_data":2771,"is_external_url":21},17237748,"https://a.storyblok.com/f/246239/1800x1800/a1b1ac9210/bluebirdday16.webp",{"alt":67,"title":17,"source":17,"copyright":17},[2773,2792,2802,2805,2850,2860,2874],{"_uid":2774,"quote":17,"title":2775,"id_tag":17,"padding":17,"subtitle":33,"component":34,"description":2776,"background_color":17},"e607b9d9-eca7-40ec-878a-150d1e84535f","Live commerce - winkelen via livestreams",{"type":36,"content":2777},[2778,2782,2783,2788],{"type":39,"content":2779},[2780],{"text":2781,"type":45},"De winkelstraat transformeert. Online is niet alleen meer het ondersteunende kanaal, maar in sommige gevallen zelfs het belangrijkste. Een belangrijk verschil is alleen: de mate van vertrouwen. In het product, de webshop, de levering, noem het maar op, terwijl we in de fysieke winkel juist het tegenovergestelde zien. Wat als we het beste van deze werelden samenvoegen? Dan noemen we dat: live commerce.",{"type":39},{"type":429,"attrs":2784,"content":2785},{"level":431},[2786],{"text":2787,"type":45},"Een digitale shopping trend",{"type":39,"content":2789},[2790],{"text":2791,"type":45},"Met live commerce gaan we winkelen via livestreams. Het is een interactieve manier van shoppen waarbij je (potentiële) doelgroep realtime vragen aan je kan stellen op een afgesproken moment. Door de vragen te beantwoorden, kun je eventuele twijfel bij je doelgroep wegnemen en natuurlijk vertrouwen geven. Om vervolgens het aantal conversies te verhogen en retouren te verlagen. ",{"_uid":2793,"image":2794,"video":2796,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2798,"video_mobile":2800,"customer_color":17,"animation_color":2304,"background_color":17},"1b2a3033-d5ef-4e95-a22b-aceefe089c28",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2795},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2797},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2799},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2801},{},{"_uid":2803,"vimeo":2804,"id_tag":17,"snappy":21,"component":349,"full_width":54,"vimeo_mobile":2804,"customer_color":17,"animation_color":558,"background_color":46},"f54c9e34-dc42-425e-8066-9596a404997e","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/641559511?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Shopstreaming - Casefilm\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":2806,"quote":17,"title":17,"id_tag":17,"padding":17,"subtitle":2308,"component":34,"description":2807,"background_color":17},"19018b8a-f091-4427-bd68-4f3d102d9fcd",{"type":36,"content":2808},[2809,2822,2823,2836,2837],{"type":216,"content":2810},[2811],{"type":219,"content":2812},[2813],{"type":39,"content":2814},[2815,2819,2820],{"text":2816,"type":45,"marks":2817},"Meer klantdata en waardevolle inzichten",[2818],{"type":437},{"type":1555},{"text":2821,"type":45},"Je spreekt je doelgroep, stelt vragen aan ze, leert wat hun behoeften en gewoonten zijn - en deze input is waardevol om strategische keuzes te maken.",{"type":39},{"type":216,"content":2824},[2825],{"type":219,"content":2826},[2827],{"type":39,"content":2828},[2829,2833,2834],{"text":2830,"type":45,"marks":2831},"Verhoging van brand engagement",[2832],{"type":437},{"type":1555},{"text":2835,"type":45},"Geef een unieke ervaring, bouw een community op, laat je stem spreken, dan bouw je een trouwe fanbase op. ",{"type":39},{"type":216,"content":2838},[2839],{"type":219,"content":2840},[2841],{"type":39,"content":2842},[2843,2847,2848],{"text":2844,"type":45,"marks":2845},"Minder retouren en meer conversies",[2846],{"type":437},{"type":1555},{"text":2849,"type":45},"Onderzoek wijst uit dat video een belangrijk hulpmiddel is om conversie te verhogen. Heb je een host die je streamers weet te inspireren, dan verhoogt dat je conversiepercentage - en verlaagt dat je retourpercentage.",{"_uid":2851,"quote":17,"title":2852,"id_tag":17,"padding":17,"subtitle":2853,"component":34,"description":2854,"background_color":17},"254be32a-a4d7-4b4e-8ff2-3d7fcfcd7368","Live commerce in de praktijk","Toegepast",{"type":36,"content":2855},[2856],{"type":39,"content":2857},[2858],{"text":2859,"type":45},"Op dit moment zijn de Nederlandse social kanalen nog niet uitgerust voor live commerce, daarom bedachten we een workaround als een van de allereerste bureaus van Nederland. We ontwikkelden een landingspagina waarop we de livestream casten en waaraan we de e-commerce omgeving JohnBeerens.com koppelden. Tijdens het live commerce event, konden gebruikers praten met andere gebruikers, vragen stellen aan John Beerens, likes uitdelen, stemmen op een poll, video's terugkijken en in diezelfde omgeving ook een product afrekenen. Dit leidde tot meer betrokkenheid bij bestaande klanten en merkbekendheid in de beautyindustrie.",{"_uid":2861,"image":2862,"video":2866,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2868,"video_mobile":2872,"customer_color":17,"animation_color":17,"background_color":17},"5114176a-0402-45af-88f8-fede15a97877",{"id":2863,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2864,"copyright":17,"fieldtype":19,"meta_data":2865,"is_private":17,"is_external_url":21},13689923,"https://a.storyblok.com/f/246239/1920x1080/d2317d7199/bigimage-17-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2867},{},{"id":2869,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2870,"copyright":17,"fieldtype":19,"meta_data":2871,"is_private":21,"is_external_url":21},14999856,"https://a.storyblok.com/f/246239/1200x2400/7fe5ce97bc/mobile-bigimage-2.png",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2873},{},{"_uid":2875,"text":2876,"id_tag":17,"link_1":2877,"link_2":2878,"title_1":551,"title_2":49,"extended":54,"headline":2879,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":558},"a83005b7-45b5-42db-91b5-f83e0ac59630","Meer weten over deze nieuwe manier van winkelen of benieuwd naar andere innovatie applicaties? Laten we samen innoveren, experimenteren en valideren. ",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":549,"url":17,"linktype":51,"fieldtype":52,"cached_url":550},"Winkelen via livestreams?","Winkelen via livestreams",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2882},{},"Live Commerce","Live commerce is een samensmelting van e-commerce en livestreaming. Oftewel online en offline naast elkaar, waardoor je klantvertrouwen kunt verhogen en retouren verlagen. ","Live commerce / Shopping via livestreams | Bluebird Day",{"id":2887,"alt":67,"name":17,"focus":17,"title":17,"source":17,"filename":2888,"copyright":17,"fieldtype":19,"meta_data":2889,"is_external_url":21},17270807,"https://a.storyblok.com/f/246239/1500x1072/9c720c2b16/bluebirdday-mobile37.webp",{"alt":67,"title":17,"source":17,"copyright":17},"Hoe je online verkoopt met offline service: Live commerce is de nieuwe shopping trend! Ontdek de voordelen van winkelen via livestreams voor jouw business.","live-commerce","diensten/innovatie/live-commerce",-30,[],"f1fd4bac-d5d3-4fe2-9c40-edbc55d9faef","2024-01-18T15:20:44.383Z",[],"hover-pink",{"_uid":2900,"image":2901,"video":2905,"id_tag":17,"snappy":21,"component":91,"full_width":21,"image_mobile":2907,"video_mobile":2909,"customer_color":17,"animation_color":17,"background_color":17},"ce55ce99-356d-47b4-8971-65737a8621b5",{"id":2902,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2903,"copyright":17,"fieldtype":19,"meta_data":2904,"is_external_url":21},13689929,"https://a.storyblok.com/f/246239/1920x1080/dc508bd6bb/bigimage-22-min.webp",{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2906},{},{"id":2299,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2300,"copyright":17,"fieldtype":19,"meta_data":2908,"is_external_url":21},{},{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2910},{},{"_uid":2912,"text":2913,"id_tag":17,"link_1":2914,"link_2":2915,"title_1":551,"title_2":2918,"extended":54,"headline":2919,"component":554,"button_type_1":767,"button_type_2":556,"background_hex":17,"background_color":29},"98eb3cdb-f25f-427a-8eb8-7695fbb2d435","We houden niet van saaie merkervaringen die klanten achterlaten als een verlaten winkelwagen, maar houden van succes dat blijft hangen. Vertel ons je uitdagingen, wij denken in oplossingen.",{"id":546,"url":17,"linktype":51,"fieldtype":52,"cached_url":547},{"id":2916,"url":17,"linktype":51,"fieldtype":52,"cached_url":2917},"85ec1a25-589a-43f8-85d9-324c59a93565","cases/","bekijk cases","Samen sparren?",{"id":41,"alt":41,"name":17,"focus":41,"title":41,"source":41,"filename":17,"copyright":41,"fieldtype":19,"meta_data":2921},{},"Digital strategy & experience design | Bluebird Day.","page","Ontdek samen met ons de wereld van e‑commerce. Wij leggen de basis voor een sterk digital commerce platform met UX, strategie en innovaties.","strategy-design","diensten/strategy-design/",-60,[],376406304,"1aa69637-9092-432d-918e-079d21825561","2025-01-10T08:39:00.000Z",[],1794227541661]