[{"data":1,"prerenderedAt":2096},["Reactive",2],{"koppelingen/sap-business-one-shopware::published::quote.employee|quote.case|insight.employee|related-cases.cases|case-branch.cases|case-sector.cases|vacancy.vacancy_list|list.list_list|logos.logos|case-spotlight.case|services-overview.services_discover|services-overview.services_create|services-overview.services_optimise|accreditation.items|featured-work.cases|main-services.services|all-insights.has_spotlight|featured-insights.insights|related-insights.current_insight|client-logos.logos|services-overview-extended.pages_1|services-overview-extended.pages_2|services-overview-extended.pages_3|case.intro_services_with_url|process-block.steps|reviews.reviews|review.employee|review.case":3},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":2088,"full_slug":2089,"sort_by_date":43,"position":2090,"tag_list":2091,"is_startpage":19,"parent_id":2092,"meta_data":43,"group_id":2093,"first_published_at":2094,"release_id":43,"lang":25,"path":43,"alternates":2095,"default_full_slug":43,"translated_slugs":43},"SAP Business One & Shopware 6","2024-08-29T13:34:57.322Z","2025-09-11T09:07:25.639Z","2025-09-11T09:07:25.653Z",541715375,"c092ba4f-9f61-40b4-8ad8-7789df69a434",{"_uid":11,"image":12,"title":20,"blocks":21,"payoff":2075,"og_type":359,"og_image":2076,"og_title":2078,"component":2079,"indicator":2080,"intro_text":2081,"meta_title":2078,"button_text":2082,"button_type":348,"image_mobile":2083,"meta_keywords":15,"og_description":2087,"overview_title":15,"background_color":68,"meta_description":2087},"84d67eaa-110b-4b28-b7af-7013fca568d3",{"id":13,"alt":14,"name":15,"focus":15,"title":15,"source":15,"filename":16,"copyright":15,"fieldtype":17,"meta_data":18,"is_external_url":19},17237772,"Bluebird Day","","https://a.storyblok.com/f/246239/1800x1800/22e3c0d28b/bluebirdday33.webp","asset",{"alt":14,"title":15,"source":15,"copyright":15},false,"Koppeling Shopware en SAP B1",[22,69,1940,2039,2049,2069],{"_uid":23,"quote":15,"title":24,"id_tag":15,"padding":25,"raw_html":15,"subtitle":26,"component":27,"iframe_id":15,"description":28,"iframe_height":15,"background_color":68},"ff376625-0dd4-4c0b-a74a-e6465e0c6717","Integratie SAP Business One met Shopware 6","default","Gekoppeld voor groei","text-image",{"type":29,"content":30},"doc",[31,57,64],{"type":32,"content":33},"paragraph",[34,46,48,55],{"text":35,"type":36,"marks":37},"SAP Business One","text",[38],{"type":39,"attrs":40},"link",{"href":41,"uuid":42,"anchor":43,"target":44,"linktype":45},"/koppelingen/sap-business-one","eb40131b-436b-439a-be10-5ff03f52e150",null,"_self","story",{"text":47,"type":36}," is een veelgebruikt ERP-systeem dat zich richt op kleine tot middelgrote bedrijven. Het systeem biedt uitgebreide functionaliteiten op het gebied van financiën, voorraadbeheer, inkoop, verkoop en CRM, waardoor het je helpt om alle bedrijfsprocessen in één systeem te beheren. Met name in de productiesector, retail en groothandel is SAP Business One een geliefde keuze vanwege de flexibiliteit en schaalbaarheid. ",{"text":49,"type":36,"marks":50},"Shopware 6",[51],{"type":39,"attrs":52},{"href":53,"uuid":54,"anchor":43,"target":44,"linktype":45},"/diensten/shopware","8e612026-7e74-4b6d-a450-c941e8826187",{"text":56,"type":36}," is een toekomstgericht e-commerce platform dat bekendstaat om haar flexibiliteit en gebruiksvriendelijkheid, voor zowel B2C als B2B webshops. Shopware 6 wordt veel gebruikt door bedrijven in de retail, mode en consumentenelektronica die behoefte hebben aan een platform dat snel kan inspelen op veranderende marktomstandigheden.",{"type":58,"attrs":59,"content":61},"heading",{"level":60},4,[62],{"text":63,"type":36},"De kracht van koppeling",{"type":32,"content":65},[66],{"text":67,"type":36},"De koppeling tussen Shopware 6 en SAP Business One zorgt ervoor dat jouw webshop en ERP-systeem perfect op elkaar zijn afgestemd. Dit betekent dat klantorders en voorraadniveaus automatisch worden gesynchroniseerd tussen de systemen, wat resulteert in een gestroomlijnde operatie en tevreden klanten.","bg-off-white",{"_uid":70,"case":71,"text":1936,"title":1937,"id_tag":15,"component":1938,"button_text":1939,"button_type":348,"background_color":136},"48d88ceb-8c31-4a2b-895d-9740ae7a8327",{"name":72,"created_at":73,"published_at":74,"updated_at":75,"id":76,"uuid":77,"content":78,"slug":493,"full_slug":494,"sort_by_date":43,"position":495,"tag_list":1934,"is_startpage":19,"parent_id":497,"meta_data":43,"group_id":498,"first_published_at":499,"release_id":43,"lang":25,"path":43,"alternates":1935,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Fortune Coffee","2024-12-03T13:54:13.423Z","2026-05-13T08:43:21.583Z","2026-05-13T08:43:21.613Z",589279339,"839e4faa-5d65-408a-af1a-6c7552ae958c",{"_uid":79,"image":80,"title":72,"blocks":84,"teaser":358,"is_dark":118,"og_type":359,"og_image":1850,"og_title":15,"component":362,"intro_usp":118,"intro_text":1852,"meta_title":369,"video_list":1857,"button_text":374,"button_type":375,"intro_title":376,"teaser_list":377,"image_mobile":1859,"meta_keywords":15,"intro_customer":72,"og_description":15,"exclude_overview":19,"meta_description":382,"intro_button_link":1861,"intro_button_text":386,"intro_usp_1_title":387,"intro_usp_1_value":388,"intro_usp_2_title":389,"intro_usp_2_value":390,"intro_usp_3_title":391,"intro_usp_3_value":392,"intro_usp_4_title":15,"intro_usp_4_value":15,"background_hex_list":349,"contact_person_name":393,"intro_playing_field":1862,"intro_services_list":1863,"contact_person_image":1932,"contact_person_function":492},"7a8e525f-5cc8-4d15-a874-eee6b16277a1",{"id":81,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":82,"copyright":15,"fieldtype":17,"meta_data":83,"is_external_url":19},18891521,"https://a.storyblok.com/f/246239/7680x4320/621aefa41a/bigbanner-fortune-min.webp",{},[85,91,101,501,514,520,528,538,546,552,565,676,689,699,707,721,734,737],{"_uid":86,"vimeo":87,"id_tag":15,"component":88,"full_width":19,"vimeo_mobile":89,"customer_color":15,"animation_color":68,"background_color":90},"f733ed72-0e6e-4594-a67f-e7cdf2e12d94","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1191830621?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fortune Coffee - Case Video 2025\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","video","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1191830621?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fortune Coffee - Case Video 2025\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>","bg-off-black",{"_uid":92,"quote":15,"title":15,"id_tag":15,"padding":93,"raw_html":15,"subtitle":94,"component":27,"iframe_id":15,"description":95,"iframe_height":15,"background_color":90},"d0639d40-2d94-4c6d-bcd9-fdc3c40acc8d","double","Over Fortune Coffee",{"type":29,"content":96},[97],{"type":32,"content":98},[99],{"text":100,"type":36},"Lekkere koffie is de perfecte start voor een goed gesprek. Gesprekken die uitgroeien tot connecties. Connecties die persoonlijke relaties worden. En vanuit die onderlinge verbondenheid, werk je beter samen en maak je het positieve verschil. Dat is de kracht van goede koffie. Het is wat we vertellen in het nieuwe merkverhaal. Als specialist in koffieautomaten en alles voor de beste koffiecorner, zorgt Fortune Coffee voor verbinding op kantoor. Elke keer met kwaliteitsproducten en persoonlijke service, zonder onnodige belasting van het milieu of uitbuiting van de koffieboeren. Heerlijke en eerlijke koffie dus, want dat smaakt altijd beter. ",{"_uid":102,"case":103,"quote":116,"id_tag":15,"employee":15,"component":117,"show_divider":118,"background_color":90},"a4f1742e-fa73-4642-9e03-94399687e126",{"name":72,"created_at":73,"published_at":74,"updated_at":75,"id":76,"uuid":77,"content":104,"slug":493,"full_slug":494,"sort_by_date":43,"position":495,"tag_list":496,"is_startpage":19,"parent_id":497,"meta_data":43,"group_id":498,"first_published_at":499,"release_id":43,"lang":25,"path":43,"alternates":500,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},{"_uid":79,"image":105,"title":72,"blocks":107,"teaser":358,"is_dark":118,"og_type":359,"og_image":360,"og_title":15,"component":362,"intro_usp":118,"intro_text":363,"meta_title":369,"video_list":370,"button_text":374,"button_type":375,"intro_title":376,"teaser_list":377,"image_mobile":378,"meta_keywords":15,"intro_customer":72,"og_description":15,"exclude_overview":19,"meta_description":382,"intro_button_link":383,"intro_button_text":386,"intro_usp_1_title":387,"intro_usp_1_value":388,"intro_usp_2_title":389,"intro_usp_2_value":390,"intro_usp_3_title":391,"intro_usp_3_value":392,"intro_usp_4_title":15,"intro_usp_4_value":15,"background_hex_list":349,"contact_person_name":393,"intro_playing_field":394,"intro_services_list":398,"contact_person_image":488,"contact_person_function":492},{"id":81,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":82,"copyright":15,"fieldtype":17,"meta_data":106,"is_external_url":19},{},[108,109,115,119,139,150,166,179,195,206,224,249,268,281,296,316,334,350],{"_uid":86,"vimeo":87,"id_tag":15,"component":88,"full_width":19,"vimeo_mobile":89,"customer_color":15,"animation_color":68,"background_color":90},{"_uid":92,"quote":15,"title":15,"id_tag":15,"padding":93,"raw_html":15,"subtitle":94,"component":27,"iframe_id":15,"description":110,"iframe_height":15,"background_color":90},{"type":29,"content":111},[112],{"type":32,"content":113},[114],{"text":100,"type":36},{"_uid":102,"case":77,"quote":116,"id_tag":15,"employee":15,"component":117,"show_divider":118,"background_color":90}," Ik ben heel enthousiast over het totale project waarin look & feel, storytelling, conversie, e-commerce, service en techniek op een gebalanceerde manier samenkomen.","quote",true,{"_uid":120,"image":121,"video":125,"id_tag":15,"component":127,"full_width":19,"image_mobile":128,"video_mobile":132,"video_poster":134,"customer_color":15,"animation_color":136,"background_color":136,"video_mobile_mp4":137},"593bb88c-c015-4e5c-b1e5-293acadf291f",{"id":122,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":123,"copyright":15,"fieldtype":17,"meta_data":124,"is_external_url":19},18891524,"https://a.storyblok.com/f/246239/7680x4320/d0da7aa994/bigimage-fortune-2-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":126},{},"big-image",{"id":129,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":130,"copyright":15,"fieldtype":17,"meta_data":131,"is_external_url":19},18891520,"https://a.storyblok.com/f/246239/1600x3200/5ca8221228/bigbanner-fortune-mobile-1-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":133},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":135},{},"bg-white",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":138},{},{"_uid":140,"quote":15,"title":141,"id_tag":15,"padding":142,"raw_html":15,"subtitle":143,"component":27,"iframe_id":15,"description":144,"iframe_height":15,"background_color":136},"a8871f35-4232-4f62-a523-d2ddd000572e","Gebrand om de offline ervaring, nu ook online te serveren","double-top","Ontdekken",{"type":29,"content":145},[146],{"type":32,"content":147},[148],{"text":149,"type":36},"Het is het persoonlijke karakter dat haar Fortune Coffee onderscheidt van concurrenten, alleen kwam dat niet goed over op de oude website. Daarom zorgden we dat de merkwaarden naar boven kwamen, maar ook de kern waaruit Fortune Coffee is gemalen. Waar ze voor staan, waarom ze doen wat ze doen, maar ook voor wíe ze het doen. Bedrijven, ondernemers en werkzoekenden: drie totaal verschillende doelgroepen, die het nieuwe platform zou moeten dienen. Hoe maak je dan de juiste keuzes? Hoe brouw je een platform waaruit nieuwe klanten, franchisenemers en sollicitanten voortvloeien? Vertrokken vanuit strategie, gebaseerd op heatmapanalyses en customer journey mapping sessies, creëerden we een digitaal recept op maat. ",{"_uid":151,"id_tag":15,"images":152,"component":165,"customer_color":15,"animation_color":15,"background_color":136},"ac835b9c-c0c4-4556-883f-75ce3847a39b",[153,157,161],{"id":154,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":155,"copyright":15,"fieldtype":17,"meta_data":156},18891536,"https://a.storyblok.com/f/246239/1960x2240/b5e1bd24ed/threeimages-fortune-1-min.webp",{},{"id":158,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":159,"copyright":15,"fieldtype":17,"meta_data":160},18891533,"https://a.storyblok.com/f/246239/1960x2240/23a478e8fc/threeimages-fortune-2-min.webp",{},{"id":162,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":163,"copyright":15,"fieldtype":17,"meta_data":164},18891529,"https://a.storyblok.com/f/246239/1960x2240/1e3db6d5d7/threeimages-fortune-3-min.webp",{},"three-images",{"_uid":167,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":168,"iframe_height":15,"background_color":136},"54d1cab5-0f4c-4e0b-bc11-c6c97f784df1",{"type":29,"content":169},[170,175],{"type":58,"attrs":171,"content":172},{"level":60},[173],{"text":174,"type":36},"Flinke scheut branding",{"type":32,"content":176},[177],{"text":178,"type":36},"Letter voor letter, woord voor woord. Het merkverhaal van Fortune Coffee mag gelezen worden en verdient een vaste plek in het menu. Zeker nu het verhaal aangescherpt en doorvertaald is naar de nieuwe visuele identiteit door onze collega’s van Weekend. Verwelkomend, gemoedelijk en in beweging. Grote vormen worden vriendelijk afgerond en ingekleurd met de kleuren van duurzaamheid, warmte en koffie. We zorgen voor verbinding tussen de visuele elementen door de vormen over elkaar heen te leggen. Verder geven de parallax animaties een dosis dynamiek en de titels extra pit, zoals een bakkie koffie dat ook kan doen. Welkom in de wereld van Fortune Coffee. ",{"_uid":180,"id_tag":15,"images":181,"invert":19,"component":194,"customer_color":15,"animation_color":15,"background_color":136},"8b16df78-dce1-4ee1-b74c-b14b7a80c595",[182,186,190],{"id":183,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":184,"copyright":15,"fieldtype":17,"meta_data":185},18891523,"https://a.storyblok.com/f/246239/6120x3400/c7e4e0c968/colours-fortune-min.webp",{},{"id":187,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":188,"copyright":15,"fieldtype":17,"meta_data":189},19227559,"https://a.storyblok.com/f/246239/3020x3400/208c772079/collage-fortune-new-3-min.webp",{},{"id":191,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":192,"copyright":15,"fieldtype":17,"meta_data":193},18891531,"https://a.storyblok.com/f/246239/3020x3400/2c841e2df4/collage-fortune-2-min.webp",{},"collage",{"_uid":196,"quote":15,"title":197,"id_tag":15,"padding":198,"raw_html":15,"subtitle":199,"component":27,"iframe_id":15,"description":200,"iframe_height":15,"background_color":136},"c9bc9e9e-409b-47a7-a187-a77968ca9e7a","Landelijke uniformiteit, en voor franchisenemers toch flexibiliteit","double-bottom","Creëren",{"type":29,"content":201},[202],{"type":32,"content":203},[204],{"text":205,"type":36},"Zoals veel franchiseorganisaties kent Fortune Coffee een complex businessmodel, bijvoorbeeld als het gaat over het toekennen van klanten en omzet aan lokale ondernemers. Daarnaast leunde het businessmodel te veel op handmatige processen en losse spreadsheets, was het ERP systeem verouderd en vervuild, en was data onvolledig en onbetrouwbaar. Daar bedachten we een oplossing voor. We zorgden voor een landelijke formule, uniformiteit en centralisatie van systemen, waarbij franchisenemers alsnog specifieke aanpassingen kunnen doen die passen bij hun eigen regio of locatie.",{"_uid":207,"image":208,"video":212,"id_tag":15,"component":127,"full_width":118,"image_mobile":214,"video_mobile":218,"video_poster":220,"customer_color":15,"animation_color":90,"background_color":136,"video_mobile_mp4":222},"3f9d1834-2ed5-410d-9a41-e80375af9948",{"id":209,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":210,"copyright":15,"fieldtype":17,"meta_data":211,"is_external_url":19},18891526,"https://a.storyblok.com/f/246239/7680x4320/c6efd459dc/bigimage-fortune-3-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":213},{},{"id":215,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":216,"copyright":15,"fieldtype":17,"meta_data":217,"is_external_url":19},18891522,"https://a.storyblok.com/f/246239/1600x3200/cb02341a24/bigbanner-fortune-mobile-3-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":219},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":221},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":223},{},{"_uid":225,"link":226,"logo":228,"name":15,"text":230,"logos":242,"title":15,"id_tag":15,"subtitle":15,"component":247,"logo_size":248,"background_color":136},"e6c5dff2-7c9f-42a7-94e3-eab90e80b9b2",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"multilink",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":229},{},{"type":29,"content":231},[232,237],{"type":58,"attrs":233,"content":234},{"level":60,"textAlign":43},[235],{"text":236,"type":36},"Shopware met specials",{"type":32,"attrs":238,"content":239},{"textAlign":43},[240],{"text":241,"type":36},"Shopware staat bekend om haar gebruiksvriendelijkheid en schaalbaarheid, wij voegen daar een scheut maatwerk aan toe. Alle kernsystemen zijn gefaseerd vernieuwd en geïntegreerd: eerst SAP (ERP), Snowflake (Data Warehouse) en Qlik (BI-tools), gevolgd door Pimcore (PIM), Shopware (e-commerce), HubSpot (CRM) en Simple Simon (werkbonnen). Een compleet nieuwe architectuur vanuit de kracht van ieder systeem, verenigd met Elastic.io. Aanpassingen worden nu gedaan binnen de gestelde kaders van het platform, waardoor er geen wildgroei ontstaat van koppelingen. Tegelijkertijd blijven nieuwe pagina’s on-brand en consistent, doordat we de CMS-blokken vooraf definiëren. Een nieuwe pagina is zo opgezet, vacatures worden automatisch ingeladen en doelstellingen behaald. Het nieuwe Fortune Coffee is stukken sneller en gemalen om verder te kunnen schalen.",[243,244,245,246],"2a5a908c-961d-4540-a1a9-5a3031164809","ea359bc7-8fc6-45d6-b2f9-7b1501ef1388","b2174e13-be6d-4620-aa97-71635f8b4603","4da8afa0-8423-4e2e-b784-5f07634f9f00","client-logos","big",{"_uid":250,"id_tag":15,"component":251,"image_left":252,"video_left":256,"image_right":258,"video_right":262,"customer_color":15,"video_left_mp4":264,"animation_color":15,"video_right_mp4":266,"background_color":136},"ca1e074d-3955-4de9-9ebf-9b0db9f2b5fd","two-images",{"id":253,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":254,"copyright":15,"fieldtype":17,"meta_data":255,"is_external_url":19},18891539,"https://a.storyblok.com/f/246239/1200x900/3b26f66883/twoimages-fortune-1-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":257},{},{"id":259,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":260,"copyright":15,"fieldtype":17,"meta_data":261,"is_external_url":19},18891535,"https://a.storyblok.com/f/246239/1200x900/c9ba82ccea/twoimages-fortune-2-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":263},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":265},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":267},{},{"_uid":269,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":270,"iframe_height":15,"background_color":136},"1a43b4d1-d3e7-4a4f-a01a-1953175ae8a4",{"type":29,"content":271},[272,277],{"type":58,"attrs":273,"content":274},{"level":60},[275],{"text":276,"type":36},"Omzettoekenning aan franchisenemers",{"type":32,"content":278},[279],{"text":280,"type":36},"De verdeling van de online omzet versus de omzet van de franchisenemer, dat kan een pijnpunt zijn met een franchiseformule. Voor Fortune Coffee lossen we dat op door nieuwe klanten via het online kanaal toe te wijzen aan een franchisenemer op basis van de postcode. Bezoekers vullen hun postcode in en komen terecht in de Fortune Coffee-regio, waar ze zowel de regionale ondernemer als het team leren kennen. Daarmee ondersteunt het digitale platform de lokale ondernemer echt, om nieuwe klanten te genereren en werkzoekenden te laten solliciteren. De online inkomsten wijzen we op transparante en eerlijke wijze toe aan de franchisenemer, zonder tussenkomst van de finance afdeling. Eerlijk voor de franchisenemers en persoonlijk voor klanten: zo is het in het echt en nu ook online.",{"_uid":282,"id_tag":15,"images":283,"invert":118,"component":194,"customer_color":15,"animation_color":136,"background_color":136},"888e7480-79e8-4ee5-a686-f29511583195",[284,288,292],{"id":285,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":286,"copyright":15,"fieldtype":17,"meta_data":287},18891538,"https://a.storyblok.com/f/246239/3020x3400/d8f119fadc/collage-fortune-2-1-min.webp",{},{"id":289,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":290,"copyright":15,"fieldtype":17,"meta_data":291},19227046,"https://a.storyblok.com/f/246239/3020x3400/828d100edd/collage-fortune-new-min.webp",{},{"id":293,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":294,"copyright":15,"fieldtype":17,"meta_data":295},18891540,"https://a.storyblok.com/f/246239/6120x3400/2e23bf2320/collage-fortune-2-3-min.webp",{},{"_uid":297,"quote":15,"title":298,"id_tag":15,"padding":198,"raw_html":15,"subtitle":299,"component":27,"iframe_id":15,"description":300,"iframe_height":15,"background_color":136},"e397c2fd-dd54-447b-ae59-e679e8d4c569","Gebrand voor de beste koffiereis online","Optimaliseren",{"type":29,"content":301},[302,306,307,312],{"type":32,"content":303},[304],{"text":305,"type":36},"Waar we in de koffiecorner innoveren met nieuwe smaken, optimaliseren we samen met onze Fingerspitz-collega's voor meer resultaat. Zo achterhaalden we voor livegang gebruikersproblemen via moedertaal-surveys en identificeerden we bijna 50 UX- en CRO-optimalisaties. Die uitkomsten vertaalden we door naar de ingrediënten voor de nieuwe digitale omgeving. Een nieuwe receptuur, een succesvolle migratie: nu is het tijd voor een verdere verfijning van de verschillende klantreizen, die niet op het platform zelf beginnen. We zorgen dat nieuwe franchise-regio’s naamsbekendheid genereren via social campagnes en pakken uit op de Nationale Koffiedag.",{"type":32},{"type":58,"attrs":308,"content":309},{"level":60},[310],{"text":311,"type":36},"Uitbreiding custom search",{"type":32,"content":313},[314],{"text":315,"type":36},"Na livegang blijven we zoeken naar verbeteringen. Bijvoorbeeld met de nieuwe zoekfunctionaliteit: gebruikers zoeken nu niet alleen in de productcatalogi, maar ook door andere pagina’s. We geven ze meteen toegang tot de meest populaire zoekwoorden - die Fortune zelf kan bepalen -, maar ook tot de producten, gerelateerde pagina’s en categorieën. Zo blijven we optimaliseren, om de beste klantervaring ook online uit te serveren.",{"_uid":317,"image":318,"video":322,"id_tag":15,"component":127,"full_width":19,"image_mobile":324,"video_mobile":328,"video_poster":330,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":332},"a6a8e397-5e42-4ba7-b549-903c8b0eb82e",{"id":319,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":320,"copyright":15,"fieldtype":17,"meta_data":321,"is_external_url":19},18891530,"https://a.storyblok.com/f/246239/7680x4318/5f4908fb59/bigimage-fortune-4-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":323},{},{"id":325,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":326,"copyright":15,"fieldtype":17,"meta_data":327,"is_external_url":19},18891525,"https://a.storyblok.com/f/246239/1600x3200/28d1cc4afc/bigbanner-fortune-mobile-2-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":329},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":331},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":333},{},{"_uid":335,"text":336,"id_tag":15,"link_1":337,"link_2":340,"title_1":343,"title_2":344,"extended":118,"headline":345,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":349,"background_color":15},"255ff168-eec3-49cc-9e0b-72abb323fa48","Wil je weten waar kansen liggen voor jouw organisatie? Graag een van onze e‑commerce strategen spreken en sparren over jouw uitdagingen? Neem dan vrijblijvend contact met ons op.",{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},"aeeb5ad1-64fa-4fc0-905b-1107e2a0c18d","contact/",{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},"1b5f1ba4-33f0-46cf-beeb-684022eaa33b","diensten/","Neem contact op","Verken diensten","Trek in een kop koffie?","cta-element","btn-black","btn-ghost","#FAE8D7",{"_uid":351,"cases":352,"title":356,"id_tag":15,"component":357,"background_color":15},"0cb1adb0-cf1c-4f53-8aac-202a48041241",[353,354,355],"54916354-0197-43f8-a6f7-877feb4090f5","0d6d71a0-53f7-4264-bc26-fb76ac7135a4","d846c375-3725-4f37-9687-02dddafeacfe","Bekijk ook eens deze cases","related-cases","Digitale transformatie met franchise formule","website",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":361},{},"case",{"type":29,"content":364},[365],{"type":32,"content":366},[367],{"text":368,"type":36},"Fortune Coffee zorgt voor verbinding op de werkvloer met alles in huis voor de beste koffiecorner. Ze wordt warm van de gesprekken die daar ontstaan en de connecties die eruit voortvloeien. Wij geloven dat zoiets moois mag groeien. Als digitale partner onderzoeken we manieren om het aantal klanten, ondernemende franchisenemers en collega’s te verhogen. We stappen af van de oude Fortune formule online en bereiden een compleet nieuw digitaal recept. De nieuwe website is klaar voor intensiever gebruik, overgoten in een vriendelijke huisstijl en gebrand om meer mensen op de koffie te laten komen. Maak kennis met het nieuwe Fortune Coffee.","Fortune Coffee X Bluebird Day | Bekijk digitale transformatie",{"id":371,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":372,"copyright":15,"fieldtype":17,"meta_data":373,"is_external_url":19},19247397,"https://a.storyblok.com/f/246239/x/9cdda82c03/fortune_tegel_2.mp4",{},"Lees case","btn-ghost__white","Een digitaal recept voor meer groei","Digitale groei met franchiseformule",{"id":379,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":380,"copyright":15,"fieldtype":17,"meta_data":381,"is_external_url":19},18891528,"https://a.storyblok.com/f/246239/1600x3200/111ab02140/bigbanner-fortune-mobile-min.webp",{},"De nieuwe website is klaar voor intensief gebruik, overgoten in een nieuwe huisstijl en gebrand om meer mensen op de koffie te laten komen en franchisers uit te nodigen.",{"id":15,"url":384,"linktype":385,"fieldtype":227,"cached_url":384},"https://www.fortune.nl/","url","Fortune.nl","meer weborders YoY","+42%","E-commerce omzet YoY","+47%","Dutch Interactive Awards Nominatie ","DIA","Edwin Velsink",[395,396,397],"B2C commerce","B2B commerce","Franchise",{"type":29,"content":399},[400],{"type":401,"content":402},"bullet_list",[403,416,428,440,450,462,474],{"type":404,"content":405},"list_item",[406],{"type":32,"attrs":407,"content":408},{"textAlign":43},[409],{"text":410,"type":36,"marks":411},"Digital commerce strategy",[412],{"type":39,"attrs":413},{"href":414,"uuid":415,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce-strategy","5748dfed-75d8-41df-bedd-a831937be6e8",{"type":404,"content":417},[418],{"type":32,"attrs":419,"content":420},{"textAlign":43},[421],{"text":422,"type":36,"marks":423},"Visual design & UX design",[424],{"type":39,"attrs":425},{"href":426,"uuid":427,"anchor":43,"target":44,"linktype":45},"/diensten/ux-design","447c08d1-9182-4925-a2e1-e65b0d7ff358",{"type":404,"content":429},[430],{"type":32,"attrs":431,"content":432},{"textAlign":43},[433],{"text":434,"type":36,"marks":435},"Digital commerce platform",[436],{"type":39,"attrs":437},{"href":438,"uuid":439,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce-platforms","357a2355-8cef-47d2-a757-4b64f055f65f",{"type":404,"content":441},[442],{"type":32,"attrs":443,"content":444},{"textAlign":43},[445],{"text":446,"type":36,"marks":447},"Shopware",[448],{"type":39,"attrs":449},{"href":53,"uuid":54,"anchor":43,"target":44,"linktype":45},{"type":404,"content":451},[452],{"type":32,"attrs":453,"content":454},{"textAlign":43},[455],{"text":456,"type":36,"marks":457},"Koppeling Pimcore",[458],{"type":39,"attrs":459},{"href":460,"uuid":461,"anchor":43,"target":44,"linktype":45},"/koppelingen/pimcore-shopware","1df201c3-7490-4fe0-9516-1714faea3442",{"type":404,"content":463},[464],{"type":32,"attrs":465,"content":466},{"textAlign":43},[467],{"text":468,"type":36,"marks":469},"Digital marketing",[470],{"type":39,"attrs":471},{"href":472,"uuid":473,"anchor":43,"target":44,"linktype":45},"/diensten/digital-marketing","2a2387a7-9179-4c24-89b0-20847018733c",{"type":404,"content":475},[476,486],{"type":32,"attrs":477,"content":478},{"textAlign":43},[479],{"text":480,"type":36,"marks":481},"Performance optimization",[482],{"type":39,"attrs":483},{"href":484,"uuid":485,"anchor":43,"target":44,"linktype":45},"/diensten/performance-optimization","e4162636-3abc-4338-af96-81112f247abd",{"type":32,"attrs":487},{"textAlign":43},{"id":489,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":490,"copyright":15,"fieldtype":17,"meta_data":491,"is_external_url":19},20758900,"https://a.storyblok.com/f/246239/384x384/073f2a8eed/quote.webp",{},"Marketingmanager","fortune-coffee","cases/fortune-coffee",260,[],357498020,"b2aaedb4-8a0f-4d10-9caf-8b4bed32a514","2024-12-16T12:05:00.050Z",[],{"_uid":120,"image":502,"video":504,"id_tag":15,"component":127,"full_width":19,"image_mobile":506,"video_mobile":508,"video_poster":510,"customer_color":15,"animation_color":136,"background_color":136,"video_mobile_mp4":512},{"id":122,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":123,"copyright":15,"fieldtype":17,"meta_data":503,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":505},{},{"id":129,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":130,"copyright":15,"fieldtype":17,"meta_data":507,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":509},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":511},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":513},{},{"_uid":140,"quote":15,"title":141,"id_tag":15,"padding":142,"raw_html":15,"subtitle":143,"component":27,"iframe_id":15,"description":515,"iframe_height":15,"background_color":136},{"type":29,"content":516},[517],{"type":32,"content":518},[519],{"text":149,"type":36},{"_uid":151,"id_tag":15,"images":521,"component":165,"customer_color":15,"animation_color":15,"background_color":136},[522,524,526],{"id":154,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":155,"copyright":15,"fieldtype":17,"meta_data":523},{},{"id":158,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":159,"copyright":15,"fieldtype":17,"meta_data":525},{},{"id":162,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":163,"copyright":15,"fieldtype":17,"meta_data":527},{},{"_uid":167,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":529,"iframe_height":15,"background_color":136},{"type":29,"content":530},[531,535],{"type":58,"attrs":532,"content":533},{"level":60},[534],{"text":174,"type":36},{"type":32,"content":536},[537],{"text":178,"type":36},{"_uid":180,"id_tag":15,"images":539,"invert":19,"component":194,"customer_color":15,"animation_color":15,"background_color":136},[540,542,544],{"id":183,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":184,"copyright":15,"fieldtype":17,"meta_data":541},{},{"id":187,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":188,"copyright":15,"fieldtype":17,"meta_data":543},{},{"id":191,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":192,"copyright":15,"fieldtype":17,"meta_data":545},{},{"_uid":196,"quote":15,"title":197,"id_tag":15,"padding":198,"raw_html":15,"subtitle":199,"component":27,"iframe_id":15,"description":547,"iframe_height":15,"background_color":136},{"type":29,"content":548},[549],{"type":32,"content":550},[551],{"text":205,"type":36},{"_uid":207,"image":553,"video":555,"id_tag":15,"component":127,"full_width":118,"image_mobile":557,"video_mobile":559,"video_poster":561,"customer_color":15,"animation_color":90,"background_color":136,"video_mobile_mp4":563},{"id":209,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":210,"copyright":15,"fieldtype":17,"meta_data":554,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":556},{},{"id":215,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":216,"copyright":15,"fieldtype":17,"meta_data":558,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":560},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":562},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":564},{},{"_uid":225,"link":566,"logo":567,"name":15,"text":569,"logos":579,"title":15,"id_tag":15,"subtitle":15,"component":247,"logo_size":248,"background_color":136},{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":568},{},{"type":29,"content":570},[571,575],{"type":58,"attrs":572,"content":573},{"level":60,"textAlign":43},[574],{"text":236,"type":36},{"type":32,"attrs":576,"content":577},{"textAlign":43},[578],{"text":241,"type":36},[580,606,630,656],{"name":446,"created_at":581,"published_at":582,"updated_at":583,"id":584,"uuid":243,"content":585,"slug":598,"full_slug":599,"sort_by_date":43,"position":600,"tag_list":601,"is_startpage":19,"parent_id":602,"meta_data":43,"group_id":603,"first_published_at":604,"release_id":43,"lang":25,"path":43,"alternates":605,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"2023-11-07T13:36:16.156Z","2025-09-10T14:10:04.871Z","2025-09-10T14:10:04.885Z",402522840,{"_uid":586,"form":587,"link":588,"logo":590,"name":446,"text":594,"logos":597,"title":15,"id_tag":15,"subtitle":15,"component":247,"logo_size":15,"background_color":68},"06213be1-96f3-4639-a7bb-15ec08fe6654","bottom-flat",{"id":54,"url":15,"linktype":45,"fieldtype":227,"cached_url":589},"diensten/shopware",{"id":591,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":592,"copyright":15,"fieldtype":17,"meta_data":593,"is_private":15,"is_external_url":19},14091484,"https://a.storyblok.com/f/246239/1040x444/c0bfa6343b/logo-shopware-1.webp",{},{"type":29,"content":595},[596],{"type":32},[],"shopware","client-logos/shopware",-10,[],402511304,"b05217fc-58df-49d1-8415-c8f85b3de6f5","2023-11-07T13:39:33.054Z",[],{"name":35,"created_at":607,"published_at":608,"updated_at":609,"id":610,"uuid":244,"content":611,"slug":623,"full_slug":624,"sort_by_date":43,"position":625,"tag_list":626,"is_startpage":19,"parent_id":602,"meta_data":43,"group_id":627,"first_published_at":628,"release_id":43,"lang":25,"path":43,"alternates":629,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"2024-11-01T15:13:05.430Z","2025-09-10T14:13:10.318Z","2025-09-10T14:13:10.340Z",572654649,{"_uid":612,"link":613,"logo":615,"name":35,"text":619,"logos":622,"title":15,"id_tag":15,"subtitle":15,"component":247,"logo_size":15,"background_color":68},"a21ca564-1baa-4b81-b00f-63c065e956a6",{"id":42,"url":15,"linktype":45,"fieldtype":227,"cached_url":614},"koppelingen/sap-business-one",{"id":616,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":617,"copyright":15,"fieldtype":17,"meta_data":618,"is_external_url":19},17930002,"https://a.storyblok.com/f/246239/1040x444/63acff5137/logo-sapb1.png",{},{"type":29,"content":620},[621],{"type":32},[],"sap-business-one","client-logos/sap-business-one",-250,[],"c80a405b-07e4-46a8-9126-5950f410bd08","2024-11-01T15:13:31.063Z",[],{"name":631,"created_at":632,"published_at":633,"updated_at":634,"id":635,"uuid":245,"content":636,"slug":649,"full_slug":650,"sort_by_date":43,"position":651,"tag_list":652,"is_startpage":19,"parent_id":602,"meta_data":43,"group_id":653,"first_published_at":654,"release_id":43,"lang":25,"path":43,"alternates":655,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Pimcore","2023-12-28T14:42:57.852Z","2025-09-10T14:07:56.521Z","2025-09-10T14:07:56.534Z",423094728,{"_uid":637,"link":638,"logo":641,"name":631,"text":645,"logos":648,"title":15,"id_tag":15,"subtitle":15,"component":247,"logo_size":15,"background_color":68},"7d9f6a39-db64-4140-be8f-e8844b4c3c24",{"id":639,"url":15,"linktype":45,"fieldtype":227,"cached_url":640},"eadc9ba5-1178-4d16-8c40-0b89e0a57849","koppelingen/pimcore",{"id":642,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":643,"copyright":15,"fieldtype":17,"meta_data":644,"is_external_url":19},13546257,"https://a.storyblok.com/f/246239/1040x444/9ef6d091b2/logo-pimcore.webp",{},{"type":29,"content":646},[647],{"type":32},[],"pimcore","client-logos/pimcore",-160,[],"5e606ae5-22e8-4cca-bd1a-19872264593c","2023-12-28T14:43:06.243Z",[],{"name":657,"created_at":658,"published_at":659,"updated_at":660,"id":661,"uuid":246,"content":662,"slug":670,"full_slug":671,"sort_by_date":43,"position":672,"tag_list":673,"is_startpage":19,"parent_id":602,"meta_data":43,"group_id":674,"first_published_at":659,"release_id":43,"lang":25,"path":43,"alternates":675,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Hypernode","2023-12-28T14:40:12.794Z","2023-12-28T14:40:23.544Z","2023-12-28T14:40:23.566Z",423089702,{"_uid":663,"link":664,"logo":665,"name":657,"logos":669,"id_tag":15,"component":247,"logo_size":15,"background_color":68},"9fe02bb0-bd4b-4a12-8458-88b84d52c758",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},{"id":666,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":667,"copyright":15,"fieldtype":17,"meta_data":668,"is_private":15,"is_external_url":19},13546254,"https://a.storyblok.com/f/246239/1040x444/71e7a374cf/logo-hypernode.webp",{},[],"hypernode","client-logos/hypernode",-90,[],"e61ad9e4-53d6-4a0b-8f4e-941e3a51f64e",[],{"_uid":250,"id_tag":15,"component":251,"image_left":677,"video_left":679,"image_right":681,"video_right":683,"customer_color":15,"video_left_mp4":685,"animation_color":15,"video_right_mp4":687,"background_color":136},{"id":253,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":254,"copyright":15,"fieldtype":17,"meta_data":678,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":680},{},{"id":259,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":260,"copyright":15,"fieldtype":17,"meta_data":682,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":684},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":686},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":688},{},{"_uid":269,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":690,"iframe_height":15,"background_color":136},{"type":29,"content":691},[692,696],{"type":58,"attrs":693,"content":694},{"level":60},[695],{"text":276,"type":36},{"type":32,"content":697},[698],{"text":280,"type":36},{"_uid":282,"id_tag":15,"images":700,"invert":118,"component":194,"customer_color":15,"animation_color":136,"background_color":136},[701,703,705],{"id":285,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":286,"copyright":15,"fieldtype":17,"meta_data":702},{},{"id":289,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":290,"copyright":15,"fieldtype":17,"meta_data":704},{},{"id":293,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":294,"copyright":15,"fieldtype":17,"meta_data":706},{},{"_uid":297,"quote":15,"title":298,"id_tag":15,"padding":198,"raw_html":15,"subtitle":299,"component":27,"iframe_id":15,"description":708,"iframe_height":15,"background_color":136},{"type":29,"content":709},[710,713,714,718],{"type":32,"content":711},[712],{"text":305,"type":36},{"type":32},{"type":58,"attrs":715,"content":716},{"level":60},[717],{"text":311,"type":36},{"type":32,"content":719},[720],{"text":315,"type":36},{"_uid":317,"image":722,"video":724,"id_tag":15,"component":127,"full_width":19,"image_mobile":726,"video_mobile":728,"video_poster":730,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":732},{"id":319,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":320,"copyright":15,"fieldtype":17,"meta_data":723,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":725},{},{"id":325,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":326,"copyright":15,"fieldtype":17,"meta_data":727,"is_external_url":19},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":729},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":731},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":733},{},{"_uid":335,"text":336,"id_tag":15,"link_1":735,"link_2":736,"title_1":343,"title_2":344,"extended":118,"headline":345,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":349,"background_color":15},{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},{"_uid":351,"cases":738,"title":356,"id_tag":15,"component":357,"background_color":15},[739,1308,1601],{"name":740,"created_at":741,"published_at":742,"updated_at":743,"id":744,"uuid":353,"content":745,"slug":1301,"full_slug":1302,"sort_by_date":43,"position":1303,"tag_list":1304,"is_startpage":19,"parent_id":497,"meta_data":43,"group_id":1305,"first_published_at":1306,"release_id":43,"lang":25,"path":43,"alternates":1307,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Brabantia","2023-09-11T08:49:00.700Z","2026-07-29T09:33:09.707Z","2026-07-29T09:33:09.735Z",368178561,{"_uid":746,"Intro":747,"image":866,"title":740,"blocks":870,"teaser":1164,"is_dark":118,"og_type":359,"og_image":1165,"og_title":1167,"component":362,"intro_usp":118,"intro_text":1168,"meta_title":1175,"video_list":1176,"button_text":374,"button_type":375,"intro_title":1180,"teaser_list":1181,"image_mobile":1182,"meta_keywords":15,"intro_customer":740,"intro_services":1186,"og_description":1191,"exclude_overview":19,"meta_description":1191,"intro_button_link":1192,"intro_button_text":1195,"intro_usp_1_title":1196,"intro_usp_1_value":1197,"intro_usp_2_title":1198,"intro_usp_2_value":1199,"intro_usp_3_title":1200,"intro_usp_3_value":1201,"intro_usp_4_title":15,"intro_usp_4_value":15,"background_hex_list":1158,"contact_person_name":1202,"intro_playing_field":1203,"intro_services_list":1204,"contact_person_image":1296,"contact_person_function":1300},"749a9722-4583-440c-b6bf-5500c4442ed6",{"type":29,"content":748},[749],{"type":401,"content":750},[751,761,772,782,791,802,813,824,835,844,855],{"type":404,"content":752},[753],{"type":32,"content":754},[755],{"text":756,"type":36,"marks":757},"Commerce strategy",[758],{"type":39,"attrs":759},{"href":760,"uuid":415,"anchor":43,"target":44,"linktype":45},"/diensten/strategy-design/digital-commerce-strategy",{"type":404,"content":762},[763],{"type":32,"content":764},[765],{"text":766,"type":36,"marks":767},"Visual design",[768],{"type":39,"attrs":769},{"href":770,"uuid":771,"anchor":43,"target":44,"linktype":45},"/diensten/strategy-design/visual-design","114a8b01-91c6-48a3-866e-1dca50c52060",{"type":404,"content":773},[774],{"type":32,"content":775},[776],{"text":777,"type":36,"marks":778},"UX design",[779],{"type":39,"attrs":780},{"href":781,"uuid":427,"anchor":43,"target":44,"linktype":45},"/diensten/strategy-design/ux-design",{"type":404,"content":783},[784],{"type":32,"content":785},[786],{"text":434,"type":36,"marks":787},[788],{"type":39,"attrs":789},{"href":790,"uuid":439,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce/platforms",{"type":404,"content":792},[793],{"type":32,"content":794},[795],{"text":796,"type":36,"marks":797},"Adobe commerce",[798],{"type":39,"attrs":799},{"href":800,"uuid":801,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce/magento-adobe-commerce","d106650b-98c2-42cc-8b32-86e7cd5eb4ce",{"type":404,"content":803},[804],{"type":32,"content":805},[806],{"text":807,"type":36,"marks":808},"Hyva",[809],{"type":39,"attrs":810},{"href":811,"uuid":812,"anchor":43,"target":44,"linktype":45},"/insights/hyva-een-nieuw-alternatief-basis-thema-voor-magento","3010a8c3-efef-4e59-aab9-f2903c085025",{"type":404,"content":814},[815],{"type":32,"content":816},[817],{"text":818,"type":36,"marks":819},"PIM-systeem",[820],{"type":39,"attrs":821},{"href":822,"uuid":823,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce/product-information-management-dam","ed376a61-b5ca-43ba-b920-422e0e733758",{"type":404,"content":825},[826],{"type":32,"content":827},[828],{"text":829,"type":36,"marks":830},"Augmented reality",[831],{"type":39,"attrs":832},{"href":833,"uuid":834,"anchor":43,"target":44,"linktype":45},"/diensten/strategy-design/innovatie/augmented-reality","84571716-0d0c-49c1-90cb-73ba8b6fda5d",{"type":404,"content":836},[837],{"type":32,"content":838},[839],{"text":468,"type":36,"marks":840},[841],{"type":39,"attrs":842},{"href":843,"uuid":473,"anchor":43,"target":44,"linktype":45},"/diensten/optimization/digital-marketing",{"type":404,"content":845},[846],{"type":32,"content":847},[848],{"text":849,"type":36,"marks":850},"Optimalisatie & CRO",[851],{"type":39,"attrs":852},{"href":853,"uuid":854,"anchor":43,"target":44,"linktype":45},"/diensten/optimization/cro-datagedreven-optimization","d7f7511e-1294-4b47-ab8d-3843efc58864",{"type":404,"content":856},[857],{"type":32,"content":858},[859],{"text":860,"type":36,"marks":861},"Syncforce",[862],{"type":39,"attrs":863},{"href":864,"uuid":865,"anchor":43,"target":44,"linktype":45},"/diensten/koppelingen/syncforce","4dfc89aa-1e75-447c-b10b-52455a06f863",{"id":867,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":868,"copyright":15,"fieldtype":17,"meta_data":869,"is_external_url":19},151693334376476,"https://a.storyblok.com/f/246239/1920x1080/5b3dd50ca1/brabantia-banner.webp",{},[871,874,884,887,907,923,937,955,975,993,1007,1022,1036,1054,1077,1092,1112,1130,1144,1152,1159],{"_uid":872,"vimeo":873,"id_tag":15,"component":88,"full_width":19,"vimeo_mobile":15,"customer_color":15,"animation_color":90,"background_color":90},"aae28817-2f7b-426d-96d3-6993707d9c53","\u003Cdiv style=\"padding:56.25% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/626532480?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Brabantia Case Video\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>",{"_uid":875,"quote":15,"title":15,"id_tag":15,"padding":15,"subtitle":876,"component":27,"description":877,"background_color":90},"d8559a40-a5c4-4a03-96ee-869b18cd3192","Over brabantia",{"type":29,"content":878},[879],{"type":32,"attrs":880,"content":881},{"textAlign":43},[882],{"text":883,"type":36},"Brabantia is een familiebedrijf dat al vier generaties wordt geleid en beschikt over het Koninklijk Predicaat. Het merk staat bekend om iconische producten voor keukens, huishoudens en badkamers: ontworpen voor dagelijks gebruik en gemaakt om jarenlang mee te gaan. Designed to last, dat is wat ze belooft. Die merkbelofte vormt het uitgangspunt voor alle digitale keuzes.",{"_uid":885,"case":353,"quote":886,"id_tag":15,"employee":15,"component":117,"show_divider":118,"background_color":90},"7e27ad74-c14b-4d53-a911-fb1bdf46e5d7","We hebben een prettige samenwerking met Bluebird Day, waarbij we enerzijds op een leuke manier met elkaar omgaan en anderzijds elkaar scherp houden.",{"_uid":888,"quote":15,"title":889,"id_tag":15,"padding":93,"subtitle":143,"component":27,"description":890,"background_color":136},"68431dea-0ea1-4be9-8bdc-e68ad7756683","Van retailer naar merk dat haar klanten kent",{"type":29,"content":891},[892,897,902],{"type":32,"attrs":893,"content":894},{"textAlign":43},[895],{"text":896,"type":36},"De meeste grote projecten starten met een Discovery Day. Tijdens deze sessie brengen we de strategische doelen, commerciële randvoorwaarden en afhankelijkheden samen in kaart. De output is een duidelijke roadmap: wat moet er nú gebeuren om groei mogelijk te maken, en wat kan later worden geoptimaliseerd?",{"type":58,"attrs":898,"content":899},{"level":60,"textAlign":43},[900],{"text":901,"type":36},"D2C zonder kanaalconflicten",{"type":32,"attrs":903,"content":904},{"textAlign":43},[905],{"text":906,"type":36},"Brabantia verkocht jarenlang vooral via retailers en marketplace-partners. Daardoor was direct klantcontact beperkt en bleef klantdata grotendeels buiten beeld. Tegelijk groeide de behoefte om direct aan consumenten te verkopen, zonder de relatie met bestaande verkoopkanalen te verstoren. Brabantia voor bedrijven én voor eindgebruikers dus. Om kanaalconflicten met bestaande partners te voorkomen dachten we na over prijsstelling, assortimentskeuze en services, maar ook over de unieke propositie en services van brabantia.com ten opzichte van andere kanalen. Zo kunnen klanten hun garantie daar activeren en onderhoudsmeldingen krijgen en bouwt Brabantia first-party data op. ",{"_uid":908,"image":909,"video":913,"id_tag":15,"component":127,"full_width":19,"image_mobile":915,"video_mobile":917,"video_poster":919,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":921},"2789c725-a7f3-4168-a727-47ede9cb2563",{"id":910,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":911,"copyright":15,"fieldtype":17,"meta_data":912,"is_external_url":19},151693334343704,"https://a.storyblok.com/f/246239/3058x1720/f033e32d34/brabantia-bigimage-0png.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":914},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":916},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":918},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":920},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":922},{},{"_uid":924,"quote":15,"title":15,"id_tag":15,"padding":142,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":925,"iframe_height":15,"background_color":136},"e5376b05-d86d-49b1-8b52-f7bbcb76ce89",{"type":29,"content":926},[927,932],{"type":58,"attrs":928,"content":929},{"level":60,"textAlign":43},[930],{"text":931,"type":36},"Augmented reality als service",{"type":32,"attrs":933,"content":934},{"textAlign":43},[935],{"text":936,"type":36},"Een afvalemmer van Brabantia is een interieurkeuze, het moet kloppen met de rest van de inrichting in huis. Daarom ontwikkelden we een augmented reality (AR) functionaliteit in het platform, wat de onderscheidende servicepropositie van brabantia.com versterkt. De bezoeker configureert de afvalemmer naar wens, activeert deze via smartphone en plaatst deze gewoon in de eigen keuken.",{"_uid":938,"id_tag":15,"component":251,"image_left":939,"video_left":943,"image_right":945,"video_right":949,"customer_color":15,"video_left_mp4":951,"animation_color":15,"video_right_mp4":953,"background_color":136},"90b9ed3d-13e5-482e-9546-c0961952e1d2",{"id":940,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":941,"copyright":15,"fieldtype":17,"meta_data":942,"is_external_url":19},151693334515745,"https://a.storyblok.com/f/246239/2400x1800/5b63d4529b/brabantia-twoimages.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":944},{},{"id":946,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":947,"copyright":15,"fieldtype":17,"meta_data":948,"is_external_url":19},151693334868004,"https://a.storyblok.com/f/246239/1500x1125/d4db3b2740/brabantia-twoimages-2.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":950},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":952},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":954},{},{"_uid":956,"link":957,"logo":958,"name":15,"text":960,"logos":967,"title":972,"id_tag":15,"subtitle":973,"component":247,"logo_size":974,"background_color":136},"653acfa6-8e3c-4bcd-ab5c-5802570704e3",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":17,"meta_data":959,"is_external_url":19},{},{"type":29,"content":961},[962],{"type":32,"attrs":963,"content":964},{"textAlign":43},[965],{"text":966,"type":36},"Voor de replatforming brachten we eerst in kaart wat Brabantia nodig had om te groeien: meerdere storefronts, landen en talen, gecombineerd met complexe logistieke en orderstromen. We kozen voor Adobe Commerce, dat goed aansluit bij de internationale ambities en een sterk fundament biedt. We bouwen niet alleen een platform maar herstructureerden ook de volledige data-architectuur en koppelden het platform aan het PIM-systeem Syncforce. Het resultaat is een infrastructuur waarin alles logisch samenkomt en productinformatie precies daar landt waar die nodig is - voor alle 90+ landen tegelijk. Zo zijn alle processen strak georganiseerd, zoals je wekelijkse schoonmaakroutine. ",[968,969,246,970,971],"4dfac6ff-07af-462c-af30-bc4a00049459","de90bf8e-8218-4af1-9cef-db969ced3c60","7760c2aa-6b36-4107-8083-be7fee05f16c","f67d2092-ff72-44f4-ad29-3c18978afd60","Een schaalbare basis voor internationale groei","creëren","small",{"_uid":976,"image":977,"video":981,"id_tag":15,"component":127,"full_width":118,"image_mobile":983,"video_mobile":987,"video_poster":989,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":991},"89e05012-fc66-4573-abb8-d0f7f3161707",{"id":978,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":979,"copyright":15,"fieldtype":17,"meta_data":980,"is_external_url":19},151693334351897,"https://a.storyblok.com/f/246239/3834x2130/23400e1c88/brabantia-bigimage-2.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":982},{},{"id":984,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":985,"copyright":15,"fieldtype":17,"meta_data":986,"is_external_url":19},151700692630275,"https://a.storyblok.com/f/246239/1200x2400/1e29854872/bigimage-brabantia-1-m-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":988},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":990},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":992},{},{"_uid":994,"quote":15,"title":15,"id_tag":15,"padding":142,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":995,"iframe_height":15,"background_color":136},"a3d42e45-f994-40c1-836b-c5c5e1119b44",{"type":29,"content":996},[997,1002],{"type":58,"attrs":998,"content":999},{"level":60,"textAlign":43},[1000],{"text":1001,"type":36},"Designed to last",{"type":32,"attrs":1003,"content":1004},{"textAlign":43},[1005],{"text":1006,"type":36},"In onze 12-jarige samenwerking evolueerde ook de merkbelofte: van Designed for living naar Designed to last. Een bewuste keuze om te benadrukken waar Brabantia al meer dan honderd jaar voor staat: duurzame producten met garantie, service en tijdloos design. Die belofte moest ook online voelbaar worden. Het design vertaalt functionaliteit, precisie en duurzaamheid naar een consistente digitale vormentaal. Zo was de typografische keuze geen toeval: Frutiger heeft bewezen de tand des tijds te doorstaan. Productfoto’s kregen meer ruimte en tekstblokken werden meer tegen de randen gezet voor spanning en ritme. Gecombineerd met een strak grid, meer witruimte en bewuste staande beeldverhoudingen, krijgt het assortiment letterlijk ruimte om te spreken.",{"_uid":1008,"id_tag":15,"images":1009,"component":165,"customer_color":15,"animation_color":15,"background_color":136},"2d513f61-2c03-4be9-869c-e205720947e8",[1010,1014,1018],{"id":1011,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1012,"copyright":15,"fieldtype":17,"meta_data":1013},151693334376475,"https://a.storyblok.com/f/246239/1960x2240/54783cb8f9/brabantia-threeimages-1.webp",{},{"id":1015,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1016,"copyright":15,"fieldtype":17,"meta_data":1017},151693334355994,"https://a.storyblok.com/f/246239/1960x2240/c24fbfcf39/brabantia-threeimages-2.webp",{},{"id":1019,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1020,"copyright":15,"fieldtype":17,"meta_data":1021},151693334388765,"https://a.storyblok.com/f/246239/980x1120/06a0f99bad/brabantia-threeimages-3.webp",{},{"_uid":1023,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1024,"iframe_height":15,"background_color":136},"44b471fb-2a11-47e2-bfc1-a63d272de7f0",{"type":29,"content":1025},[1026,1031],{"type":58,"attrs":1027,"content":1028},{"level":60,"textAlign":43},[1029],{"text":1030,"type":36},"Data vertaald naar design",{"type":32,"attrs":1032,"content":1033},{"textAlign":43},[1034],{"text":1035,"type":36},"Om de gebruiksvriendelijkheid van de webshop te verbeteren, voeren we continu optimalisaties uit. Vaak op basis van gebruikerstest, soms op basis van bezoekers uit verschillende landen. Zo ontdekken we verschillen tussen Nederlandse en Britse gebruikers. We analyseren gedrag op verschillende manieren en vanuit daar werken we naar quick wins (zoals duidelijkere kleurvarianten) en grotere aanpassingen (zoals een nieuwe menustructuur). Zo gaan we samen voor grote resultaten in de digitale wereld, ook al draait het bij Brabantia om de kleine dingen in het leven die het verschil maken.",{"_uid":1037,"id_tag":15,"component":251,"image_left":1038,"video_left":1042,"image_right":1044,"video_right":1048,"customer_color":15,"video_left_mp4":1050,"animation_color":15,"video_right_mp4":1052,"background_color":136},"6e301fd5-3eef-428c-8988-46df26912b57",{"id":1039,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1040,"copyright":15,"fieldtype":17,"meta_data":1041,"is_external_url":19},151693334323223,"https://a.storyblok.com/f/246239/2400x1800/fabdc68d0b/brabantia-twoimages-3.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1043},{},{"id":1045,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1046,"copyright":15,"fieldtype":17,"meta_data":1047,"is_external_url":19},151693334683683,"https://a.storyblok.com/f/246239/1200x900/dfa83d5475/brabantia-twoimages-4.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1049},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1051},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1053},{},{"_uid":1055,"quote":15,"title":15,"id_tag":15,"padding":25,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1056,"iframe_height":15,"background_color":136},"aa280772-3a13-4f0d-97c7-e6e24e5fde99",{"type":29,"content":1057},[1058,1063],{"type":58,"attrs":1059,"content":1060},{"level":60,"textAlign":43},[1061],{"text":1062,"type":36},"Grote menuwijzigingen zonder risico uitrollen",{"type":32,"attrs":1064,"content":1065},{"textAlign":43},[1066,1068,1075],{"text":1067,"type":36},"Een navigatiewijziging raakt alle landen tegelijk en bij een verkeerde beslissing kost dat direct conversie in alle markten. We kozen daarom voor een gefaseerde aanpak met ",{"text":1069,"type":36,"marks":1070},"Preflight",[1071],{"type":39,"attrs":1072},{"href":1073,"uuid":1074,"anchor":43,"target":44,"linktype":45},"/diensten/preflight","30a1acca-cf09-4980-a8ec-bf50f1daefa1",{"text":1076,"type":36},". Omdat testen op een staging omgeving geen realistisch gebruikersgedrag oplevert, brachten we het nieuwe menu gefaseerd live. Eerst bij 1% van het verkeer, daarna bij 50%, en pas na bewezen resultaat volledig. Elke stap toetsen we op techniek, performance en commercieel effect. Zo beperken we risico’s en borgen we dat elke wijziging minimaal beter presteert dan de vorige.",{"_uid":1078,"id_tag":15,"images":1079,"invert":19,"component":194,"animation_color":15,"background_color":136},"404777f9-a49f-4b5f-b367-6b295b3842f5",[1080,1084,1088],{"id":1081,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1082,"copyright":15,"fieldtype":17,"meta_data":1083},151693334298646,"https://a.storyblok.com/f/246239/3060x1700/e9e80e2e31/brabantia-collage-1.webp",{},{"id":1085,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1086,"copyright":15,"fieldtype":17,"meta_data":1087},151693334462496,"https://a.storyblok.com/f/246239/1504x1692/e2c06e845f/brabantia-collage-2.webp",{},{"id":1089,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1090,"copyright":15,"fieldtype":17,"meta_data":1091},151693334392862,"https://a.storyblok.com/f/246239/1504x1692/31816c6c29/brabantia-collage-3.webp",{},{"_uid":1093,"quote":15,"title":1094,"id_tag":15,"padding":15,"subtitle":299,"component":27,"description":1095,"background_color":136},"1cbc5572-62e6-4c89-93c4-386f6c5d8fa0","Grote opknapbeurt van de gehele klantreis",{"type":29,"content":1096},[1097,1102,1107],{"type":32,"attrs":1098,"content":1099},{"textAlign":43},[1100],{"text":1101,"type":36},"In onze 12-jarige partnership blijven we op zoek gaan naar manieren om de klantreis te verbeteren van begin tot eind, om meer klanten te verwelkomen en de vloer te vegen met concurrenten.",{"type":58,"attrs":1103,"content":1104},{"level":60,"textAlign":43},[1105],{"text":1106,"type":36},"Conversiegroei in de checkout",{"type":32,"attrs":1108,"content":1109},{"textAlign":43},[1110],{"text":1111,"type":36},"Door in te zoomen op gebruikersgedrag en frictiepunten ontdekten we dat winst in de details zat. Kleine momenten van twijfel, minimale vertraging in invoer, onduidelijkheid bij validatie - elk afzonderlijk nauwelijks zichtbaar, maar samen bepalend voor afronding of afhaken. In plaats van groots te verbouwen, verfijnden we het checkoutproces stap voor stap. Deze micro-optimalisaties verlaagden de cognitieve belasting in het meest kritieke deel van de klantreis. Het resultaat was meetbaar en structureel: een stijging van 1,76% in conversie op desktop en 1,09% op mobiel. Voor een internationale organisatie met hoge volumes betekent dat geen marginale verbetering, maar een significante toename in gerealiseerde omzet.",{"_uid":1113,"id_tag":15,"component":251,"image_left":1114,"video_left":1118,"image_right":1120,"video_right":1124,"customer_color":15,"video_left_mp4":1126,"animation_color":15,"video_right_mp4":1128,"background_color":136},"f0f2b0d8-d89e-4886-968f-f87c11c5a7d0",{"id":1115,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1116,"copyright":15,"fieldtype":17,"meta_data":1117,"is_external_url":19},121572701310504,"https://a.storyblok.com/f/246239/1200x900/cbacf04a73/brabantia-checkout-2images.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1119},{},{"id":1121,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1122,"copyright":15,"fieldtype":17,"meta_data":1123,"is_external_url":19},151693334401055,"https://a.storyblok.com/f/246239/1488x1116/2f66fafd79/brabantia-twoimages-5.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1125},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1127},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1129},{},{"_uid":1131,"quote":15,"title":15,"id_tag":15,"padding":198,"raw_html":15,"subtitle":15,"component":27,"iframe_id":15,"description":1132,"iframe_height":15,"background_color":136},"b2663c5d-7865-4f87-a99d-949ad96e0da6",{"type":29,"content":1133},[1134,1139],{"type":58,"attrs":1135,"content":1136},{"level":60,"textAlign":43},[1137],{"text":1138,"type":36},"Schoon gebouwd, snel geladen ",{"type":32,"attrs":1140,"content":1141},{"textAlign":43},[1142],{"text":1143,"type":36},"Een platform dat vertraagt bij koopintentie verliest omzet. Daarom optimaliseerden we niet alleen voor een sterke lancering, maar voor blijvende performance. We verbeterden de technische architectuur en content loading, waardoor pagina’s met speculation rules al laden zodra een gebruiker intentie toont. Tegelijk brachten we de Largest Contentful Paint terug van 3,2 naar 1,1 seconde (–68%). Dit resulteerde in een performance score van 96/100, wat niet alleen een snellere gebruikerservaring oplevert maar ook voordeel in organische vindbaarheid. Door snelheid, duidelijkheid en vertrouwen te combineren, klikken 32 procent meer bezoekers op ‘In winkelwagen’, waardoor de digitale ervaring dezelfde kwaliteit krijgt als de producten zelf: betrouwbaar, duurzaam en ontworpen om lang mee te gaan.",{"_uid":1145,"image":1146,"id_tag":15,"component":127,"full_width":19,"image_mobile":1150,"customer_color":15,"animation_color":68,"background_color":136},"5064b45e-9eee-46a5-8e29-799608fe55df",{"id":1147,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1148,"copyright":15,"fieldtype":17,"meta_data":1149,"is_external_url":19},13145073,"https://a.storyblok.com/f/246239/7680x4320/2238d20b1e/big-image-3-min.jpg",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1151},{},{"_uid":1153,"text":336,"id_tag":15,"link_1":1154,"link_2":1155,"title_1":343,"title_2":1156,"extended":118,"headline":1157,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":1158,"background_color":15},"81c14fd9-d2be-4c4b-a955-65ab92f0e48d",{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},"Bekijk diensten","Klaar met online chaos?","#E5F0FD",{"_uid":1160,"cases":1161,"title":356,"id_tag":15,"component":357,"background_color":136},"d52dbae7-7bb8-41ac-a748-7c2ce12ddc66",[77,1162,1163],"0454d4a5-6fa9-4286-8028-3a35f0b369f8","a579fd90-1b09-418d-95b5-da96bea918a6","Digitaal huishouden voor internationale groei",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1166},{},"Brabantia | digital commerce platform",{"type":29,"content":1169},[1170],{"type":32,"attrs":1171,"content":1172},{"textAlign":43},[1173],{"text":1174,"type":36},"Brabantia is al meer dan een eeuw een begrip in huishoudens wereldwijd. Met aanwezigheid in meer dan 90 landen en een groeiende direct-to-consumer ambitie ontstond de behoefte aan één geïntegreerd e-commerce landschap: schaalbaar, snel en klaar voor de toekomst. Samen ontwikkelden we een Adobe Commerce platform met multi-store setup, PIM-integratie en nieuw visueel en UX-design, passend bij de nieuwe merkbelofte: Designed to last.","Brabantia X Bluebird Day | Commerce platform en groei | Lees case",{"id":1177,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1178,"copyright":15,"fieldtype":17,"meta_data":1179,"is_external_url":19},12231386,"https://a.storyblok.com/f/246239/x/4125bf62ef/brabantia_tegel.mp4",{},"Tijdloos merk opnieuw uitgevonden online","Digitaal huishouden",{"id":1183,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1184,"copyright":15,"fieldtype":17,"meta_data":1185,"is_external_url":19},13144910,"https://a.storyblok.com/f/246239/1600x3200/716f89e546/banner-mobile-min.webp",{},[1187,766,1188,777,829,1189,1190],"Strategie & advies","Optimalisatie","Marketing","PIM","Met onze samenwerking van 10+ jaren helpen wij Brabantia met het verbeteren van het digitale platform. Dit doen we met CRO, performance en innovatie.",{"id":15,"url":1193,"target":1194,"linktype":385,"fieldtype":227,"cached_url":1193},"https://www.brabantia.com/nl/","_blank","brabantia.com","Aantal jaar van onze partnership","10+","performance score op desktop","98/100","Add-to-carts","+32%","Eric van der Palen",[395,396],{"type":29,"content":1205},[1206],{"type":401,"content":1207},[1208,1217,1227,1236,1246,1256,1266,1276,1285],{"type":404,"content":1209},[1210],{"type":32,"attrs":1211,"content":1212},{"textAlign":43},[1213],{"text":756,"type":36,"marks":1214},[1215],{"type":39,"attrs":1216},{"href":414,"uuid":415,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1218},[1219],{"type":32,"attrs":1220,"content":1221},{"textAlign":43},[1222],{"text":1223,"type":36,"marks":1224},"Visual & UX design",[1225],{"type":39,"attrs":1226},{"href":426,"uuid":427,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1228},[1229],{"type":32,"attrs":1230,"content":1231},{"textAlign":43},[1232],{"text":434,"type":36,"marks":1233},[1234],{"type":39,"attrs":1235},{"href":438,"uuid":439,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1237},[1238],{"type":32,"attrs":1239,"content":1240},{"textAlign":43},[1241],{"text":796,"type":36,"marks":1242},[1243],{"type":39,"attrs":1244},{"href":1245,"uuid":801,"anchor":43,"target":44,"linktype":45},"/diensten/magento-adobe-commerce",{"type":404,"content":1247},[1248],{"type":32,"attrs":1249,"content":1250},{"textAlign":43},[1251],{"text":818,"type":36,"marks":1252},[1253],{"type":39,"attrs":1254},{"href":1255,"uuid":823,"anchor":43,"target":44,"linktype":45},"/diensten/product-information-management-pim",{"type":404,"content":1257},[1258],{"type":32,"attrs":1259,"content":1260},{"textAlign":43},[1261],{"text":829,"type":36,"marks":1262},[1263],{"type":39,"attrs":1264},{"href":1265,"uuid":834,"anchor":43,"target":44,"linktype":45},"/diensten/innovatie/augmented-reality",{"type":404,"content":1267},[1268],{"type":32,"attrs":1269,"content":1270},{"textAlign":43},[1271],{"text":849,"type":36,"marks":1272},[1273],{"type":39,"attrs":1274},{"href":1275,"uuid":854,"anchor":43,"target":44,"linktype":45},"/diensten/cro-datagedreven-optimization",{"type":404,"content":1277},[1278],{"type":32,"attrs":1279,"content":1280},{"textAlign":43},[1281],{"text":480,"type":36,"marks":1282},[1283],{"type":39,"attrs":1284},{"href":484,"uuid":485,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1286},[1287],{"type":32,"attrs":1288,"content":1289},{"textAlign":43},[1290],{"text":1291,"type":36,"marks":1292},"Syncforce koppeling",[1293],{"type":39,"attrs":1294},{"href":1295,"uuid":865,"anchor":43,"target":44,"linktype":45},"/koppelingen/syncforce",{"id":1297,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1298,"copyright":15,"fieldtype":17,"meta_data":1299,"is_external_url":19},13157926,"https://a.storyblok.com/f/246239/256x256/08ad778e92/eric.jpg",{},"Director D2C","brabantia","cases/brabantia",10,[],"576b2e4b-6c27-489e-8587-9e20ed534ef8","2023-09-11T09:49:17.112Z",[],{"name":1309,"created_at":1310,"published_at":1311,"updated_at":1312,"id":1313,"uuid":354,"content":1314,"slug":1594,"full_slug":1595,"sort_by_date":43,"position":1596,"tag_list":1597,"is_startpage":19,"parent_id":497,"meta_data":43,"group_id":1598,"first_published_at":1599,"release_id":43,"lang":25,"path":43,"alternates":1600,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Sligro","2023-12-05T16:23:27.400Z","2025-10-01T10:48:57.243Z","2026-08-14T08:06:02.623Z",414976903,{"_uid":1315,"Intro":1316,"image":1369,"title":1373,"blocks":1374,"teaser":1510,"is_dark":118,"og_type":359,"og_image":1511,"og_title":1513,"component":362,"intro_usp":118,"intro_text":1514,"meta_title":1520,"video_list":1521,"button_text":374,"button_type":375,"intro_title":1525,"teaser_list":1526,"image_mobile":1527,"meta_keywords":15,"intro_customer":1309,"intro_services":1531,"og_description":1533,"exclude_overview":19,"meta_description":1533,"intro_button_link":1534,"intro_button_text":1536,"intro_usp_1_title":15,"intro_usp_1_value":15,"intro_usp_2_title":15,"intro_usp_2_value":15,"intro_usp_3_title":15,"intro_usp_3_value":15,"intro_usp_4_title":15,"intro_usp_4_value":15,"background_hex_list":1477,"contact_person_name":1537,"intro_playing_field":1538,"intro_services_list":1540,"contact_person_image":1591,"contact_person_function":1593},"5e3ac852-437f-4a39-b6f8-5ab083fc7dc6",{"type":29,"content":1317},[1318],{"type":401,"content":1319},[1320,1328,1339,1345,1353,1361],{"type":404,"content":1321},[1322],{"type":32,"content":1323},[1324],{"text":434,"type":36,"marks":1325},[1326],{"type":39,"attrs":1327},{"href":790,"uuid":439,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1329},[1330],{"type":32,"content":1331},[1332],{"text":1333,"type":36,"marks":1334},"Drupal",[1335],{"type":39,"attrs":1336},{"href":1337,"uuid":1338,"anchor":43,"target":44,"linktype":45},"/diensten/digital-commerce/drupalcms","dc4d690a-8a62-432a-b5db-993abfc40e83",{"type":404,"content":1340},[1341],{"type":32,"content":1342},[1343],{"text":1344,"type":36},"Integraties",{"type":404,"content":1346},[1347],{"type":32,"content":1348},[1349],{"text":766,"type":36,"marks":1350},[1351],{"type":39,"attrs":1352},{"href":770,"uuid":771,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1354},[1355],{"type":32,"content":1356},[1357],{"text":777,"type":36,"marks":1358},[1359],{"type":39,"attrs":1360},{"href":781,"uuid":427,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1362},[1363],{"type":32,"content":1364},[1365],{"text":468,"type":36,"marks":1366},[1367],{"type":39,"attrs":1368},{"href":843,"uuid":473,"anchor":43,"target":44,"linktype":45},{"id":1370,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1371,"copyright":15,"fieldtype":17,"meta_data":1372,"is_external_url":19},13191620,"https://a.storyblok.com/f/246239/5760x3240/9344f00311/banner-sligro-desktop-min.webp",{},"Sligro ZiN",[1375,1383,1392,1401,1416,1439,1454,1463,1480,1493,1501,1506],{"_uid":1376,"image":1377,"id_tag":15,"component":127,"full_width":19,"image_mobile":1381,"customer_color":15,"animation_color":90,"background_color":90},"5454c667-840d-4496-9cd7-f85a59611ba0",{"id":1378,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1379,"copyright":15,"fieldtype":17,"meta_data":1380,"is_external_url":19},13191623,"https://a.storyblok.com/f/246239/5760x3240/d166b37682/bigimage-sligro-1-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1382},{},{"_uid":1384,"quote":15,"title":15,"id_tag":15,"subtitle":1385,"component":27,"description":1386,"background_color":90},"f859312c-e18d-42bd-b0b2-2907e69f6ee2","Over Sligro zin",{"type":29,"content":1387},[1388],{"type":32,"content":1389},[1390],{"text":1391,"type":36},"Sommige organisaties hebben geen introductie nodig, daar is Sligro er absoluut één van. Met een jarenlange reputatie als marktleider binnen de foodservice branche in Nederland en België, wil ze professionals in food écht verder helpen. Dat doet ze onder meer met het ZiN Inspiratielab in Veghel. Wie rondloopt door ZiN Inspiratielab, weet eigenlijk niet waar te kijken. Of te horen. Of te ruiken, voelen en proeven. Want ZiN prikkelt alle zintuigen. Bijvoorbeeld in het kooktheater, baristaplein, ruige outdoor cooking plein of in de trainingsruimtes. Wij zorgen voor een e-commerce platform dat daarbij past.",{"_uid":1393,"quote":15,"title":1394,"id_tag":15,"padding":142,"subtitle":143,"component":27,"description":1395,"background_color":136},"dcc837f7-ab18-42dd-9905-5c9a3d2b34f1","De ZiNtuigen van bezoekers digitaal prikkelen ",{"type":29,"content":1396},[1397],{"type":32,"content":1398},[1399],{"text":1400,"type":36},"Hoe prikkel je de zintuigen van bezoekers, is de centrale vraag tijdens de kick-off. Om die vraag goed te kunnen beantwoorden, doken we in de huid van de doelgroep. We wilden begrijpen wat je als horecaprofessional ervaart en leert bij ZiN Inspiratielab, maar ook wat je tegenkomt tijdens de rondleiding en hoe een driegangenlunch van een sterrenchef smaakt. Onze digitaal strateeg, data analist en user experience designer proefden een sterke voorkeur voor inspiratie in alles wat ZiN betrof. Daarom zou het digitale platform ook online moeten inspireren, zonder het primaire doel uit het oog te verliezen: het geven van een duidelijk en praktisch overzicht van alle trainingen, trendtours en events, op een heerlijke, ZiNvolle wijze. ",{"_uid":1402,"id_tag":15,"images":1403,"component":165,"background_color":136},"3531c390-41e9-4fae-b1ea-bb4d0dacd653",[1404,1408,1412],{"id":1405,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1406,"copyright":15,"fieldtype":17,"meta_data":1407},13191629,"https://a.storyblok.com/f/246239/1470x1680/ce33044ecb/threeimages-sligro-1-min.webp",{},{"id":1409,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1410,"copyright":15,"fieldtype":17,"meta_data":1411},13191630,"https://a.storyblok.com/f/246239/1471x1680/a2f6a6c426/threeimages-sligro-2-min.webp",{},{"id":1413,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1414,"copyright":15,"fieldtype":17,"meta_data":1415},13191631,"https://a.storyblok.com/f/246239/1471x1680/6e423e728c/threeimages-sligro-3-min.webp",{},{"_uid":1417,"quote":15,"title":1418,"id_tag":15,"padding":15,"subtitle":199,"component":27,"description":1419,"background_color":136},"f8a6923c-2508-4b59-ad93-9d21f008415f","Van blog tot boeking: een plek voor culinaire groei ",{"type":29,"content":1420},[1421,1426],{"type":32,"attrs":1422,"content":1423},{"textAlign":43},[1424],{"text":1425,"type":36},"Net zoals ZiN Inspiratielab dé ontmoetingsplek voor horecaprofessionals is, zou dat ook moeten gelden voor het online platform. We inspireren met content in de vorm van blogs, trainingen, trendtours en culinaire events, die voor bezoekers eenvoudig op categorie en onderwerp te filteren zijn. De content voor de trainingen en het uiteindelijk boeken van de trainingen loopt via Eventbrite, een wereldwijd ticket- en evenement technologieplatform. Door Drupal met Eventbrite te koppelen, presenteren we alle artikelen en trainingen als één omgeving voor de bezoeker en is de website eenvoudig te beheren voor de marketeers van Sligro.",{"type":32,"attrs":1427,"content":1428},{"textAlign":43},[1429],{"text":1430,"type":36,"marks":1431},"Bekijk Drupal CMS",[1432,1435],{"type":39,"attrs":1433},{"href":1434,"uuid":1338,"anchor":43,"target":44,"linktype":45},"/diensten/drupal-cms",{"type":1436,"attrs":1437},"styled",{"class":1438},"btn btn-ghost",{"_uid":1440,"id_tag":15,"images":1441,"invert":19,"component":194,"customer_color":15,"animation_color":15,"background_color":136},"4abd466c-5f5a-4edf-a82b-39c014aa47a4",[1442,1446,1450],{"id":1443,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1444,"copyright":15,"fieldtype":17,"meta_data":1445},13191624,"https://a.storyblok.com/f/246239/4590x2550/4f33187d15/bigimage-sligro-2-min.webp",{},{"id":1447,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1448,"copyright":15,"fieldtype":17,"meta_data":1449},13191625,"https://a.storyblok.com/f/246239/2265x2550/5628e9b6ce/focus-sligro-2-min.webp",{},{"id":1451,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1452,"copyright":15,"fieldtype":17,"meta_data":1453,"is_private":15},13191626,"https://a.storyblok.com/f/246239/2265x2550/dff72376ba/focus-sligro-1-min.webp",{},{"_uid":1455,"quote":15,"title":1456,"id_tag":15,"subtitle":299,"component":27,"description":1457,"background_color":136},"7c041499-66c2-4d92-8dcd-1a56ed2b1fe2","Online ontmoeting van smaakvolle animaties en marketing optimalisaties",{"type":29,"content":1458},[1459],{"type":32,"content":1460},[1461],{"text":1462,"type":36},"Na de discovery fase vertaalden we de inzichten door naar een UX en visueel design. Bezoekers zouden iedere keer online geprikkeld moeten worden met een explosie van smaak. Net zoals een warm onthaal in een restaurant. Daarom ontworpen onze collega’s van Weekend een unieke ‘splash’ die de website bij ieder bezoek opnieuw inkleurt met ingrediënten die in dat kleurenpalet passen. ",{"_uid":1464,"image":1465,"video":1467,"id_tag":15,"component":127,"full_width":19,"image_mobile":1471,"video_mobile":1473,"video_poster":1475,"customer_color":1477,"animation_color":15,"background_color":136,"video_mobile_mp4":1478},"9fe0c245-8015-44e3-8a48-dd192c972d11",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1466},{},{"id":1468,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1469,"copyright":15,"fieldtype":17,"meta_data":1470,"is_private":15,"is_external_url":19},14096796,"https://a.storyblok.com/f/246239/x/c28cd33a8b/sligro-splash-bigimage.webm",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1472},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1474},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1476},{},"#E5FCFF",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1479},{},{"_uid":1481,"quote":15,"title":15,"id_tag":15,"padding":198,"subtitle":15,"component":27,"description":1482,"background_color":136},"77a34411-d0ed-43a2-8078-034fc0869d03",{"type":29,"content":1483},[1484,1489],{"type":58,"attrs":1485,"content":1486},{"level":60},[1487],{"text":1488,"type":36},"Een vleugje personalisatie",{"type":32,"content":1490},[1491],{"text":1492,"type":36},"Omdat Sligro zich richt op B2B-klanten en één-op-één relaties daarom nog belangrijker zijn, is er veel ruimte voor fotografie met mensen die hun vak beoefenen. Dat schept herkenbaarheid en vertrouwen. Samen met onze collega’s van Fingerspitz onderzoeken we mogelijkheden voor optimalisatie. Zoals een bijgerecht, het hoofdgerecht naar een hoger niveau kan tillen. Een voorbeeld hiervan is personalisatie in de mailings. Door de naam van de medewerker waar de klant het meest contact mee heeft in de titel van de mail te tonen, steeg de open rate met 36% en de click through rate met 18%. Een kleine slimme aanpassing, met een heerlijk groots effect.",{"_uid":1494,"image":1495,"id_tag":15,"component":127,"full_width":19,"image_mobile":1499,"animation_color":15,"background_color":136},"f8d15418-5e81-4375-bb92-6daa48c48ff7",{"id":1496,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1497,"copyright":15,"fieldtype":17,"meta_data":1498,"is_external_url":19},13191622,"https://a.storyblok.com/f/246239/5760x3240/7619b18c51/bigimage-sligro-3-min.webp",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1500},{},{"_uid":1502,"text":336,"id_tag":15,"link_1":1503,"link_2":1504,"title_1":343,"title_2":1156,"extended":118,"headline":1505,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":1477,"background_color":136},"c0051adf-1c0a-491a-9453-b61be0af4f7d",{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},"Op zoek naar een ervaring?",{"_uid":1507,"cases":1508,"title":356,"id_tag":15,"component":357,"background_color":136},"edf9d241-39a4-4889-ad9f-ee20a9aa51a7",[353,1509,1162],"f7097e2b-6dfd-404d-9578-dd58dd908b6a","Inspiratieplatform om je vingers bij af te likken ",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1512},{},"Sligro | Horeca-professionals succesvoller maken",{"type":29,"content":1515},[1516],{"type":32,"content":1517},[1518],{"text":1519,"type":36},"ZiN Inspiratielab is een initiatief van Sligro en bij uitstek de plek waar je als horecaprofessional nieuwe prikkels, impulsen en inspiratie op doet in de vorm van blogs, trainingen, trendtours en culinaire events. Wij vertaalden dit concept door naar een online omgeving waar bezoekers digitaal verleid worden tot het boeken van tickets voor trainingen, trendtours en culinaire events. Dat doen we op een smaakvolle en ZiNvolle wijze met een team van designers, developers en marketeers. Zodat klanten ook online nieuwe prikkels, impulsen en inspiratie voor hun kiezen krijgen.","Sligro X Bluebird Day | Bekijk de case",{"id":1522,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1523,"copyright":15,"fieldtype":17,"meta_data":1524,"is_external_url":19},13248073,"https://a.storyblok.com/f/246239/x/0993d5f2b2/sligro_tegel.mp4",{},"Sligro haalt offline inspiratie naar online platform","Offline inspiratie naar online platform",{"id":1528,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1529,"copyright":15,"fieldtype":17,"meta_data":1530,"is_external_url":19},13191621,"https://a.storyblok.com/f/246239/1200x2400/747ceb47fb/banner-sligro-mobile-min.webp",{},[766,777,1532,1189,1333,1344],"E-commerce development","Het ZiN inspiratielab van Sligro hebben we omgezet naar een online platform voor horeca inspiratie. Lees hier hoe we dat gedaan hebben!",{"id":15,"url":1535,"target":1194,"linktype":385,"fieldtype":227,"cached_url":1535},"https://zin.sligro.nl/","zin.sligro.nl","Naam",[396,1539],"Food / drink",{"type":29,"content":1541},[1542],{"type":401,"content":1543},[1544,1553,1562,1573,1582],{"type":404,"content":1545},[1546],{"type":32,"attrs":1547,"content":1548},{"textAlign":43},[1549],{"text":434,"type":36,"marks":1550},[1551],{"type":39,"attrs":1552},{"href":438,"uuid":439,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1554},[1555],{"type":32,"attrs":1556,"content":1557},{"textAlign":43},[1558],{"text":1333,"type":36,"marks":1559},[1560],{"type":39,"attrs":1561},{"href":1434,"uuid":1338,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1563},[1564],{"type":32,"attrs":1565,"content":1566},{"textAlign":43},[1567],{"text":1344,"type":36,"marks":1568},[1569],{"type":39,"attrs":1570},{"href":1571,"uuid":1572,"anchor":43,"target":44,"linktype":45},"/koppelingen/","f483e84b-3971-4331-a736-e52fd9ca5eb8",{"type":404,"content":1574},[1575],{"type":32,"attrs":1576,"content":1577},{"textAlign":43},[1578],{"text":422,"type":36,"marks":1579},[1580],{"type":39,"attrs":1581},{"href":426,"uuid":427,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1583},[1584],{"type":32,"attrs":1585,"content":1586},{"textAlign":43},[1587],{"text":468,"type":36,"marks":1588},[1589],{"type":39,"attrs":1590},{"href":472,"uuid":473,"anchor":43,"target":44,"linktype":45},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1592},{},"Functie","sligro","cases/sligro",560,[],"52ae04f6-54cd-4bfc-a8e3-e2ed86f6440a","2023-12-06T09:30:54.234Z",[],{"name":1602,"created_at":1603,"published_at":1604,"updated_at":1605,"id":1606,"uuid":355,"content":1607,"slug":1843,"full_slug":1844,"sort_by_date":43,"position":1845,"tag_list":1846,"is_startpage":19,"parent_id":497,"meta_data":43,"group_id":1847,"first_published_at":1848,"release_id":43,"lang":25,"path":43,"alternates":1849,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Cavallaro Napoli","2024-08-26T12:15:52.472Z","2025-10-01T09:42:48.023Z","2025-10-20T09:22:58.629Z",540156072,{"_uid":1608,"Intro":1609,"image":1632,"title":1602,"blocks":1637,"teaser":1786,"is_dark":118,"og_type":359,"og_image":1787,"og_title":15,"component":362,"intro_usp":118,"intro_text":1789,"meta_title":1795,"video_list":1796,"button_text":374,"button_type":375,"intro_title":1800,"teaser_list":1801,"image_mobile":1802,"meta_keywords":15,"intro_customer":1602,"og_description":15,"exclude_overview":19,"meta_description":1806,"intro_button_link":1807,"intro_button_text":1809,"intro_usp_1_title":1810,"intro_usp_1_value":1811,"intro_usp_2_title":1812,"intro_usp_2_value":1813,"intro_usp_3_title":1814,"intro_usp_3_value":1815,"intro_usp_4_title":15,"intro_usp_4_value":15,"background_hex_list":1780,"contact_person_name":15,"intro_playing_field":1816,"intro_services_list":1817,"contact_person_image":1841,"contact_person_function":15},"b6905e93-cf5e-4536-aa6c-ee9b809d8be0",{"type":29,"content":1610},[1611,1631],{"type":401,"content":1612},[1613,1622],{"type":404,"content":1614},[1615],{"type":32,"content":1616},[1617],{"text":1618,"type":36,"marks":1619},"Datagedreven optimaliseren",[1620],{"type":39,"attrs":1621},{"href":853,"uuid":854,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1623},[1624],{"type":32,"content":1625},[1626],{"text":1627,"type":36,"marks":1628},"CRO",[1629],{"type":39,"attrs":1630},{"href":853,"uuid":854,"anchor":43,"target":44,"linktype":45},{"type":32},{"id":1633,"alt":1634,"name":15,"focus":15,"title":15,"source":15,"filename":1635,"copyright":15,"fieldtype":17,"meta_data":1636,"is_external_url":19},17126574,"Cavallaro napoli door Bluebird Day","https://a.storyblok.com/f/246239/3840x2160/76e8e80c1a/banner-cavallaro-1-min.webp",{"alt":1634,"title":15,"source":15,"copyright":15},[1638,1658,1667,1685,1694,1710,1719,1734,1756,1774,1781],{"_uid":1639,"image":1640,"video":1645,"id_tag":15,"component":127,"full_width":19,"image_mobile":1647,"video_mobile":1652,"video_poster":1654,"customer_color":15,"animation_color":90,"background_color":90,"video_mobile_mp4":1656},"5dce0c52-9fe9-4f20-bc8b-5a90023e9f2e",{"id":1641,"alt":1642,"name":15,"focus":15,"title":15,"source":15,"filename":1643,"copyright":15,"fieldtype":17,"meta_data":1644,"is_external_url":19},17126248,"cro bij cavallaro napoli door Bluebird Day","https://a.storyblok.com/f/246239/7681x4321/8ccf65bd2b/bigimage-cavallaro-1-min.webp",{"alt":1642,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1646},{},{"id":1648,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1650,"copyright":15,"fieldtype":17,"meta_data":1651,"is_external_url":19},17126096,"Conversie optimalisatie Cavallaro napoli door Bluebird Day","https://a.storyblok.com/f/246239/1600x3200/4ff0ab71d0/bigimage-mobile-1-cavallaro-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1653},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1655},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1657},{},{"_uid":1659,"quote":15,"title":15,"id_tag":15,"padding":198,"raw_html":15,"subtitle":1660,"component":27,"iframe_id":15,"description":1661,"iframe_height":15,"background_color":90},"374f11f6-287a-4717-8b10-1d58d9c14e9f","Over Cavallaro Napoli",{"type":29,"content":1662},[1663],{"type":32,"content":1664},[1665],{"text":1666,"type":36},"Als zoon van een Nederlandse moeder en Italiaanse vader, had Giuseppe Cavallaro van kleins af aan al een liefde voor mode. Met een missie om een beetje van Italië naar Nederland te brengen, richtte Giuseppe in 2001 Cavallaro Napoli op. De collectie van zijden stropdassen markeerde de explosieve groei en tegenwoordig is het merk niet meer weg te denken in veel garderobes. Met de hoogwaardige materialen, Italiaanse allure en de perfecte balans tussen formeel en informeel, laat je ongetwijfeld een blijvende indruk achter als je de kleding draagt.  ",{"_uid":1668,"image":1669,"video":1673,"id_tag":15,"component":127,"full_width":19,"image_mobile":1675,"video_mobile":1679,"video_poster":1681,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":1683},"28281951-239d-4ac0-9b10-bcbf6f02728e",{"id":1670,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1671,"copyright":15,"fieldtype":17,"meta_data":1672,"is_external_url":19},17126101,"https://a.storyblok.com/f/246239/3840x2160/329e95c134/bigimage-1-cavallaro-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1674},{},{"id":1676,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1677,"copyright":15,"fieldtype":17,"meta_data":1678,"is_external_url":19},17126103,"https://a.storyblok.com/f/246239/1600x3200/9f44886df7/bigimage-mobile-cavallaro-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1680},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1682},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1684},{},{"_uid":1686,"quote":15,"title":1687,"id_tag":15,"padding":142,"raw_html":15,"subtitle":143,"component":27,"iframe_id":15,"description":1688,"iframe_height":15,"background_color":136},"ecaea03b-57de-47cc-8774-ab91f350faeb","Een collectie van CRO‑experimenten, van small tot extra large",{"type":29,"content":1689},[1690],{"type":32,"content":1691},[1692],{"text":1693,"type":36},"Denk aan de knopen van een blazer of de kraag van een overhemd: de details maken het verschil. Er is een parallel met de ervaring op een webshop, want ook daar zorgen de details tussen het wel of niet doen van een aankoop. Samen met Cavallaro Napoli optimaliseren we daarom het e-commerce platform met minimale nuances en subtiele accenten, zodat we niet hoeven inleveren op de merkervaring. We analyseren de funnel, verzamelen feedback van gebruikers, testen hypotheses en kleden de experimenten zelf aan. Doordat onze frontend developers onderdeel zijn van het team, zijn we niet afhankelijk van externe ontwikkelaars en profiteren we snel van verbeteringen in bijvoorbeeld doorklikratio, conversies en omzet.",{"_uid":1695,"id_tag":15,"images":1696,"component":165,"customer_color":15,"animation_color":15,"background_color":136},"88fb8938-5f14-460c-9587-9f2af8099f98",[1697,1701,1706],{"id":1698,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1699,"copyright":15,"fieldtype":17,"meta_data":1700},17126090,"https://a.storyblok.com/f/246239/1960x2240/b07e8b992e/threeimages-cavallaro-1-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":1702,"alt":1703,"name":15,"focus":15,"title":15,"source":15,"filename":1704,"copyright":15,"fieldtype":17,"meta_data":1705},17126145,"conversieoptimalisatie bij cavallaro napoli door Bluebird Day","https://a.storyblok.com/f/246239/1960x2240/d8531b30bb/threeimages-cavallaro-4-min.webp",{"alt":1703,"title":15,"source":15,"copyright":15},{"id":1707,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1708,"copyright":15,"fieldtype":17,"meta_data":1709},17126100,"https://a.storyblok.com/f/246239/1960x2240/4deae4c9ae/threeimages-cavallaro-3-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"_uid":1711,"quote":15,"title":1712,"id_tag":15,"padding":25,"raw_html":15,"subtitle":199,"component":27,"iframe_id":15,"description":1713,"iframe_height":15,"background_color":136},"db64ad0f-02a8-42d6-a626-e8f1625d7a47","Metamorfose van de checkout zorgt voor meer conversie",{"type":29,"content":1714},[1715],{"type":32,"content":1716},[1717],{"text":1718,"type":36},"Shoppen op cavallaronapoli.com mag dan een verfijnde ervaring zijn, afrekenen doet toch een beetje pijn bij klanten. Na analyse van de conversiefunnel zagen we hier ook ruimte voor verbetering. Door in de checkout de gekozen producten eerder in beeld te tonen, de call-to-action (CTA) button nogmaals bovenaan te plaatsen en de CTA-tekst te wijzigen naar ‘Verder naar bestellen’, geven we gebruikers een snelle bevestiging van hun bestelling en verzachten we de actie van betalen. Deze minimale aanpassingen zorgden voor mooie resultaten: het aantal gebruikers in de checkout steeg met 8 procent en de omzetstijging met 2 procent. ",{"_uid":1720,"id_tag":15,"images":1721,"invert":118,"component":194,"customer_color":15,"animation_color":15,"background_color":136},"e04ec396-8530-4db5-95a4-dd3f8a87ab3c",[1722,1726,1730],{"id":1723,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1724,"copyright":15,"fieldtype":17,"meta_data":1725},17126098,"https://a.storyblok.com/f/246239/3020x3401/0917022693/collage-cavallaro-1-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":1727,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1728,"copyright":15,"fieldtype":17,"meta_data":1729},17126099,"https://a.storyblok.com/f/246239/3020x3400/3bc96424eb/collage-cavallaro-2-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":1731,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1732,"copyright":15,"fieldtype":17,"meta_data":1733},17126097,"https://a.storyblok.com/f/246239/6120x3400/5ce81f7d93/collage-cavallaro-3-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"_uid":1735,"quote":15,"title":1736,"id_tag":15,"padding":198,"raw_html":15,"subtitle":299,"component":27,"iframe_id":15,"description":1737,"iframe_height":15,"background_color":136},"ad0f3668-dca2-4101-ac8c-bba8cb9f22e4","Perfectie: offline in stiksels, online in pixels ",{"type":29,"content":1738},[1739,1744],{"type":32,"attrs":1740,"content":1741},{"textAlign":43},[1742],{"text":1743,"type":36},"Zoals een maatpak perfect zou moeten aansluiten, optimaliseren we het platform van Cavallaro Napoli tot in de puntjes. Het opknappen van de checkout is slechts één van de tientallen experimenten die we de afgelopen jaren hebben gerealiseerd. Ruim 30 procent van de experimenten waren succesvol, waardoor we een nette bijdrage leverden aan het succes van Cavallaro Napoli online. En we zijn nog lang niet klaar. Samen delen we de ambitie om continu te verbeteren, voor een platform waar het merk mag regeren en bezoekers blijven converteren.",{"type":32,"attrs":1745,"content":1746},{"textAlign":43},[1747,1754],{"text":1748,"type":36,"marks":1749},"Meer over CRO",[1750,1752],{"type":39,"attrs":1751},{"href":1275,"uuid":854,"anchor":43,"target":44,"linktype":45},{"type":1436,"attrs":1753},{"class":1438},{"text":1755,"type":36}," ",{"_uid":1757,"image":1758,"video":1762,"id_tag":15,"component":127,"full_width":19,"image_mobile":1764,"video_mobile":1768,"video_poster":1770,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":1772},"13ddda90-e19d-400a-820d-5d30411680d9",{"id":1759,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1760,"copyright":15,"fieldtype":17,"meta_data":1761,"is_external_url":19},17126094,"https://a.storyblok.com/f/246239/7680x4320/a03261206e/bigimage-2-cavallaro-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1763},{},{"id":1765,"alt":1649,"name":15,"focus":15,"title":15,"source":15,"filename":1766,"copyright":15,"fieldtype":17,"meta_data":1767,"is_external_url":19},17126091,"https://a.storyblok.com/f/246239/1600x3200/cb9259c620/bigimage-mobile-2-cavallaro-min.webp",{"alt":1649,"title":15,"source":15,"copyright":15},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1769},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1771},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1773},{},{"_uid":1775,"text":1776,"id_tag":15,"link_1":1777,"link_2":1778,"title_1":343,"title_2":1156,"extended":118,"headline":1779,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":1780,"background_color":15},"4463b053-1994-43f5-9b1e-95cbb0cefeca","Als je toe bent aan een metamorfose van je webshop of liever een nieuwe styling voor specifieke onderdelen, dan helpen we je graag verder. Neem gerust contact met ons op voor de mogelijkheden.",{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},"Waar wacht je op?","#F0E9DD",{"_uid":1782,"cases":1783,"title":356,"id_tag":15,"component":357,"background_color":68},"979181b9-de03-4978-b67a-e91331ee7cc1",[353,1784,1785],"5637a8e1-e737-45ac-a70a-f0f4d356b754","d48d617f-4cf5-4697-bfdc-4866b0270d7f","Een collectie aan experimenten voor meer conversie",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1788},{},{"type":29,"content":1790},[1791],{"type":32,"content":1792},[1793],{"text":1794,"type":36},"‘Fare una bella figura’ betekent zoiets als het maken van een geweldige indruk. Het is een Italiaanse uitdrukking die het luxueuze modemerk Cavallaro Napoli zo typeert. Want of je nu een van de 18 brandstores binnenstapt, het kantoor in Haarlem bezoekt of het digitale platform gebruikt: alles is on-brand. Daarom optimaliseren we het platform met kleine nuances en minimale aanpassingen op basis van een collectie aan experimenten. Het resultaat: een flinke toename in conversies en omzet, zonder in te leveren op de geweldige indruk die het merk Cavallaro Napoli keer op keer achterlaat. ","Cavallaro Napoli X Bluebird Day | Bekijk CRO case",{"id":1797,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1798,"copyright":15,"fieldtype":17,"meta_data":1799,"is_external_url":19},12231392,"https://a.storyblok.com/f/246239/x/c51baa1c02/cavallaro_tegel.mp4",{},"Napolitaanse perfectie in iedere pixel","Collectie van CRO-experimenten",{"id":1803,"alt":1642,"name":15,"focus":15,"title":15,"source":15,"filename":1804,"copyright":15,"fieldtype":17,"meta_data":1805,"is_external_url":19},17126247,"https://a.storyblok.com/f/246239/1600x3200/62e02e0c5b/banner-mobile-cavallaro-1-min.webp",{"alt":1642,"title":15,"source":15,"copyright":15},"Een flinke toename in conversies en omzet, zonder in te leveren op de geweldige indruk die het merk Cavallaro Napoli keer op keer achterlaat. Bekijk de case.",{"id":15,"url":1808,"target":1194,"linktype":385,"fieldtype":227,"cached_url":1808},"https://www.cavallaronapoli.com/nl/","Cavallaronapoli.com","extra omzet gegenereerd","8%","succesvolle A/B tests","30","uplift in transactie door checkout optimalisatie","5%",[395],{"type":29,"content":1818},[1819,1839],{"type":401,"content":1820},[1821,1830],{"type":404,"content":1822},[1823],{"type":32,"attrs":1824,"content":1825},{"textAlign":43},[1826],{"text":1618,"type":36,"marks":1827},[1828],{"type":39,"attrs":1829},{"href":1275,"uuid":854,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1831},[1832],{"type":32,"attrs":1833,"content":1834},{"textAlign":43},[1835],{"text":1627,"type":36,"marks":1836},[1837],{"type":39,"attrs":1838},{"href":1275,"uuid":854,"anchor":43,"target":44,"linktype":45},{"type":32,"attrs":1840},{"textAlign":43},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1842},{},"cavallaro-napoli","cases/cavallaro-napoli",240,[],"cc5afbca-90f4-4f08-8ebb-61494609ba19","2024-08-26T12:38:58.987Z",[],{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":1851},{},{"type":29,"content":1853},[1854],{"type":32,"content":1855},[1856],{"text":368,"type":36},{"id":371,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":372,"copyright":15,"fieldtype":17,"meta_data":1858,"is_external_url":19},{},{"id":379,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":380,"copyright":15,"fieldtype":17,"meta_data":1860,"is_external_url":19},{},{"id":15,"url":384,"linktype":385,"fieldtype":227,"cached_url":384},[395,396,397],{"type":29,"content":1864},[1865],{"type":401,"content":1866},[1867,1876,1885,1894,1903,1912,1921],{"type":404,"content":1868},[1869],{"type":32,"attrs":1870,"content":1871},{"textAlign":43},[1872],{"text":410,"type":36,"marks":1873},[1874],{"type":39,"attrs":1875},{"href":414,"uuid":415,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1877},[1878],{"type":32,"attrs":1879,"content":1880},{"textAlign":43},[1881],{"text":422,"type":36,"marks":1882},[1883],{"type":39,"attrs":1884},{"href":426,"uuid":427,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1886},[1887],{"type":32,"attrs":1888,"content":1889},{"textAlign":43},[1890],{"text":434,"type":36,"marks":1891},[1892],{"type":39,"attrs":1893},{"href":438,"uuid":439,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1895},[1896],{"type":32,"attrs":1897,"content":1898},{"textAlign":43},[1899],{"text":446,"type":36,"marks":1900},[1901],{"type":39,"attrs":1902},{"href":53,"uuid":54,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1904},[1905],{"type":32,"attrs":1906,"content":1907},{"textAlign":43},[1908],{"text":456,"type":36,"marks":1909},[1910],{"type":39,"attrs":1911},{"href":460,"uuid":461,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1913},[1914],{"type":32,"attrs":1915,"content":1916},{"textAlign":43},[1917],{"text":468,"type":36,"marks":1918},[1919],{"type":39,"attrs":1920},{"href":472,"uuid":473,"anchor":43,"target":44,"linktype":45},{"type":404,"content":1922},[1923,1930],{"type":32,"attrs":1924,"content":1925},{"textAlign":43},[1926],{"text":480,"type":36,"marks":1927},[1928],{"type":39,"attrs":1929},{"href":484,"uuid":485,"anchor":43,"target":44,"linktype":45},{"type":32,"attrs":1931},{"textAlign":43},{"id":489,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":490,"copyright":15,"fieldtype":17,"meta_data":1933,"is_external_url":19},{},[],[],"Voor Fortune Coffee ontwikkelden we een compleet nieuwe receptuur online, waarin we Shopware en SAP Business One koppelden. Dit zorgde voor een grote efficiëntieslag en maakt het mogelijk om de beste koffie-ervaring nu ook online uit te serveren. ","Gemalen voor groei","case-spotlight","Lees Fortune Coffee case",{"_uid":1941,"text":1942,"steps":1943,"title":2036,"id_tag":15,"component":2037,"retracted":118,"card_color":2038,"background_color":90},"bf9937fc-254b-4363-8dce-c02d800fd317","Wij maken gebruik van een geavanceerd iPaaS-systeem voor de koppeling tussen SAP Business One en Shopware 6. Deze technologie zorgt voor een flexibele en schaalbare integratie die eenvoudig te beheren is. Hiermee kunnen we dataflows instellen, monitoren en aanpassen zonder complexe code wijzigingen. Dit zijn globaal de stappen die we volgen",[1944,1964,1982,2000,2018],{"name":1945,"created_at":1946,"published_at":1947,"updated_at":1948,"id":1949,"uuid":1950,"content":1951,"slug":1956,"full_slug":1957,"sort_by_date":43,"position":1958,"tag_list":1959,"is_startpage":19,"parent_id":1960,"meta_data":43,"group_id":1961,"first_published_at":1962,"release_id":43,"lang":25,"path":43,"alternates":1963,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Discovery & define","2024-08-16T09:12:27.090Z","2025-09-16T13:20:42.356Z","2025-09-16T13:20:42.367Z",536432094,"f1f83444-c0a5-421b-81b7-51d6ecee0fb9",{"_uid":1952,"link":1953,"text":1954,"title":1945,"component":1955},"f8607c18-fff4-486a-86a6-5311efb68323",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"We brengen vanuit alle stakeholders de (informatie)behoefte, betrokken processen, systemen en touchpoints in kaart. Daarna werken we het integratielandschap uit en definiëren we de datastromen. ","process-steps","discovery-define","process-steps/discovery-define",-40,[],524240947,"c35c5c88-6ff1-4086-968b-1fdb2831d548","2024-08-16T09:12:48.494Z",[],{"name":1965,"created_at":1966,"published_at":1967,"updated_at":1968,"id":1969,"uuid":1970,"content":1971,"slug":1975,"full_slug":1976,"sort_by_date":43,"position":1977,"tag_list":1978,"is_startpage":19,"parent_id":1960,"meta_data":43,"group_id":1979,"first_published_at":1980,"release_id":43,"lang":25,"path":43,"alternates":1981,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"iPaaS implementatie","2024-08-16T09:14:55.150Z","2025-09-16T14:51:27.299Z","2025-09-16T14:51:27.310Z",536435746,"3d5fb076-fc47-47a9-aba5-743abee45f2b",{"_uid":1972,"link":1973,"text":1974,"title":1965,"component":1955},"f5f1d67d-0a53-4319-a3d3-2d8e76ffafef",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"Met de iPaaS-oplossing koppelen we e-commerce platformen en PIM-systemen. Flexibiliteit en schaalbaarheid zijn altijd het doel, zodat het meegroeit met je ambitie. Verder zorgt de realtime data-uitwisseling ervoor dat informatie actueel is. ","ipaas-implementatie","process-steps/ipaas-implementatie",-50,[],"155a8c65-6781-4c2d-ae12-1f42d0fbda7c","2024-08-16T09:15:06.569Z",[],{"name":1983,"created_at":1984,"published_at":1985,"updated_at":1986,"id":1987,"uuid":1988,"content":1989,"slug":1993,"full_slug":1994,"sort_by_date":43,"position":1995,"tag_list":1996,"is_startpage":19,"parent_id":1960,"meta_data":43,"group_id":1997,"first_published_at":1998,"release_id":43,"lang":25,"path":43,"alternates":1999,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Integration & mapping","2024-08-16T09:15:29.534Z","2025-09-16T14:53:31.949Z","2025-09-16T14:53:31.959Z",536436794,"53ef4b56-55c6-47b4-bbd8-179bc794a580",{"_uid":1990,"link":1991,"text":1992,"title":1983,"component":1955},"4145254b-905d-4e41-b0f1-4daf78376f83",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"We zetten de integraties tussen Business Central, het e-commerceplatform en PIM-systeem op. Hierbij hoort het instellen van datavelden, het definiëren van datastromen en het waarborgen van dataconsistentie. De integraties maken we visueel voor iedereen begrijpbaar.","integration-mapping","process-steps/integration-mapping",-60,[],"ad4fb130-ddd3-4d9a-babb-43227d51ec3a","2024-08-16T09:16:56.040Z",[],{"name":2001,"created_at":2002,"published_at":2003,"updated_at":2004,"id":2005,"uuid":2006,"content":2007,"slug":2011,"full_slug":2012,"sort_by_date":43,"position":2013,"tag_list":2014,"is_startpage":19,"parent_id":1960,"meta_data":43,"group_id":2015,"first_published_at":2016,"release_id":43,"lang":25,"path":43,"alternates":2017,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Testen & validatie","2024-08-16T09:17:14.315Z","2025-09-16T14:40:40.327Z","2025-09-16T14:40:40.339Z",536438766,"8653f851-5537-4d91-9d53-c69e3f73d07b",{"_uid":2008,"link":2009,"text":2010,"title":2001,"component":1955},"ba41254e-14fb-4269-9a99-1c51699062a9",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"Voor de livegang testen we de koppeling uitvoerig, inclusief de hele keten, om zeker te zijn dat alle processen end-to-end werken. Zo borgen we correcte data-uitwisseling zonder dataverlies.","testen-validatie","process-steps/testen-validatie",-70,[],"1223fa2e-20d9-4720-adec-5427505ee777","2024-08-16T09:17:33.410Z",[],{"name":2019,"created_at":2020,"published_at":2021,"updated_at":2022,"id":2023,"uuid":2024,"content":2025,"slug":2029,"full_slug":2030,"sort_by_date":43,"position":2031,"tag_list":2032,"is_startpage":19,"parent_id":1960,"meta_data":43,"group_id":2033,"first_published_at":2034,"release_id":43,"lang":25,"path":43,"alternates":2035,"default_full_slug":43,"translated_slugs":43,"_stopResolving":118},"Go-live & monitoring","2024-08-16T09:17:47.511Z","2025-09-16T13:12:14.192Z","2025-09-16T13:12:14.203Z",536439559,"dbf648a3-72cb-4948-999a-74e66d7acf5d",{"_uid":2026,"link":2027,"text":2028,"title":2019,"component":1955},"4c65f83c-8fdf-4e1e-80ea-40d74f5e5b0e",{"id":15,"url":15,"linktype":45,"fieldtype":227,"cached_url":15},"Na succesvolle tests implementeren we de koppeling en gaan we live. We monitoren continu de prestaties om eventuele problemen snel te identificeren en daarmee snel op te kunnen lossen. Monitoring zit in onze standaard werkwijze.","go-live-monitoring","process-steps/go-live-monitoring",-80,[],"c8626e4e-d486-4b2e-86a7-297c62bc63ba","2024-08-16T09:18:03.373Z",[],"Hoe we de koppeling leggen","process-block","bg-orange",{"_uid":2040,"quote":15,"title":2041,"id_tag":15,"padding":25,"raw_html":15,"subtitle":2042,"component":27,"iframe_id":15,"description":2043,"iframe_height":15,"background_color":136},"9ae5b593-2dee-47ba-839d-0bf63b747ea0","Informatie-uitwisseling tussen SAP Business One en Shopware 6","B2B v/s B2C webshop",{"type":29,"content":2044},[2045],{"type":32,"content":2046},[2047],{"text":2048,"type":36},"Bij een B2C-webshop draait het om snelheid en nauwkeurigheid. Informatie zoals klantgegevens, productprijzen, voorraadniveaus en de status van orders worden continu uitgewisseld tussen SAP Business One en Shopware 6. Hierdoor zien jouw klanten altijd de actuele voorraadstatus en orderinformatie, wat leidt tot hogere klanttevredenheid en minder retouren. B2B-webshops kennen vaak meer complexiteit, bijvoorbeeld door de specifieke prijsafspraken, klantsegmentatie en uitgebreide productinformatie. Met de koppeling worden ook deze gegevens naadloos gesynchroniseerd tussen SAP Business One en Shopware 6, zodat je B2B-klanten dezelfde soepele ervaring hebben als je B2C-klanten.",{"_uid":2050,"image":2051,"video":2057,"id_tag":15,"component":127,"full_width":19,"image_mobile":2059,"video_mobile":2063,"video_poster":2065,"customer_color":15,"animation_color":15,"background_color":136,"video_mobile_mp4":2067},"29956fcb-0b0b-44fd-aab6-553de4b47685",{"id":2052,"alt":2053,"name":15,"focus":15,"title":15,"source":15,"filename":2054,"copyright":15,"fieldtype":17,"meta_data":2055,"content_type":2056,"is_external_url":19},13211253,"Koppeling leggen tussen SAP Business One en Shopware 6","https://a.storyblok.com/f/246239/1920x1080/528a3df921/koppelingen2-big-new.webp",{"alt":2053,"title":15,"source":15,"copyright":15},"webp",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":2058},{},{"id":2060,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":2061,"copyright":15,"fieldtype":17,"meta_data":2062,"is_external_url":19},14999876,"https://a.storyblok.com/f/246239/1200x2400/f14eb7e992/mobile-bigimage-1.png",{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":2064},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":2066},{},{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":2068},{},{"_uid":2070,"text":2071,"id_tag":15,"link_1":2072,"link_2":2073,"title_1":343,"title_2":1156,"extended":118,"headline":2074,"component":346,"button_type_1":347,"button_type_2":348,"background_hex":15,"background_color":2038},"4d503dad-84b0-42a2-9375-205d3082896f","Wij hebben al diverse klanten zoals Brabantia, Hubo en Dyka geholpen met hun integratievraagstukken. Ben jij klaar om jouw e-commerce integratie naar een hoger niveau te tillen? Neem vandaag nog contact met ons op voor gratis advies. ",{"id":338,"url":15,"linktype":45,"fieldtype":227,"cached_url":339},{"id":341,"url":15,"linktype":45,"fieldtype":227,"cached_url":342},"Klaar voor de volgende stap?","Stroomlijn processen, vergroot je verkoopkracht",{"id":43,"alt":43,"name":15,"focus":43,"title":43,"source":43,"filename":15,"copyright":43,"fieldtype":17,"meta_data":2077},{},"SAP Business One en Shopware 6 koppeling | Bluebird Day","service","Koppeling","Hogere klanttevredenheid, minder retouren, onmiddellijk voorraad- en prijswijzigingen doorvoeren in de webshop: slechts een paar voordelen van het koppelen van SAP Business One met Shopware. ","Lees verder",{"id":2084,"alt":14,"name":15,"focus":15,"title":15,"source":15,"filename":2085,"copyright":15,"fieldtype":17,"meta_data":2086,"is_external_url":19},17270809,"https://a.storyblok.com/f/246239/1500x1072/877d179626/bluebirdday-mobile15.webp",{"alt":14,"title":15,"source":15,"copyright":15},"Koppel SAP Business One met Shopware voor automatische synchronisatie van klantgegevens, voorraad en orders. Verhoog efficiëntie en klanttevredenheid.","sap-business-one-shopware","koppelingen/sap-business-one-shopware",-130,[],89383671485702,"3bb39029-b213-4578-89c1-065df9d968cb","2024-09-12T08:28:18.028Z",[],1794227533719]